scholarly journals Analisis kinerja Badan Usaha Milik Desa dalam pengelolaan anggaran untuk meningkatkan pengolahan potensi desa di Desa Akedotilou

2020 ◽  
Vol 2 (2) ◽  
pp. 187
Author(s):  
Farid Madjodjo ◽  
Fadli Dahlan
Keyword(s):  
Data Collection ◽  
Study Data ◽  
Qualitative Approach ◽  
Budget Management ◽  
Literature Study ◽  
Data Presentation ◽  
Business Units ◽  
Collection Data ◽  
Village Government ◽  
The Village

This study uses qualitative approach with purpose to determine: (1) the performance of BUMDes in budget management; and (2) the performance of the "Karivela" BUMDes in managing village potential in Akidotilou Village of Oba Tengah District in Tidore Kepulauan City of North Maluku Province. Data collection techniques through observation, interviews, documentation, and literature study. Data analysis procedures include data collection, data reduction, data presentation, and drawing conclusions. The results show that budget management by BUMDes "Karivela" which should be accountable for budget management to the Village Government of Akedotilou Oba Tengah Subdistrict Tidore Islands City has not been carried out by BUMDes "Karivela" officials. So that every BUMDes "Karivela" budget is known to lack transparency, both in management and accountability. Meanwhile, in the management of village potential in the Village managed by BUMDes "Karivela" there is still no improvement in the existing business units. this is because the management of the BUMDes "Karivela" does not have the ability to manage the village potential in Akedotilou village and the lack of human resources who manage the village potential.

scholarly journals TRANSPARENCY AND ACCOUNTABILITY IN MANAGEMENT OF VILLAGE ADMINISTRATION REVENUE AND EXPENDITURE BUDGET (APBDES)

2018 ◽  
Vol 1 (1) ◽  
pp. 27-38
Author(s):  
Hosnol Khotimah ◽  
Alwan Sri Kustono ◽  
Nina Martiana
Keyword(s):  
Data Collection ◽  
Financial Management ◽  
Analysis Data ◽  
Qualitative Approach ◽  
Family Welfare ◽  
Regional Autonomy ◽  
Data Presentation ◽  
Collection Data ◽  
The Village ◽  
Transparency And Accountability

After the enactment of regional autonomy, transparency and accountability have become veryimportant issues in the Regional Financial Management, including Village AdministrationFinancial Management. This research is meant to find out how far the implementation oftransparency and accountability principles of village administration in managing the VillageBudget (APBDes) at Desa Sukosari Lor, Kecamatan Sukosari, Kabupaten Bondowoso throughPlanning, Implementation, Administration, Reporting, and Accountability. The research methodused is descriptive with qualitative approach. The resource persons in this study include Headof Desa Sukosari Lor, other apparatus at Desa Sukosari Lor, Chairman and secretary of BPD(Village Consultative Board) in Sukosari Lor, Chairman of Village Community EmpowermentInstitution (LPMD), Head of Family Welfare Development (PKK) in Sukosari Lor and theresidents of Sukosari Lor as the target for various programs. Data collection techniques used arein the form of observation, interview, and documentation analysis. Data analysis is performedwith data collection, data reduction, data presentation, data testing, and making conclusion. Theresearch findings indicate that the Village Head in Desa Sukosari Lor, Kecamatan Sukosari,Kabupaten Bondowoso has implemented the principles of transparency and accountability in themanagement of 2016 budget. In general, transparency and accountability in Desa Sukosari Lor,Kecamatan Sukosari, Kabupaten Bondowoso has been running well. However, there are someproblems that still have to be fixed.

scholarly journals The Effectiveness of the Role of the Village Government in Suppressing Dropout Rates in Pattongko Village

2021 ◽  
Vol 8 (1) ◽  
pp. 19
Author(s):  
Sofyang Sofyang ◽  
Syamsiah Hasyim
Keyword(s):  
Data Collection ◽  
Economic Condition ◽  
Dropout Rate ◽  
Dropping Out ◽  
Data Presentation ◽  
Analysis Technique ◽  
Collection Data ◽  
Village Government ◽  
The Village

