scholarly journals ANALISIS TIPE KEPRIBADIAN KONSUMEN PADA BISNIS ONLINE SELAMA PANDEMI

2020 ◽  
Vol 1 (01) ◽  
pp. 11-22
Author(s):  
Maemunah Marisa
Keyword(s):  
Consumer Behavior ◽  
Big Five ◽  
Qualitative Method ◽  
Personality Type ◽  
Personality Types ◽  
Openness To Experience ◽  
Big Five Personality ◽  
The People ◽  
Online Business ◽  
Dominant Tendency

Abstract: Consumers are the most important factors in business. Every consumer has a different personality. Personality type is one that influences consumer behavior, especially in online businesses. Many new online businesses have sprung up in Indonesia during the pandemic. The pandemic has closed several places where people need them so that many people have switched to buying online businesses. The rise of this online business makes it easier for consumers to fulfill the desired product or service. This study aims to analyze the personality types (big five personality) of consumers in online businesses during the pandemic. The research method used is descriptive qualitative method. The author directly researched the people who became consumers of online businesses during this pandemic. Based on the results of the research conclusions, namely 1) Consumers in online business during the pandemic tend to be high; 2) The big five personality of consumers has a dominant tendency in every dimension which includes conformity, awareness, extraversion, neuroticism, and openness to experience; 3) The big five personality affects consumer behavior in online business during the pandemic, the personality personality that affects is greater than the agreeableness, extraversion, neuroticism, and openness to experience.   Keywords: personality type, consumer behavior, online business   Abstrak: Konsumen merupakan faktor terpenting pada bisnis.  Setiap konsumen memiliki tipe kepribadian yang berbeda-beda. Tipe kepribadian merupakan salah satu yang mempengaruhi perilaku konsumen terutama pada bisnis online. Banyak bisnis online baru bermunculan di Indonesia selama pandemi. Pandemi membuat beberapa tempat kebutuhan masyarakat tutup sehingga masyarakat banyak beralih untuk membeli pada bisnis online. Maraknya bisnis online ini memudahkan konsumen dalam memenuhi produk atau jasa yang diinginkan. Penelitian ini bertujuan untuk menganalis tipe kepribadian(big five personality) konsumen pada bisnis online selama pandemi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif. Penulis langsung meneliti orang-orang yang menjadi konsumen pada bisnis online selama pandemi ini. Berdasarkan hasil penelitian diperoleh  kesimpulan, yaitu 1) Konsumen pada bisnis online selama pandemi cenderung tinggi; 2) Kepribadian big five pada konsumen memiliki kecenderungan yang dominan pada setiap dimensi yang meliputi agreeableness, conscientiousness, extraversion, neuroticism, dan openness to experience; 3) Kepribadian big five mempengaruhi perilaku konsumen pada bisnis online selama pandemi, kepribadian openness to experience merupakan kepribadian yang mempengaruhi lebih besar dibandingkan agreeableness, extraversion, neuroticism, dan conscientiousness.   Kata kunci: tipe kepribadian, perilaku konsumen, bisnis online  

Personality and Ideology

2021 ◽  
Author(s):  
Danny Osborne ◽  
Nicole Satherley ◽  
Chris G. Sibley
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Personality Trait ◽  
Negative Relationship ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Big Five Personality ◽  
Vast Literature ◽  
Political Conservatism ◽  
The Relationship

Research since the 1990s reveals that openness to experience—a personality trait that captures interest in novelty, creativity, unconventionalism, and open-mindedness—correlates negatively with political conservatism. This chapter summarizes this vast literature by meta-analyzing 232 unique samples (N = 575,691) that examine the relationship between the Big Five personality traits and conservatism. The results reveal that the negative relationship between openness to experience and conservatism (r = −.145) is nearly twice as big as the next strongest correlation between personality and ideology (namely, conscientiousness and conservatism; r = .076). The associations between personality traits and conservatism were, however, substantively larger in Western, educated, industrialized, rich, and democratic (WEIRD) countries than in non-WEIRD countries. The chapter concludes by reviewing recent longitudinal work demonstrating that openness to experience and conservatism are non-causally related. Collectively, the chapter shows that openness to experience is by far the strongest (negative) correlate of conservatism but that there is little evidence that this association is causal.

