scholarly journals STRATEGI PROMOSI PENJUALAN RITEL TRADISIONAL (Studi Pada Pedagang Sembako Pasar Karangsambung)

2017 ◽  
Vol 16 (01) ◽  
pp. 65-79
Author(s):  
Joko Fitra

This study examines the sales promotion strategies undertaken by traditional retailers, in this case in the Market merchants Karangsambung groceries. Some of the strategies offered by marketing experts may be modified by traders in the Market groceries Karangsambung in promoting the products sold. This is done because of limited resources owned by the merchant. This research approach uses qualitative descriptive approach. The data collection technique using observation, in-depth interview techniques, and the library to study and documentation. Decision informants conducted by using informants aims. Analysis of the data using analytical models Miles and Huberman comprising the steps of data collection, data reduction, data presentation, and conclusion. The results showed that the basic needs trader in the Market Karangsambung keep doing sales promotion in the form of point of purchase, samples, loyalty programs, direct gifts, and gifts for referrals. Implementation of sales promotion conducted by the merchant groceries market Karangsambung influenced by several things such as Marketers (Knowledge and market network owned by the merchant), the availability of marketing costs, the nature of the market (broad market geographically, the market concentration, and the type of buyer), as well as the types of products traded.

2017 ◽  
Vol 3 (2) ◽  
pp. 158
Author(s):  
Oktaviani Umayah

This research uses qualitative approach with case study. Data collection technique is done by (1) depth interview, (2) participant observation, and (3) documentation. Data were analyzed by interactive model consisting of data collection, data reduction, data display and conclusion. Validity checking is done with credibility test, transferability, dependability, and confirmability. The formation of noble character through the application of affective education that is represented in attitudes, attitudes, and gentle attitudes there is convincing evidence can have positive implications for the increase in awareness of worship, academic achievement, and the laudable behavior of learners in elementary education. Attentiveness creates an atmosphere of learning directed, controlled and measurable. The activity of the teacher's soul is focused on the condition of the learners to be understood, understood, evaluated and improved and optimized for their potential, and supported by the attitude of affection which creates a warm learning atmosphere and harmony in communicating between teachers and learners. The activity of the soul of the teacher who respects, loves, recognizes and upholds the existence of the learners is reflected in his attitude of a loving and loving parent towards his child and equipped with gentle attitude in creating a comfortable learning atmosphere (learning is fun), happy, passionate and fresh. The humanist, democratic and integrating human soul activity is reflected in its gentle, attractive, warm, empathetic, earthy, selfish, arrogant and authoritarian manner.


2021 ◽  
Vol 5 (2) ◽  
pp. 183
Author(s):  
Erni Munastiwi

Critical thinking is an essential aspect of the 21st century. There was an outbreak of pandemic covid-19; some educators had difficulty stimulating critical thinking in early childhood. But for some teachers used spice ingredients at home to promote the critical thinking of children. Therefore, this research aimed to provide critical thinking learning solutions during the covid 19 pandemics. This study used a qualitative descriptive method to describe the use of spices in stimulating essential thinking. The data collection technique using interviews, observations and documentation by involving children aged 5-6 years (n= 15). Data collection, data reduction, data display, and conclusion drawing were analyzed by testing data validity using triangulation techniques.  This study showed that using spice media in making turmeric herbs acid, making batik from natural dyes, and making dolls through a scientific approach can stimulate critical thinking ability in children in the study from home. So, can be concluded that using spice media stimulate critical thinking ability in children in the study from home.


