scholarly journals PENGARUH PERSONAL SELLING DAN ADVERTISING TERHADAP PENJUALAN POLIS ASURANSI PADA PT JASARAHARJA PUTERA CABANG MATARAM

2020 ◽  
Vol 5 (2) ◽  
pp. 76-89
Author(s):  
Abdul Basit ◽  
Ika Nirmala Fulvia
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Research Approach ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Using Data

This study was conducted to determine the effect of personal selling d an a dvertising against the sale of insurance policies either Prado or simultaneously, and how is the level of influence of personal selling and a dvertising PT Jasaraharja Puera Branch Mataram. A population of 2,625 customers, the sample using random sampling samples taken as much as 10% of the population from the calculation using the Solvin formula obtained a sample of 97 customers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered in accordance with the research carried out which aims to determine the causal relationship between the independent variables (variables that affect the dependent variable). In this study using validity and reliability and using data analysis techniques, namely classical assumption test, hypothesis test, linear regression analysis with the help of SPSS 16 software.AbstrakPenelitian ini dilakukan untuk mengetahui pengaruh personal selling dan advertising terhadap penjualan polis asuransi baik secara persal maupun simultan, dan bagaimanakan tingkat pengaruh personal selling dan advertising pada PT Jasaraharja Puera Cabang Mataram. Populasi sebanyak 2.625 nasabah, sampelnya menggunakan sample random sampling yang diambil sebanyak 10% dari populasi dari perhitungan menggunakan rumus solvin diperoleh hasil sampel sebanyak 97 nasabah. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pendekatan penelitian asosiatif kausal dengan menggunakan penyebaran kuesioner yang dianggap sesuai dengan penelitian yang dilakukan yang bertujuan untuk mengetahui hubungan yang bersifat sebab akibat antara variabel independen (variabel yang mempengaruhi dengan variabel dependen (variabel yang dipengaruhi). Dalam penelitian ini menggunakan validitas dan reliabilias serta menggunakan teknik analisis data yaitu uji asumsi klasik, uji hipotesis, analisis regresi linier dengan bantuan software SPSS 16.

scholarly journals The effect of personal selling on product purchase decision in Sibolang Durian

2021 ◽  
Vol 10 (1) ◽  
pp. 90
Author(s):  
Jenni Tarigan
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Using Data

This research was conducted to determine the effect of personal selling on product purchasing decisions partially at Sibolang Durian Business, Medan. The sample used simple random sampling which directly selected 38 consumers. This type of research uses quantitative research with a causal associative research approach by using questionnaires which are considered appropriate to the research conducted which aims to determine the causal relationship between the independent variable (influencing variable) and the dependent variable (influenced variable). In this study, using validity and reliability and normality testing and using data analysis techniques, namely multiple linear regression analysis with the help of SPSS 20 software. t test), namely t count (2.229)> t table (1.688) with a significance value <0.05. This means that the personal selling hypothesis H1 is accepted and H0 is rejected. So it can be concluded that sales through personal selling marketing means carried out by the Sibolang Durian business also have an influence on consumer decision making in buying Sibolang Durian products.

scholarly journals The Effect Of Work Environment and Discipline of Work on Performance Of Employees

2021 ◽  
Vol 10 (1) ◽  
pp. 66
Author(s):  
Veramika Sembiring
Keyword(s):  
Work Environment ◽  
Quantitative Research ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Analysis Technique ◽  
Instrument Testing

This study aims to determine the partial and simultaneous effect of work discipline and work environment on the performance of Dinas Pendidikan Kabupaten Karo. This research is a quantitative research, where the research instrument is a questionnaire. The population and sample in this study were all employees of the Dinas Pendidikan Kabupaten Karo as many as 42 people. Instrument testing in this study was conducted using validity and reliability tests. The data analysis technique in this study uses multiple linear regression analysis techniques. The results showed that the work environment has a positive and significant effect on employee performance, where the t value (2.452) is greater than the t table value (2.015), and the significance value is 0.019 less than 0.05. Work discipline has a positive and significant effect on employee performance, where the t value (6.670) is greater than the t table value (2.015), and the significance value is 0.000 less than 0.05. Work environment and work discipline together have a positive and significant effect on employee performance, where the calculated F value (33.789) is greater than the F table value (2.83), and the significance value is 0.000 less than 0.05. The amount of influence of the independent variables (work environment and work discipline) on the dependent variable (employee performance) is 63.4%, while the remaining 36.6% is influenced by other factors not examined in this study. 

