Corporate culture and etiquette.

The topic of etiquette is given the main place in diplomacy and in the formation of corporate culture, interpersonal communications. We are talking about verbal and nonverbal ways, etiquette of business communication. This paper presents the research results and experience of practicing scientists, conclusions on diplomacy, corporate culture, the art of effective communication. Despite global changes in the communications system, etiquette remains a key component of the universal communication culture. The authors emphasize the relevance of the topic of the article, focus on a set of knowledge and rules developed historically, and offer the author's vision of compliance with etiquette for the effectiveness of negotiators at all levels. It has been concluded that the realities of today, globalization and other social factors dictate new conditions for the development of diplomacy and new market demands. Etiquette standards in the conditions of society transformation acquire the status of an effective tool in business and political communications. Unstable political and economic situations have a negative impact on building a positive state image, but it is instability that motivates scientists, educators and professionals to act and find effective ways to form an image, in such conditions, cultural diplomacy gains strength and weight in society. These processes contribute to changes in established standards of diplomacy, the evolution of the industry and the system of social communications Own author's research, practical experience, comparison of opinions and conclusions of fellow researchers, authoritative scientists-practitioners, published in scientific works, all this allows to predict possible ways and prospects of influence of the newest forms of communications, transformation of etiquette norms and standards, their influence on state image creation. in real time and in the short term, as external factors significantly affect the methods of working on the image and new etiquette, in particular introduced during quarantine.