Pengaruh Celebrity Endorser Media Sosial (Instagram) dan Kualitas Produk terhadap Keputusan Pembelian Sate Taichan “Goreng” (Studi Pada Konsumen Sate Taichan “Goreng” Cabang Tebet)

AbstractThis study aimed to determine the effect of the celebrity endorser (Rachel Vennya) and product quality to purchasing decision, which was conducted on 100 people Sate Taichan “Goreng” buyers in Tebet branch using non-probability sampling technique with incidental sampling approach. The research method used in this research was quantitatice with survey method aproach. The data in this study were tested using classical assumptions consisting of normality test, multicollinearity test, and heteroscedasticity test. Futhermore, the hypotesis was tested using by using multiple linear reggresion analysis, coefficient of determination (R2), t test, and f test. This study uses data analysis techniques with the help of SPSS (Statistical Package for Social Science) program version 23.0.The empirical test results indicate that celebrity endorser and product quality together have a positive influence on purchasing decision product of Sate Taichan “Goreng” Tebet brach by 42,5%. Partially, the results of the analysis on celebrity endorser shows that this variable affect purchasing decisions by 40,83% with t count = 7.051> t table = 1.66071 and a significance value of 0.000 <0.10. While the product quality variable has an effect on the purchase decision of 13.03% with t count = 1.673> t table = 1.66071 and a significance value of 0.098 <0.10Keywords: celebrity endorser, product quality, purchasing decisionAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh langsung celebrity endorser (Rachel Vennya) dan kualitas produk terhadap keputusan pembelian. Sampel pada penelitian ini sebanyak 100 responden konsumen Sate Taichan “Goreng” Cabang Tebet dan teknik yang digunakan adalah teknik non-probability sampling dengan pendekatan incidental sampling. Penelitian ini menggunakan metode kuantitatif dan pendekatan metode survey. Data pada penelitian ini dilakukan pengujian asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heterokedastisitas. Selanjutnya hipotesis diuji dengan menggunakan metode analisis regresi linier berganda, analisis koefisien determinasi (R2), uji t, dan uji f. Penelitian ini menggunakan teknik analisis data dengan bantuan program SPSS (Statistical Package for Sosial Science) versi 23.0.Hasil penelitian ini menunjukkan bahwa celebrity endorser dan kualitas produk secara bersama-sama berpengaruh terhadap keputusan pembelian konsumen Sate Taichan “Goreng” Cabang Tebet sebesar 42,5%. Secara parsial, hasil analisis pada celebrity endorser menunjukkan bahwa variabel tersebut berpengaruh terhadap keputusan pembelian sebesar 40,83% dengan thitung=7,051>ttabel=1,66071 dan nilai signifikansi sebesar 0,000 < 0,10. Sedangkan variabel kualitas produk berpengaruh terhadap keputusan pembelian sebesar 13,03% dengan thitung=1,673>ttabel=1,66071 dan nilai signifikansi sebesar 0,098 < 0,10Kata Kunci : celebrity endorser, kualitas produk, keputusan pembelian

Download Full-text

Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.2.2019.23511.26-33 ◽

2019 ◽

Vol 8 (2) ◽

pp. 26

Author(s):

Gahensya Keloay ◽

Wehelmina Rumawas ◽

Sandra Asaloei

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Consumer Satisfaction ◽

Test Validity ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

Normality Test ◽

Quantitative Descriptive

This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.

Download Full-text

The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2617 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Maidar Simanihuruk

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Positive Influence ◽

Coefficient Of Determination ◽

Purchase Decision ◽

The Impact

To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased. The purpose of this study is to determine the impact of product quality on purchase decision at the Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0. The results of the study showed that product quality has a positive influence significantly contributed to the purchase decision at the Safary Milk D’Kandang Amazing Farm Depok (t = 11.955 > t table with a significance of 0.000 (ρ < 0.05) and that is proved by the score of R = 0.770. From the coefficient of determination, it can be concluded that the Purchase Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.Keywords: Product Quality, Purchase Decision

Download Full-text

PENGARUH HARGA, KUALITAS PRODUK DAN WOM (WORD OF MOUTH) TERHADAP KEPUASAN KONSUMEN

ASSET: Jurnal Manajemen dan Bisnis ◽

10.24269/asset.v2i2.2390 ◽

2020 ◽

Vol 2 (2) ◽

Author(s):

Upik Aldiana ◽

Setyo Adji ◽

Edi Santoso

Keyword(s):

