ANALISIS PENGARUH MARKETING MIX TERHADAP  PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN

This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungaran. Which is obtained by using purposive sampling technique. The calssical assumption of normality test,multicoloniarity, heteroscedasticity test and multiople linier analysis test and coefficient of determination. The hypothesis proved using the t and F test. The results of this study indicate that the product, price, promotion, placesimultaneously have significanctly influence against the customer’s decision to save. Partially there are one significant variabels that influence the customer decision saving of promotion. For product, price, place variables not significant on the customer’s decision to save at Bank Jateng Cabang Ungaran

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

Jurnal Ekonomi STIEP ◽

10.54526/jes.v5i2.37 ◽

2020 ◽

Vol 5 (2) ◽

pp. 27-36

Author(s):

Djupiansyah Ganie

Keyword(s):

Significant Influence ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Price Promotion ◽

Product Price ◽

Location Factor ◽

Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

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Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.10 ◽

2015 ◽

Vol 10 (1) ◽

pp. 270

Author(s):

Jon Wahyudi

Keyword(s):

Multiple Regression ◽

Sampling Technique ◽

Distribution Channels ◽

Marketing Mix ◽

Analysis Tool ◽

Price Promotion ◽

Product Price ◽

Consumer Decision ◽

Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

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Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

BALANCE: Economic, Business, Management and Accounting Journal ◽

10.30651/blc.v16i1.3141 ◽

2019 ◽

Vol 16 (1) ◽

Author(s):

Nur Achmad Rofi’i ◽

Didin Fatihudin ◽

Mochamad Mochklas

Keyword(s):

Hypothesis Testing ◽

Fast Food ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

T Test ◽

Price Promotion ◽

Product Price ◽

F Test ◽

Dominant Influence

ABSTRACT DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords : Marketing Mix, Increased SalesCorrespondence to : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci : Bauran Pemasaran, Peningkatan PenjualanKorespondensi : [email protected]

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CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2535 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Juliana Juliana ◽

Erina Widianti ◽

Vanessa Wijaya

Keyword(s):

Social Media ◽

Data Analysis ◽

Sampling Technique ◽

Coefficient Of Determination ◽

F Test ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Trust Intention

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli

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Pengaruh Komitmen, Komunikasi Dan Penanganan Masalah Terhadap Kepercayaan Nasabah Pada Bank Jatim Cabang Banyuwangi

RELASI JURNAL EKONOMI ◽

10.31967/relasi.v16i2.366 ◽

2020 ◽

Vol 16 (2) ◽

pp. 311-325

Author(s):

Angga Ade Permana ◽

Muhammad Firdaus ◽

Muhaimin Dimyati

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Research Method ◽

Sampling Technique ◽

T Test ◽

Coefficient Of Determination ◽

F Test ◽

Purposive Sampling ◽

Communication Problem ◽

Customer Trust

This study analyzes the effect of commitment, communication, and problem handling on customer trust. The purpose of this study is to test and analyze commitment, communication, and handling problems to customer trust simultaneously or partially. The sampling technique in this study is nonprobability sampling and uses purposive sampling. The sample in this study amountedto 125 sample respondents to customers. The research method used in this study is multiple linear regression, t-test, f test,and the coefficient of determination R2. based on the results of the study indicate that the variables commitment (𝑋1), communication(𝑋2), and problem handling (𝑋3) simultaneously influence the customer's trust and commitment variable (𝑋1) and problem handling (𝑋3) partially effect on customer trust while communication (𝑋2) has no partial effect on customer trust in the East Java bank in Banyuwangi. Keywords:commitment, communication, problem handling,andtrust

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Pengaruh Bauran Pemasaran 4P terhadap Keputusan Pembelian Pupuk Eceran di Toko Tani Makmur Pagar Alam Sumatera Selatan

Jurnal Nasional Manajemen Pemasaran & SDM ◽

10.47747/jnmpsdm.v1i2.125 ◽

2020 ◽

Vol 1 (2) ◽

pp. 32-45

Author(s):

Ginta Ryan Saputra ◽

Roswaty Roswaty

Keyword(s):

Strong Influence ◽

Sampling Technique ◽

Total Sample ◽

Marketing Mix ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Product Price ◽

