scholarly journals The organizational and economic mechanism of development of small enterprises of rural green tourism on the principles of competitiveness

2020 ◽  
pp. 7-12
Author(s):  
Oleksandr Antonov
Keyword(s):  
Swot Analysis ◽  
Restaurant Industry ◽  
Small Enterprises ◽  
Competitive Advantages ◽  
Economic Mechanism ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
General Scientific ◽  
Tourism Enterprises ◽  
Business Entities

The subject of the research is the theoretical, methodological and practical aspects of the formation and use of the organizational and economic mechanism of the socio-economic development of small enterprises in rural green tourism based on competitiveness. The purpose of the work is to form the structure and components and use the organizational and economic mechanism for the development of rural green tourism enterprises, taking into account the factors of competitiveness, competitive advantages, competition. The methodological basis of the article is both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical and economic, SWOT-analysis, groupings, problem-target approach. Results of work. The article defines the features of the formation of the structure and components of the organizational and economic mechanism of the functioning and development of rural green tourism enterprises, taking into account the requirements of the competitiveness of the factors of competitive advantages and competition in the market of tourist services. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local authorities, enterprises and agro-estates, higher educational institutions of the corresponding specialization, faculties of economics and management, financial and humanitarian, tourism and hotel and restaurant industry. Conclusions. Taking into account that the organizational and economic mechanism of functioning of small enterprises of rural green tourism provides for their various types and forms of associations, in its formation it is advisable to take into account the requirements of competitiveness. Institutional and innovative investment support, tactical and strategic planning, marketing tools, integration associations, instruments of public-private partnership may be relevant among the components. Also progressive is the use of methods for creating rural green tourism clusters, alliances, associations, centers, ecovillages, cells, networks on the basis of cooperation and integration when using the common tourist and resource potential of the territories where business entities are located.

scholarly journals State support and regulation of rural green tourism enterprises development

2020 ◽  
pp. 30-35
Author(s):  
Yaroslav Plevako
Keyword(s):  
Rural Communities ◽  
Swot Analysis ◽  
The State ◽  
State Support ◽  
The Future ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
Grouping Problem ◽  
New Type ◽  
Tourism Enterprises

The subject of the research is theoretical, methodical and practical aspects of state support and regulation of rural green tourism enterprises development. The purpose of the work is to substantiate the directions, mechanisms and instruments of state support and regulation of the development of rural green tourism enterprises for the future. The methodological basis of the article was both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical-economic, SWOT-analysis, grouping, problem-targeted approach. Results of work. The article highlights the problems, factors and prospects of state support and regulation of rural green tourism enterprises development. The conditions, resources, mechanisms and instruments of state support and regulation are identified. Reasonable sources of their spread and growth. Forms of monitoring, reporting and accounting are proposed. Functions have been defined to improve state support, regulation and management of rural green tourism enterprises development in the future. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local self-government bodies, enterprises and agro-villages, higher education institutions of relevant specialization and faculties of economics and management. Conclusions. Rural green tourism is a relatively new type of rural activity. It is useful for both holidaymakers and owners – rural residents, entrepreneurs, rural communities, regions and the state as a whole. Its businesses and agro-settlements contribute to the development of many related businesses in other industries; preservation of national spirituality, popularization of Ukrainian culture; dissemination of knowledge and information about the historical, natural, ethnographic features of the country. It deserves all the support from the state, public organizations, large agribusiness, rural territorial communities.

scholarly journals FORMATION AND EVALUATION OF COMPLEX OF INNOVATIVE MARKETING AT THE ENTERPRISE

2017 ◽  
pp. 230-238
Author(s):  
Nazar Marchyshyn
Keyword(s):  
Competitive Advantages ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
Theoretical Generalization ◽  
Marketing Analysis ◽  
General Scientific ◽  
Business Entities ◽  
Basic Approaches ◽  
Method Of Evaluation ◽  
Theoretical Foundations

