scholarly journals METHODICAL APPROACHES TO EVALUATION OF EFFICIENCY OF FUNCTIONING OF INTEGRATION PROCESSES IN THE FOOD INDUSTRY

Author(s):  
Nataliia Yurchenko ◽  

The article summarizes the approaches to assessing the effectiveness of integration presented in the economic literature and tested in world practice, argues the feasibility of creating integrated structures, highlights the main conceptual approaches to qualitative assessment of the effectiveness of integration of economic entities, namely: approaches based on the environment; transaction cost theory; assessment of the achievement of competitive advantages; assessing the benefits of long-term business relationships; theories of financial management; assessment of the interaction of shareholders and managers. In order to ensure the efficient functioning of the food industry, prevent further decline of all its industries and to ensure the competitiveness of domestic products in domestic and foreign markets, it is necessary to move to an innovative type of development and diversify the products of the food industry. In modern conditions, diversification acquires a slightly deeper meaning and can be defined as a variety of activities of the enterprise in the production, financial and marketing spheres. The strategy of diversification of agricultural enterprises, which consists of expanded specialization and activities, vertical integration, renewal of ties and new initiatives, in the crisis can ensure stable business results. It is believed that diversification provides: resource competitive advantages (advantages that increase the consumer effect associated with price characteristics), technological competitive advantages (advantages that are due to the availability and operation of mass production technologies), innovative competitive advantages (advantages that allow to provide updating of the nomenclature and range), partnership competitive advantages (advantages which are connected with formation of social, economic standards of economic activity and their realization. Therefore it is extremely necessary to focus on research of methodical provisions by means of which it is possible to analyze diversification measures at the enterprises).

Author(s):  
В.В. ПРОХОРОВА ◽  
А.С. БАСЮК

На основе анализа тенденций развития агропромышленного комплекса России за последние годы и с учетом изменения роста доходов населения и структуры потребления основных продуктов питания предложены модели построения конкурентных стратегий для предприятий пищевой промышленности. Представлена классификация базовых конкурентных стратегий, описаны их особенности и преимущества в различных ситуациях на рынке. Предложен концептуальный подход к формированию конкурентных стратегий предприятия, основанный на анализе его возможного развития и ситуации в отрасли и предполагающий создание долгосрочных конкурентных преимуществ предприятия на основе его позиционирования на рынке. Рассмотрена стратегия дифференциации и ее особенности в сравнении с другими конкурентными стратегиями. Представлены возможности создания дополнительной покупательской ценности продукта. Предложен алгоритм разработки и реализации конкурентной стратегии предприятия, позволяющий систематизировать аналитические данные, минимизировать разрыв между планируемыми и фактическими экономическими показателями предприятия и способствующий своевременной корректировке избранной конкурентной стратегии. Based on the analysis of trends in the development of the Russian agro-industrial complex in recent years and taking into account changes in the growth of household income and the structure of consumption of basic food products, models for building competitive strategies for food industry enterprises are proposed. The classification of basic competitive strategies is presented; their features and advantages in various market situations are described. A conceptual approach to the formation of competitive strategies of the enterprise, based on the analysis of its possible development and the situation in the industry and involving the creation of long-term competitive advantages of the enterprise based on its positioning in the market, is proposed. The differentiation strategy and its features in comparison with other competitive strategies are considered. The possibilities of creating additional customer value of the product are presented. An algorithm for the development and implementation of the competitive strategy of the enterprise, which allows to systematize analytical data, minimize the gap between the planned and actual economic indicators of the enterprise and contributes to the timely adjustment of the chosen competitive strategy, is proposed.


