scholarly journals Pengaruh Product Knowledge, Sales Promotion dan Brand Image terhadap Purchase Intention Studi Kasus: Bridestory Pay

2020 ◽  
Vol 9 (2) ◽  
pp. 135
Author(s):  
Didiet Gharnaditya ◽  
Dony Saputra ◽  
Jesslyn Felicia ◽  
Vivian Vivian
Keyword(s):  
Linear Regression ◽  
Qualitative Methods ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Brand Image ◽  
Sales Promotion ◽  
Product Knowledge ◽  
Electronic Payment ◽  
Independent Variables

The purpose of this study is to identify and understand the influence of Product knowledge, Sales promotion, and Brand image on the Purchase intention of the newest product from Bridestory, which is Bridestory Pay. Bridestory Pay is an electronic payment for marriage. This study uses a quantitative method by distributing questionnaires to 70 brides or grooms. Multiple linear regression is used as the method of analysis. This study uses 3 independent variables, i.e. Product knowledge, Sales promotion, and Brand image, as well as Purchase intention as the dependent variable. The result of this study are all the independent variables influence the dependent variable, Product knowledge influence Purchase intention, Sales promotion influence Purchase intention, and Brand image influence Purchase intention. With partial results Product knowledge or knowledge of the product has a significant effect on purchase intention; Sales promotion has a significant effect on purchase intention; the Brand image has a significant effect on purchase intention. Simultaneously, these variables significantly influence purchase intention. For further research can examine other variables that affect the purchase intention of Bridestory using Bridestory Pay, increase the number of respondents and add qualitative methods to explore the results of research more deeply.

scholarly journals Pengaruh Product Knowledge dan Brand Association Terhadap Purchase Intention Kawasan Kampung Kreatif Dago Pojok

2018 ◽  
Vol 5 (1) ◽  
pp. 68-82
Author(s):  
Luthfi Maulana Ridwan ◽  
Ani Solihat ◽  
Andry Trijumansyah
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Sales Promotion ◽  
Analysis Tool ◽  
Product Knowledge ◽  
Independent Variables ◽  
Brand Association ◽  
Test Result

Penelitian ini dilakukan untuk mengetahui gambaran pengaruh “Pengaruh Product Knowledge dan Brand Association terhadap Purchase Intention pada Kawasan Kampung Kreatif Dago Pojok”. Adapun yang menjadi target populasi dalam penelitian ini adalah seluruh pengunjung kampung kreatif dago pojok dan sampel yang digunakan dalam penelitian ini sebanyak 60 orang responden. Dalam penelitian ini metode yang digunakan adalah Deskriptif Verifikatif dan alat analisis yang digunakan adalah Regresi Linear Berganda yang bertujuan untuk mengukur sejauh mana pengaruh hubungan antara variabel satu dan lainnya dan juga menggunakan Uji Hipotesis F dan T yang bertujuan untuk melihat pengaruh Variabel product knowledge, brand association dan purchase intention berpengaruh secara parsial ataupun simultan. Persmaan Regresi Linear didapatkan berdasarkan hasil uji statistik pada program SPSS yaitu Y = 7.846 + 0.279 (X1) + 0.261 (X2) dan hasil koefisien Korelasi R sebesar 0.564 yang menunjukan bahwa terdapat pengaruh yang kuat antara masing-massing variabel. Sedangkan hasil Koefisien Determinasi R2 sebesar 0,375 yang berarti bahwa Product Knowledge dan Brand Association mampu mempengaruhi Purchase Intention dengan persentasi 37.5% sedangkan sisanya 62.5% dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian. Dapat disimpulkan bahwaa dari hasil uji SPSS bahwa semua Variabel bebas mempunyai pengaruh yang signifikan bila di uji scara bersama-sama ataupun di uji scara parsial. Kata Kunci : Product Knowledge, Brand Association, Purchase Intention ABSTRACT The research was purposed to find out the description of ), Influence of Product Knowledge and Brand Association towards to Purchase Intention of Dago Pojok the Creative Village Area The population target in this research are all of consumers of Dago Pojok the Creative Village Area and took 60 respondentsas sample.This research used verification descriptive as the method and multiple linear regression as analysis tool. That was purposed to measure the influence between the variable ang the other one, and also used Hypotesy test F adnd T to found out the influence of advertising variable, Sales Promotion and Quality Of Product would be influenced partially or simultanously. Linear regression equation was gotten based on statistical result at SPSS Program. They are Y = 7.846 + 0.279 (X1) + 0.261 (X2) and th Correlatio Coefficient R at 0.564. This is shows that there is a significant influence among variable. Where as the result of determination coefficient R2 at 0,375. It means that Product Knowledge and Brand Association capable of Purchase Intention decision with percentage value 37.5%. And the remains of it 62.5% are influenced by this research. It can be concluded from the SPSS test result that all of independent variables have significant influence if they are tested simultanously or partially. Keywords : Product Knowledge, Brand Association, Purchase Intention