Introduction. The development of the theory of marketing in the enterprise is investigated in the retrospect. The enhancement of the innovation vector of its direction is determined. The transformations within the marketing complex of the enterprise are studied. The growth of the influence of innovative marketing on the formation of competitive advantages of business entities is proved. The directions of improvement of the structure of the complex of innovative marketing at the enterprise determined. Methodical approaches to its evaluation are defined. Subject. Methodological approaches to the formation and evaluation of the complex of innovative marketing of the enterprise have become the subject of the research. Purpose. The article aims to assess the changes, to form the structure of the innovation marketing complex at the enterprise and to substantiate the feasibility of its introduction into practical activity of domestic business entities. Method (methodology). The following complex of general scientific and special methods has become the methodological basis of the research: historical and logical method (to study the theoretical foundations and evolution of the development of innovative marketing complex in the enterprise); method of analysis and synthesis (for comparison of the basic approaches to the interpretation of the concepts and evaluation of the complex of innovative marketing of the enterprise); method of comparison and grouping (to systematize the indicators used in the process of assessing the complex of innovative marketing of the enterprise); graphic method (for a visual representation of the structure of the innovation marketing complex of the enterprise and the results of marketing analysis of the milk and milk products market); abstract and logical method (for theoretical generalization and formulation of conclusions). Results. The advantages of using the method of evaluation of innovative marketing in enterprises and its structure have been revealed. The criteria of efficiency of functioning of complex of innovative marketing on the enterprise have been determined. Practical areas of application of methodical approaches to the evaluation of the complex of innovative marketing of business entities have been established.

scholarly journals Green Tourism as a Factor of Development of United Territorial Communities in Ukraine

2020 ◽  
Vol 13 (1) ◽  
pp. 126-136
Author(s):  
Oryslava Korkuna ◽  
Ivan Korkuna ◽  
Oksana Kulyk
Keyword(s):  
Swot Analysis ◽  
Economic Restructuring ◽  
Economic Problems ◽  
Eu Member States ◽  
Dialectical Approach ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
General Scientific ◽  
Internal Potential ◽  
The Eu

SummarySubject and purpose of work: Today, each united territorial community (UTC) has tourist potential, but not all can recognise, evaluate and use it. This paper deals with presenting contemporary issues and identifying prospects for green tourism development in united territorial communities.Materials and methods: This paper includes general scientific and special methods of research, in particular, analysis and synthesis, systematisation and generalization, and the dialectical approach. A dialectical method of cognition is used to specify the features of rural green tourism organisation in the EU Member States.Results: The internal potential and opportunities for its involvement in the development of green tourism in the UTC were determined. The foreign experience is analysed and the perspectives of use of their practice in the development of green tourism are considered. The complex of tasks of the UTC to ensure the development of rural green tourism in the UTC of Ukraine is highlighted. It is established that green tourism can be an additional factor in filling the revenue part of the UTC’s budget and a factor in strengthening its capacity. A SWOT analysis of the development of green tourism in the UTCs of Ukraine was out. The main directions of development of green tourism were highlighted.Conclusions: It was determined that green tourism could act as a catalyst for economic restructuring, provide demographic stability and solve the socio-economic problems arising nowadays during the formation and development of UTCs in Ukraine.

scholarly journals CREATIVE APPROACHES TO THE MANAGEMENT OF THE DEVELOPMENT OF THE TOURIST INDUSTRY IN THE CONDITIONS OF A PANDEMIC CRISIS

2020 ◽  
pp. 137-145
Author(s):  
Irena Svydruk
Keyword(s):  
Economic Crisis ◽  
Swot Analysis ◽  
Structural Model ◽  
Tourism Industry ◽  
Creative Development ◽  
Number Of Factors ◽  
Analysis And Synthesis ◽  
Model Of Management ◽  
Tourism Enterprises ◽  
Business Entities