Customer Satisfaction ◽

Product Quality ◽

Random Sampling ◽

Consumer Satisfaction ◽

Word Of Mouth ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Pharmaceutical Companies ◽

Herbal Products ◽

Probability Sampling

This study aims to determine the effect of price, product quality, WOM (word of mouth) on consumer satisfaction on Herbal Soman Products at Yasmaga fm Ponorogo outlets. PT. Soman Indonesia is one of the original pharmaceutical companies in Indonesia, Soman (Sozo Formula Manggata 1) is Herbal Drops Herbal made from ingredients 39 Natural ingredients consisting of fruits, vegetables and also selected spices. The population in this study were consumers of Soman Herbal Products at Yasmaga Radio FM Ponorogo. This study used the Probability Sampling Technique by means of Random Sampling. Samples taken amounted to 80 respondents with the characteristics of consumers who have made a minimum purchase of 2x. The results showed that price, product quality, WOM (word of mouth) had a positive and significant effect on customer satisfaction both simultaneously and partially. While the coefficient of determination shows the value of 53.1%, which means the price, product quality and WOM (word of mouth) contribution to consumer satisfaction is 53.1% and the remaining 46.9% is influenced by other variables not explained in this study.

Download Full-text

PERSEPSI MAHASISWA TENTANG PERANAN MATA KULIAH MICRO TEACHING TERHADAP KESIAPAN MENGAJAR PADA MAHASISWA PENDIDIKAN EKONOMI UNP

Jurnal Ecogen ◽

10.24036/jmpe.v2i2.7312 ◽

2019 ◽

Vol 2 (2) ◽

pp. 197

Author(s):

Nur Azizah ◽

Elvi Rahmi

Keyword(s):

Student Perceptions ◽

Student Teaching ◽

Sampling Technique ◽

Positive Influence ◽

Primary Data ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

Normality Test ◽

Quantitative Descriptive

The purpose of this article is to analyze the effect of student perceptions about the role of micro teaching courses on student teaching readiness. This type of research is quantitative descriptive. The population of this research is the 2014 UNP FE Economics Education students who have completed the micro teaching course and the Education Field Experience Program course totaling 84 people. The sampling technique is saturated sampling (total sampling) so that the entire population is sampled. Research data are primary data collected by questionnaire. Instrument testing uses validity and reliability tests. Data were analyzed by descriptive and inductive analysis using normality test, heterocedasticity test, hypothesis testing using simple regression, t test and coefficient of determination with α = 0.05. The results showed that there was a significant and positive influence between students' perceptions of the role of micro teaching courses on student teaching readiness, namely sig 0,000 <0,05. Keywords: Perception, Role, Micro Teaching, Teaching Readiness

Download Full-text

RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE WITH THE PARTICIPATION OF EMPLOYEES IN KOPERASI PEGAWAI TELKOM (KOPEGTEL) DYNASTY JAKARTA

Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) ◽

10.21009/jpeb.001.1.2 ◽

2013 ◽

Vol 1 (1) ◽

pp. 25

Author(s):

Endang Sri Rahayu ◽

Saparduddin Mukhtar ◽

Dwi Fitri Harjanti

Keyword(s):

Organizational Culture ◽

Error Estimates ◽

Sampling Technique ◽

Significance Test ◽

Regression Equation ◽

Coefficient Of Determination ◽

Survey Method ◽

Normality Test ◽

Test Requirements ◽

Linearity Test

This study aims to determine whether there is a relationship between the Cultural Organization of the Cooperative Members Participation in Telkom Employees Cooperative (KOPEGTEL) East Jakarta. This research was conducted at Telkom Employees Cooperative (KOPEGTEL) for approximately one month, starting from November 2011 until December 2011. The method used is survey method with the correlational approach. The population in this study are all members of Koperasi Pegawai Telkom (KOPEGTEL) in East Jakarta. While the population is affordable cooperative members who are in the central office PT.Telkom East Jakarta branch. The samples used were 58 members. The sampling technique in this research is proporsial sampling technique to sample tables at the level of 5% error. Calculation of research data begins with finding regression equation and obtained y = 33.11 + 0,737X. Then test requirements normality test data analysis with error estimates using formula Lilifoers. L value obtained from the calculation count = 0.077 whereas L table for n = 58 is 0.116. Because L count <L table, then the estimated error normality test regression of Y on X indicates that the error estimates of regression of Y on X normal distribution. The results of calculations to test the significance of regression (α = 0.05) was obtained F count = 36.94 and F table = 4.03. Because the F count> F table, the regression model is significant. For the calculation of the regression linearity test (α = 0.05) was obtained F count = 0,92 and 2,08 F table. Since F arithmetic <F table, then the model is a linear regression equation. Hypothesis testing using the formula of Pearson Product Moment correlation r xy yield of 0.630 while the results of the significance test obtained t count ttable by 6.08 and 1.68. Due t count> t table, it can be concluded that there is a significant relationship between organizational culture with Cooperative Members Participation in Telkom Employees Cooperative (KOPEGTEL) East Jakarta. Calculation of the coefficient of determination showed 39.74% variation of the variable Y is determined by the variable X. It is concluded that there is a positive relationship between organizational culture relationships with the participation of Members Cooperative. More conducive organizational culture, the higher participation of the Cooperative Members