Education is essentially an effort to facilitate students to be able to solve problems in life that they will face in the future. This research aims to determine the effectiveness of the role of the village government in reducing the dropout rate in Pattongko Village, Sinjai Tengah District, Sinjai Regency, and the factors that cause school dropout. This research uses qualitative research. The data collection techniques used were interviews, observation, and documentation. The data analysis technique used is data collection, data reduction, data presentation, decision making (verification). The results of this study state that the effectiveness of the role of the village government in suppressing the dropout rate in Pattongko Village, Sinjai Regency, related to its role as a motivator, facilitator, and mobilizer basically tends to be effective, this can be seen from the decrease in the dropout rate every year. this is due to the concern of the local government, especially the village government together with parents and the community. The factors causing dropping out of school in Pattongko Village in this study consisted of four factors, namely the Child itself, the Economic Condition, the distance between the house and the school which was far away, and the parents' lack of understanding of the importance of education.

INOVASI LAYANAN DRIVE-THRU PERPUSTAKAAN UNTUK MENINGKATKAN BUDAYA LITERASI (STUDI DI DINAS PERPUSTAKAAN DAN KEARSIPAN PROVINSI JAWA TIMUR)

Publika ◽  
2021 ◽  
pp. 25-38
Author(s):  
Anton Wahyu Putra ◽  
Fitrotun Niswah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Innovation ◽  
Qualitative Approach ◽  
Administrative Reform ◽  
Data Presentation ◽  
Advantages And Disadvantages ◽  
Analysis Technique ◽  
Collection Data ◽  
Bureaucratic Reform

Inovasi layanan drive-thru perpustakaan merupakan sebuah layanan yang diciptakan Dinas Perpustakaan dan Kearsipan Provinsi Jawa Timur. Inovasi layanan drive-thru ini berbentuk tempat / loket untuk melayani kebutuhan pemustaka tanpa harus turun dari kendaraan. Inovasi ini bertujuan untuk memudahkan pelayanan kepada pemustaka dengan harapan dapat meningkatkan budaya literasi.. Tujuan penelitian ini adalah untuk mendeskripsikan inovasi layanan drive-thru di Dinas Perpustakaan dan Kearsipan Provinsi Jawa Timur. Fokus penelitian ini adalah Kriteria Inovasi menurut PermenPANRB nomor 3 Tahun  2018 meliputi 5 variabel yang terdiri atas Kebaruan, Efektif , Bermanfaat , Dapat direplikasi, dan Berkelanjutan. Jenis penelitian ini adalah jenis deskriptif dengan pendekatan kualitatif. Untuk teknik pengumpulan data yang digunakan adalah wawancara,observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah pengumpulan data, reduksi data, penyajian data, pemaparan dan penarikan kesimpulan. Untuk hasil penelitian menunjukkan inovasi layanan drive-thru memiliki kelebihan dan kekurangan. Pada kriteria kebaruan menunjukkan inovasi drive-thru merupakan suatu penemuan baru serta menawarkan cara baru dalam melayani pemustaka melalui loket. Untuk kriteria efektif tujuan dari diciptakannya drive-thru adalah untuk memudahkan pemustaka sudah memenuhi, tetapi untuk meningkatkan budaya literasi belum tercapai. Untuk kriteria bermanfaat sudah dapat memberikan manfaat bagi masyarakat dan bagi dinas yang menerapkannya. Pada dapat direplikasi inovasi ini dapat menjadi contoh/rujukan karena sudah ada beberapa instansi yang menduplikasinya, lalu kriteria terakhir keberlanjutan untuk kedepan inovasi ini akan tetap dipertahankan karena mendapat dukungan dari berbagai stakeholder. Saran yang dapat diberikan adalah lebih menggalakan sosialisasi agar drive-thru ini bisa lebih berkembang dan dimanfaatkan oleh lebih banyak orang.    Kata kunci : Inovasi Layanan, Drive Thru Perpustakaan, Budaya Literasi   The library's drive-thru service innovation is a service created by the Library and Archives Office of East Java Province. This drive-thru service innovation is in the form of a counter to serve the needs of visitors without having to get off the vehicle. This innovation aims to facilitate service to users in the hope that it can improve literacy culture. The purpose of this study is to describe the drive-thru service innovation in the Department of Library and Archives of East Java Province. The focus of this research is the Innovation Criteria according to the Regulation of the Minister of Administrative Reform and Bureaucratic Reform (PermenPANRB) number 3 of 2018 covering 5 variables consisting of novelty, effectiveness, benefit, transferbility, and sustainability. This type of research is a descriptive type with a qualitative approach. For data collection techniques used are interviews, observation, and documentation. The data analysis technique used was data collection, data reduction, data presentation, presentation and conclusion drawing. The research results show that drive-thru service innovation has advantages and disadvantages. The novelty criterion indicates that drive-thru innovation is a new invention and offers a new way of serving visitors through the counter. . For the effective criteria, the purpose of creating a drive-thru is to make it easier for users to fulfill it, but to improve literacy culture has not been achieved. For useful criteria, it can provide benefits for the community and for the agencies that implement them. If this innovation can be replicated, it can be used as an example / reference because there are already several agencies that duplicate it. Then the last criteria for sustainability for the future of this innovation will be maintained because it has the support of various stakeholders. Suggestions that can be given are to promote more socialization so that this drive-thru can be more developed and utilized by more people. Keywords : Service Innovation , Drive Thru  Library, Literacy Culture