Introduction. The success of the creative development of the tourism industry in a pandemic lockdown and in the post-quarantine period is closely related to the quality of a number of factors that shape the level of creative activity of its subjects and provide competitive advantages. Adequate choice and scientific substantiation of strategic alternatives for the development of the tourism industry highlights the need for a targeted study of the parameters of its creative renewal. Methods. Methods of scientific abstraction, analysis and synthesis are used, technologies of structuring and systematization are applied during construction of logical-structural decomposition of creativity of tourist destinations and structural model of management of tourist cluster. The SWOT analysis was used to evaluate strategic alternatives for the development of tourism entities. Results. The generalization of research on the peculiarities of the functioning of the tourism sector in the context of the socio-economic crisis caused by pandemic constraints, suggests that the restoration of effective business entities should be managed, targeted action of all participants. At the same time, ensuring the efficiency of the tourism industry requires the implementation of creative technologies in management algorithms at all stages of overcoming the crisis. Qualitative goals of post-pandemic recovery of the industry can be generalized in the form of two main directions: 1) creation of creative tourist offer (including tourist experience and offer of original tourist product) on the basis of high-quality entertainment industry, introduction of European market trends, with emphasis on authentic values ; 2) building a clear identity of domestic tourism enterprises, which would synergistically connect micro-destinations, emphasizing the creative benefits in the minds of potential tourists. Discussion. Further research on the possibilities of creative management to overcome the crisis in the tourism industry should cover the problems of creating unique tourism products based on authentic values, reducing the seasonality of domestic resorts, modernization of tourism infrastructure and integration of tourist inactive regions in creative projects. Keywords: tourism entities, Covid-19 pandemic, socio-economic crisis, creative management, destination, tourist offer, tourist cluster.

scholarly journals Factors of the organization and peculiarities of small enterprises activities in rural green tourism

2020 ◽  
pp. 24-30
Author(s):  
Valentyn Penkovsky ◽  
Mykola Kucherenko
Keyword(s):  
Swot Analysis ◽  
Living Environment ◽  
Educational Process ◽  
Rural Tourism ◽  
Small Enterprises ◽  
Internal Environment ◽  
Green Tourism ◽  
The Subject ◽  
Tourism Enterprises ◽  
Theoretical Foundations

The subject of the research is theoretical aspects and practical approaches to organizing of small rural tourism enterprises and establishing the features of their activities. Setting the task, the purpose of the study. The purpose of the work is to substantiate theoretical foundations of the organization and practical approaches to small enterprises activities in rural green tourism on the basis of establishing their content and identifying factors and features. Method or methodology for conducting research. Both scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: monographic, historical, generalization and abstraction, SWOT-analysis, statistical groups, system and structural analysis and synthesis. Results of work. The article substantiates theoretical foundations and practical approaches to determining the nature and factors of organization of small enterprises in rural green tourism. The content and regulatory foundations of the organization of small forms of management, first of all, in rural green tourism are investigated. On the basis of the critical analysis of the most widespread interpretations of the concept of "small forms of business" the essence of small enterprises in rural green tourism is determined, as well as the peculiarities of their activity are set. The main factors of influence of the external and internal environment on the organization, activity and development of small rural tourism enterprises are revealed. Their use in management on the basis of competitive advantages is substantiated. The field of application of results. The findings and results can be used in the work of rural green tourism enterprises, rural territorial communities, and municipal authorities; in the educational process of higher education institutions of economic and tourism or their departments. Conclusions according to the article. Small forms of management in rural green tourism are the subject of micro-entrepreneurship. They carry out their activities in accordance with the requirements of rural development, hospitality, agriculture, transport, environmental situation and environmental activities in the countryside. In addition, it is one of the types of self-employment of the population, which raises the role of patriotism, local history; averages the elements of active work and recreation; creates a living environment close to nature; contributes to improving the living standards and quality of life of rural residents. In view of the above, the organizational and economic foundations of small forms of management activities in rural green tourism are determined in relationship of the business entity with the factors of its external and internal environment.

scholarly journals Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

2021 ◽  
Vol 8 (1) ◽  
pp. 58-67
Author(s):  
Valentyna V. Postova
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Scientific Methods ◽  
Different Types ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Main Factors ◽  
Economic Criteria

