scholarly journals Manajemen Komunikasi Suatu Pendekatan Komunikasi

Author(s):  
Dedi Sahputra

Management strategy is something that will always exist in modern organizations. Communication management is a very important factor as a management tool to achieve its goals. From a communication perspective, various internal organizational factors are closely related to communication factors to become a communication strategy design with the output form being organizational communication design. To achieve organizational goals, communication management is a core element that works to optimize human resources and technology through a communication strategy to improve communication effectiveness. The communication process that takes place will create a two-way dialogue and a positive impression on the organization. Communication management is a core element in management strategy which is a booster factor for organizational performance in order to achieve its goals. Communication management design is comprehensive, covering all internal aspects of the organization and the complex nature of the management system. This natural communication is the optimization of the role to facilitate the relationship between organizational personnel at all levels, to build a supportive environment for the internal development of the organization. Top management's awareness and vision is very important in order to understand that persistence in learning how to communicate should be a top priority for them. When the ability to communicate becomes an organizational culture and a skill that is continually being refined, the goals of the organization will be more open to being achieved.

Author(s):  
Martina Topic ◽  
Ralph Tench

The purpose of the paper was to investigate whether Lidl uses CSR communication in their Advertising and Communication Campaigns in two different business contexts, and if so, how. The paper built upon existing analyses of CSR Communication by analysing Lidl’s websites in both countries, and went step forward and analysed TV adverts of the company in both countries as well. The analysis discovered importance of the social context in using CSR to promote business, as well as a different communication management strategy where Lidl does not communicate with UK public as extensively as with the Croatian public due to different views on the CSR communication. An in-depth analysis of TV adverts of Lidl in Croatia and the UK using their YouTube channel with all promoted TV adverts, as well as official websites of Lidl in both countries was conducted. The findings were analysed using the qualitative method of thematic, contextual analysis. The findings reveal that CSR is used as an argument to foster sales and consumer trust in Croatia but not in the UK. The communication management strategy is different in two countries due to different views of the public about CSR Communication, and Lidl's Communication strategy is designed accordingly.


Author(s):  
O. Kryvytska ◽  
H. Doroshenko ◽  
D. Babych ◽  
O. Krykun ◽  
V. Kovalchuk

The article defines the role of the financial component of the communication management strategy in HEIs based on the construction of the algorithm for optimizing the distribution of costs for communication processes and the construction of the financial mechanism of communication management. Communication processes in HEIs have a number of specific features due to the fact that a large number of people and groups of people with different levels of education, level of intelligence, age, upbringing and interests take part in the communication process. That is, effective communication management of HEIs requires from the management of institutions to develop a management strategy that would satisfy the interests of all groups of communication process participants. It has been emphasized that the communication management strategy in HEIs should be developed for the long term taking into account the conditions of the changing external environment, and have the goal to continuously transmit information to employers, applicants, their parents, and the whole society in order to make the services of institutions attractive to the target audience and have feedback which would allow monitoring the quality of communication processes and have an economic effect from their implementation. It has been noted that one of the main components of the communication management strategy in HEIs is finance. An algorithm has been built to optimize the costs of managing communication in HEIs based on the use of the classical method of mathematical nonlinear programming problems optimization. A financial mechanism for managing communication in HEIs has been built, which is a system of measures aimed at achieving a certain level of communication processes management while maintaining a certain level of financial stability and independence. It has been concluded that the financial component of the communication management strategy in HEIs is one of its main elements, which allows constant increasing the level of institutions competitiveness and the quality of education as well as scientific and technical potential.


2019 ◽  
Vol 1 (2) ◽  
pp. 68-81
Author(s):  
Uspal Jandevi

This paper aims to determine how the communication strategy used to improve women's political participation in Indonesia. The essence of the communication strategy is planning and management to achieve one goal. To reach this goal, strategy functioned not only as a roadmap to lead the way but also has to show how the operational tactics. Communication strategy is a blend of communication planning and communication management to attain a specific purpose. To compose communication strategy, there are several factors which have to be considered necessary. First, knowing the public is the first step fora communicator to create effective communication. Note that in the communication process, the audience is active instead of passive. So between the communicator and communicant not only occurs relations but also influence that affect each other. Second, compile message, namely determining theme and subject. The main requirement to change public from this message is the capability to arouse their concern. The concern is a central observation. Thus not all who observed could trigger attention. Therefore the beginning of communication effectivity is the rise of the public’s attention toward the delivered messages.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Mariya Nikolova

The paper outlines some of the challenges that PR experts are facing in their work in the so-called „Fake News Era”, dominated by misinformation and the need for verifying the facts published in social and traditional media. The main thesis of Gьnter Bentele’s theory of public trust is used to frame the basic idea about the lack of trust in the media in general. Some of his conclusions drawn in the 1990s, are similar to the results summarized today by two reports: Cision’s „State of the Media Report” (2017) and Edelman’s „Trust Barometer” (2017). The paper also presents a few case studies, related to the distribution of fake news that damage the prestige and the reputation of the affected companies (Pepsi Co, New Balance, Ferrero Croup). It poses the question about the extent to which we can talk about corporate communication management and strategies in the post-truth era and whether it would be more appropriate to include a Rumor Management strategy in the corporate communication strategy arsenal when a corporation needs to react to a piece of fake news in the post-truth era.


2021 ◽  
Vol 13 (2) ◽  
pp. 934
Author(s):  
Luidgi Marchese ◽  
Camilo M. Botero ◽  
Seweryn Zielinski ◽  
Giorgio Anfuso ◽  
Marcus Polette ◽  
...  