Download Full-text

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY CONCERNING AUTOMOBILE BUYING DECISION OF ISUZU PANTHER AT PT. ASTRA ISUZU SEMARANG

JURNAL ADMINISTRASI BISNIS ◽

10.14710/jab.v6i2.16611 ◽

2018 ◽

Vol 6 (2) ◽

pp. 102

Author(s):

Ardhi Wahyu Saputra ◽

Dinalestari P.

Keyword(s):

Product Quality ◽

Brand Image ◽

Sampling Technique ◽

Positive Influence ◽

T Test ◽

Measurement Scale ◽

F Test ◽

Purchasing Decision ◽

Data Collection Technique ◽

Research Type

Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdat

Download Full-text

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, STORE ATMOSPHERE, DAN E-WOM TERHADAP PROSES KEPUTUSAN PEMBELIAN (SURVEI TERHADAP KONSUMEN ZENBU-HOUSE OF MOZARU PARIS VAN JAVA, BANDUNG)

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v18i2.1613 ◽

2019 ◽

Vol 18 (2) ◽

pp. 148-158

Author(s):

Alvendo Teguh Santosa

Keyword(s):

Service Quality ◽

Product Quality ◽

Decision Process ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchasing Decision ◽

Interest Management ◽

Quality Product ◽

Tourism Potential ◽

Good Rating

Bandung is a city in Indonesia with big tourism potential. Culinary tourism is one of the most iconic tourism themes in Bandung. One of the most demanded culinary is Japanese Fusion style food that Zenbu-House of Mozaru in Paris Van JavaMall (Zenbu PVJ). In order to increase consumer’s interest, management needs strategies are based from service quality, product quality, store atmosphere and e-WOM. This study uses non-probability sampling technique with purposive sampling method. Based on index assessment, respondents rate service quality, product quality, and store atmosphere good rating whereas e-WOM is rated with moderate assessment. Overall the purchasing decision process is rated with good assessment. This study uses multiple regression analysis, t-test, F-test, and the coefficient of determination analysis as the analysis tools. The result shows that service quality, product quality, store atmosphere, and e-WOM are simultaneously influenced the purchasing decision process of Zenbu PVJ. While partially, service quality, and e-WOM influence the purchasing decision process whereas product quality and store atmosphere do not influence the purchasing decision process. Keywords: E-WOM; Product Quality; Purchasing Decision Process; Service Quality; Store Atmosphere

Download Full-text

Analisis Pengaruh Kualitas Produk, Harga, Pelayanan dan Lokasi Terhadap Keputusan Konsumen Rumah Makan Aditya Jaya di Kabupaten Aceh Besar

Jurnal Ilmiah Mahasiswa Pertanian ◽

10.17969/jimfp.v2i1.2193 ◽

2017 ◽

Vol 2 (1) ◽

pp. 163-174

Author(s):

Era Savia ◽

Edy Marsudi ◽

T. Makmur

Keyword(s):