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

scholarly journals THEORETICAL ASPECTS OF RISK MANAGEMENT MODELS IN ECONOMICS, MARKETING, FINANCE AND ACCOUNTING

2021 ◽  
Vol 3 (38) ◽  
pp. 409-418
Author(s):  
Т. Kosova ◽  
S. Smerichevskyi ◽  
А. Ivashchenko ◽  
H. Radchenko
Keyword(s):  
Risk Management ◽  
Financial Reporting ◽  
Value At Risk ◽  
Swot Analysis ◽  
Practical Significance ◽  
Management Models ◽  
Analysis And Synthesis ◽  
Risk Sources ◽  
Simulation Scenario ◽  
Business Entities

Abstract. The relevance of the study is determined by the objective need to model the processes and results of business entities in conditions of the internal and external environment uncertainty in order to identify and reduce risks. The aim of the research is to make systematization of the risk sources and its main types inherent in Economics, Marketing, Finance and Accounting, as well as to develop recommendations for the use of Risk Management Models. The source of information was the International Organization for Standardization Guidelines, International Financial Reporting Standards, Directives of the European Parliament and the Council, scientific articles. Research methods are: system approach, formalization, theory of risk and modeling, analysis and synthesis. The main scientific result is to generalize the principles, structure, processes, sources of risks, approaches to its modelling, monitoring, quantification, reflection in accounting and reporting. The content and purpose of Risk Management Models, requirements to the information base and methods of their construction, approaches to description, practical application and validation were formalized. Such Risk Management Models as: reflexive, simulation, scenario, Value-at-Risk (VAR), Expected Shortfall (ES), SWOT-analysis, gap-management were considered in details. Authors’ contribution is mainly focused on the improvement of the modelling process based on the recommendation to apply an additional stage-model risk assessment, which will improve the quality of Risk Management Models and their further application. The practical significance of the obtained results is to increase the efficiency of economic, marketing, financial decision-making on the basis of Risk Management Models in conditions of uncertainty. Keywords: risk, management, model, economics, marketing, finance, accounting. JEL Classifications C50, D81, G32, M00, O21 Formulas: 0; fig.: 1; tabl.: 0; bibl.: 15.

scholarly journals FORMATION AND REALIZATION OF THE MECHANISM OF COMMERCIALIZATION OF THE RESULTS OF INNOVATION ACTIVITY

2021 ◽  
pp. 37-46
Author(s):  
Alona Poltoratska ◽  
Tetiana Stovba ◽  
Alona Hrebennikova
Keyword(s):  
Economic Development ◽  
Innovation Activity ◽  
Competitive Advantages ◽  
Conceptual Approach ◽  
Scientific Methods ◽  
Social And Economic Development ◽  
Analysis And Synthesis ◽  
Important Challenge ◽  
General Scientific

Introduction. Introduction. Innovation is an integral factor of social and economic development, which accompanied mankind from the beginning of civilization. Over the past decade, you can observe a significant increase in expenditures for innovation activity and growing interest in the topic of innovation, since technological changes and innovations are often perceived as an influential process that opens opportunities for the benefits of society, as well as social security. Particular attention is paid to the commercialization of innovation, since they are a fundamental condition for the development of both micro-and macroeconomic aspects in the context of their impact on the creation of competitive advantages and economic development. Moreover, the commercialization of innovation is, apparently, the most important challenge faced by all companies. innovations go beyond science or technology; this is what can create value through the commercialization process. The theme of commercialization of innovation apparently paid increased attention Recently, but this subject of research is quite fragmented and distributed between various fields of research and disciplines. As a result, it is necessary to investigate, arrange and aggregate various theoretical and empirical conclusions, the purpose of the article is to determine theoretical principles of commercialization of the results of innovation activity in order to formulate the relevant mechanism. Method (methodology). The study used a number of general scientific and specially scientific methods: analysis and synthesis to find out the essence of the mechanism of commercialization of the results of innovation activity; systematization – determination of the main levels of the mechanism of commercialization; Gnoseology – outlining the main contradictions for understanding commercialization. The results. The main purpose of the article is to form a model of the mechanism of commercialization of the results of innovation activity. The existing connection between phenomena is taken into account: commercialization of innovation and internationalization. A conceptual approach to the formation of a mechanism for commercialization of innovation results depending on management levels is proposed. The toolkit for implementing the proposed mechanism is determined.