scholarly journals Effect Of Leadership, Motivation And Discipline Of Work On Employee Performance CV. Kiong Ho Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 9-16
Author(s):  
Akbarrudin Karisma Putra
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Stratified Random Sampling ◽  
Independent Variables ◽  
Leadership Motivation

This study aims to determine how much influence both partially and simultaneously leadership, motivation and work discipline that occur in CV Kiong Ho Surabaya. This research is included in quantitative research, namely the data used in this study in the form of numbers. The sample from this study was CV Kiong Ho Surabaya employees which numbered 35 respondents. Using the disproportionate stratified random sampling model and the collected data were analyzed using multiple linear regression analysis. The independent variables used in this study are leadership, work motivation, work discipline. While the performance of CV Kiong Ho Surabaya employees is the dependent variable. This study uses primary data, namely data collection by distributing questionnaires. The results showed that the results of the F test showed that employee performance was influenced jointly by leadership, work motivation, work discipline. And the results of partial tests, independent variables consisting of leadership, work motivation, work discipline.

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals PENGARUH KECERDASAN EMOSIONAL TERHADAP PERILAKU MENYIMPANG REMAJA DI DESA SILAM KECAMATAN KUOK KABUPATEN KAMPAR

2020 ◽  
Vol 6 (2) ◽  
pp. 62-83
Author(s):  
Muhammad ilyas Ilyas ◽  
Dea Nurul Azizah
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Random Sampling ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Adolescent Behavior ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Cluster Random Sampling

This study discusses emotional intelligence for adolescents in Silam Village, Kuok Subdistrict, Kampar District. The purpose of this study was to study how emotional intelligence on families in Silam Village, Kuok District, Kampar District. The type of research used is descriptive quantitative research. The population subjects were 250 teenagers in Silam Village and a sample of 71 adolescent Cluster Random Sampling. The technique of collecting data using a questionnaire with a Likert scale. The data analysis technique in this study was carried out by simple linear regression analysis, and the processing in this study used the SPSS version 17.0 (Statistical Products and Services Solution) program for windows. The results showed a significant influence between emotional intelligence on adolescent behavior in the Silam Village, Kuok Subdistrict, Kampar District. Based on the hypothesis test (Significant Test), the Probability value of α is 0.05 ig sig (0.05 ≥ 0.00) which means Ha is accepted and Ho is rejected. Thus it can be denied that emotional intelligence is approved of adolescent behavior.

scholarly journals PENGARUH PELATIHAN TERHADAP KINERJA KARYAWAN RESORT AND SPA BALI

2020 ◽  
Vol 1 (1) ◽  
pp. 39-45
Author(s):  
Jecky Mahendra ◽  
Kasmita Kasmita
Keyword(s):  
Quantitative Research ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Validity And Reliability ◽  
Performance Targets ◽  
Training Variable ◽  
Training Unit ◽  
Data Collection Technique

