scholarly journals RETORIKA BAHASA SALES PRODUK BUMBU MASAK DI KOTA BANJARMASIN (RHETORICAL LANGUAGE OF THE SELLERS OF COOKING SEASONING PRODUCTS IN BANJARMASIN CITY)

2019 ◽  
Vol 9 (1) ◽  
pp. 46
Author(s):  
Aminah Aminah

AbstractRhetorical Language of The Sellers of Cooking Seasoning Products in Banjarmasin City. The purposesof this research are: 1) to identify the forms of rhetorical languages of the sellers of seasoning products inBanjarmasin, 2) to identify the functions of rhetorical languages of the sellers of seasoning products inBanjarmasin, and 3) to identify the rhetorical language strategies of the sellers of seasoning products inBanjarmasin. This research includes descriptive qualitative research type. The data collected in this studyare types, functions, and meanings of the sentences that are said in sales in marketing cooking seasonings.The data are obtained from interviews and literature study. Data collection is done through documentation,interviews and observations. Data collection is analyzed through four stages, namely classifying data, datareduction, data presentation, and data conclusion. From the results of this study, it is concluded that: (1)the forms of rhetorical language of the sellers of the cooking seasoning products in Banjarmasin areprioritizing simple and easy wording to understand and set the tone in speaking because these things canaffect consumer responses to the messages expressed by the sellers about the seasoning products, (3) therhetorical strategies used by the sellers in marketing cooking seasoning products are throughpersuasiveness by using first impressions, attracting empathy, and building credibility and empathy.It isexpected that the results of this study can help improve the language skills of the salesmen in marketingcooking seasoning products and the results of this study can be a reference for future researches related torhetorical languages.Key words: rhetorical language, sellers, forms, functions, strategyAbstrakRetorika Bahasa Sales Produk Bumbu Masak di Kota Banjarmasin.Tujuan dalam penelitian ini adalah:1) Untuk mengetahui bentuk retorika berbahasa sales produk bumbu masak di Banjarmasin. 2) Untukmengetahui fungsi retorika berbahasa sales produk bumbu masak di Banjarmasin, dan 3) Untukmengetahui strategi retorika berbahasa sales produk bumbu masak di Banjarmasin. Penelitian initermasuk jenis penelitian deskriptif kualitatif. Data yang dikumpulkan dalam penelitian ini adalah jenis,fungsi, dan makna dari kalimat yang diucapkan sales dalam memasarkan bumbu masak. Data tersebutdiperoleh dari hasil wawancara dan studi pustaka. Pengumpulan data dilakukan melalui dokumentasi,wawancara dan observasi. Data yang terkumpul dianalisis melalui empat tahap, yakni mengklasifikasikandata, reduksi data, penyajian data dan penyimpulan. Dari hasil penelitian dapat disimpulkan bahwa: (1)Bentuk retorika berbahasa sales produk bumbu masak di Banjarmasin adalah mengutamakan pemilihankata yang sederhana dan mudah dimengerti serta mengatur nada dalam berbicara karena hal-hal tersebutdapat mempengaruhi respon konsumen terhadap pesan yang disampaikan oleh sales mengenai bumbumasak, (2) Fungsi retorika berbahasa sales produk bumbu masak di Banjarmasin meliputi empat aspek,yaitu : menyampaikan informasi, pendidikan, menghibur, dan mempengaruhi orang lain, (3) Strategiretorika yang digunakan oleh sales dalam memasarkan produk bumbu masak adalah melalui persuasif47melalui kesan pertama, menarik empati, membangun kredibilitas dan empati. Diharapkan hasil penelitianini dapat membantu meningkatkan kemampuan berbahasa sales dalam memasarkan produk bumbu masakdan hasil penelitian ini dapat menjadi salah satu acuan untuk penelitian yang berkaitan dengan retorikabahasa.Kata-kata kunci: retorika bahasa sales, bentuk, fungsi, strategi