2021 ◽  
pp. 11-15
Author(s):  
Viktoriia HOLIUK ◽  
Khrystyna MEHEL

Sauces play an important role in the food industry, as they occupy a significant part in the diet of many Ukrainians. The purpose of the paper is to research current state and development prospective of state of the sauce market in Ukraine. The study has brought the following results. The study analyzes the current state of the sauce market in Ukraine and identifies prospects of its development. In particular, it was found that the market is saturated and characterized by fierce competition. Peculiarities of demand for sauce products in Ukraine are analyzed, in particular: frequency of purchases, seasonality, dependence on demand for other products. The commodity structure of the market of sauce products of Ukraine is analyzed. It is determined that in Ukraine, in contrast to Western countries, consumption amounts of complex sauces are inferior to mono sauces – mayonnaise and ketchup. The main development trends of the sauce products market in Ukraine are indicated: growth in demand for organic products, decrease in the share of fat and high-calorie products, growth in demand for new exotic sauces. The competitive environment of the market of sauce products of Ukraine is analyzed. It is determined that the main market share belongs to large producers who have a developed distribution network and offer consumers a wide range of products and low prices. The dynamics of production and sale of products, export and import of sauces is studied. It is determined that the share of imports in the domestic market is small, as domestic consumers prefer cheap domestic products. It is substantiated that Ukraine occupies an important place among exporters of sauce products and its export volumes are growing. Perspective ways of development of the sauce products market in Ukraine are defined. The sauce products market in Ukraine is characterized by saturation, high competition, seasonality and growing demand for organic, low-calorie and exotic products, that forces producers to diversify the product structure and expand sales in foreign markets.


2017 ◽  
Vol 4 (3-4) ◽  
pp. 112-119
Author(s):  
Nataliia Hurmak

The article proves the connection between intermediary and export activities of agricultural enterprises, and indicates the influence the integration processes exert on competitiveness of domestic and foreign agricultural products. It provides a comparative characteristic of agricultural products in Ukraine and Poland. The major adverse effects caused to the selling of domestic products on foreign markets by the activities of intermediary bodies in the “producer-consumer” chain are defined


2020 ◽  
Vol 9 (3) ◽  
pp. 349 ◽  
Author(s):  
Alona Tanasiichuk ◽  
Olha Hromova ◽  
Svetlana Kovalchuk ◽  
Iryna Perevozova ◽  
Oleg Khmelevskyi

Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activities of agricultural enterprises of Ukraine under the conditions of international diversification, consisting in the identification of problematic issues arising in the course of international business diversification; quantitative and qualitative assessment and determination of the degree of diversification of the enterprise in different markets, as well as conducting market research of the most important business segments of consumers in foreign markets  and selecting the optimal exit strategy of a diversified international markets. Keywords: marketing management, concept of marketing management, international diversification, effectiveness of marketing management, planning, organization and control of enterprise marketing management, evaluation of the degree of diversification of activities, diversified company


2020 ◽  
Vol 8 (8) ◽  
pp. 1527-1544
Author(s):  
I.L. Ryabkov ◽  
N.N. Yashalova

Subject. The article focuses on market strategies of the Russian enterprises operating in the ferrous metallurgy. Objectives. The study is to analyze corporate strategies the leading ferrous metal manufacturers use in the Russian Federation, such as NLMK Group, Severstal, Magnitogorsk Iron & Steel Works, EVRAZ Group. Methods. The study interprets public financial statements and methods of the logic, intuitive and comparative analysis. Results. We analyze market strategies of the Russian metal manufacturers, determine their development priorities and competitive advantages and weaknesses. We describe the impact of various threats and measures metallurgical companies undertake to eliminate them. Conclusions and Relevance. We sorted out possible threats and exposures of the Russian metallurgic companies' economic security and traced the dynamics of their significance for 2015 to 2019. Key threats relate to policies, economy, external and internal market, regulations and laws, production, distribution and financial management, consumption, IT, social welfare and environment.


2020 ◽  
Vol 26 (6) ◽  
pp. 577-583
Author(s):  
L. A. Tuaeva ◽  
I. Z. Toguzova ◽  
S. K. Tokaeva

The presented study develops theoretical and methodological foundations for assessing the fiscal sustainability of the constituent entities of the Russian Federation in perspective.Aim. The study aims to develop a systems approach to assessing the fiscal sustainability of the constituent entities of the Russian Federation in the medium and long term.Tasks. The authors analyze the major approaches to assessing the fiscal sustainability of federal subjects and determine the significance of quantitative and qualitative assessment methods in the development of a methodology for assessing the fiscal sustainability of federal subjects in the medium and long term.Methods. This study uses scientific methods of cognition, analysis and synthesis, comparison and analogy, systems and institutional approaches to assess the fiscal sustainability of federal subjects.Results. The authors examine the major approaches to assessing the fiscal sustainability of federal subjects developed by Russian scientific schools and disciplines; approaches used by state and local authorities; approaches to assessing the fiscal sustainability of federal subjects used by international and national rating agencies; foreign experience. In general, this implies the development of a universal system of indicators for assessing the fiscal sustainability of federal subjects.Conclusions. It is substantiated that under the current conditions of new challenges, particularly in the context of the coronavirus pandemic, it is necessary to assess the long-term balance and sustainability of the budgets of federal subjects using a systems approach based on quantitative and qualitative methods, making allowance for the medium- and long-term prospects to make efficient management decisions at different levels of the economic system.


