scholarly journals FORMATION AND EVALUATION OF COMPLEX OF INNOVATIVE MARKETING AT THE ENTERPRISE

2017 ◽  
pp. 230-238
Author(s):  
Nazar Marchyshyn
Keyword(s):  
Competitive Advantages ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
Theoretical Generalization ◽  
Marketing Analysis ◽  
General Scientific ◽  
Business Entities ◽  
Basic Approaches ◽  
Method Of Evaluation ◽  
Theoretical Foundations

Introduction. The development of the theory of marketing in the enterprise is investigated in the retrospect. The enhancement of the innovation vector of its direction is determined. The transformations within the marketing complex of the enterprise are studied. The growth of the influence of innovative marketing on the formation of competitive advantages of business entities is proved. The directions of improvement of the structure of the complex of innovative marketing at the enterprise determined. Methodical approaches to its evaluation are defined. Subject. Methodological approaches to the formation and evaluation of the complex of innovative marketing of the enterprise have become the subject of the research. Purpose. The article aims to assess the changes, to form the structure of the innovation marketing complex at the enterprise and to substantiate the feasibility of its introduction into practical activity of domestic business entities. Method (methodology). The following complex of general scientific and special methods has become the methodological basis of the research: historical and logical method (to study the theoretical foundations and evolution of the development of innovative marketing complex in the enterprise); method of analysis and synthesis (for comparison of the basic approaches to the interpretation of the concepts and evaluation of the complex of innovative marketing of the enterprise); method of comparison and grouping (to systematize the indicators used in the process of assessing the complex of innovative marketing of the enterprise); graphic method (for a visual representation of the structure of the innovation marketing complex of the enterprise and the results of marketing analysis of the milk and milk products market); abstract and logical method (for theoretical generalization and formulation of conclusions). Results. The advantages of using the method of evaluation of innovative marketing in enterprises and its structure have been revealed. The criteria of efficiency of functioning of complex of innovative marketing on the enterprise have been determined. Practical areas of application of methodical approaches to the evaluation of the complex of innovative marketing of business entities have been established.

scholarly journals The organizational and economic mechanism of development of small enterprises of rural green tourism on the principles of competitiveness

2020 ◽  
pp. 7-12
Author(s):  
Oleksandr Antonov
Keyword(s):  
Swot Analysis ◽  
Restaurant Industry ◽  
Small Enterprises ◽  
Competitive Advantages ◽  
Economic Mechanism ◽  
Analysis And Synthesis ◽  
Green Tourism ◽  
General Scientific ◽  
Tourism Enterprises ◽  
Business Entities

The subject of the research is the theoretical, methodological and practical aspects of the formation and use of the organizational and economic mechanism of the socio-economic development of small enterprises in rural green tourism based on competitiveness. The purpose of the work is to form the structure and components and use the organizational and economic mechanism for the development of rural green tourism enterprises, taking into account the factors of competitiveness, competitive advantages, competition. The methodological basis of the article is both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical and economic, SWOT-analysis, groupings, problem-target approach. Results of work. The article defines the features of the formation of the structure and components of the organizational and economic mechanism of the functioning and development of rural green tourism enterprises, taking into account the requirements of the competitiveness of the factors of competitive advantages and competition in the market of tourist services. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local authorities, enterprises and agro-estates, higher educational institutions of the corresponding specialization, faculties of economics and management, financial and humanitarian, tourism and hotel and restaurant industry. Conclusions. Taking into account that the organizational and economic mechanism of functioning of small enterprises of rural green tourism provides for their various types and forms of associations, in its formation it is advisable to take into account the requirements of competitiveness. Institutional and innovative investment support, tactical and strategic planning, marketing tools, integration associations, instruments of public-private partnership may be relevant among the components. Also progressive is the use of methods for creating rural green tourism clusters, alliances, associations, centers, ecovillages, cells, networks on the basis of cooperation and integration when using the common tourist and resource potential of the territories where business entities are located.

scholarly journals Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

2021 ◽  
Vol 8 (1) ◽  
pp. 58-67
Author(s):  
Valentyna V. Postova
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Scientific Methods ◽  
Different Types ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Main Factors ◽  
Economic Criteria

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

Features of Financial and Legal Incentives of Investment Activities in the Regions

2018 ◽  
Vol 9 (1) ◽  
pp. 210
Author(s):  
Nikita K. POPADYUK ◽  
Olga V. PANINA ◽  
Sergey G. EREMIN ◽  
Andrey I. GALKIN ◽  
Alexander A. SAVELYEV
Keyword(s):  
Financial Incentives ◽  
Russian Regions ◽  
Investment Activity ◽  
Scientific Methods ◽  
Judicial Practice ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
General Scientific ◽  
The Subject ◽  
Definition Of

