scholarly journals Communication policy of Kharkiv universities in social networks

2021 ◽  
pp. 110-119
Author(s):  
A. Shelestova
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Practical Significance ◽  
Contemporary Society ◽  
Communication Policy ◽  
Systematic Analysis ◽  
Research Activities ◽  
The Social ◽  
First Time

The purpose of this paper is to examine the universities’ presence on the social media as a part of universities’ communication policy and to define the most popular social media with the universities as the communication channels (on the example of Kharkiv). The digitalization processes in the contemporary society lead to appearing and sustainable development of the newest technologies and communication channels. Universities should keep in mind that their key audience is mostly young adults (17 years and older) who use the social media for searching some information, news, chatting. Thus it is obvious that universities should pay their attention carefully to the communication channel and they should use it actively for cooperation with the key audience, other universities, scientific and social organization etc. Thus, firstly it is important to learn how many universities are present on the social media and which social media are used by the universities most frequently. The methodology. The author used such methods as systematic analysis, comparative analysis to learn universities’ communication policy and their presence on the social media. The author used method of techniques analysis to define the percentage of the social media and their popularity with the universities and to define the universities rating according to the fact how many types of the social media the universities use in their communication policy. The results. The article describes Kharkiv universities communication policy that they provide via presence on the social media. The author provides the findings of investigation of universities presence on the social media. The author provides information about which types of the social media are used by the universities and which of them are used by the universities most frequently in their communication policy (all the data are quantitative and percentage). The article has the universities rating made by the author according to the social media quantity are using by each university. The novelty. It is first time of identifying the most popular with universities social media as a part of the universities communication policy and to define the universities rating according to the fact how many types of the social media the universities use in their communication policy. The practical significance. The research results can be used in education and for further improvement of research activities and for further researches of the content provided by the universities on the social media.

Dragonfly Algorithm with Gated Recurrent Unit for Cybersecurity in Social Networking

2019 ◽  
pp. 75-88
Author(s):  
Yutao Han ◽  
◽  
◽  
◽  
Ibrahim M. EL-Hasnony ◽  
...  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Information Technologies ◽  
Online Communication ◽  
Communication Channels ◽  
Dragonfly Algorithm ◽  
Security Issues ◽  
The Social ◽  
Performance Validation ◽  
Gated Recurrent Unit

The advancements of information technologies and wireless networks have created open online communication channels. Inappropriately, trolls have abused the technologies to impose cyberattacks and threats. Automated cybersecurity solutions are essential to avoid the threats and security issues in social media. This paper presents an efficient dragonfly algorithm (DFA) with gated recurrent unit (GRU) for cybersecurity in social networking. The proposed DFA-GRU model aims to determine the social networking data into neural statements or insult (cyberbullying) statements. Besides, the DFA-GRU model primarily undergoes preprocessing to get rid of unwanted data and TF-IDF vectorizer is used. In addition, the GRU model is employed for the classification process in which the hyperparameters are optimally adjusted by the use of DFA, and thereby the overall classification results get improved. The performance validation of the DFA-GRU model is carried out using benchmark dataset and the results are examined under varying aspects. The experimental outcome highlighted the enhanced performance of the DFA-GRU model interms of distinct measures.

Adoption of Social Media as Communication Channels in Government Agencies

2018 ◽  
pp. 773-807
Author(s):  
Reemiah Alotaibi ◽  
Muthu Ramachandran ◽  
Ah-Lian Kor ◽  
Amin Hosseinian-Far
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Extensive Literature ◽  
Public Agencies ◽  
Wide Range ◽  
Level Of Use ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

Greta Thunberg’s iconicity: Performance and co-performance in the social media ecology

2020 ◽  
pp. 146144482097541
Author(s):  
Thomas Olesen
Keyword(s):  
Social Media ◽  
Media Ecology ◽  
Systematic Analysis ◽  
Limited Experience ◽  
The Social ◽  
History Of