scholarly journals Analisis Konflik Arab Spring di Suriah

2020 ◽  
Vol 12 (1) ◽  
pp. 113
Author(s):  
Muhammad Ridho ◽  
Yanyan Muhammad Yani ◽  
Arfin Sudirman
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
Arab Spring ◽  
Qualitative Approach ◽  
Data Sources ◽  
Literature Study ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The Arab Spring

This study aim to explain phenomenon of Arab spring that occurred in Syria and describing the triggering factors of conflict Syria and the analysis of Alawie group in Syria. The type of this study uses a qualitative approach with the literature study method, because the data collection techniques used make books and documents related to the Arab spring in Syria as a reference frame, as well as some data from a valid website. Data analysis techniques through three components, namely data reduction, data presentation and drawing conclusions in which data verification is also accompanied by triangulation of data sources. The results showed that the phenomenon of Arab spring that occurred in Syria converged on inter-ethnic conflict that occurred between the Sunni-Alawie, then triggered by the phenomenon of Arab spring that spread in the Middle East.

scholarly journals PERANAN PEMERINTAH KOTA BATU DAN PEMERINTAH DESA PUNTEN DALAM PEMBERDAYAAN WISATA PETIK APEL

REFORMASI ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 178
Author(s):  
Roro Merry Chornelia Wulandary ◽  
Abd. Rohman
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Method ◽  
Development Plan ◽  
Data Presentation ◽  
Village Level ◽  
Village Government ◽  
The Village

The Role of Tourism Office Batu City and Punten Village Government in tourism empowerment is very influential to the progress of Apple Picking Tour which is located in Punten Village, Batu City. This research aims to describe the role of Culture and Tourism Office also The Village Government in manifestation and implementation the mechanism of the tourism maximally. The research uses qualitative method with data collection techniques through interview, observation, and documentation. Data analysis is done in several stages, including data eduction, data presentation and taking the conclusion. The results show that the role of Culture and Tourism Office and Village Government in empowering An Apple Picking Tour was carried through collaboration and give encouragement to the society, to establish the Group of Tourism Consciousness/Kelompok Sadar Wisata, and Joint Farmer group/Gabungan Kelompok Tani (Pokdarwis & Gapoktan), having coordination among the Culture and Tourism Office, Village Government and community, and also to have a Development Plan Deliberation (Musrenbang) in a village level. Peranan Dinas Pariwisata Kota Batu dan Pemerintah Desa Punten dalam pemberdayaan wisata sangat berpengaruh pada perkembangan wisata petik apel yang ada di Desa Punten, Kota Batu. Penelitian ini bertujuan untuk menggambarkan peranan Dinas Pariwisata Kota Batu serta Pemerintah Desa Punten dalam memajukan pariwisata secara maksimal, terutama wisata petik apel yang ada di Desa Punten. Penelitian ini menggunakan metode kualitatif dengan tehnik pengumpulan data melalui wawancara, observasi dan dokumentasi. Analisis data dilakukan dengan beberapa tahap, diantaranya reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa peranan Dinas Pariwisata Kota Batu serta Pemerintah Desa Punten dalam mengembangkan wisata petik apel dilakukan melalui kerjasama dan memberikan dorongan kepada masyarakat dengan membentuk Kelompok Sadar Wisata dan Gabungan Kelompok Tani (Pokdarwis & Gapoktan), melakukan koordinasi antara Dinas Pariwisata, Pemerintah Desa dan masyarakat, serta mendorong adanya musrembang di tingkat desa.