Product Quality ◽

Sampling Technique ◽

Survey Method ◽

Chi Square ◽

Consumer Decision ◽

Probability Sampling ◽

Consumer Decisions ◽

Quality Of Products ◽

Chi Square Analysis ◽

The Impact

Abstrak. Keputusan konsumen merupakan sebuah tindakan konsumen untuk membeli suatu produk yang dipengaruhi oleh beberapa faktor yaitu kualitas produk, harga, pelayanan dan lokasi Pengambilan keputusan merupakan suatu kegiatan individu yang secara langsung terlibat dalam mendapatkan dan mempergunakan barang yang ditawarkan. Penelitian ini menganalisis pengaruh kualitas produk, harga, pelayanan dan lokasi terhadap keputusan konsumen rumah makan Aditya Jaya di Kabupaten Aceh Besar. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, pelayanan dan lokasi terhadap keputusan konsumen rumah makan Adiya Jaya. Metode penelitian yang digunakan yaitu metode survey dengan menggunakan kuisioner dan wawancara. Populasi dalam penelitian ini adalah para konsumen rumah makan Aditya Jaya. Sampel yang diambil sebanyak 100 responden dengan menggunakan teknik Non-Probability Sampling dengan pendekatan Accidental sampling, yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu siapa yang kebetulan bertemu dengan peneliti dapat dijadikan sampel. Metode analisis yang digunakan yaitu model analisis Chi-Square dengan menggunakan bantuan program SPSS. Berdasarkan hasil penelitian bahwa kualitas produk, harga dan pelayanan berpengaruh nyata terhadap keputusan konsumen sedangkan lokasi tidak berpengaruh nyata terhadap keputusan konsumen rumah makan Aditya Jaya. Untuk penelitian selanjutnya diharapkan dapat menjelaskan beberapa faktor-faktor lain yang mempengaruhi keputusan konsumen.An Analysis Of The Impact Of Product Quality, Price, Service And Location Toward Consumer Decision At Aditya Jaya Restaurant In Aceh Besar RegencyAbsract. The consumer decision is an act of consumers to buy a product that is affected by several factors such as product quality, price, service and location Decision-making is an activity of individuals who are directly involved in obtaining and using the goods offered. This study analyzes the influence of product quality, price, service and location toward consumers decision Aditya Jaya restaurant in Aceh Besar Regency. The purpose of this study was to determine the effect of product quality, price, service and location of the consumers of Aditya Jaya Restaurant. The method used is a survey method using questionnaires and interviews. The population in this study is the consumers of Aditya Jaya Restaurant. The samples taken as many as 100 respondents using the technique of Non-Probability Sampling with accidental sampling approach, sampling technique based on chance, who happened to meet with the researchers can be sampled. The analytical method used is the model Chi-Square analysis using SPSS. Based on the research that the quality of products, prices and services significantly affect consumer decisions while the location did not significantly affect consumer decisions Aditya Jaya Restaurant. For further research is expected to explain some of the other factors that influence consumer decisions.

Download Full-text

Pengaruh Kualitas Produk dan Layanan Terhadap Keputusan Pembelian Produk Tabungan Pada Bank Syariah Mandiri Cabang Bogor

Responsive ◽

10.24198/responsive.v3i2.28920 ◽

2020 ◽

Vol 3 (2) ◽

pp. 101

Author(s):

Gani Wiharso ◽

Moch. Benny Alexandri

Keyword(s):

Service Quality ◽

Product Quality ◽

Significant Influence ◽

Regression Coefficient ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Survey Method ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Purposive Sampling

