COMPETITIVENESS OF DOMESTIC PRODUCTS POULTRY FARMING IN FOREIGN MARKETS

Author(s):  
V.V. Maslova
2017 ◽  
Vol 15 (4) ◽  
pp. 302-316 ◽  
Author(s):  
Alla Fatenok-Tkachuk ◽  
Myroslava Kulynych ◽  
Anna Safarova ◽  
Nadiya Bukalo

Poultry farming is one of the most promising areas of production not only in Ukraine but also in the world. This is due to the high demand for protein products and increased consumption. Ukraine does not use enough of its export potential in the agrarian sector. It is precisely these circumstances lead to choosing as the basis for the research the mentioned direction of production by domestic producers.The tendencies of the Ukrainian poultry enterprises development and features of the chicken market are generalized, namely the volume of cultivation and sale on the slaughter of poultry by Ukrainian producers, the cost price and profitability of poultry meat production have been analyzed; the specific features of the products range are defined in all competitor companies and products offered for export. The competitiveness of domestic poultry production in comparison with domestic and foreign analogues has been investigated. For the study the following enterprises as the LLS “Ptahokompleks” Gubin, TM “Pan Kurchak”, slaughter-house “Piorkowscy” and JSC “Superdrop” were taken. It is established that domestic products are competitive both in terms of price and taste properties. The dynamics of export and import of poultry meat in Ukraine and abroad is analyzed. Significant growth of poultry meat export as compared to previous periods has been revealed, which is explained by obtaining permit documents and implementation of measures by domestic producers to bring poultry products closer to international standards. The prospects for the development of the investigated production direction are designed.


2020 ◽  
Vol 6 (12) ◽  
pp. 48-58
Author(s):  
B. G. KHAIROV ◽  
◽  
P. S. ZOTINA ◽  

The article is devoted to the study of the potential of promoting Russian high-tech, innovative and other products to foreign markets. The article focuses on such an instrument of promotion as international business events. The statistical data of the event industry revealing possibilities of further development of domestic products promotion abroad are investigated in detail. The work uses methods of statistical analysis, comparative analysis, generalization, graphical interpretation of information. The article was prepared based on the results of studies carried out at the expense of budget allocations as part of the state task of the Financial University under the Government of the Russian Federation.


2021 ◽  
pp. 11-15
Author(s):  
Viktoriia HOLIUK ◽  
Khrystyna MEHEL

Sauces play an important role in the food industry, as they occupy a significant part in the diet of many Ukrainians. The purpose of the paper is to research current state and development prospective of state of the sauce market in Ukraine. The study has brought the following results. The study analyzes the current state of the sauce market in Ukraine and identifies prospects of its development. In particular, it was found that the market is saturated and characterized by fierce competition. Peculiarities of demand for sauce products in Ukraine are analyzed, in particular: frequency of purchases, seasonality, dependence on demand for other products. The commodity structure of the market of sauce products of Ukraine is analyzed. It is determined that in Ukraine, in contrast to Western countries, consumption amounts of complex sauces are inferior to mono sauces – mayonnaise and ketchup. The main development trends of the sauce products market in Ukraine are indicated: growth in demand for organic products, decrease in the share of fat and high-calorie products, growth in demand for new exotic sauces. The competitive environment of the market of sauce products of Ukraine is analyzed. It is determined that the main market share belongs to large producers who have a developed distribution network and offer consumers a wide range of products and low prices. The dynamics of production and sale of products, export and import of sauces is studied. It is determined that the share of imports in the domestic market is small, as domestic consumers prefer cheap domestic products. It is substantiated that Ukraine occupies an important place among exporters of sauce products and its export volumes are growing. Perspective ways of development of the sauce products market in Ukraine are defined. The sauce products market in Ukraine is characterized by saturation, high competition, seasonality and growing demand for organic, low-calorie and exotic products, that forces producers to diversify the product structure and expand sales in foreign markets.


2020 ◽  
Vol 5 (12) ◽  
pp. 74-81
Author(s):  
B. G. KHAIROV ◽  
◽  
P. S. ZOTINA ◽  

The article covers the promotion of Russian high-tech, innovative and other products and services to foreign markets. The problems of promotion of domestic products abroad are considered in detail. The main directions of solutions to the identified problems are also presented. The work used: a content analysis of regulations and open information materials on the infrastructure for promoting Russian products in foreign markets, a historical retrospective. The article was prepared based on the results of studies carried out at the expense of budget allocations as part of the state task of the Financial University under the Government of the Russian Federation.


2017 ◽  
Vol 4 (3-4) ◽  
pp. 112-119
Author(s):  
Nataliia Hurmak

The article proves the connection between intermediary and export activities of agricultural enterprises, and indicates the influence the integration processes exert on competitiveness of domestic and foreign agricultural products. It provides a comparative characteristic of agricultural products in Ukraine and Poland. The major adverse effects caused to the selling of domestic products on foreign markets by the activities of intermediary bodies in the “producer-consumer” chain are defined


Author(s):  
Nataliia Yurchenko ◽  

The article summarizes the approaches to assessing the effectiveness of integration presented in the economic literature and tested in world practice, argues the feasibility of creating integrated structures, highlights the main conceptual approaches to qualitative assessment of the effectiveness of integration of economic entities, namely: approaches based on the environment; transaction cost theory; assessment of the achievement of competitive advantages; assessing the benefits of long-term business relationships; theories of financial management; assessment of the interaction of shareholders and managers. In order to ensure the efficient functioning of the food industry, prevent further decline of all its industries and to ensure the competitiveness of domestic products in domestic and foreign markets, it is necessary to move to an innovative type of development and diversify the products of the food industry. In modern conditions, diversification acquires a slightly deeper meaning and can be defined as a variety of activities of the enterprise in the production, financial and marketing spheres. The strategy of diversification of agricultural enterprises, which consists of expanded specialization and activities, vertical integration, renewal of ties and new initiatives, in the crisis can ensure stable business results. It is believed that diversification provides: resource competitive advantages (advantages that increase the consumer effect associated with price characteristics), technological competitive advantages (advantages that are due to the availability and operation of mass production technologies), innovative competitive advantages (advantages that allow to provide updating of the nomenclature and range), partnership competitive advantages (advantages which are connected with formation of social, economic standards of economic activity and their realization. Therefore it is extremely necessary to focus on research of methodical provisions by means of which it is possible to analyze diversification measures at the enterprises).


2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation


2019 ◽  
Vol 2019 ◽  
pp. 663-668
Author(s):  
Keila de Souza ◽  
◽  
Dinora Floriani ◽  
Mariana Suter ◽  
Venilton Reinert

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