Research of features of financial and legal incentives of investment activities in the regions. Methodological basis of the study raised issues were the following: general scientific methods of cognition generalization, analogy, analysis and synthesis, elaboration, comparison, logical method, etc. Conducted interdisciplinary analysis of literature and sources on stimulating investment activities, with particular emphasis given to the Institute financial and legal incentives. Formed the author's definition of the term ʼfinancial and legal stimulus of investment activity of regionsʼ. Studied types of financial and legal incentives of investment activities of the regions. Analyzed regional legislation and judicial practice on the subject of study places financial incentives in the legal field of regional legislation. Identified conflicts in the system of financial and legal incentives of investment activities of the regions. A proposal to optimize the preliminary control of the Prosecutor's offices of the legality of the investment legislation, in particular, the structure of which has different financial and legal incentives of investment activities in Russian regions.

scholarly journals Strategic management in the process of construction of systems of economic protection of the results of activities of agro-business entities

2019 ◽  
pp. 80-85
Author(s):  
Oksana Makovoz
Keyword(s):  
Risk Management ◽  
Strategic Management ◽  
Economic Security ◽  
Strategic Risk ◽  
Logical Method ◽  
Theoretical Generalization ◽  
Strategic Goals ◽  
Business Entities ◽  
Conceptual Foundations

Purpose. The aim of the article is generalization of the conceptual foundations of strategic management to ensure the economic security of the enterprise in the process of building systems of economic protection of the results of activities of agro-business subjects as an effective mechanism for counteracting external and internal threats. Methodology of research. Scientific methods are used in the writing of the articles, in particular: theoretical generalization – to understand key theories of strategic management; synthesis and analysis – to detail the systems of economic protection of the results of the activity of the subjects of agribusiness as an object of research by its breakdown into parts; abstract and logical method – during the study of the structure of the components of the system of economic protection of the results of the enterprises. Findings. The toolkit of economic protection of agribusiness entities, which can be further transformed and supplemented according to the research of the peculiarities of functioning of their activity in the current market conditions, is investigated. It is substantiated that economic protection of the results of the enterprise activity should include a system of diagnostics and risk management, which will further ensure within the enterprise itself to make prompt decisions on strategic risk management both internal and external environment. The scheme of risk management in the system of economic protection of investment activities of agribusiness entities is proposed. The systems of economic protection of the results of activity of enterprises are improved. Originality. The main criteria of efficiency of economic protection of interests and results of activity of subjects of agro-business in the long term are substantiated: profitability of own capital and economic equilibrium, which characterizes rationality and prudence of management of economic resources and creates a basis for achievement of strategic goals of the enterprise in the long term. Practical value. The introduction of the proposed research results into the activities of agribusiness entities for the use of conceptual principles of strategic planning will contribute to the establishment of a system of economic protection of the results of business activity and dynamic development. Key words: strategic management; risk; threat; protection; result; economic security; management system; enterprise.

scholarly journals FORMATION AND REALIZATION OF THE MECHANISM OF COMMERCIALIZATION OF THE RESULTS OF INNOVATION ACTIVITY

2021 ◽  
pp. 37-46
Author(s):  
Alona Poltoratska ◽  
Tetiana Stovba ◽  
Alona Hrebennikova
Keyword(s):  
Economic Development ◽  
Innovation Activity ◽  
Competitive Advantages ◽  
Conceptual Approach ◽  
Scientific Methods ◽  
Social And Economic Development ◽  
Analysis And Synthesis ◽  
Important Challenge ◽  
General Scientific

Introduction. Introduction. Innovation is an integral factor of social and economic development, which accompanied mankind from the beginning of civilization. Over the past decade, you can observe a significant increase in expenditures for innovation activity and growing interest in the topic of innovation, since technological changes and innovations are often perceived as an influential process that opens opportunities for the benefits of society, as well as social security. Particular attention is paid to the commercialization of innovation, since they are a fundamental condition for the development of both micro-and macroeconomic aspects in the context of their impact on the creation of competitive advantages and economic development. Moreover, the commercialization of innovation is, apparently, the most important challenge faced by all companies. innovations go beyond science or technology; this is what can create value through the commercialization process. The theme of commercialization of innovation apparently paid increased attention Recently, but this subject of research is quite fragmented and distributed between various fields of research and disciplines. As a result, it is necessary to investigate, arrange and aggregate various theoretical and empirical conclusions, the purpose of the article is to determine theoretical principles of commercialization of the results of innovation activity in order to formulate the relevant mechanism. Method (methodology). The study used a number of general scientific and specially scientific methods: analysis and synthesis to find out the essence of the mechanism of commercialization of the results of innovation activity; systematization – determination of the main levels of the mechanism of commercialization; Gnoseology – outlining the main contradictions for understanding commercialization. The results. The main purpose of the article is to form a model of the mechanism of commercialization of the results of innovation activity. The existing connection between phenomena is taken into account: commercialization of innovation and internationalization. A conceptual approach to the formation of a mechanism for commercialization of innovation results depending on management levels is proposed. The toolkit for implementing the proposed mechanism is determined.