Big five personality dalam prestasi belajar siswa

2021 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Ahmadi Prayono ◽  
Siti Rahmi ◽  
Riski Sovayunanto
Keyword(s):  
Big Five ◽  
Openness To Experience ◽  
Big Five Personality

Kepribadian memberikan pengaruh yang unik terhadap pencapaian prestasi belajar siswa. Penelitian  ini  bertujuan  untuk  mengetahui  pengaruh  big  five  personality  terhadap prestasi belajar siswa SMP Negeri 10 Tarakan.  Jenis penelitian ini adalah kuantitatif, dengan pendekatan survey. Populasi penelitian sebanyak 246 siswa dan sampel 25 siswa kelas VIII dan 25 siswa kelas IX SMP Negeri 10  Tarakan. Analisis data menggunakan statistik  deskriptif  inferensial  dengan  bantuan  SPSS  24  for  windows.  Berdasarkan  hasil analisis regresi uji t, dimana nilai thitung keseluruhan variabel independen lebih kecil dari nilai ttabel (2,015) dan nilai signifikansi seluruh variabel independen lebih besar dari (0,05). Maka tidak ada pengaruh openness to experience, conscientiousness, extraversion, agreeableness dan neuroticism yang signifikan pada prestasi belajar siswa SMP Negeri 10 Tarakan. Penelitian   ini   dapat   dijadikan   sebagai   rujukan penelitian yang lebih komprehensif khususnya yang berhubungan dengan faktor   big  five personality   dengan  prestasi belajar sehingga memberikan kontribusi yang lebih luas pada kemajuan dunia pendidikan.

scholarly journals Indonesian traveler study: analyze the role of the big five personalities on hard adventure traveler type

2020 ◽  
Vol 2 (2) ◽  
pp. 83-94
Author(s):  
Lusy Asa Akhrani ◽  
◽  
Chintya Fatima Dewi ◽  
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Big Five ◽  
Research Methodology ◽  
Sampling Technique ◽  
Personality Types ◽  
Big Five Personality ◽  
Tourist Attraction ◽  
Regression Techniques

Purpose: This study aims to determine the role of big five personalities simultaneously and partially towards the tendency of hard adventure travelers. Research methodology: This study will also look at the five traits found in the big five personalities which tend to play a role in the hard adventure traveler. This research is a replication study of Kristin Scott and John C. Mowen with a quantitative approach involving 1,558 subjects with a purposive sampling technique. Big five personality was measured using the big five infentory scale, while the hard adventure type would be measured using a scale from Scott & Mowen. Data analysis of this study using multiple regression techniques. Results: The results showed that there is a role of big five personalities that is simultaneous towards traveler's hard adventure type of 7,6%, whereas partially openness, extraversion, and neuroticism trait had a role towards the type of hard adventure, where openness trait had the biggest role towards hard adventure type. Limitations: Based on the magnitude of the role generated in this study, there are still other factors that can influence traveler's decision making to choose the traveling type, so that these other factors are expected to explore more. Contribution: This research can be a reference in the development of tourist attraction marketing by taking into account visitors' personality types.

scholarly journals MEMBACA KEPRIBADIAN DOSEN IAIN IMAM BONJOL PADANG PENGGUNA FACEBOOK

2019 ◽  
Vol 4 (2) ◽  
pp. 193-206
Author(s):  
Refmona Alfionita
Keyword(s):  
Big Five ◽  
Openness To Experience ◽  
Big Five Personality

Facebook telah menjadi fonemona dalam kehidupan sehari-hari masyarakat termasuk di IAIN Imam BonjolPadang. Melalui facebook dapat melihat kepribadian orang, salah satunya dengan menggunakan teori big fivepersonality. Studi ini mengkaji, apa yang melatar belakang dosen IAIN Imam bonjol Padang menggunakanfacebook dan bagaimana kepribadian yang ditampilkan dosen IAIN Imam Bonjol Padang melalui updatestatus, uploud foto dan komentar di facebook. Hasil studi ini mengungkapkan bahwa yang melatar belakangidosen IAIN Imam Bonjol Padang menggunakan facebook yaitu teman-teman dan kemajuan teknologi yangsemakin berkembang, keuntungan dari penggunaan facebook bagi dosen IAIN Imam Bonjol Padang sebagaiberbagi ilmu pengetahuan, menemukan teman yang sudah lama tidak bertemu, mempererat tali silaturahmidan dapat menemukan pasangan hidup (jodoh). Gambaran kepribadian dosen IAIN Imam Bonjol Padangyang terlihat dari teori big five personality seperti extraversion, conscienntiousness, openness to experience dantemuan baru dalam studi ini mengenai keagamaan.

scholarly journals The Interplay of “Big Five ” Personality Factors and Metaphorical Schemas: A Pilot Study with 20 Lung Transplant Recipients

2015 ◽  
Author(s):  
Lutz Goetzman ◽  
Karin Moser ◽  
Esther Vetsch ◽  
Erhard Grieder ◽  
Richard Klaghofer ◽  
...  
Keyword(s):  
Pilot Study ◽  
Big Five ◽  
Lung Transplant ◽  
Openness To Experience ◽  
Personality Factors ◽  
Big Five Personality ◽  
Transplant Recipients ◽  
Big Five Personality Factors ◽  
Positive Correlations ◽  
Lung Transplant Recipients