This research starts from the writer's observation of the performance evaluation and training activities that have not been perfectly done. The author discusses several problems, namely: performance targets provided by management have not been achieved, employee performance has decreased, training schedules are not fully realized, there are still employees who do not follow the planned training. The purpose of this research is to analyze the effect of training on employee performance of AYANA Resorts and Spa BALI. The urgency of this research is to find out the effect of training on employee performance, if problems regarding AYANA Resorts and Spa BALI employees continue to have a serious impact on the work of employees who are not in accordance with the expectations of guests and also the management of AYANA Resorts and Spa BALI. This will result in a bad image of the hotel and a reduction in guests staying at AYANA Resorts and Spa BALI. This type of research is classified in quantitative research with a causal associative approach, the population in this study is all operational employees at AYANA Resort and Spa BALI with a total of 181 people with the sampling technique is purposive sampling totaling 65 people. The training variable data collection technique is carried out by distributing questionnaires (questionnaire) using a Likert scale method that has been tested for validity and reliability, while employee performance data is obtained from HRD. Then the data were analyzed through simple linear regression analysis with the help of SPSS version 20.00. Based on the results of research conducted, the following results are obtained: (1) Training at AYANA Resort and Spa BALI shows enough categories with a percentage of 46.62%, (2) Employee performance at AYANA Resort and Spa BALI, included in both categories with a percentage of 55.38%, (3) Based on the results of the hypothesis test, an R Square value of 0.069 was obtained, meaning that the influence of the training variable on employee performance variables was 6.9% while 93.1% was influenced by other factors. Then obtained a regression coefficient of 0.171 with a significance of 0.034 <0.05. This means that each increase of 1 training unit will increase 0.171 employee performance units. So the hypothesis in this study is Ha is accepted H0 is rejected.

scholarly journals Pengaruh Kualitas Pelayanan terhadap Kepuasan Masyarakat di Kantor SAMSAT Pati

2020 ◽  
Vol 21 (01) ◽  
Author(s):  
Dzurrotin Nasihah
Keyword(s):  
Quantitative Research ◽  
Motor Vehicle ◽  
Hypothesis Test ◽  
Empirical Test ◽  
Field Research ◽  
Research Approach ◽  
Test Results ◽  
Validity And Reliability ◽  
Calculation Results ◽  
The Government

Public services are services provided by the government to the community. The services provided must be quality, directed and maximum. The SAMSAT office Pati is an agency that serves for the management of (1) Customs transfer of motor vehicle an average of 5,057 vehicles and 442 cars a month and (2) Vehicle tax totaling 8,959 units monthly and 4,289 for cars. The purpose of this study explains the empirical test results of the influence of SAMSAT service quality in Pati with indicators of attitude, speed, empathy, appearance and knowledge. The four standards are assessed by the community from the service experience obtained. This research uses a quantitative research approach. This type of research is field research. The method used is survey. Data analysis techniques used are the validity and reliability of the instrument, the classic assumption test, and the hypothesis test. Based on the calculation results F count is greater than the F table (46.392> 3.30). The results of hypothesis testing indicate that there is a significant influence between good quality (reliability, responsiveness, assurance, empathy and physical evidence) on the satisfaction of motor vehicle taxpayers in SAMSAT Pati.

scholarly journals PENGARUH SYARIAH MARKETING DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH JASINDO OTO PADA PT ASURANSI JASINDO SYARIAH KANTOR PEMASARAN MEDAN

2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Ivo Mei Utari ◽  
Rizal Agus ◽  
Azhar Azhar
Keyword(s):  
Customer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Simultaneous Test ◽  
Positive Effect

ABSTRACTThis research entitled Effect of Shariah Marketing and Coorporate Image on Customer Satisfaction JasindoOto At PT Asuransi JasindoSyariah Medan Marketing Office. This research used a quantitative approach which purposed to answer the question about whether there is the influence of sharia marketing and corporate image partially and simultaneously on customer satisfaction. Data was collected by distributing questionnaires with a sample of 74 respondents using multiple linear regression analysis. The research showed that the validity and reliability test are declared valid and reliable. Sharia marketing hypothesis test a positive and significant impact on customer satisfaction, this is evidenced by the significant value of 0.0000.05 with a strong correlation of 0.575 and the image of the company and significant positive effect on customer satisfaction, this is evidenced by the significant value of 0.000.05 with enough correlation of 0.333. Then for simultaneous test of 26.134 with a significance of 0.000. This means simultaneously independent variables significant positive effect on the dependent variable of customer satisfaction.Keywords: Sharia Marketing, Corporate Image, Customer SatisfactionABSTRAKPenelitian ini berjudul Pengaruh Syariah Marketing Dan Citra Perusahaan Terhadap Kepuasan Nasabah JasindoOto Pada PT Asuransi Jasindo Syariah Kantor Pemasaran Medan. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan untuk menjawab pertanyaan tentang apakah terdapat pengaruh syariah marketing dan citra perusahaan secara parsial dan simultan terhadap kepuasan nasabah. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan sampel sebanyak 74 responden dengan menggunakan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa uji validitas dan reliabilitas dinyatakan valid dan reliabel. Uji Hipotesis Syariah marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0000,05 dengan korelasi yang kuat sebesar 0,575 dan citra perusahaan berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0010,05 dengan korelasi yang cukup sebesar 0,333. Kemudian untuk uji simultan sebesar  26,134 dengan signifikansi sebesar 0,000. Hal ini berarti secara simultan variabel bebas berpengaruh positif signifikan terhadap variabel terikat yakni kepuasan nasabah.Kata Kunci: Syariah Marketing, Citra Perusahaan, Kepuasan Nasabah