Beaches are multidimensional ecosystems that develop relevant natural functions and host tourist activities of great economic value. Therefore, they are currently being subjected to severe human pressure and natural impacts often enhanced by climate change. Beach certification schemes (BCSs) were designed to bridge the gap between recreation and conservation uses. The aim of this paper is to assess the compatibility and potential contribution of nine Beach Classification Schemes (BCSs) used in Latin America with the Orla Project implemented in Brazil to optimize land use planning of coastal zones, including beaches. The weaknesses and strengths of each BCSs were assessed according to the criteria for integrated coastal zone management. As a result, four of the nine BCSs were found to be the most compatible with the context of Brazilian beaches (Ecuadorian, Colombian, Cuban, and Argentinean BCSs), indicating that BCSs can contribute to specific aspects of beach management, but they should not be the only management strategy. In conclusion, the strengths of the four BCSs identified in this study can be used to build a new management tool for Brazilian beaches aligned with the Orla Project—the main coastal planning and management instrument currently used.


2020 ◽  
pp. 231971452092517
Author(s):  
Vinod Kumar ◽  
Vandana ◽  
Moulik Wason

On 7 January 2018, Patanjali Ayurved Limited (PAL) published a print advertisement (ad) mentioning dark complexion as a skin ailment. This ad caught the eye of the young generation of India who is intolerant towards any kind of discrimination. People started giving their opinion about this ad and the issue was picked on social media channels such as Twitter, online blogs, news sites, etc. Users of social media clearly expressed their unacceptance towards the content of the ad. PAL tried to pacify the crowd by sending their spokesperson’s reply on Twitter. Seeing the continuous negative response, Baba Ramdev, co-founder and brand ambassador of PAL, responded on the next day in order to bring the situation under control. In such a scenario, PAL is analysing the entire incident and planning to revisit its marketing communication strategy. PAL is thinking not only to avoid such a situation but also to devise a better crisis management strategy for the future.


2017 ◽  
Vol 7 (2) ◽  
pp. 60-73 ◽  
Author(s):  
Kijpokin Kasemsap

This article analyzes the literature in the search for career management in the knowledge-based organizations (KBOs). The literature review covers the overview of career management strategy; organizational career management (OCM) and knowledge management (KM) in the KBOs; career management and career learning in the KBOs; career management innovation in the KBOs; and the significance of career management strategy in the interorganizational career transitions. Career management is the process that helps employees understand career opportunities and chart a career path within their organization. Encouraging career management in the KBOs has the potential to improve organizational performance and reach strategic goals in the modern workplace. The findings present valuable insights and further understanding of the way in which career management perspectives in the KBOs should be emphasized.


2018 ◽  
Vol 13 (2) ◽  
pp. 48-69 ◽  
Author(s):  
Cyprian Ifeanyi Ugwu

Abstract Objective – University libraries in Nigeria are facing challenges arising from poor funding, increasing user demands, and a competitive information environment. Knowledge management has been accepted by information professionals as a viable management tool, but issues surrounding its application require empirical investigation. The aim of this study is to determine the organizational factors that are correlates and predictors of knowledge management practices in federal university libraries in Nigeria. Methods – The study was based on a correlational research design. Twenty heads of university libraries in Nigeria responded to a structured questionnaire developed by the researcher. The questionnaire was validated by experts and its internal reliability was 0.78 obtained through Cronbach’s alpha procedures. The data collected were analyzed using Mean, Standard Deviation, One-Way ANOVA, Pearson’s Product Moment Correlation Coefficient, and regression analysis. Results – The study found that management support and collaboration were the most significant predictors of knowledge management practices in federal university libraries in Nigeria.  Even though human resources policy and rewards systems had positive correlations with knowledge management practices, their correlation coefficients were not significant. Conclusion – The success of knowledge management in university libraries in Nigeria depends on some contextual factors such as the support given by the management staff and the extent of collaboration among staff.


2012 ◽  
Vol 9 (2) ◽  
pp. 653-666 ◽  
Author(s):  
Aleksandar Pesic ◽  
Duska Pesic ◽  
Andreja Tepavcevic

Since the internal audit of the company is essential to supply information needed for the effective management and improvement of the competitive position, the purpose of this paper is to introduce an innovative strategic management tool for the assessment of internal organizational factors that overcomes some limitations of traditional appraisal methods, and also enables more comprehensive evaluation of the company?s internal environment. Although the classical Internal Factor Evaluation matrix (IFE matrix) is widely used, it has some constraints, such are lack of considering the ambiguity and vagueness of the internal factors. An original method - FSIF (Fuzzy Synthesis of Internal Factors) represents a systematic approach that incorporates fuzzy logic in order to better describe real situation. Proposed FSIF method well serves the needs of modern Management information system because it provides monitoring of internal development of an organization through time and also comparing different organizations taking into account various factors and weights.


2018 ◽  
Vol 64 (4) ◽  
pp. 133
Author(s):  
María Verónica Alderete

<p>The role Information and Communication Technologies (ICT) play in achieving a better organizational performance still needs further analysis among small and medium sized enterprises (SME) from developing countries. This study aims to extend the empirical literature on the relationship between ICT, electronic commerce and SME performance in developing countries. To achieve this goal, we employ a sample of 87 manufacturing firms from the city of Bahía Blanca, Argentina in the year 2015. By estimating a structural equation model, we obtain that electronic commerce adoption has a positive and significant influence on SME sales which is reinforced by the level of ICT use. Other organizational factors such as firm size and public programs explain performance, but are not significant predictors of the electronic commerce adoption. <strong></strong></p>


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