scholarly journals Development and Contextualization of Multicultural Insight-Based Quran Hadith Materials in Madrasah Aliyah

2020 ◽  
Vol 15 (2) ◽  
pp. 293
Author(s):  
Sukino Sukino ◽  
Wahab Wahab ◽  
Ahmad Fauzi Murliji
Keyword(s):  
Data Collection ◽  
Social Ethics ◽  
Field Research ◽  
Analysis Data ◽  
Study Data ◽  
Human Beings ◽  
Literature Study ◽  
Collection Data ◽  
Universal Values ◽  
Multicultural Perspective

<p> </p><p class="06IsiAbstrak">Indonesian Muslims are faced with the realities of life that are multi-ethnic, religious, cultural and linguistic. It must be responded critically as early as possible. The understanding of diversity (multiculturalism) should truly be the foundation of all components of the Muslim community without exception for the students. Therefore this paper intends to answer 1) material content of Quran Hadith with a multicultural perspective at Madrasah Aliyah Negeri 2 Pontianak, and 2) Development and contextualization of Qur'an Hadith material in daily life. This research was categorized as field research and literature study. Data collection methods used were observation, interviews and document analysis. Data analysis was through two models, namely content analysis and Miles and Huberman's model which involved analysis steps, namely: data collection, data reduction, data display, and verification. The authors’ findings on this study are that the content of the Quran Hadith with a multicultural perspective in Madrasah Aliyah is carried out by expanding the reading, the meaning of the implementation of tolerance, social ethics, justice, deliberation / democracy concepts which are constructed from the Islamic universal values and moderation (washathiyah) so they can foster a tolerant and empathy (alturism) attitutes to human beings as a manifestation of an obedient servant.</p>

scholarly journals Performance of village facilitators in sustainable community empowerment

2021 ◽  
Vol 7 (3) ◽  
pp. 444
Author(s):  
Isra Djabbar
Keyword(s):  
Community Empowerment ◽  
Development Programs ◽  
Literature Study ◽  
Development Activity ◽  
Sustainable Community ◽  
Collection Data ◽  
Qualitative Descriptive ◽  
Village Government ◽  
Almost All ◽  
The Village

This study aimed to analyze and describe the performance of village assistants in sustainable community empowerment activities in Lalonaha Village, Wolo District, Kolaka Regency. Qualitative descriptive research method. Data obtained through interviews, literature study, and observation. The data analysis stage uses the Miles and Huberman method, namely data collection, data presentation, data verification, and concluding. Based on the research results, village assistants' capability in its implementation has not optimally because there are still many priority programs that people should expect but have not implemented. Activities carried out by village assistants in terms of development implementation, development supervision, and village administration training carried out by village assistants in Lalonaha Village, Wolo District have been able to run well, it is just that the obstacles faced regarding the quality of work by village assistants have not been able to carry out proper coordination fully. Both between the Lalonaha Village Government and the village community. In the implementation stage of village facilitator activities to help village government activities have not been able to run well, this is because in every development activity and supervision of development programs carried out more by the village apparatus themselves. The independence of village assistants in improving community empowerment in the village Lalonaha has not gone well because the village government itself carries out almost all the implementation of village assistance activities.

scholarly journals KEARIFAN LOKAL MASYARAKAT ADAT KAMPUNG NAGA SEBAGAI PENGUATAN PENDIDIKAN KARAKTER BERBASIS MASYARAKAT

2021 ◽  
Vol 12 (1) ◽  
pp. 30
Author(s):  
Shilmy Purnama
Keyword(s):  
Data Collection ◽  
Character Education ◽  
Indigenous People ◽  
Social Life ◽  
Study Data ◽  
Community Based ◽  
Data Presentation ◽  
School Based ◽  
Collection Data ◽  
The Government