Abstrak — Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan layanan terhadap keputusan pembelian produk tabungan pada PT. Bank Syariah Mandiri cabang Bogor. Metode yang digunakan yaitu metode survey dengan menggunakan teknik analisis deskriftif dan verifikatif. Teknik pengambilan sampel penelitian ini menggunakan teknik purposive sampling sebanyak 86 responden. Teknik pengumpulan data menggunakan kuesioner sebanyak 30 item pertanyaan yang dinilai dengan skala Likert 1-5 dan diuji validitas serta reliabilitasnya. Pengujian hipotesis menggunakan analisis statistik meliputi koefisien korelasi, koefisien determinasi, uji-t, dan uji F. Berdasarkan hasil pengujian parsial dapat disampaikan sebagai berikut : (1) Pengaruh kualitas produk (X1) terhadap keputusan pembelian produk diperoleh nilai thitung lebih besar dari nilai ttabel, yaitu 4,917 > 2,025 (nilai koefisien regresi 0,572 dan nilai signifikansi 0.000), maka H0 ditolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel kualitas produk secara parsial mempunyai pengaruh positif dan signifikan terhadap terhadap keputusan pembelian produk. (2) Pengaruh kualitas layanan (X2) terhadap keputusan pembelian produk diperoleh nilai thitung lebih besar dari nilai ttabel, yaitu 2,675> 2,025 (nilai koefisien regresi 0,324 dan nilai signifikansi 0.009), maka H0 ditolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel kualitas layanan mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk. (3) Pengaruh kualitas produk (X1) dan kualitas layanan (X2) terhadap keputusan pembelian produk diperoleh Fhitung = 49,573 > F tabel 3,109 maka H0 ditolak dan Ha diterima, sehingga dapat disimpulkan pengaruh kualitas produk dan kualitas layanan secara simultan berpengaruh secara signifikan terhadap keputusan pembelian produk. Hasil analisis koefisien determinasi dengan nilai adjusted R Square sebesar 0,550 maka dapat diartikan bahwa 50,5% kualitas produk dan layanan berpengaruh terhadap keputusan pembelian produk tabungan pada Bank Syariah Mandiri cabang Bogor. This study aims to determine the effect of product and service quality on purchasing decisions on savings products at PT. Bank Syariah Mandiri Bogor branch. The method used is a survey method using descriptive analysis techniques and verification. The sampling technique of this study used a purposive sampling technique of 86 respondents. Data collection techniques used a questionnaire of 30 question items which were assessed with a Likert scale of 1-5 and tested for validity and reliability. Hypothesis testing using statistical analysis includes correlation coefficient, coefficient of determination, t-test, and F test. Based on the results of partial testing can be conveyed as follows: (1) The effect of product quality (X1) on product purchasing decisions obtained tcount value greater than ttable , ie 4.917> 2.025 (regression coefficient 0.572 and significance value 0.000), then H0 is rejected and Ha is accepted. So it can be concluded that the product quality variable partially has a positive and significant influence on product purchasing decisions. (2) The effect of service quality (X2) on product purchase decisions obtained tcount greater than ttable, ie 2.675> 2.025 (regression coefficient value 0.324 and significance value 0.009), then H0 is rejected and Ha is accepted. So it can be concluded that the service quality variable has a positive and significant influence on product purchasing decisions. (3) Effect of product quality (X1) and service quality (X2) on product purchasing decisions obtained Fcount = 49.573> F table 3.109 then H0 is rejected and Ha is accepted, so it can be concluded that the influence of product quality and service quality simultaneously significantly influences the decision product purchase. The results of the analysis of the coefficient of determination with an adjusted R Square value of 0.550 can be interpreted that 50.5% of the quality of products and services influence the decision to purchase savings products at the Bogor branch of Syariah Bank Mandiri.

Download Full-text

ANALISA PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO DI TELUKJAMBE KARAWANG BARAT

Jurnal Ekonomi STIEP ◽

10.54526/jes.v5i1.27 ◽

2020 ◽

Vol 5 (1) ◽

pp. 10-15

Author(s):

Ajat Sudrajat ◽

Muhammad Fauzan Habibie ◽

Rudy Ramadhan

Keyword(s):

Product Quality ◽

Statistical Tests ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Normality Test ◽

Analysis Technique ◽

Quota Sampling

One's buying behavior towards a product purchases a lotfactor. Everyone has different desires and tastes.Product quality is a crucial factor in the decisionpurchase, besides that there are still many other factors that influence behaviorthe purchase.This research is to analyze the effect of product quality,promotion of purchasing decisions for Yamaha motorcycle productsAlso analyze the variables that have the most dominant influenceon the decision to purchase Yamaha Mio motorcycle products to the publicin the Teluk Jambe region.The population in this study is motorcycle consumersYamaha Mio in the Surakarta region. The sample used was 100respondents with the Accidental Quota Sampling technique. Data collection techniqueswith a questionnaire, while the data analysis technique uses regression analysismultiple linear, classic assumptions (normality test, multicollinearity test, testheteroscedasticity), statistical tests (t test, F test and coefficient of determination).From the results of the analysis of classical assumptions, normality test with kolmogorovsmirnovObtained significantly greater than 0.05, which means the data distributionnormal. Multicollinearity test obtained by the value of VIF and Tolerance obtainedone regression model can be canceledmulticollinearity, while the heteroscedasticity test using the Glejser methoddeclare no problem.Based on the results of multiple linear regression analysis of the t test obtainedProduct quality is significant todecision to purchase Yamaha Mio motorcycle products, while the promotion andsignificant significance at 5% tarap. From the test resultssimultaneous influence of product quality, promotiondecision to purchase a Yamaha Mio motorcycle product where the calculated F value> Ftable. The most dominant product qualitypurchase of Yamaha Mio motorcycle products. Obtained an R square value of0.255, which means that the dependent variable can be understood by the independent variableof 25.5% while the remaining 74.5% is approved by other variables

Download Full-text