Independent Variables ◽

Test Product ◽

Dominant Influence

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh bauran pemasaran 4P terhadap keputusan pembelian pupuk eceran di toko Tani Makmur kota Pagar Alam Sumatera Selatan. Penelitian ini merupakan penelitian asosiatif kuantitatif, dengan jumlah sampel sebanyak 93 responden. Teknik pengambilan sampel yang digunakan adalah purposive nonprobability sampling. Variabel bebas pada penelitian ini adalah produk, harga, tempat, dan promosi, dengan keputusan pembelian sebagai variabel terikat. Hasil penelitian ini menunjukkan, berdasarkan uji F, variabel produk, harga, tempat, dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian. Sedangkan berdasarkan uji t, hanya variabel harga yang disimpulkan berpengaruh positif namun tidak signifikan, sedangkan variabel produk, tempat, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil interpretasi nilai koefisien korelasi (R Square 0,731) menunjukkan variabel produk, harga, tempat, dan promosi memiliki pengaruh yang kuat terhadap keputusan pembelian. Dan nilai koefisien determinasi (Adjusted R Square) menunjukan bahwa pengaruh produk, harga. Tempat, dan promosi terhadap keputusan pembelian adalah sebesar 53,4%, sedangkan sisanya 46,6% dipengaruhi oleh faktor lain. Variabel produk adalah variabel yang berpengaruh paling dominan berdasarkan dari nilai t hitung yang paling tinggi yaitu 7,913. This study aims to determine the magnitude of the influence of the 4P marketing mix on the decision to purchase retail fertilizer at the Tani Makmur shop, Pagar Alam city, South Sumatra. This research is a quantitative associative study, with a total sample of 93 respondents. The sampling technique used was purposive nonprobability sampling. The independent variables in this study are product, price, place, and promotion, with purchasing decisions as the dependent variable. The results of this study indicate, based on the F test, product variables, price, place, and promotion have a significant effect simultaneously on purchasing decisions. Meanwhile, based on the t test, only the price variable is concluded to have a positive but insignificant effect, while the product, place, and promotion variables have a positive and significant effect on purchasing decisions. The results of the interpretation of the value of the correlation coefficient (R Square 0.731) show that product, price, place, and promotion variables have a strong influence on purchasing decisions. And the coefficient of determination (Adjusted R Square) shows that the effect of product, price. Place and promotion on purchasing decisions amounted to 53.4%, while the remaining 46.6% was influenced by other factors. The product variable is the variable that has the most dominant influence based on the highest t value, namely 7.913.

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Determinants of Islamic Banking Performance: An Empirical Study in Indonesia

MUQTASID Jurnal Ekonomi dan Perbankan Syariah ◽

10.18326/muqtasid.v10i2.139-154 ◽

2019 ◽

Vol 10 (2) ◽

pp. 139-154

Author(s):

Taufikur Rahman ◽

Aprih Santoso

Keyword(s):

Regression Analysis ◽

Sampling Technique ◽

T Test ◽

Capital Adequacy ◽

Coefficient Of Determination ◽

F Test ◽

Substantial Impact ◽

Purposive Sampling ◽

Good Corporate Governance ◽

Capital Adequacy Ratio

AbstractThis study aimed to examine the effects of Capital Adequacy Ratio (CAR) and Good Corporate Governance (GCG) on Return On Asset (ROA) with Non-Performing Financing (NPF) as a moderating variable. The sample used in this study is 14 Islamic commercial banks listed on Bank Indonesia from 2014-2018. The sampling technique used in this research is purposive sampling with the type of data used in this research is panel data. To analyze the data, the researchers use a statistical test that includes classical assumption test, t-test, F-test, the coefficient of determination (R2), and Moderated Regression Analysis (MRA). The process of data analysis is using a means of IBM SPSS Statistics 23. The results of this study show that CAR has a negative and significant effect on ROA, and GCG does not have a substantial impact on ROA. This study indicates that NPF is unable to moderate the effect of CAR on ROA. However, NPF is significantly able to moderate the effect of GCG on ROAAbstrakPenelitian ini bertujuan untuk menguji pengaruh rasio kecukupan modal (CAR) dan tata kelola perusahaan yang baik (GCG) terhadap pengembalian asset (ROA) dengan pembiayaan bermasalah (NPF) sebagai variabel moderasi. Sampel yang digunakan dalam penelitian ini adalah 14 bank syariah yang terdaftar di Bank Indonesia periode 2014-2018. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling dengan data yang digunakan adalah data panel. Teknik analisis yang digunakan adalah uji statistik meliputi uji asumsi klasik, uji t test, F-test, koefisien determinasi (R2), dan Moderated Regression Analysis (MRA). Pengolahan data dalam penelitian ini menggunakan alat bantu IBM SPSS Statistics 23. Hasil penelitian ini menunjukkan bahwa CAR berpengaruh negatif dan signifikan terhadap ROA dan GCG tidak berpengaruh secara signifikan terhadap ROA. Penelitian ini juga menunjukkan bahwa NPF tidak mampu memoderasi pengaruh CAR terhadap ROA. Namun, NPF secara signifikan mampu memoderasi pengaruh GCG terhadap ROA.

