Pengaruh Kualitas Produk dan Layanan Terhadap Keputusan Pembelian Produk Tabungan Pada Bank Syariah Mandiri Cabang Bogor

Abstrak — Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan layanan terhadap keputusan pembelian produk tabungan pada PT. Bank Syariah Mandiri cabang Bogor. Metode yang digunakan yaitu metode survey dengan menggunakan teknik analisis deskriftif dan verifikatif. Teknik pengambilan sampel penelitian ini menggunakan teknik purposive sampling sebanyak 86 responden. Teknik pengumpulan data menggunakan kuesioner sebanyak 30 item pertanyaan yang dinilai dengan skala Likert 1-5 dan diuji validitas serta reliabilitasnya. Pengujian hipotesis menggunakan analisis statistik meliputi koefisien korelasi, koefisien determinasi, uji-t, dan uji F. Berdasarkan hasil pengujian parsial dapat disampaikan sebagai berikut : (1) Pengaruh kualitas produk (X1) terhadap keputusan pembelian produk diperoleh nilai thitung lebih besar dari nilai ttabel, yaitu 4,917 > 2,025 (nilai koefisien regresi 0,572 dan nilai signifikansi 0.000), maka H0 ditolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel kualitas produk secara parsial mempunyai pengaruh positif dan signifikan terhadap terhadap keputusan pembelian produk. (2) Pengaruh kualitas layanan (X2) terhadap keputusan pembelian produk diperoleh nilai thitung lebih besar dari nilai ttabel, yaitu 2,675> 2,025 (nilai koefisien regresi 0,324 dan nilai signifikansi 0.009), maka H0 ditolak dan Ha diterima. Sehingga dapat disimpulkan bahwa variabel kualitas layanan mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian produk. (3) Pengaruh kualitas produk (X1) dan kualitas layanan (X2) terhadap keputusan pembelian produk diperoleh Fhitung = 49,573 > F tabel 3,109 maka H0 ditolak dan Ha diterima, sehingga dapat disimpulkan pengaruh kualitas produk dan kualitas layanan secara simultan berpengaruh secara signifikan terhadap keputusan pembelian produk. Hasil analisis koefisien determinasi dengan nilai adjusted R Square sebesar 0,550 maka dapat diartikan bahwa 50,5% kualitas produk dan layanan berpengaruh terhadap keputusan pembelian produk tabungan pada Bank Syariah Mandiri cabang Bogor. This study aims to determine the effect of product and service quality on purchasing decisions on savings products at PT. Bank Syariah Mandiri Bogor branch. The method used is a survey method using descriptive analysis techniques and verification. The sampling technique of this study used a purposive sampling technique of 86 respondents. Data collection techniques used a questionnaire of 30 question items which were assessed with a Likert scale of 1-5 and tested for validity and reliability. Hypothesis testing using statistical analysis includes correlation coefficient, coefficient of determination, t-test, and F test. Based on the results of partial testing can be conveyed as follows: (1) The effect of product quality (X1) on product purchasing decisions obtained tcount value greater than ttable , ie 4.917> 2.025 (regression coefficient 0.572 and significance value 0.000), then H0 is rejected and Ha is accepted. So it can be concluded that the product quality variable partially has a positive and significant influence on product purchasing decisions. (2) The effect of service quality (X2) on product purchase decisions obtained tcount greater than ttable, ie 2.675> 2.025 (regression coefficient value 0.324 and significance value 0.009), then H0 is rejected and Ha is accepted. So it can be concluded that the service quality variable has a positive and significant influence on product purchasing decisions. (3) Effect of product quality (X1) and service quality (X2) on product purchasing decisions obtained Fcount = 49.573> F table 3.109 then H0 is rejected and Ha is accepted, so it can be concluded that the influence of product quality and service quality simultaneously significantly influences the decision product purchase. The results of the analysis of the coefficient of determination with an adjusted R Square value of 0.550 can be interpreted that 50.5% of the quality of products and services influence the decision to purchase savings products at the Bogor branch of Syariah Bank Mandiri.

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ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENABUNG PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK. CABANG SEMARANG

KEUNIS ◽

10.32497/keunis.v8i1.2132 ◽

2020 ◽

Vol 8 (1) ◽

pp. 21

Author(s):

Novita Himatul Ulya ◽

Embun Duriany Soemarso ◽

Moch. Abdul Kodir

Keyword(s):

Service Quality ◽

Product Quality ◽

Significant Influence ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Quality Service ◽

Analysis Model ◽

Validity And Reliability

This research aims to determine the significance of the variables influence the product quality, service quality and trust of the customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. This study uses primary data with questioner and secondary data. The population in this study are all savings customers at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. The sampling technique used was purposive sampling and accidental sampling. The analysis model used in this research is Linear Regression Analysis Model, while the data analysis techniques using the F test, t test, and coefficient of determination (R2). In addition, it also tests the quality of the data in the form of tests validity and reliability, as well as a classical assumption test with normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests. Test data indicate that the data is valid and reliable and free from irregularities classical assumptions. The analysis and discussion showed that product quality, service quality and trust simulataniously significant influence customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. Variable service quality and trust partially significant influence customer saving interest, while the variable product quality not significantly influence customer saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang.