scholarly journals COMPETITIVENESS OF THE INDUSTRY: CONDITIONS AND FACTORS

THE BULLETIN ◽  
2021 ◽  
Vol 389 (1) ◽  
pp. 123-130
Author(s):  
L. Bekenova ◽  
S. Velesko
Keyword(s):  
External Environment ◽  
Market Regulation ◽  
Competitive Advantages ◽  
Negative Consequences ◽  
Internal Factors ◽  
Analysis And Synthesis ◽  
Regulation Mechanisms ◽  
State And Market ◽  
General Scientific ◽  
Internal And External Factors

The aim of the study is to systematize the conditions and factors of competitiveness in order to identify them and develop mechanisms to influence them. The study is based on the application of a systematic and dialectical approaches to scientific knowledge of the characteristics of the factors of competitiveness of the industry. In the course of the research, general scientific research methods were applied such as observation, description, analysis and synthesis, as well as formal-logical and other methods of cognition. The information base of the research was made up of monographic studies, periodicals printed and electronic publications on the topic of research. The article analyzes scientific approaches to the study of the content of competitiveness. The factors of competitiveness of the industry are considered from the perspective of their classification. A clear systematization of competitiveness factors has been carried out according to six main features, and their features have been revealed. Internal and external factors of competitiveness are analyzed in detail. The content of the determinants of internal factors characterizing the set of competitive advantages of the industry and including resource, production and management conditions is disclosed. The main parameters of assessing the external environment in the absence of universal schemes of competitive behavior in the market of Kazakhstan are highlighted. In addition, the specificity of the analysis of the internal environment of the competitiveness of the industry is determined and its relationship with the data of monitoring of the external environment is substantiated. In the result of the analysis of the competitive potential of the industry from the standpoint of a systematic approach, its main feature is revealed, which manifests itself in a synergistic effect due to the internal interactions of the elements of potential. There are formulated conclusions about the ratio of state and market regulation mechanisms, the optimality of which contributes to increasing the competitive potential of the industry and ensuring its sustainable development. In addition, there are proposed measures to improve the efficiency of domestic production and neutralize the negative consequences of globalization in the context of the development of integration processes and increased competition.

scholarly journals ANALYSIS OF COMPETITIVENESS MOTIVATIONAL MECHANISM OF TOURIST BUSINESS ENTITIES

2017 ◽  
pp. 240-246
Author(s):  
Oleh Skasko ◽  
Marjana Bihus
Keyword(s):  
Business Environment ◽  
Structural Method ◽  
Competitive Advantages ◽  
Public And Private ◽  
State Institutions ◽  
Travel Agencies ◽  
Analysis And Synthesis ◽  
Motivational Mechanism ◽  
Business Entities ◽  
Convergence Mechanism

The features of economic regulators application to manage competitiveness of tourist businesses are considered in the article. The important economic regulators which influence the management of travel agencies’ competitiveness are detected. Their impact on management of tourism business entities competitiveness is concretized. Purpose. The article aims to create the mechanism which can be applied by state institutions of economic regulators of different management levels in order to create a favourable business environment. This mechanism will provide the compliance with sustainable development of the area and improvement of the competitiveness of tourist market, products. Methods (methodology). The following methods have been used in the research: method of system approach (to reason the priorities and mechanisms of increasing the travel agencies’ competitiveness); method of analysis and synthesis (to identify competitive advantages); systemic and structural method (to construct organization scheme). Results. The motivational mechanisms of management of travel agencies’ competitiveness have been concretized. The convergence mechanism of interests of public and private entities has been proposed. The formation of the transparent public-private partnership is suggested.

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