Author(s):  
Hardianto Hardianto ◽  
Akbar Akbar

<em>The behavior of theft of electricity is a form of violation that harms many parties. This research aims to know the violation class and category of violations by electricity customers in 3 years. The research approach used was qualitative research. The data sources in this study involved 1 management party, customers in the 1<sup>st</sup> year were 1,200 people, the 2<sup>nd</sup> year were 1,200 people, and the 3<sup>rd</sup> year were 700 people. Data collection techniques used were observation, documentation, literature study, and interviews. All data were analyzed inductively including data reduction, data presentation, and verification (arranging conclusion). The results of the research showed that the total number of violations for 3 years reached 7.1% which was distributed to 2.2% for class violations and 4.9% for categories of violations. The category of violations that occurred on the customer's side showed that it was greater than class violations. The number of class 3 violations reached 0.9% and violations of this class were higher than other classes. Meanwhile, the kWh violation category reached 2.6% and this violation category was higher than other categories. Based on the rate of the number of violations each year, there was an increase in violations by 0.2% – 0.9%.</em>


2020 ◽  
Vol 1 (1) ◽  
pp. 49-56
Author(s):  
Zia Kemala ◽  
Khoirul Fajri ◽  
Sophia Nurhalida Maulani

The restaurant is one of the important facilities in the hospitality industry. It supports the guest's comfort when staying at a hotel. The restaurant serves to provide food and drinks for guests who stay and visit the hotel. The waiter served this service. The role of the waiter is one of an influential factor in bridging between guests and food providers. Therefore, waiters are required to be good in communication, whether in national or international languages. Language skills are important to support the work of waiters or waitresses because language is the ability possessed by humans to communicate with other humans. Hence, the research was conducted to found out the obstacles faced by waiters when served Korean guests and how to overcome the obstacles of waiters when served Korean guests. This research was conducted for five months at Azzuma Restaurant in Nilai Springs Resort Hotel, Negeri Sembilan Malaysia. This research applied a qualitative research design. The data collection was collected through observation, interviews, and literature study. Based on the research, there were two findings related to communication skills in the hospitality industry. First, the waiters faced several obstacles when served Korean guests at Azuma Fusion restaurant. Therefore the information can not be transferred well from the customer to the waiter. Second, it was found that there are several ways to overcome the obstacles when served Korean guests at Azuma Fusion restaurant.


2020 ◽  
Vol 13 (1) ◽  
pp. 164
Author(s):  
Sri Nursari ◽  
Slamet Subiyantoro ◽  
Kundharu Saddhono

The purpose of this study was to analyze the morphology of folklore based on Vladimir Propp's theory and method of researching Narratology structure including the structure of the actor's action function, the function in the action environment, and the scheme. This research method is descriptive qualitative and the method developed by Vladimir Propp. The object of research is the Batu Naga Lampung folklore. The technique of data collection is done by the documentation technique through a literature study. Data analysis techniques use the flow method that is data reduction, data presentation, and concluding. The results of the study found there are 26 functions of the perpetrators' actions that are distributed into 6 action environments.


2020 ◽  
Vol 2 (2) ◽  
pp. 187
Author(s):  
Farid Madjodjo ◽  
Fadli Dahlan

This study uses qualitative approach with purpose to determine: (1) the performance of BUMDes in budget management; and (2) the performance of the "Karivela" BUMDes in managing village potential in Akidotilou Village of Oba Tengah District in Tidore Kepulauan City of North Maluku Province. Data collection techniques through observation, interviews, documentation, and literature study. Data analysis procedures include data collection, data reduction, data presentation, and drawing conclusions. The results show that budget management by BUMDes "Karivela" which should be accountable for budget management to the Village Government of Akedotilou Oba Tengah Subdistrict Tidore Islands City has not been carried out by BUMDes "Karivela" officials. So that every BUMDes "Karivela" budget is known to lack transparency, both in management and accountability. Meanwhile, in the management of village potential in the Village managed by BUMDes "Karivela" there is still no improvement in the existing business units. this is because the management of the BUMDes "Karivela" does not have the ability to manage the village potential in Akedotilou village and the lack of human resources who manage the village potential.