scholarly journals A model for increasing the competitiveness of the national economy based on a neocluster approach

2021 ◽  
pp. 123-128
Author(s):  
Julia Vailunova ◽  
Galina Yasheva
Keyword(s):  
National Economy ◽  
Industry 4.0 ◽  
Systematic Approach ◽  
Research Model ◽  
Structural Diagram ◽  
Logical Scheme ◽  
Distinctive Features ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Theoretical Foundations

Subject of research: model of increasing the competitiveness of the national economy. The purpose of the study: develop a model for increasing the competitiveness of the national economy based on a neocluster approach. Research objectives: to develop the concept of a neocluster; to build a logical scheme for the formation of the competitiveness of the national economy on the basis of a neocluster approach. Methodology and research methods. General scientific and special methods of cognition: analysis and synthesis, induction and deduction, a systematic approach were used to conduct the research. A neocluster concept has been developed, which includes the concept of a neocluster, distinctive features, and a structural diagram of a neocluster. A model for increasing the competitiveness of the economy of a country / region has been built on the basis of a neocluster approach and a mechanism for increasing the country's competitiveness has been substantiated. The causal relationships between the sources of competitiveness are identified: (elements of Industry 4.0), directions and factors of increasing competitiveness. The developed theoretical foundations of the neocluster and the logical model for increasing the competitiveness of the national economy based on the neocluster approach can serve as a theoretical and methodological basis for the formation of a neocluster policy.

scholarly journals Features of Organizational Culture of Enterprises in the Sphere of Hotel Services

2021 ◽  
Vol 1 (516) ◽  
pp. 309-319
Author(s):  
O. V. Kharchyshyna ◽  
◽  
N. V. Trushkina ◽  
Keyword(s):  
Organizational Culture ◽  
Digital Technologies ◽  
Economic Activities ◽  
Successful Development ◽  
Expert Survey ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
General Scientific ◽  
Culture Development ◽  
Integral Indicator

The successful development of organizational culture contributes to the improvement of the efficiency of financial and economic activities of enterprises in the sphere of hotel business, the level of competitiveness and investment attractiveness. Therefore, in the current conditions of enterprises operation, the problems of transformation of their organizational culture are becoming increasingly relevant. The article is aimed at empirical exploration of features of the organizational culture of hotel services enterprises. To achieve this aim, the following general scientific research methods were used: analysis and synthesis, expert survey, generalization, systematization, structural-logical method. The article presents the results of the carried out expert survey in order to identify modern problems, barriers, features, trends and ways of development of organizational culture of enterprises in the sphere of hotel services in Ukraine. An evaluation of the efficiency of development of organizational culture of enterprises was made. Calculations show that the surveyed hotel services enterprises have an average level of organizational culture development (0.664), since the integral indicator is in the range of 0.5–0.75. As result of the research, it is determined that the basis of the organizational culture of Ukrainian enterprises in the sphere of hotel business is formed by such key principles as leadership of managers, application of a client-oriented approach, involvement and concern of staff, introduction of digital technologies and information systems.

scholarly journals Tourism orientation as a business paradigm for the development of united territorial communities

2020 ◽  
pp. 177-185
Author(s):  
A. Pechenyuk
Keyword(s):  
Rural Communities ◽  
Customer Orientation ◽  
Problem Analysis ◽  
Theoretical Approaches ◽  
Tourism Product ◽  
Analysis And Synthesis ◽  
New Business ◽  
General Scientific ◽  
Definition Of ◽  
Theoretical Foundations