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PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

Jurnal Ilmiah Bisnis dan Ekonomi Asia ◽

10.32812/jibeka.v14i2.193 ◽

2020 ◽

Vol 14 (2) ◽

pp. 161-172

Author(s):

Maulidia Wulan Anggraini ◽

Tin Agustina Karnawati ◽

Widi Dewi Ruspitasari

Keyword(s):

Data Collection ◽

Service Quality ◽

Path Analysis ◽

Significant Influence ◽

Sampling Technique ◽

Corporate Image ◽

Coefficient Of Determination ◽

Purposive Sampling ◽

Independent Variables ◽

Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

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Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽

10.30595/medek.v20i2.11220 ◽

2021 ◽

Vol 20 (2) ◽

pp. 38

Author(s):

Nuggraha Prassetyo ◽

Rissa Hanny

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Significant Influence ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Analysis Techniques ◽

Convenience Sampling ◽

Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

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Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.2.2019.23511.26-33 ◽

2019 ◽

Vol 8 (2) ◽

pp. 26

Author(s):

Gahensya Keloay ◽

Wehelmina Rumawas ◽

Sandra Asaloei

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Consumer Satisfaction ◽

Test Validity ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

Normality Test ◽

Quantitative Descriptive

This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.

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Service Quality and Product Quality Key to Improve Customer Loyalty

Journal of Business Management Review ◽

10.47153/jbmr29.2092021 ◽

2021 ◽

Vol 2 (9) ◽

pp. 620-633

Author(s):

Didi Suhendi ◽

Sabihis

Keyword(s):

Data Analysis ◽

Service Quality ◽

Product Quality ◽

Customer Loyalty ◽

Sampling Technique ◽

Survey Method ◽

Validity And Reliability ◽

Data Analysis Technique ◽

Analysis Technique ◽

Positive Effect

This research is motivated by the importance of maintaining customer loyalty for the survival of the company. This study aims to determine and analyze customer satisfaction and product quality as keys to increasing customer loyalty. The population of this study were visitors to the Rava Motor workshop for one year, amounting to 3161 customers where the population data was seen from the actual customer entry unit in 2019. Based on Slovin calculations with an error of 10%, a sample of 97 visitors was obtained using incidental sampling technique. The research method used is a survey method with a quantitative approach. Data collection techniques used in this study are questionnaires, observation and interviews. The instrument used has been tested for validity and reliability. The data analysis technique used is the descriptive data analysis technique, multiple correlation and multiple regression. The results of this study indicate that there is a positive effect of service quality on customer loyalty and there is a positive effect of product quality on customer loyalty. In addition, simultaneously that there is a positive effect of service quality and product quality on customer loyalty.

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT ANEKA TATA NIAGA

Jurnal Ilmiah Ekonomi Manajemen: Jurnal Ilmiah Multi Science ◽

10.52657/jiem.v11i01.1193 ◽

2020 ◽

Vol 11 (01) ◽

pp. 46-57

Author(s):

Hermanto Hermanto ◽

Nora Pitri Nainggolan

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Validity And Reliability ◽

Margin Of Error ◽

Quality Product

The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction at PT Aneka Tata Niaga using slovin sampling technique with a margin of error of 5% of 155 customers so as to produce 112 respondents who are customers at PT Aneka Tata Niaga. Data collection methods are questionnaires. Data quality test in this study uses the validity and reliability test, the classic assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (F test ) by using SPSS version 23 software program. the results show that service quality has a partially significant effect on customer satisfaction and product quality has a partially significant effect on customer satisfaction, and service quality and product quality together have a significant simultaneous effect on customer satisfaction at PT Various Commerce. Keywords: Service Quality, Product Quality, Customer Satisfaction

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Pengaruh Electronic Word Of Mouth dan Brand Image Terhadap Keputusan Pembelian Secondate Beauty

Prologia ◽

10.24912/pr.v5i2.10207 ◽

2021 ◽

Vol 5 (2) ◽

pp. 335

Author(s):

Natasha Valentina ◽

Rezi Erdiansyah

Keyword(s):

Word Of Mouth ◽

Communication Theory ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Survey Method ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Purposive Sampling ◽