Author(s):  
Siti Mariana Ulfa

AbstractHumans on earth need social interaction with others. Humans can use more than one language in communication. Thus, the impact that arises when the use of one or more languages is the contact between languages. One obvious form of contact between languages is interference. Interference can occur at all levels of life. As in this study, namely Indonesian Language Interference in Learning PPL Basic Thailand Unhasy Students. This study contains the form of interference that occurs in Thai students who are conducting teaching practices in the classroom. This type of research is descriptive qualitative research that seeks to describe any interference that occurs in the speech of Thai students when teaching practice. Data collection methods in this study are (1) observation techniques, (2) audio-visual recording techniques using CCTV and (3) recording techniques, by recording all data that has been obtained. Whereas the data wetness uses, (1) data triangulation, (2) improvement in perseverance and (3) peer review through discussion. Data analysis techniques in this study are (1) data collection, (2) data reduction, (3) data presentation and (4) conclusions. It can be seen that the interference that occurs includes (1) interference in phonological systems, (2) interference in morphological systems and (3) interference in syntactic systems. 


2017 ◽  
Vol 10 (3) ◽  
pp. 46 ◽  
Author(s):  
Elif Aktas ◽  
Adem Beldag

Kalila and Dimna, which is considered as one of the classic works of the Eastern literature, is a political morality and advice book that is still in effect thanks to the knowledge of wisdom it offers. The aim of this study is to examine this work according to the Western classifications of values (UNESCO, Rokeach, Schwartz, Spranger) since it sheds light on the present age with the wisdom knowledge it holds although it was penned centuries ago. The study was designed as qualitative research and data collection was done with the four value classifications above. During the analysis of the study data, percentage and frequency analyses were used under the content analysis. The results of the study indicate that Kalila and Dimna includes all the values contained in abovementioned classifications originating from the Western civilization.


2021 ◽  
Vol 4 (1) ◽  
pp. 49-59
Author(s):  
Erik Laorensyah ◽  
Sofino Sofino

The research objective was to describe the success of Mr. Yukari's palm oil trading business in Tanjung Tebat Village, Bunga Mas District, South Bengkulu Regency. There were three participants. This research is a qualitative research. Data collection techniques using interview techniques, observation and documentation. Data analysis techniques include data reduction, data presentation, and drawing conclusions. Checking the validity of the data used the triangulation technique. The results showed that the establishment of Mr. Yukari's business in 2014 with a capital of Rp. 150,000,000. The number of purchases of palm oil is currently 30 tonnes per day. Mr. Yukari's turnover is currently Rp. 6,000,000 per day. Mr. Yukari's current business profit is IDR 75,000,000 per month. Mr Yukari's assets are currently four transport cars, five trucks, and 13 hectares of oil palm land. The current number of employees is eleven employees. The external problem in Mr. Yukari's business is purchasing price competition. Mr. Yukari's solution is by considering price competition as a common thing and Mr. Yukari remains in his stance.


2021 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
Mega Febriani Sya Zuriyati Zuriyati dan Siti Gomo Attas