Author(s):  
Tri Hartatik ◽  
Retno Winarni ◽  
Anesa Surya

This study aimed to describe the character values in the symbolism of Ngawi Batik Srambang Park motif in art learning based on cultural diversity in elementary schools. This research used a qualitative descriptive method with a hermeneutic approach. The subjects of this study were three Ngawi Batik craftsmen. The data collection technique was done by observing, interviewing and documenting. The data analysis technique used the Miles and Huberman model data analysis technique with 4 stages including data collection, data reduction, data presentation, and conclusion drawing. The result of the research showed that there are values of religious character, hard work, peace-loving, friendly (communicative), environmental care, social care, responsibility, respect for achievement, love for the country, and independence in the symbolism of Ngawi Batik for Srambang Park motif. The use of Batik Srambang Park motif for learning in elementary schools had two relevance. First, character education values were reflected in Batik Srambang Park. Second, Srambang Park Batik was a two-dimensional regional art work. Thus, the learning is not only teaching about the concept of understanding the material but also teaching character values.


2022 ◽  
Vol 3 (1) ◽  
pp. 66-77
Author(s):  
Nur Zaytun Hasanah ◽  
Istiqomah Istiqomah ◽  
Kurniawan Dwi Saputra

Talking about education is certainly closely related to the generation of students. If we look at the current state of education, especially the quality that exists within students, it is very concerning. Cellphones that should be used for learning in schools are now only limited to playing games. Not a few students want to read textbooks, because they are busy reading chats from their girlfriends. Not even a few studens go to the mosque to perform Dhuha prayers and Fardhu prayers because they are busy tik-tokan. Generations of students are starting to spend a lot of time in front of gadgets. The generation that Allah says in the Qur’an as the Khoiru Ummah, is now a rare thing to see.The purpose of this study was to interpret the influence of gadgets on the level of learning and spirituality of students during the covid-19 pandemi. This research is a type of qualitative research with a qualitative descriptive research approach. Data collection techniques used are observation methods, documentation methods and interview methods. The data analysis technique used is Milles, Huberman and Saldana with the stages of data collection, data condensation, data presentation and drawing conclusions. The results showed that the influence of gadgets on the level of student learning, greatly decreased. Likewise, the level of spirituality of students during the Covid-19 pandemi, is very low. This is evidenced by the teachers who teach students at Madrasah every day, as well as student learning outcomes when doing daily tests and when doing assignments both at school and at home.


2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.


2020 ◽  
Vol 1 (1) ◽  
pp. 1-9

This article discusses the capacity and innovation of Village Govern-ment population services in several villages in Serang District, Indo-nesia.The research approach used qualitative descriptive with inter-view data collection techniques, observation and documentation with the informant determination technique through purposive sampling.The results of the research findings indicate thatcapacity and service innovation are the most energetic parts of the implementation of vil-lage governance.In this case, it is important to encourage the perfor-mance of village government, especially in increasing the capacity and governance of public service innovation in several villages in Se-rang District.


2018 ◽  
Vol 1 (1) ◽  
pp. 15-26
Author(s):  
Richard Junior Kapoyos

The Phenomenon of Bia Music in Batu village community needs to be closely examined considering that the Bia Music in the past to the present time is shifting and changing, due to lack of awareness, people's behavior towards Mia Music. The music of this tradition is very apprehensive to see the reality of the players from year to year diminishing in quantity and quality. The purpose of this research is to analyze: (1) Function of Bia Music, (2) Social reality that happened in society. This research uses qualitative method with data collection technique of interview, observation and document study. The technique of data validity is based on the credibility criteria, using triangulation of data. Data analysis techniques used are data collection, data presentation, data reduction, and data verification. The results of this study indicate that the Functions of Bia Music, among others, as a medium of ritual, communication media, into evangelism media, events of cultural festivals, education, association, entertainment and publicity. There are three moments of dialectics in the social realities of externalization, objectivity, and internalization.


