scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

scholarly journals ANALISIS PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN

KEUNIS ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 93
Author(s):  
Dyah Ayu Annurfa ◽  
Aris Sunindyo
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Purposive Sampling ◽  
Normality Test

<em>This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungaran. Which is obtained by using purposive sampling technique. The calssical assumption of normality test,multicoloniarity, heteroscedasticity test and multiople linier analysis test and coefficient of determination. The hypothesis proved using the t and F test. The results of this study indicate that the product, price, promotion, placesimultaneously have significanctly influence against the customer’s decision to save. Partially there are one significant variabels that influence the customer decision saving of promotion. For product, price, place variables not significant on the customer’s decision to save at Bank Jateng Cabang Ungaran</em>

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals ANALISIS KARAKTERISTIK MUZAKKI DAN TATA KELOLA LAZ TERHADAP MOTIVASI MEMBAYAR ZAKAT PENGHASILAN

2016 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Kiryanto Kiryanto ◽  
Villia Nikmatul Khasanah
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Income Level ◽  
Analysis Tool ◽  
Test Results ◽  
Purposive Sampling ◽  
Motivation Level ◽  
The Individual

Zakat is not something new in the eyes of Muslims. Muslims really believe and believe that zakat is one of the pillars of Islam. Problems often arise in the community we are to whom Zakat should be given. More major distributed directly by muzakki to mustahiq, or otherwise through amil zakat. For that goal to be achieved in this research is to analyze the influence of Gender ¸ The Faith, Knowledge of Islam, Governance LAZ, and Income Level on Motivation Paying Zakat on LPDU Sultan Agung. The population in this study are all obligatory zakat (muzakki) who pay zakat on income with a pay cut. And the sample in this study is the individual obligation of zakat in LPDU Sultan Agung as many as 125 people. Then the selected sampling technique was purposive sampling analysis tool used is multiple regression analysis.The results obtained from this study is that it can be concluded that the test results influence the motivation Gender pay zakat suggests that Type klamin no significant effect on the motivation to pay zakat. While the results of testing the influence of level of faith, knowledge of islam, LAZ governance and motivation level of income to pay zakat indicates that the variable has positive and significant impact on motivation to pay zakat.

scholarly journals THE INFLUENCE OF ACCOUNTABILITY ON CLEAN-CORRUPTION PERCEPTION IN LOCAL GOVERNMENT

2017 ◽  
Vol 5 (2) ◽  
pp. 129
Author(s):  
Ahmad Nur Ikhwan ◽  
Bambang Subroto ◽  
Abdul Ghofar
Keyword(s):  
Local Government ◽  
Multiple Regression ◽  
Public Services ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purposive Sampling ◽  
Financial Accountability ◽  
Performance Accountability ◽  
Study Population ◽  
Corruption Perception

<p><em>This study aimed to analyze and examine the influence of financial accountability, performance accountability and public services accountability on the clean-corruption perception. The study population was the local government in Indonesia. Sampling technique used is purposive sampling and obtained 104 sample. The approach used in this research is a quantitative with an analysis tool used is multiple regression. The results show financial accountability and public services accountability influencing the clean-corruption perception, whereas performance accountability can’t influencing the clean-corruption perception. Hence it can be concluded that by improving the financial accountability and public services accountability can reduce the prevalence of corruption at the local government.</em></p>

scholarly journals BAURAN PEMASARAN DAN SHARIA COMPLIANCE TERHADAP LOYALITAS PELANGGAN

2020 ◽  
Vol 7 (1) ◽  
pp. 57
Author(s):  
Ahmad Dzul Ilmi Syarifuddin ◽  
Akramunnas Mahesa
Keyword(s):  
Multiple Regression ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price

This study adds to the influence of marketing mix and sharia compliance on customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. 100 samples were selected using purposive technique. Data were analyzed using multiple regression. the results of the study concluded that the marketing mix: product, price, promotion, and location and sharia compliance partially influenced the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. The marketing mix and Sharia Compliance partially influence the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases cars through Islamic financing.

The influences of Islamic retail mix approach on purchase decisions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hilda Monoarfa ◽  
Juliana Juliana ◽  
Rahman Setiawan ◽  
Rizuwan Abu Karim
Keyword(s):  
Sampling Technique ◽  
Boarding School ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Content Type ◽  
Pls Analysis ◽  
Practical Implications

Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey with a purposive sampling technique, involving 100 respondents. The data was analyzed using the SEM PLS analysis tool. Findings Products and promotions are partially insignificant to purchasing decisions in Islamic retail. This is because consumers are convinced of all the products offered by the sharia retail mix, so they are less concerned with products and promotions. However, this study reinforces that price and store atmosphere has a significant impact on purchasing decisions in Islamic retail. Research limitations/implications This study focuses on product, price, promotion and store as its variable dependent, with two of the variables are less significant compared to the rest. In addition, the samples are relatively small, leading to concerns about its ability to generalize the results of the study. The instruments that are used are also relatively limited. Additionally, the relevant characteristics of respondents are not evenly distributed. Thus, further study investigating similar topics might need to increase the number of samples, expand the characteristics of the sample, and including such variables as process, location, brand equity and customer’s trust level. Practical implications To encourage consumers to make purchases on Islamic retail, companies should emphasize price and store atmosphere, which are the main considerations for consumers in making purchases at Islamic retail. Product and promotion are less prominent in Islamic retail because they are similar to those carried out by conventional retail. Originality/value This paper is significant in investigating the effect of sharia retail product mix, price, promotion and store atmosphere on consumer purchasing decisions at Sehati Muslim Mart Daarut Tauhid (SMM-DT), which is located in a famous boarding school in Indonesia. This study has succeeded in revealing the strengths and weaknesses of the variables that influence consumer purchasing decisions in Islamic retail.

scholarly journals Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

2015 ◽  
Vol 10 (1) ◽  
pp. 225
Author(s):  
Samsuddin S ◽  
Hari Suseno
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Independent Variable ◽  
Room Service ◽  
Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

scholarly journals Analisis Pengaruh Marketing Mix dan Citra Perguruan Tinggi Terhadap Kepuasan Mahasiswa STIMI Banjarmasin

2021 ◽  
Vol 3 (3) ◽  
pp. 178-185
Author(s):  
Syamsuddinnor Syamsuddinnor
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Program Analysis ◽  
Sampling Technique ◽  
Management Science ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Product Price ◽  
Study Product ◽  
Place Promotion

Abstract – This study aims to empirically test and analyze the effect of Marketing Mix and College Image on Student Satisfaction at the Indonesian College of Management Sciences (STIMI) Banjarmasin. Research Methods, in accordance with the research objectives that have been formulated, this research uses an explanation pattern (level of explanation), namely research that intends to explain the position of the factors studied and the relationship between one factor and another. Thus, this study explains the effect of Marketing Mix and College Image on Student Satisfaction at the Indonesian College of Management Sciences (STIMI) Banjarmasin. The research sample is 148 respondents with the sampling technique using the Slovin formula and analyzed by Multiple Regression Analysis using the SPSS 25.0 for Windows program analysis tool. The results of the research are the independent variable (independent varable) Student Satisfaction (Y) While the dependent variable is the Marketing Mix as a variable (X1) with the indicators in this study: Product, Price, Place, Promotion, People, Physical, and Process. Image of Higher Education as a variable (X2) with indicators of Reputation, Tradition, and Higher Education Identity. Based on the results of the study, it partially had a significant effect on Student Satisfaction (Y) and the College Image variable (X2) partially had a significant effect on Student Satisfaction (Y) at the Indonesian College of Management Science (STIMI) Banjarmasin. Simultaneously Marketing Mix (X1) and College Image (X2) together have a significant effect on Student Satisfaction (Y) at the Indonesian College of Management Science (STIMI) Banjarmasin   Abstrak – Penelitian ini bertujuan untuk menguji secara empiris dan menganalisis pengaruh Marketing Mix dan Citra Perguruan Tinggi Terhadap Kepuasan Mahasiswa pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Metode Penelitian, sesuai dengan tujuan penelitian yang telah dirumuskan, maka penelitian ini menggunakan pola eksplanasi (level of explanation) yaitu penelitian yang bermaksud menjelaskan kedudukan faktor-faktor yang diteliti serta hubungan antara satu faktor dengan faktor yang lain. Dengan demikian penelitian ini menjelaskan pengaruh Marketing Mix dan Citra Perguruan Tinggi terhadap Kepuasan Mahasiswa Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Sampel penelitian yaitu 148 responden dengan teknik pengambilan sampel menggunakan rumus Slovin dan dianalsis dengan Analisis Regresi Berganda dengan menggunakan alat bantu analisis program SPSS 25.0 for Windows. Hasil Penelitian variabel Variabel Bebas (independet varable) Kepuasan Mahasiswa (Y) Sedangkan variabel dependen adalah Marketing Mix sebagai variabel (X1) dengan indikator dalam  penelitian ini adalah : Product, Price, Place, Promotion, People, Physical, dan Process. Citra Perguruan Tinggi sebagai variabel (X2) dengan indikator Reputasi, Tradisi, dan Identitas Perguruan Tinggi. Berdasarkan hasil penelitian secara parsial berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y) dan variabel Citra Perguruan Tinggi (X2) secara parsial berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y)  pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Secara simultan Marketing Mix (X1) dan Citra Perguruan Tinggi (X2) secara bersama-sama berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y)  pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin.

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

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