Abstract The Conception of Community Life in Petatah Petitih Minangkabau with The Indigeneous Approach. This study aims to identify the Minangkabau conceptions values as depicted in the petatah petitih Minang (proverb). This research examines Minang Proverb with the Indigenous Psychology approach. Qualitative research methods, describing, interpreting the concept of values in the Minangkabau community which is illustrated by the Minang proverb. The data collection technique used is desk research and interview. Sources of literature study are from the Minangkabau Adat textbook obtained from the Rumah Gadang Minangkabau pavilion in Taman Mini Indonesia Indah (TMII) Jakarta; the results of previous studies / research, and relevant information from online mass media. Online Interview was conducted with the Chief Advisor of the Bundo Kanduang Council Organization Advisor Solok City, West Sumatra. The results show that there are ten values or Minangkabau life concept which are contained in the Minang proverb which is inherent in the Minang identity, namely; hiduik baraka, baukue jo bajangko; baso basi –malu jo sopan; tenggang raso; loyal; fair; thrifty; watchful; braveness; wise diligent and humble. Key words: Minangkabau conceptions, Minang proverb, Indigenous psychology Abstrak Konsep Pola Hidup Masyarakat dalam Petatah Petitih Minangkabau dengan Pendekatan Indigenius. Penelitian ini bertujuan untuk mengidentifikasi konsepsi nilai-nilai adat yang berkaitan dengan pola hidup masyarakat Minangkabau (Minang) yang tergambar dalam Petatah Petitih (pepatah) Minang. Penelitian ini mengkaji psikologi yang lekat pada budaya adat Minangkabau yang tertuang dalam Pepatah Minang dengan pendekatan Indigenous Psychology (Psikologi Indigenius). Metode penelitian kualitatif, yakni menggambarkan, menafsirkan konsepsi nilai-nilai adat pada masyarakat Minangkabau yang tergambar pepatah Minang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan cara studi kepustakaan (desk research) dan wawancara. Sumber studi kepustakaan adalah dari buku teks Adat Minangkabau yang diperolah dari anjungan Rumah Gadang Minangkabau di Taman Mini Indonesia Indah (TMII) Jakarta; hasil kajian/penelitian sebelumnya, dan informasi yang relevan dari media massa daring. Wawancara dilakukan kepada Ketua Penasehat Organisasi Bundo Kanduang Kota Solok Sumatera Barat secara daring. Hasil menunjukan terdapat sepuluh nilai atau konsep pola hidup masyarakat Minang yang tertuang dalam pepatah minang yang melekat pada jati diri orang Minang yakni; hiduik baraka, baukue jo bajangko; baso basi-malu jo sopan; tenggang raso; setia; adil; hemat cermat; waspada; berani karena benar; arif bijaksana; rajin dan rendah hati. Kata-kata kunci: nilai budaya Minangkabau, pepatah Minang, psikologi indigenius


2020 ◽  
Vol 2 (3) ◽  
pp. 160-169
Author(s):  
Ade Stevani ◽  
Dwi Anggraini ◽  
Resnani Resnani

This study aims to describe the fuction of extracurricular art of dance for students of SD Negeri 01 Kota Bengkulu. Type of qualitative research and descriptive naturalistic research method.the subject of this research is the extracurricular coach of dance art and the student of extracurricular activities of dance art. Data collection techniques use observation, interviews, and documentation. Data analysis is done by data reduction, data presentation (data display), data verification(coclusion drawing/verification) and withdrawal of conclusion (verification data). Testing the validity of the data using persistence of observation, membercheck and triangulation. The result of the research show the extracurricular function of dance which includes 1) development fuction, 2) sosialfuction, 3) rekreativefuction, the three fuctions have been done, but there are some indicators in the function of extracurricular art of dance that has not been done, that is development function in indicator the formation in indicator the formation of the character of discipline. In this indicator the formation of the character of students who follow extracurricular activities of dance art came too late because before the extracurricularschedule of dance art there are students who are still in the canteen and rest. Therefore, there should be a break between classroom hygiene activities and extracurricular activities of dance, so that the indicators of character building discipline are done.


2020 ◽  
Vol 12 (1) ◽  
pp. 113
Author(s):  
Muhammad Ridho ◽  
Yanyan Muhammad Yani ◽  
Arfin Sudirman

This study aim to explain phenomenon of Arab spring that occurred in Syria and describing the triggering factors of conflict Syria and the analysis of Alawie group in Syria. The type of this study uses a qualitative approach with the literature study method, because the data collection techniques used make books and documents related to the Arab spring in Syria as a reference frame, as well as some data from a valid website. Data analysis techniques through three components, namely data reduction, data presentation and drawing conclusions in which data verification is also accompanied by triangulation of data sources. The results showed that the phenomenon of Arab spring that occurred in Syria converged on inter-ethnic conflict that occurred between the Sunni-Alawie, then triggered by the phenomenon of Arab spring that spread in the Middle East.


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