2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
St .Sukmawati. S ◽  
Roslina Alam

Abstrak Tujuan penelitian ini adalah untuk mengetahui efektifitas pemberian insentif RT dan RW yang diukur pada sembilan indikator kinerja yang semuanya terkait dengan aplikasi program Pemkot Makassar. Tehnik pengumpulan data studi lapang ini terdiri dari observasi, wawancara serta dokumentasi. Metode pengumpulan data dalam penelitian ini adalah wawancara, dan dokumentasi. Penelitian ini dilakukan di Kota Makassar tepatnya di Kecamatan Rappocini dengan 11 Kelurahan sebagai obyek penelitian yang akan dikaji. Pendekatan peneltian ini menggunakan analisis kualitatif dengan tipe deskriptif yang tujuannya untuk memberikan gambaran mengenai fenomena yang terjadi. Dampak yang diharapkan dari perwali Kota makassar No 3 tahun 2016 tentang pemberian insentif kepada RT dan RW sekota Makassar khususnya Kecamatan Rappocini adalah penerapan pelayanan yang mampu bersinergi secara positif antara masyarakat dengan aparatur pemerintah terkecil RT/RW dan pemberian insentif bagi RT/RW sesuai dengan kebijakan yang ada. Kata Kunci : Kebijakan Pemerintah, Pemberian Insentif, Ketua RT/RW Abstract The purpose of this study was to find out the effectiveness of RT and RW incentives as measured on nine performance indicators, all of which are related to the application of the Makassar Municipal Government program. This field study data collection technique consists of observation, interview and documentation. The methods of data collection in this study are interviews, and documentation. This research was conducted in makassar city precisely in Rappocini sub-district with 11 villages as the object of research to be studied. This research approach uses qualitative analysis with descriptive type whose purpose is to provide an overview of the phenomenon that occurs. The expected impact of makassar City Trust No. 3 of 2016 on providing incentives to RT and RW in Makassar, especially Rappocini Subdistrict, is the implementation of services that are able to synergize positively between the community with the smallest government apparatus RT / RW and provide incentives for RT / RW in accordance with existing policies. Keywords: Government Policy, Incentivizing, Chairman of RT/RW.


2020 ◽  
Vol 6 (7) ◽  
pp. 1450
Author(s):  
Dias Rizqi Wardani ◽  
Siti Inayatul Faizah

Muzara’ah is the contract between farm workers and farm owners in which, cost of cultivations, seeds, and fertilizers are provided by the farm owners, meanwhile the farm workers have responsibility in giving their best efforts on cultivating the farmland. Later then, the harvest will be shared according to the contract that has been agreed. The purpose of this research is to describe farmer’s welfare in the village of Sodo after implementing Muzara’ah Contract with the Maqashid Sharia approach. This research approach is qualitative descriptive and uses case study as its strategy. Informants in this research are administrator from Krido Tani Farmers Association, The farm workers, and the farm owners. These informants determined by using purposive sampling technique. The data collection techniques are carried out through interview and direct observation. According to the research, it was shown that agricultural cooperation with Muzara’ah Contract has a role in improving farm workers’ welfare, viewed from the indicators of Maqasid Sharia.Keywords : Muzara’ah, Welfare, Farmer, Agricultural Cooperation


2020 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Qurrotul Ainin Sholikhah ◽  
Himatul Aliyah

Abstract. This research was conducted to determine the urgency of Dawud fasting for women from a physio-psychological perspective. This research is a type of qualitative descriptive research, by making direct observations or observations. The target of this study is to determine the urgency of Dawud fasting in women from the perspective of physio-psychology and Sufism for students of the Jagad Alimussirry Islamic boarding school. The data collection technique was carried out by means of interview and literature review. Meanwhile, for data analysis, the  researcher used an interactive model from Miles and Huberman and to test the validity of the data,the researcher  used Triangulation technique. The results obtained that the habit of Dawud Sunnah fasting for women could make them accustomed to be able to introspect (muhasabah) their own mistakes, be patient and sincere, motivate oneself to think positively and optimistically, be empathetic towards others and adapt well to the environment. Dawud fasting is very important and suitable for the fair sex. By not leaving Lillahita'ala's intention to worship, it will automatically train a variety of things that can guide a women in facing every problems in their life as well as making a women special not only physically but also psychologically and spiritually.


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