Author(s):  
Kardison Lumbanbatu ◽  
Vincent Didiek Wiet Aryanto

Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.


2017 ◽  
Vol 24 (5) ◽  
pp. 1309-1336 ◽  
Author(s):  
Sarang Joshi ◽  
Manoj Kharat ◽  
Rakesh Raut ◽  
Sachin Kamble ◽  
Sheetal Kamble

Purpose The purpose of this paper is to examine the relationships between supplier development practices (SDPs) and supplier-buyer relationship practices from the supplier’s perspective (SBRSP), and seek to understand how specific SDPs may impact a buyer’s operational performance as well as supplier-buyer relationship practices. Design/methodology/approach The authors conducted a survey of 512 respondents from the different manufacturing firms in India and applied structural equation modelling to test a structural model that proposes the impacts of various efforts of SDPs on a buyer’s performance as well as SBRSP. Findings The study concludes that SDPs and SBRSP together improve the relationship between a buyer and supplier, and this improved relationship leads to competitive advantages (CAs) followed by profitability. Results indicate that supplier perspective of buyer-supplier relationship can be improved under the condition of SDPs and SBRSP together. SDPs are driven by productive measure and competitive pressure, whereas customer uncertainty is found to be statistically insignificant. Research limitations/implications The study was carried out in North Maharashtra Industrial Zone of India, where the auto sector and machine/components manufacturing firms have been established for a considerable period of time. Results of the study are limited to manufacturing organizations predominantly focussing on the automobile sector and machine/components manufacturing firms. Practical implications This study provides significant insights into the specific impact of various SDPs and SBRSP for both academics and practitioners. SDPs along with SBRSP practices lead to improvement in the relationship leading to CAs. SBRSP suggests that trust, long-term commitments and the supplier’s perspective are important practices for relationship improvement. Originality/value The current study attempts to identify what are the success factors for the supplier-buyer relationship from the supplier’s perspective and SDPs and how the supplier-buyer relationship can be improved under the condition of SDPs and SBRSP. Hence, the aim is to develop a more thorough understanding of the outcomes of a supplier-buyer relationship improvement from both buyer’s and supplier’s perspective, under the conditions of supplier development to achieve CAs leading to profitability. Furthermore, the study analyses the effect of the improved supplier-buyer relationship for achieving CAs leading to profitability.


2015 ◽  
Vol 12 (1) ◽  
pp. 79-101 ◽  
Author(s):  
Y. Wu ◽  
C. Blodau ◽  
T. R. Moore ◽  
J. Bubier ◽  
S. Juutinen ◽  
...  

Abstract. Nitrogen (N) pollution of peatlands alters their carbon (C) balances, yet long-term effects and controls are poorly understood. We applied the model PEATBOG to explore impacts of long-term nitrogen (N) fertilization on C cycling in an ombrotrophic bog. Simulations of summer gross ecosystem production (GEP), ecosystem respiration (ER) and net ecosystem exchange (NEE) were evaluated against 8 years of observations and extrapolated for 80 years to identify potential effects of N fertilization and factors influencing model behaviour. The model successfully simulated moss decline and raised GEP, ER and NEE on fertilized plots. GEP was systematically overestimated in the model compared to the field data due to factors that can be related to differences in vegetation distribution (e.g. shrubs vs. graminoid vegetation) and to high tolerance of vascular plants to N deposition in the model. Model performance regarding the 8-year response of GEP and NEE to N input was improved by introducing an N content threshold shifting the response of photosynthetic capacity (GEPmax) to N content in shrubs and graminoids from positive to negative at high N contents. Such changes also eliminated the competitive advantages of vascular species and led to resilience of mosses in the long-term. Regardless of the large changes of C fluxes over the short-term, the simulated GEP, ER and NEE after 80 years depended on whether a graminoid- or shrub-dominated system evolved. When the peatland remained shrub–Sphagnum-dominated, it shifted to a C source after only 10 years of fertilization at 6.4 g N m−2 yr−1, whereas this was not the case when it became graminoid-dominated. The modelling results thus highlight the importance of ecosystem adaptation and reaction of plant functional types to N deposition, when predicting the future C balance of N-polluted cool temperate bogs.


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