scholarly journals Pengaruh Promosi dan Harga terhadap Minat Beli Produk H&M di Jakarta Barat

2021 ◽  
Vol 5 (3) ◽  
pp. 285
Author(s):  
Nathaniel Widhiyanto Utomo
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Test Reliability ◽  
Reliability Test ◽  
Collection Method ◽  
Independent Variables ◽  
Retail Products

The objective of this/the research is to examine the effect of promotion and price partially and simultaneously on the interest in purchasing H&M retail products in West Jakarta. The data collection method is conducted using a questionnaire with a sample size of 160 respondents. Data analysis uses validity test, reliability test, classic assumption test, multiple linear regression, t-test, and Anova test. The result of this study indicates that the price and promotion simultaneously influence the purchase intention. The price and promotion variables also have a partial effect on buying intention. These show that the variation of the independent variables used in the model (Promotion and Price) is able to explain the 43.6% of variable purchase intention variation, and the rest of the result is influenced by other factors. Tujuan penelitian untuk menguji pengaruh promosi dan harga secara parsial dan simultan terhadap minat pembelian produk retail H&M di Jakarta Barat. Metode pengumpulan data menggunakann kuesioner dengan jumlah sampel terdiri dari 160 responden. Data analisis dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, uji t, dan uji F. Hasil penelitian ini menunjukkan bahwa variabel harga, dan promosi berpengaruh secara simultan terhadap minat beli. Variabel harga dan promosi juga memiliki pengaruh secara parsial terhadap minat beli. Hal ini menunjukkan bahwa variasi variabel independen yang digunakan dalam model (Promosi dan Harga) mampu menjelaskan sebesar 43,6% variasi variabel Minat beli, dan sisanya dipengaruhi oleh faktor lain.

DAMPAK SENSE, FEEL, THINK, ACT, RELATE DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN CAFE DI SURABAYA

2020 ◽  
Vol 4 (1) ◽  
pp. 23-36
Author(s):  
Lilik Indrawati ◽  
Devi Dian Amalia
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Test Reliability ◽  
Linear Effect ◽  
Independent Variables ◽  
Regression Test ◽  
Test Result

ABSTRACT This research was conducted on 150 respondens, through a questionnaire. The analysis used in this study uses the validity test, reliability test, classic assumption test, multiple linear regression test,determinant coefficient, and test. The results of data processing SPSS 22.0, namely: Sense has no effect on customer satisfaction PaperCup Coffee Surabaya because the value of t count < t table (1.030<1.977), then H0 is accepted and H1 is rejected. This means that there is no significant influence between sense and customer satisfaction at PaperCup Coffee Surabaya. Feel does not affect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic < t table (0.953< 1.977) then H0 is accepted and H1 is rejected. This means that is no significant influence between feel and customer satisfaction at PaperCup Coffee Surabaya. Think does not affect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic <t table ( 1.158 <1.977), then H0 is accepted and H1 is rejected. This means that there is no significant influence between think and customer satisfaction at PaperCup Coffee Surabaya. Act affects customer satisfaction of paperCup Coffee Surabaya because the t value < t table (3.244> 1.977) with a significant level 0f 0.001< 0.050, then H0is rejected and H1 is accepted. This means that there is a significant influence between act and customer satisfaction at PaperCup Coffee Surabaya.Relate to customer satisfaction PaperCup Coffee Surabaya because t count value< t table (2.530> 1.977) with a significant level of 0.012 < 0.050, then H0 is rejected and H1 is accepted.This means that there is a significant influence between relate and customer satisfaction at PaperCup Coffee Surabaya. Brand Image has no effect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic <t table (1.942<1.977), then H0 is accepted and H1 is rejected.This means that there is no significant influence between brand image and customer satisfaction at PaperCup Coffee Surabaya.Regression test result of multiple linear effect of the 6 independent variables that have the greatest contribution is act variable (X4) that is 0.328 or 32.8%. The result of the determinant coefficient show and adjusted R square of 0.441 (44.1%, meaning that the independent variables are sense (X1), feel (X2), Think (X3), Act (X4), Relate (X5) and Brand Image (X6) contributes moderately to the dependent variable, Customer Satisfaction (Y). The result of multiple linear regression: Y= 3.078+0.075X1+0.095X2+0.107X3+0.328X4+0.253X5+0.176X6. Based on the results of the study it can be concluded that the results of the adjusted R square of 0.441 0r 44.1%,which mreans, the independent variables are sense (X1), feel (X2), Think (X3), Act (X4), Relate (X5) and Brand Image (X6)contributes moderately to the dependent variable, Customer Satisfaction (Y).