The formation of national character which is mandated through education in schools at every level, but in its implementation has not given optimal results. The Strengthening Character Education Program designed by the government focuses on three main activities, namely Strengthening Class-Based Character Education, Strengthening Community-Based Character Education, and Strengthening School-Based Character Education. Strengthening Community-Based Character Education is intended to support and strengthen the character education that has been given in classrooms and schools. This study discusses local wisdom that is still adhered to by the indigenous people of Kampung Naga as a reinforcement for community-based character education. This study uses a qualitative approach with descriptive methods. Data collection techniques are observation, interview, and documentation study. Data analysis is based on Miles & Huberman (2014), in the form of data collection, data reduction, data presentation, and drawing conclusions. The results showed that the indigenous people of Kampung Naga reflect the main character values contained in Character Strengthening Education. These character values include religion, nationalism, cooperation, independence, integrity, and cooperation. The manifestation of these character values can be seen in their lives, both physically (in the form of houses, clothes, and furniture), social (life of social interaction, cooperation, deliberation system), and culture (certain arts and ceremonies). warning). Therefore, the indigenous people of Kampung Naga can be used as school partners as a learning resource for Strengthening Community-Based Character Education.

scholarly journals STRATEGI SEKOLAH DALAM MEWUJUDKAN VISI DAN MISI SMA DI KECAMATAN KASIHAN BANTUL

2016 ◽  
Vol 4 (2) ◽  
pp. 179
Author(s):  
Dodi Ardi Kurniadi ◽  
Sugiyono Sugiyono
Keyword(s):  
High School ◽  
Data Collection ◽  
Achievement Motivation ◽  
Data Reduction ◽  
Shared Vision ◽  
Qualitative Approach ◽  
Effective Strategy ◽  
Current Development ◽  
Data Presentation ◽  
Collection Data

Penelitian bertujuan untuk: (1) mendeskripsikan proses perumusan visi dan misi sekolah; (2) mendeskripsikan strategi yang dibuat sekolah dalam upaya mewujudkan visi dan misi; (3) mendeskripsikan gambaran ketercapaian dari visi yang telah dibuat sekolah; (4) mengidentifikasi faktor yang mempengaruhi sekolah dalam upaya mewujudkan visi dan misi selama ini; dan (5) menemukan strategi yang efektif dalam mewujudkan visi dan misi yang telah dirumuskan sekolah. Penelitian menggunakan pendekatan kualitatif dengan jenis fenomenologi. Data dianalisis melalui proses pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan: (1) proses perumusan visi dan misi sekolah dilakukan melalui rapat internal yang dibuat oleh kepala sekolah dengan memperhatikan visi lembaga di atas sekolah, nilai-nilai dalam masyarakat, dan relevansi dengan perkembangan zaman; (2) strategi yang dibuat ketiga sekolah memang sedikit berbeda-beda namun pada dasarnya dapat dianalisis dengan dimensi proses, konten, dan konteks; (3) visi ketiga sekolah dapat dikatakan belum tercapai karena beberapa unsur yang ada di dalam visi belum sepenuhnya terwujud; (4) sumber daya manusia, pendanaan, metode, sarana prasarana, kepemimpinan sekolah, dan komunikasi mempengaruhi ketercapaian dari visi dan misi sekolah; dan (5) strategi yang efektif dalam upaya mewujudkan visi dan misi sekolah dapat dilakukan dengan cara membangun harapan individu menjadi visi bersama, membuat prioritas pembangunan dengan indikator ketercapaiannya, membangun motivasi berprestasi, meningkatkan partisipasi orang tua, dan membangun kemitraan dengan berbagai pihak. Kata kunci: strategi mewujudkan visi dan misi STRATEGIES IN ACTUALIZING VISION AND MISSION SENIOR HIGH SCHOOL IN DISTRICT KASIHAN, BANTUL Abstract This study aims to: (1) describe the formulation of schools’ vision and missions; (2) describe the schools’ strategies to actualize the vision and mission; (3) describe the illustration of vision and missions achievement formulated by schools; (4) identify factors that affect the schools in actualizing their visions and missions; and (5) find an effective strategy to actualize the vision and mission. The study used a qualitative approach with the type of phenomenology. Data were analyzed through the process of data collection, data reduction, data presentation, and conclusion. Results of the study: (1) the process formulation of schools’ vision and missions was done by internal meeting conducted by the headmaster by considering higher institution’s vision, values in society, and relevance of current development (2) strategies designed by those three schools are little bit different and can be basically analyzed with the dimension of process, content, and context (3) the schools’ visions were said to be not yet achieved since some elements/components of vision and mission have not been completed (4) human’s resource, funding, methods, facility and infrastructure, leadership in school, and communication affect the actualization of schools’ visions and missions, and (5) effective strategy to actualize vision and missions of schools can be done by uniting individual expectation into shared vision, creating development priority along with its achievement indicator, building achievement motivation, increasing parent’s participation, and building partnership with any stakeholders. Keywords: strategy in actualizing vision and mission

scholarly journals RETORIKA BAHASA SALES PRODUK BUMBU MASAK DI KOTA BANJARMASIN (RHETORICAL LANGUAGE OF THE SELLERS OF COOKING SEASONING PRODUCTS IN BANJARMASIN CITY)