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PENGARUH FAKTOR MODEL, MUTU DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARUNG TENUN PADA USAHA KECIL DAN MENENGAH (UKM) DI PARENGAN MADURAN LAMONGAN

HUMANIS: Jurnal Ilmu-Ilmu Sosial dan Humaniora ◽

10.52166/humanis.v11i1.1416 ◽

2019 ◽

Vol 11 (1) ◽

pp. 1-14

Author(s):

Ana Fitriyatul Bilgies ◽

Hafidz Nasrullah

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Analytical Techniques ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Decision Variable ◽

Model Quality ◽

F Test ◽

Purposive Sampling

The purpose of this study was to analyze the effect of model, quality and price factors on purchasing decisions on woven sarong products in Small and Medium Enterprises in Parengan Maduran Lamongan. The data used in this study are primary data obtained from the questionnaire. The population in this study is 1650 Consumers at CV. Paradila and 1350 CV. Bintang Mas, resulting in a total population of 3000 consumers. While samples with Slovin formula obtained as many as 97 people. Sampling Technique. In this research, purposive sampling method was used. Purposive sampling is a sampling technique with certain considerations. The analytical techniques used are validity, reliability, classical assumptions, multiple linear regression, T test and F test and R determination of research results. The results of the multiple linear regression equation formed are as follows: Y = 0.465+ 1.025 X1 + 0.219 X2 + 0.045 X3 + e. Based on the F test, it can be seen that the Fcount value is 128.51> Ftable value of 2.70. This proves that the Model, Quality and price variables simultaneously influence the Purchasing decision of woven sarongs. 1,661, Quality (X2) 3,164> 1,661 and Price (X3) 0,418 <1,661. Thus the Model variable that most influences the Decision variable Purchases woven sarongs while the coefficient of determination test is equal to 77.9% The decision to purchase woven sarongs is influenced by variations in the three variables used in the study, the remaining 22.1% are influenced by other variables

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Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i1.4 ◽

2015 ◽

Vol 10 (1) ◽

pp. 225

Author(s):

Samsuddin S ◽

Hari Suseno

Keyword(s):

Sampling Technique ◽

Marketing Mix ◽

Price Promotion ◽

Product Price ◽

Independent Variables ◽

Physical Evidence ◽

Analysis Technique ◽

Independent Variable ◽

Room Service ◽

Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG BRITAMA PADA PT BANK RAKYAT INDONESIA (PERSERO), Tbk CABANG PEMBANTU PURI ANJASMORO SEMARANG

KEUNIS ◽

10.32497/keunis.v7i1.1530 ◽

2019 ◽

Vol 7 (1) ◽

pp. 20

Author(s):

Kinanda Nor Cahya Ningtias ◽

Embun Duriany Soemarso

Keyword(s):

Decision Making ◽

Data Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Price Promotion ◽

Analysis Model ◽

Product Price ◽

Physical Evidence

This study aims to determine the significance of marketing mix variables consisting of product, price, promotion, place, people, processe, and physical evidence of BritAma saving decision making at PT Bank Rakyat Indonesia (Persero), Branch of Puri Anjasmoro Semarang. This study uses primary data from the distribution of questionnaires and secondary data from book literature and research journals. The population of this research is all the savings customers of BritAma PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarng. Sampling technique in this research is purposive sampling and accidental sampling. Data analysis method in this research is Multiple Linear Regression Analysis Model. Besides, data quality test in this research is done by using validity test and reliability test, and classical assumption test in the form of normality test, heteroskedasticity test, and multicolonierity test. In this study used data analysis techniques in the form of F test, t test, and coefficient of determination (R2). Based on the results of the analysis and discussion shows that the product, price, promotion, place, person, process, and physical evidence simultaneously significantly influence the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang. While partially there are only four variables that have a significant effect on Britama saving decision making is the product, promotion, place, and process. For the other three variables are price, people, and physical evidence have no significant effect on the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang.

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