scholarly journals PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP NIAT BELI KONSUMEN LAPIS KUKUS PAHLAWAN DI SURABAYA

2019 ◽  
Vol 17 (2) ◽  
pp. 184
Author(s):  
Husni Indrawati Wijaya Putri
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image and word of mouth on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya. The variables in this study are brand image (X1), word of mouth (X2), and purchase intention (Y). The population in this study were consumers of the Lapis Kukus Pahlawan in Surabaya. The sample in this study were respondents with the characteristics of consumers of Lapis Kukus Pahlawan, residing or domiciled in Surabaya. The analysis technique uses multiple linear regression. The results of the study showed that brand image and word of mouth had a significant effect on the purchase intention of consumers of Lapis Kukus Pahlawan in Surabaya.

scholarly journals PENGARUH PENGETAHUAN, PENDAPATAN, DAN KEPERCAYAAN, TERHADAP MINAT MUZAKKI DALAM MEMBAYAR ZAKAT DI BAITUL MAL KOTA LHOKSEUMAWE

2018 ◽  
Vol 1 (3) ◽  
pp. 89
Author(s):  
Zul Fahmi ◽  
Mukhlish M.Nur
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Method ◽  
The Other ◽  
Reliability Test ◽  
Validity Test ◽  
Independent Variables

ABSTRACT This study aims to examine the influence of knowledge, income, and trust of muzzaki on their motivation to pay zakat at BaitulMal, Lhokseumawe. This study employs quantitative method with 75 traders at Pasar Los, Lhokseumawe, as the samples. The data were collected using questioner and were analyzed using multiple linear regression with validity test and reliability test following the analysis. The result shows that all independent variables which are identified as Knowledge (X1), income (X2), and trust (X3) simultaneously influence the dependent variable which is identified as muzakki’s motivation in paying zakat at BaitulMal, Lhokseumawe (Y). The result suggests that knowledge (X1) and trust (X3) partially influence the muzakki’s motivation in paying zakat, while income (X2) does not influence the motivation. The significance of the influence can be seen from the adjusted R square (R2) value which is realized by 32,1%, while the other 67,9% was the influence from other variables outside this study.

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

scholarly journals The Influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone‘s Buying Interest: Case Study on Narotama University Students

2019 ◽  
Vol 2 (2) ◽  
pp. 210-217
Author(s):  
Prama Wildan Ardiansyah ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Quantitative Research ◽  
Brand Image ◽  
Social Media Marketing ◽  
Independent Variables

The purpose of this study is to examine the influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone Buying Interest. The independent variables of this study are brand image, product innovation and social media marketing, while the dependent variable is buying interest. This is a quantitative research. The sample counted 100 respondents the data is collected through surveys from questioner tool. The data were analyzed using multiple linear regression and using the SPSS version 16.00. The results showed that Brand Image (X1), Product Innovation (X2) and Social Media Marketing (X3) have a positive and significant influence simultaneously on Samsung smartphone buying interest (Y). Brand Image variable (X1) does not have a significant influence partially on buying interest (Y). The adjusted R square value is 0.609 which means that the influence of independent variables on the dependent variable is 60.9%.