2019 ◽  
Vol 9 (1) ◽  
pp. 46
Author(s):  
Aminah Aminah
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Language Skills ◽  
Study Data ◽  
First Impressions ◽  
Literature Study ◽  
Consumer Responses ◽  
Data Presentation ◽  
Language Strategies ◽  
Research Type

AbstractRhetorical Language of The Sellers of Cooking Seasoning Products in Banjarmasin City. The purposesof this research are: 1) to identify the forms of rhetorical languages of the sellers of seasoning products inBanjarmasin, 2) to identify the functions of rhetorical languages of the sellers of seasoning products inBanjarmasin, and 3) to identify the rhetorical language strategies of the sellers of seasoning products inBanjarmasin. This research includes descriptive qualitative research type. The data collected in this studyare types, functions, and meanings of the sentences that are said in sales in marketing cooking seasonings.The data are obtained from interviews and literature study. Data collection is done through documentation,interviews and observations. Data collection is analyzed through four stages, namely classifying data, datareduction, data presentation, and data conclusion. From the results of this study, it is concluded that: (1)the forms of rhetorical language of the sellers of the cooking seasoning products in Banjarmasin areprioritizing simple and easy wording to understand and set the tone in speaking because these things canaffect consumer responses to the messages expressed by the sellers about the seasoning products, (3) therhetorical strategies used by the sellers in marketing cooking seasoning products are throughpersuasiveness by using first impressions, attracting empathy, and building credibility and empathy.It isexpected that the results of this study can help improve the language skills of the salesmen in marketingcooking seasoning products and the results of this study can be a reference for future researches related torhetorical languages.Key words: rhetorical language, sellers, forms, functions, strategyAbstrakRetorika Bahasa Sales Produk Bumbu Masak di Kota Banjarmasin.Tujuan dalam penelitian ini adalah:1) Untuk mengetahui bentuk retorika berbahasa sales produk bumbu masak di Banjarmasin. 2) Untukmengetahui fungsi retorika berbahasa sales produk bumbu masak di Banjarmasin, dan 3) Untukmengetahui strategi retorika berbahasa sales produk bumbu masak di Banjarmasin. Penelitian initermasuk jenis penelitian deskriptif kualitatif. Data yang dikumpulkan dalam penelitian ini adalah jenis,fungsi, dan makna dari kalimat yang diucapkan sales dalam memasarkan bumbu masak. Data tersebutdiperoleh dari hasil wawancara dan studi pustaka. Pengumpulan data dilakukan melalui dokumentasi,wawancara dan observasi. Data yang terkumpul dianalisis melalui empat tahap, yakni mengklasifikasikandata, reduksi data, penyajian data dan penyimpulan. Dari hasil penelitian dapat disimpulkan bahwa: (1)Bentuk retorika berbahasa sales produk bumbu masak di Banjarmasin adalah mengutamakan pemilihankata yang sederhana dan mudah dimengerti serta mengatur nada dalam berbicara karena hal-hal tersebutdapat mempengaruhi respon konsumen terhadap pesan yang disampaikan oleh sales mengenai bumbumasak, (2) Fungsi retorika berbahasa sales produk bumbu masak di Banjarmasin meliputi empat aspek,yaitu : menyampaikan informasi, pendidikan, menghibur, dan mempengaruhi orang lain, (3) Strategiretorika yang digunakan oleh sales dalam memasarkan produk bumbu masak adalah melalui persuasif47melalui kesan pertama, menarik empati, membangun kredibilitas dan empati. Diharapkan hasil penelitianini dapat membantu meningkatkan kemampuan berbahasa sales dalam memasarkan produk bumbu masakdan hasil penelitian ini dapat menjadi salah satu acuan untuk penelitian yang berkaitan dengan retorikabahasa.Kata-kata kunci: retorika bahasa sales, bentuk, fungsi, strategi

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