The People

This study aims to determine the effect of electronic word of mouth and brand image on purchasing decisions of Secondate Beauty. The theories discussed in this study are communication theory, electronic word of mouth, brand image, and purchase decisions. This research uses a quantitative approach with a survey method. The population of this research is the people of Jakarta who have bought Secondate Beauty products. The sampling technique used was non-probability with a purposive sampling approach, with 140 respondents. The technique of collecting data using a questionnaire. Test the validity of the data using the validity, reliability, and normality test. And to test data processing and analysis using multiple linear regression test, T test, F test, correlation coefficient and coefficient of determination. All of these tests were processed by researchers using IBM SPSS 25 software. This program was used to determine the extent of the influence of electronic word of mouth and brand image on the purchasing decision of Secondate Beauty. The results of this study indicate that Ha is accepted, which means that this means that electronic word of mouth and brand image have a significant effect on purchasing decisions from Secondate Beauty products.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand image terhadap keputusan pembelian Secondate Beauty. Teori yang dibahas di penelitian ini adalah teori komunikasi, electronic word of mouth, brand image, dan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Populasi dari penelitian ini adalah masyarakat Jakarta yang pernah membeli produk Secondate Beauty. Teknik penarikan sampel yang digunakan adalan non-probability dengan pendekatan purposive sampling, responden yang berjumlah 140 orang. Teknik pengumpulan data dengan menggunakan kuesioner. Uji keabsahan data menggunakan uji validitas, reliabilitas, dan normalitas. Dan untuk uji pengolahan dan analisis data menggunakan uji regresi linear berganda, uji T, uji F, koefisen korelasi dan koefisien determinasi. Semua uji ini diolah peneliti dengan menggunakan software IBM SPSS 25. Program ini digunakan untuk mengetahui sejauh mana pengaruh electronic word of mouth dan brand image terhadap keputusan pembelian Secondate Beauty. Hasil dari penelitian ini mengindikasikan Ha diterima, yang berarti ini menunjukkan bahwa electronic word of mouth dan brand image berpengaruh secara signifikan terhadap keputusan pembelian dari produk Secondate Beauty.

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Pengaruh Komunikasi Word OF Mouth Terhadap Keputusan Pembelian Konsumen Pizza Hut di Kota Padang

JURNAL PENDIDIKAN DAN KELUARGA ◽

10.24036/jpk/vol10-iss2/395 ◽

2019 ◽

Vol 10 (2) ◽

pp. 235

Author(s):

Tika Meliya Sari

Keyword(s):

Significant Influence ◽

Word Of Mouth ◽

Sampling Technique ◽

Likert Scale ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Purposive Sampling ◽

Communication Variable ◽

Word Of Mouth Communication ◽

Pizza Hut

Abstract This study aims to describe purchasing decisions and word of mouth communication and the influence between the two variables. This type of research is quantitative with causal associative methods. The population in this study were all consumers who had made a purchase at the Pizza Hut of Padang City where the amount was unknown. The sample in this study amounted to 96 people. The sampling technique used purposive sampling, where the researcher focused the sample of consumers who bought Pizza Hut in Padang City. Collecting data using a questionnaire based on the Likert Scale that tested its validity and reliability. F count is 35,111 with sig. 0,000 <0,05, the word of mouth communication variable has a significant influence on purchasing decisions.. Keywords: Purchasing Decision, Word of Mouth Communication

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Pengaruh Brand Image dan Store Atmosphere Terhadap Keputusan Pembelian Pada Konsumen Badan Usaha Milik Desa (BUMDES) Mart Banjaran

Coopetition : Jurnal Ilmiah Manajemen ◽

10.32670/coopetition.v11i3.154 ◽

2020 ◽

Vol 11 (3) ◽

pp. 227-238

Author(s):

Eli Achmad Mahiri

Keyword(s):

Research Method ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Survey Method ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Infinite Population ◽

Approach Method ◽

Sampling Approach

This research was conducted at BUMDES Mart Banjaran Majalengka and aims to determine how the influence of Brand Image and Store Atmosphere on Purchasing Decisions of BUMDes Mart Banjaran consumers in order to increase the competitiveness of rural companies in the era of globalization. The population in this study is the infinite population and the sampling technique used. in this study is a non probability sampling with incidental sampling approach method. The research method used is a survey method with descriptive and verification approaches, the test instruments used in this study are validity and reliability tests. The data analysis used in this research is multiple regression analysis, the coefficient of determination, and hypothesis testing. The results showed that brand image has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect on purchasing decisions.

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PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v18i1.284 ◽

2018 ◽

Vol 18 (1) ◽

Author(s):

Mohd. Heikal

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Significant Influence ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

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