scholarly journals PROMOSI PENJUALAN, STORE ATMOSPHERE, DAN BRAND IMAGE BERPENGARUH TERHADAP REPURCHASE INTENTION

2020 ◽  
Vol 9 (8) ◽  
pp. 3019
Author(s):  
Made Dio Prakasa Restuputra ◽  
Gede Bayu Rahanatha
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Sales Promotion ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Sales Promotions ◽  
Purposive Sampling ◽  
Positive Effect

Drinking coffee habit in Denpasar, creates an opportunity to attract consumers to repurchase intention. Factors that influence the occurrence of repurchase intention include sales promotions, store atmosphere, and brand image. Purpose of this study are to determine the effect of sales promotion, store atmosphere, and brand image on repurchase intention. This research is conducted on consumers Excelso Cafe products. Sample are 112 respondents with purposive sampling. Data collection is carried out by questionnaire, analyzed by multiple linear regression. Based on the results, sales promotions have a significant positive effect on repurchase intention, store atmosphere has a significant positive effect on repurchase intention, brand image has a positive and significant effect on repurchase intention. Sales promotion, store atmosphere, and a good brand image greatly affect repurchase intention. Excelso should pay more attention to sales promotions, store atmosphere, and brand image felt by consumers in order to increase repurchase intention from consumers. Keywords: sales promotion, store atmosphere, brand image, repurchase intention

scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO

2019 ◽  
Vol 13 (2) ◽  
pp. 51-61
Author(s):  
Irvan Stanlie
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
T Test ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Independent Variables ◽  
Multiple Linear Regression Method

From the analysis using multiple linear regression method, the obtained results thatvariable of price has a significant impact on buying decision with result t-test (partial) obtained tvalue > t table (3.693 >1.993) with significant obtained about 0.000 < 0.05 then Ho rejected and Haaccepted. Variable of product quality has a significant impact on buying decision with result t-test(partial) obtained t value > t table (2.787 >1.993) with significant value obtained about 0.007 < 0.05then Ho rejected and Ha accepted. Variable of brand image has a significant impact on buyingdecision with result t-test (partial) obtained t value > t table (2.289 >1.993) with significant valueobtained about 0.025 < 0.05, then Ho rejected and Ha accepted. Variable of price, product quality,and brand image that simultaneous has a significant impact on buying decision with result F-test(simultaneous) obtained F value > F table (17.126 > 2.730) with significant value obtained about0.000 < 0.05 then Ho rejected and Ha accepted. Dimensions Coefficient of determination about0.389 or 38.9% which means independent variables consisting of price, product quality, and brandimage has a contribution obtained 38.9% toward buying decision, while the remaining (100% -38.9% = 61.1%) was influenced by factors other factors that are not discussed in this study.

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIA

2019 ◽  
Author(s):  
SUSENO - SUSENO
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Stock Exchange ◽  
T Test ◽  
The Other ◽  
Financial Leverage ◽  
F Test ◽  
Research Results ◽  
Independent Variables ◽  
Influential Variable

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIAOleh : Suseno STIE SATRIA Purwokerto ABSTRACT The aims of the research are (1) to analyze influence of age, scale, financial leverage, and profitability to performance of firms at The Indonesian Stock Exchange. (2) to determine the most influential variable on the performance of the firms. Hypotheses proposed in this research were: (1) Age, Scales, Financial Leverage, Profitability influences the performance of firms, (2) Age influences the performance of firms, (3) Scales influences the performance of firms, (4) Financial Leverage influences the performance of firms, (5) Profitability influences the performance of firms. Instrument of analysis employed in the research was multiple linear regression with t test and F test.The results of analyses of t test showed that profitability did not influence the performance of the firms. It was indicated by the value of computed t which was smaller than the value of t table. Meanwhile, the t test of age, scale and financial leverage indicated that the value of computed t &gt; t table. It means that these variables (scale and financial leverage) influenced the performance of the firms. The F test showed that the independent variables of age, scale, financial leverage and profitability as a whole significantly influenced the performance of the firms. It was indicated by the calculated F &gt; the value of F table, the value the age computed t which was smaller than the value of -t table..Based on the research results that age and profitability do not influence the performance of the firms, it is suggested that investors should not pay any attention to those variables. On the other hand, they should pay attention to the variables of scale and financial leverage. It is recommended that for further research should include longer periode of the sample.

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