scholarly journals Determinan Capital Buffer Pada Industri Perbankan Di Indonesia

2019 ◽  
Vol 1 (2) ◽  
pp. 164-174
Author(s):  
Lasty Agustuty ◽  
Andi Ruslan
Keyword(s):  
Credit Risk ◽  
Quantitative Research ◽  
Banking Industry ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Public Banks ◽  
Research Period

This study aims to analyze the factors that influence capital buffers in the banking industry in Indonesia. Research variables include bank size, liquidity, credit risk, efficiency and profitability as independent variables and capital buffers as the dependent variable. The method used in this study is quantitative research. This research was conducted at public banks on the Indonesia Stock Exchange category BOOK 3 and BOOK 4, with the 2014-2018 research period using multiple linear regression analysis techniques. The results showed that the size of the company did not have a significant effect on capital buffer, while liquidity, credit risk, efficiency and profitability had a significant effect on capital buffer.

scholarly journals Pengaruh Word Of Mouth (WOM) Dan Brand Image Terhadap Keputusan Penggunaan Jasa Foto Pada Studio Foto 4 Warna Photography Kota Kediri

2019 ◽  
Vol 2 (1) ◽  
pp. 137
Author(s):  
Yeziga Enggar Kusuma ◽  
Gandung Satriyono ◽  
Nur Samsu
Keyword(s):  
Quantitative Methods ◽  
Service Use ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sampling Techniques ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Independent Variables

The research aims to analyze and determine the effect of Word of Mouth and Brand Image on the decision to use photo services on 4 colors of Kediri City Photography. This research uses quantitative methods. The type of research used is the correlation with sampling techniques. The research sample was 60 respondents in number. The multiple linear regression analysis techniques is tested for validity and reliability first. The conclusion of this study is (1) Word of Mouth has a significant effect on the decision to use photo services on 4 colors of photography. (2) Brand image has a significant effect on the Decision of Using Photo Services on 4 Colors of Photography. (3) Simultaneously or together with two independent variables consisting of word of mouth, brand image has a significant effect on service use decisions. Penelitian bertujuan menganalisis dan mengetahui pengaruh Word Of Mouth dan Brand Image terhadap Keputusan Penggunaan Jasa foto pada 4 Warna Photography Kota Kediri. Penelitian ini menggunakan metode kuantitatif. Jenis penelitian yang digunakan penelitian adalah korelasi dengan teknik pengambilan sampel. Sampel penelitian 60 responden jumlahnya. Teknik analisis regresi linier berganda dengan terlebih dahulu di uji validitas dan reliabilitas.Kesimpulan penelitian ini adalah (1) Word Of Mouth berpengaruh signifikan terhadap Keputusan Penggunaan Jasa Foto pada 4 Warna Photography. (2) Brand image berpengaruh signifikan terhadap Keputusan Penggunaan Jasa Foto pada 4 Warna Photography. (3) Secara simultan atau bersama – sama dua variabel bebas yang terdiri dari word of mouth, brand image berpengaruh signifikan terhadap keputusan penggunaan jasa.

Sign in / Sign up

Export Citation Format

Share Document