Greta Thunberg’s meteoric rise from lonely school striker in August 2018 to global icon is one of the most remarkable political phenomena in recent decades, and one full of paradoxes. Thunberg started out with no resources, a child of 15 with limited experience and a history of Asperger’s. Thunberg’s iconic performance seems to have been able to turn these weaknesses into strengths. To understand how this happened, we must situate her analysis within the social media ecology. Two things distinguish this environment from previous phases: iconic protagonists now have wide degrees of control over their own performance, and audiences are no longer mere receptors of iconic performance, but active co-performers. Greta Thunberg is one of the first major political icons to have been fully formed within the new social media ecology. This article provides the first systematic analysis of this dynamic.

scholarly journals Communication Channels

2021 ◽  
Author(s):  
Anca Constantinescu-Dobra ◽  
Mădălina-Alexanda Coțiu
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Online Shopping ◽  
Digital Communication ◽  
Communication Channels ◽  
High Quality ◽  
Online Engagement ◽  
Fast Moving Consumer Goods ◽  
Social Media Platforms ◽  
E Mail

The scope of the chapter is to discuss changes in usage of digital communication channels before and during the Covid-19 pandemic. Consumers in both industrial and fast-moving consumer goods markets are considered. The chapter comprises a suggestive overview, followed by conclusions on trends expected in digital communication channels usage due to the shifts in consumer behavior caused by the pandemic. Digital communication channels analyzed include websites, sales pages, social media platforms, as well as e-mail marketing, and blogs. Consumers in Generations X, Y and Z, and their preferences for the different communication channels are analyzed. Results indicate an increased interest of all generations for social media, especially following the Covid-19 pandemic. E-mail marketing also remains an important communication channel across all three generations, while the interest in websites and blogs varies. All consumers favor high quality, attractive content displayed irrespective of the communication channel used. Trends identified suggest the interest for online shopping and online engagement with brands will remain sustained after the lift of the various restrictions imposed by the pandemic. It is therefore important that brands ensure a strong online presence and engage with their audiences based on their consumers preferred communication channels.

scholarly journals The university libraries in the social network VKontakte: The administrator’s experience

2019 ◽  
pp. 41-50
Author(s):  
A. Kostitsina
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Statistical Data ◽  
Modern Society ◽  
Educational Institutions ◽  
University Libraries ◽  
The Social ◽  
General Statistical ◽  
Group Success ◽  
The University

The social media have become part and parcel of the modern society, as they are a social communication channel. Using social networks for connecting to potential users have been increasingly important for the libraries. The libraries have been setting up groups and accounts in the social media to connect to their users, to draw attention to their work and to widen its scope. The university libraries, like many other libraries of educational institutions, participate in the process. The author analyzes the experience of Perm State Humanitarian Pedagogical University with VKontakte network subscribers group in 2013-2018. The general statistical data characterize group evolution during the selected period; dynamics of views, and the viral coverage and subscribers group coverage are provided. The author examines the administration mistakes that result in the loss of subscribers; she reviews the experience of attracting users, and rules for content presentation. She concludes that group success is determined by interesting and quality content relevant to the group aims and tasks; that the librarian in charge must be familiar with the principles of social group administering and content generation in accordance with the library’s goals and tasks.

scholarly journals Systematic Analysis of the Current Academic Research on Social Media Marketing

2017 ◽  
Vol 64 (s1) ◽  
pp. 15-27 ◽  
Author(s):  
Martin Klepek
Keyword(s):  
Social Media ◽  
Academic Research ◽  
Theory Development ◽  
Research Field ◽  
Future Research ◽  
Systematic Analysis ◽  
Technical Ability ◽  
The Social ◽  
Communication Habits ◽  
Future Theory

Abstract With the advent of social media where customers have the technical ability to upload own content the change occurred in some of the communication habits online. This world of constant communication is a challenge for businesses as well researchers. Academic research in this area is bringing valuable insights into people attitudes and behaviour on the social media. What is the current situation and where the research field is heading is a question of high importance. This study uses the systematic approach to reviewing the literature and to show the development of publications produced at Czech universities. Although the results show an increasing number of studies, Czech research is lagging behind other similar countries. Compared with the best countries, it is lagging behind in the number of quotations per article. On the basis of these analyses, suggestions for future research that can help to promote future theory development are proposed.

