ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN NASABAH TABUNGAN SIMPEDES PADA PT BANK RAKYAT INDONESIA (PERSERO), TBK KANTOR CABANG PATTIMURA SEMARANG
<p><em>The purpose of research is to analyze the service quality influence to the customer satisfaction of Simpedes savings product in Bank Rakyat Indonesia ltd Pattimura Branches Semarang. </em><em>This research is quantitative</em><em> </em><em>causal applied research.</em><em> </em><em>The population in this research is Simpedes savings </em><em>product</em><em> </em><em>in</em><em> </em><em>in Bank Rakyat Indonesia ltd Pattimura Branches Semarang </em><em>as many as 100 </em><em>customers. Data collection method used the purposive sampling. The data used in the research are primary and secondary data. The analytical model used in this research is </em><em>Multiple Linear Regression. Based on the results of research, service quality </em><em>has </em><em>significantly influence </em><em>on </em><em>the customer satisfaction</em><em>. Emphaty has the greatest influence customer satisfaction with beta of 31,1 and the lowest influence customer satisfaction is reliability with beta of 11,8.</em></p>