The subject of the research is tourist orientation as a component of the business paradigm of development of territorial communities of Ukraine The purpose of the study is to substantiate the theoretical foundations and criteria for the formation of a new business paradigm of tourism orientation of rural communities. General scientific and special research methods are used. Scientific method - for systematization of existing theoretical approaches to the researched problem; analysis and synthesis (for detailing the object and subject of research and their generalization); abstract-logical (in the formation of generalizations, conclusions and proposals; the method of systematic approach - in considering tourist orientation as a system consisting of a number of interconnected elements, and, interacting, affects the communication and social efficiency of rural communities; the method of scientific abstraction - when allocating stable, typical connections in tourism orientation, which allowed to form criteria for assessing the tourist orientation of communities. Tourist orientation as a direction of formation of business paradigm of development of united communities is investigated. It is established that the strengthening of the tourism-oriented component will contribute to the creation of an innovative tourism product and attract new consumers. The main approaches to customer orientation are studied, the connection between the defined definition and tourist orientation is established. The own definition of tourist orientation of communities is offered. The stages of formation of a positive tourist-oriented environment are outlined. The principles of tourist orientation are described, cognitive marketing is defined as the basis for the formation of consumer loyalty. The criteria of tourist orientation are given and the indicators that characterize it are determined. The results of the study can be used to develop an effective strategy for rural development, taking into account and evaluating the criteria identified by the study at the stage of forming a business paradigm of tourism orientation of the community will increase investment in infrastructure, dissemination of information technology, restoration, reconstruction, objects of historical and cultural heritage, the formation of information, cognitive and tourist competencies of community residents. Key words: united communities, tourism orientation, tourism development, business paradigm, tourist impressions, cognitive marketing.

scholarly journals COMPETITIVENESS OF THE INDUSTRY: CONDITIONS AND FACTORS

THE BULLETIN ◽  
2021 ◽  
Vol 389 (1) ◽  
pp. 123-130
Author(s):  
L. Bekenova ◽  
S. Velesko
Keyword(s):  
External Environment ◽  
Market Regulation ◽  
Competitive Advantages ◽  
Negative Consequences ◽  
Internal Factors ◽  
Analysis And Synthesis ◽  
Regulation Mechanisms ◽  
State And Market ◽  
General Scientific ◽  
Internal And External Factors

The aim of the study is to systematize the conditions and factors of competitiveness in order to identify them and develop mechanisms to influence them. The study is based on the application of a systematic and dialectical approaches to scientific knowledge of the characteristics of the factors of competitiveness of the industry. In the course of the research, general scientific research methods were applied such as observation, description, analysis and synthesis, as well as formal-logical and other methods of cognition. The information base of the research was made up of monographic studies, periodicals printed and electronic publications on the topic of research. The article analyzes scientific approaches to the study of the content of competitiveness. The factors of competitiveness of the industry are considered from the perspective of their classification. A clear systematization of competitiveness factors has been carried out according to six main features, and their features have been revealed. Internal and external factors of competitiveness are analyzed in detail. The content of the determinants of internal factors characterizing the set of competitive advantages of the industry and including resource, production and management conditions is disclosed. The main parameters of assessing the external environment in the absence of universal schemes of competitive behavior in the market of Kazakhstan are highlighted. In addition, the specificity of the analysis of the internal environment of the competitiveness of the industry is determined and its relationship with the data of monitoring of the external environment is substantiated. In the result of the analysis of the competitive potential of the industry from the standpoint of a systematic approach, its main feature is revealed, which manifests itself in a synergistic effect due to the internal interactions of the elements of potential. There are formulated conclusions about the ratio of state and market regulation mechanisms, the optimality of which contributes to increasing the competitive potential of the industry and ensuring its sustainable development. In addition, there are proposed measures to improve the efficiency of domestic production and neutralize the negative consequences of globalization in the context of the development of integration processes and increased competition.

scholarly journals Increasing the Multiplier Effect of the Agro-Industrial Complex in the Northern Region: New Guidelines for Strategic Development

2021 ◽  
pp. 5-35
Author(s):  
Aziz A. MUSTAFAEV ◽  
◽  
Nikolay D. NAYDENOV ◽  
Elena N. NOVOKSHONOVA ◽  
◽  
...  
Keyword(s):  
Systems Approach ◽  
Komi Republic ◽  
Northern Region ◽  
Industrial Complex ◽  
Capital Investments ◽  
Multiplier Effect ◽  
Analysis And Synthesis ◽  
Logical Method ◽  
Business Entities ◽  
New Guidelines

The article discusses the problems of increasing the multiplier effect of the agro-industrial complex of the Komi Republic as a result of investment, as well as ways to accelerate the economic growth of its spheres and individual enterprises. The problems of motivation to increase capital investments in order to increase production and competitiveness of marketable products remain without due attention. The aim of the study is to substantiate the transition of the agro-industrial complex of the Komi Republic to an innovative and investment path of development, to more active methods of using advanced technologies and resource provision of investments, increasing the share of the intellectual component in their composition. The subject of the study is to determine the level of the multiplier effect of the agro-industrial complex of the Komi Republic as a method for assessing its effectiveness and competitiveness. Research methods — quantitative assessment of the effectiveness of total costs, scientific abstraction, analysis and synthesis, systems approach, historical and logical method, statistical observations. The article reveals the main trends of the multiplier effect in the agro-industrial complex of the Komi Republic. It is proposed to increase the multiplier effect of the agro-industrial complex for business entities to focus on the tasks of coordinating the flows of available investment resources.

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