Introducing relational dialectics on actor engagement in the social media ecosystem

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rodoula H. Tsiotsou
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Relational Dialectics ◽  
Content Type ◽  
The Social ◽  
Marketing Intelligence ◽  
Media Ecosystem ◽  
Service Ecosystem ◽  
Comprehensive Framework ◽  
First Time

Purpose The purpose of this paper is to provide an in-depth understanding of actor engagement (AE) on social media by proposing a holistic and integrative conceptual framework. Design/methodology/approach Based on a sample of 118 articles, the paper draws on the service-dominant logic (SDL)-based service ecosystem perspective combined with the tenets of relational dialectics as theoretical lenses to inform AE research in social media. Findings The paper proposes a framework of AE in social media called the TASC model, an acronym of Thesis-Antithesis-Synthesis-Conflict. TASC introduces the dialectical nature of AE and discusses the contexts and levels of AE in the social media ecosystem and their evolving processes. Practical implications Firms can apply the knowledge provided by TASC to gather marketing intelligence and develop marketing strategies to anticipate tensions, motivate the desired AE intensity and valence and reinforce value co-creation in the social media ecosystem. Originality/value TASC is a comprehensive framework that, for the first time, explains engagement at all levels of the social media ecosystem by combining the SDL-based service ecosystem view with the relational dialectics perspective.

Assessing the Social Media Presence and Activity of Major Greek Cities During 2014-2017

2022 ◽  
pp. 285-306
Author(s):  
Evika Karamagioli ◽  
Eleni Revekka Staiou ◽  
Dimitris Gouscos
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Local Governments ◽  
Communication Channel ◽  
Local Authorities ◽  
The Social ◽  
Research Population ◽  
Social Media Presence

This chapter describes how little is known about how Greek local authorities capitalize on the potential of social media as a communication channel. The authors present the results of following up on a 2014 study assessing major Greek cities' presence on social media at the time. The authors check whether and how Greek cities may have improved their levels of acting and reacting via social media so as to identify eventual positive changes and/or patterns and discuss potential ways to implement comprehensive strategies for social media as civic interaction tools for local governments. A set of 52 major cities all over Greece (administrative capitals of the corresponding prefectures), has been chosen as the research population. Findings show that local authorities are advancing in the exploration of social media for communication with citizens, but have not yet reached a level at which they would use them as catalysts for citizen interaction in order to enhance civic engagement.

scholarly journals Combining Cluster-Based Profiling Based on Social Media Features and Association Rule Mining for Personalised Recommendations of Touristic Activities

2021 ◽  
Vol 11 (14) ◽  
pp. 6512
Author(s):  
Jonathan Ayebakuro Orama ◽  
Joan Borràs ◽  
Antonio Moreno
Keyword(s):  
Social Media ◽  
Association Rule ◽  
Association Rule Mining ◽  
Leisure Activities ◽  
User Profiles ◽  
Rule Mining ◽  
Points Of Interest ◽  
The Social ◽  
First Time ◽  
The City

Tourists who visit a city for the first time may find it difficult to decide on places to visit, as the amount of information in the Web about cultural and leisure activities may be large. Recommender systems address this problem by suggesting the points of interest that fit better with the user’s preferences. This paper presents a novel recommender system that leverages tweets to build user profiles, taking into account not only their personal preferences but also their travel habits. Association rules, which are mined from the previous visits of users documented on Twitter, are used to make the final recommendations of places to visit. The system has been applied to data of the city of Barcelona, and the results show that the use of the social media-based clustering procedure increases its performance according to several relevant metrics.

scholarly journals Breaking Social Media Bubbles for Information Globalization: A Cross-Cultural and Cross-Language User-Centered Sense-Making Approach

2020 ◽  
Vol 4 (4) ◽  
pp. 297-305
Author(s):  
Xiaozhong Liu ◽  
Daqing He ◽  
Dan Wu
Keyword(s):  
Social Media ◽  
Active Role ◽  
Cross Cultural ◽  
Sense Making ◽  
Research Activities ◽  
Online Social Media ◽  
The Social ◽  
Media Space ◽  
Language User ◽  
Cross Language

AbstractWith the globalization of data, online social media plays an active role in spreading information and classifying people, and thinking about how to break the solidification of algorithms becomes critical. Current algorithmic research in the social media space often focuses on a single service or language, mainly due to the lack of a way to connect the different bubbles. The panel speakers described their various research activities in which they presented different perspectives on how to break the bubble. This article provides a summary of this interactive panel.

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