scholarly journals PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA

2017 ◽  
Vol 5 (2) ◽  
pp. 77-82
Author(s):  
Citra Suci Mantauv
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Convenience Sampling

The purpose of this research is to determine the influence of Promotion and Locations of purchasing decisions. The sample used in this research is 100 people. Sampling in this research is based on convenience sampling technique. The analysis model used is multiple linear regression. With the constant value (α) is 8.418 while the value of Promotion coefficient 0.367 and the locataion of 0.432. Based on the results of data analysis with multiple linear regression known that the R-squre value of 0.773. Test f shows the two variables indenpenden have a positive and significant effect on the dependent variable.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Testing Instrument ◽  
Influential Variable ◽  
Using Data ◽  
The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals Apakah Harga dan Brand Image Berpengaruh Terhadap Keputusan Pembelian?

2020 ◽  
Vol 2 (3) ◽  
pp. 180-187
Author(s):  
Nurul Maulida ◽  
Siska Maya
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Sampling Technique ◽  
Questionnaire Data ◽  
Purchasing Decisions

  Abstract– The purpose of this study is to determine the effect of price and brand image on purchasing decisions. The method used in this research is nonprobability sampling. The sampling technique used in this study was accidental sampling, data collection using a questionnaire. Data analysis uses multiple linear regression. The results showed that price influences purchasing decisions and brand image influences purchasing decisions. Simultaneously brand image has a significant effect on purchasing decisions.   Abstrak– Tujuan dari penelitian ini yaitu mengetahui pengaruh harga dan brand image terhadap keputusan pembelian. Metode yang digunakan dalamalam penelitian ini adalah nonprobability sampling. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah accidental sampling, pengumpulan data menggunakan kuesioner. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian dan brand image berpengaruh terhadap keputusan pembelian. Secara simulta brand image berpengaruh signifikan terhadap keputusan pembelian.

scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA PADA KONSUMEN PT CAPELLA DINAMIK NUSANTARA PEKANBARU

2018 ◽  
Vol 4 (3) ◽  
pp. 352-359
Author(s):  
Nurul Sukriani
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Independent Variable ◽  
Questionnaire Method

Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.    

scholarly journals PENGARUH KEPERCAYAAN KONSUMEN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT.WARISAN EURINDO DI DALUNG, KEROBOKAN, KEDONGANAN

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 115-125
Author(s):  
Kd Puspita Dwi Anjani ◽  
I Gusti Ayu Wimba
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
Consumer Trust ◽  
Purchasing Decisions ◽  
Data Analysis Technique ◽  
Analysis Technique

Purchasing decisions can only be made when there are at least 2 choices and the consumer chooses at least one option. The purpose of this study is to determine the effect of consumer trust and product quality on purchasing decisions at PT.Warisan Eurindo. The population in this study were all customers at PT.Warisan Eurindo in 2014-2018, totaling 3357 people with a sample of 100 people using accidental sampling technique. The data were collected using a questionnaire and the data analysis technique used was multiple linear regression. From the results of this study, it can be seen that: (1) consumer trust has a positive and significant effect on purchasing decisions, (2) product quality has a positive and significant effect on purchasing decisions, and (3) consumer trust and product quality have a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals IKLIM ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KEDISIPLINAN KERJA PEGAWAI PADA KANTOR SEKRETARIAT DPRD KABUPATEN BIMA

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Firmansyah Kusumayadi ◽  
Muhammad Ali
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Organizational Climate ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
T Test ◽  
Analysis Techniques ◽  
Independent Variable

This study aims to determine the effect of Organizational Climate and Organizational Commitment to Employee Work discipline at the Bima Regency DPRD Secretariat office. The dependent variable used is Work Discipline, the independent variable is Organizational Climate and Organizational Commitment. This type of research is causal associative. The sampling technique used is the Census technique to obtain a total sample of 48 respondents who are civil servants. Data analysis techniques in this study were multiple linear regression, t-test, f-test, and adjusted determination coefficient test (R2). From the regression results for this study the equation is obtained, namely Y = 8.756 + 0.565 X1 + 0.434 X2. The results of this study indicate that partially the organizational climate has a positive and significant effect on employee work discipline. Partially, organizational commitment has a positive and significant effect on employee work discipline. Simultaneously the organizational climate and organizational commitment have a positive and significant effect on employee work discipline at the Bima Regency DPRD Secretariat office.Keywords: organizational climate, organizational commitment, work discipline

scholarly journals The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 157-166
Author(s):  
Dimas Septian Wijiantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
T Test ◽  
Product Price ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

scholarly journals PENGETAHUAN PERPAJAKAN, SOSIALISASI PERPAJAKAN, DAN PELAYANAN FISKUS TERHADAP KEPATUHAN WAJIB PAJAK

2017 ◽  
Vol 9 (2) ◽  
pp. 55-65
Author(s):  
Meiska Lianty ◽  
Dini Wahjoe Hapsari ◽  
Kurnia K
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
The Other ◽  
Analysis Method ◽  
Other Hand ◽  
Whole Number ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to discover how the effect of the tax knowledge, tax socialization, and tax authorities service, either simultaneously or partially, on the taxpayers compliance in KPP Pratama Bandung Bojonagara. The research samples are the whole number of the non-employee individual taxpayers in the amount of 100 people. The sampling technique is convenience sampling and the analysis method is using multiple linear regression. Simultaneously, the tax knowledge, the tax socialization, and the tax authorities service significantly affect the taxpayers compliance in KPP Pratama Bandung Bojonagara. Partially, the result shows that both the tax knowledge and the tax authorities service significantly have positive effect and are directly proportional on the taxpayers compliance. On the other hand, the tax socialization has no significant effect on the taxpayers compliance in KPP Pratama Bandung Bojonagara.

Sign in / Sign up

Export Citation Format

Share Document