The aim of the present study was to investigate the interplay between personality factors and metaphorical schemas. The “Big Five” personality factors of 20 patients after lung transplantation were examined with the NEO-FFI. Patients were questioned about their social network , and self- and body-image. The interviews were assessed with metaphor analysis. Significant positive correlations were found between “extraversion” and metaphors for acoustics, play/sport and economy, furthermore between “openness to experience” and metaphors for acoustics, container, battle, illness. A positive correlation was also found between “openness to experience” and metaphor frequency. Significant negative correlations were found between “conscientiousness” and metaphors for illness. The results indicate that personality factors may correspond with certain implicit metaphorical schemas.

scholarly journals To Fear or Fly to the Unknown: Tolerance for Ambiguity and Big Five Personality Traits

2019 ◽  
Author(s):  
Hayley Jach ◽  
Luke Smillie
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Openness To Experience ◽  
Self Report ◽  
Big Five Personality ◽  
Aesthetic Appreciation ◽  
Ambiguity Tolerance ◽  
Intellectual Curiosity ◽  
Behavioral Choice ◽  
Tolerance For Ambiguity

The present study investigated whether ambiguity tolerance relates to personality traits that are theoretically grounded in fear (neuroticism) or attraction (openness to experience; extraversion) for the unknown. Our hypotheses were supported for self-report measures (and openness to experience predicted ambiguity tolerance controlling for intelligence), but behavioral choice measures of ambiguity tolerance demonstrated poor reliability and were unrelated to self-reported ambiguity tolerance and basic personality traits. An exploratory network analysis revealed that ambiguity tolerance was more strongly related to the intellectual curiosity (vs. aesthetic appreciation) facet of openness to experience, and the assertiveness (vs. energy or sociability) facet of extraversion. Our findings reinforce the fragmented literature in this area, and support predictions derived from psychological entropy theories of personality.

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Environmentally Friendly ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Green Products ◽  
Content Type ◽  
Green Consumption

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.

Examining the Relationship Between Personality Traits and Exposure to Workplace Bullying

2019 ◽  
Vol 20 (4) ◽  
pp. 1069-1087
Author(s):  
Arpana Rai ◽  
Upasna A. Agarwal
Keyword(s):  
Personality Traits ◽  
Work Environment ◽  
Big Five ◽  
Workplace Bullying ◽  
Openness To Experience ◽  
Theory And Practice ◽  
Big Five Personality ◽  
Full Time ◽  
The Relationship

Workplace bullying is a common and constantly occurring phenomenon in organizations. Various factors render a workplace conducive to the occurrence of bullying-like features of the work environment and personality traits of the employees. While work environment features are well-established antecedents of workplace bullying, much of the research on personality traits as antecedents of bullying remains inconclusive. Drawing on the victim precipitation theory and the Big Five personality taxonomy, the present study aims to examine the relationship between four personality traits (conscientiousness, agreeableness, extraversion and openness to experience) and exposure to workplace bullying. We have excluded neuroticism, as it is a well-established antecedent of workplace bullying, whereas literature suggests mixed findings on the relationships between the remaining four personality traits and workplace bullying. A total of 835 full-time Indian managers working across different Indian organizations served as the sample for our study. The results suggest that conscientiousness, agreeableness, extraversion and openness to experience negatively correlate with workplace bullying. Implications for theory and practice are also discussed in this article.

scholarly journals The influence of the Big 5 personality traits on young people’s political consumer behavior

2014 ◽  
Vol 15 (4) ◽  
pp. 342-352 ◽  
Author(s):  
Ellen Quintelier
Keyword(s):  
Consumer Behavior ◽  
Young People ◽  
Personality Traits ◽  
Child Labor ◽  
Big Five ◽  
Ordinary Least Squares ◽  
Openness To Experience ◽  
Short Version ◽  
Content Type ◽  
Political Consumption

Purpose – The purpose of this article is to use the “Big Five” personality structure (openness to experience, conscientiousness, extraversion, agreeableness and emotional stability) to explore the relationship with political consumer behavior. Design/methodology/approach – Political consumer behavior is (not) buying products for social, political or environmental reasons. Cited motivations for political consumption include preserving the environment, developing a sustainable economy or using boycotts as political pressure, alongside social reasons such as reducing child labor. We explored this relationship among two representative studies of young people using ordinary least squares regression. Findings – We concluded that in particular openness to experience leads to more political consumer behavior. Agreeableness or trust in people also often has a positive effect on political consumer behavior, while the effects of extraversion tend on the contrary to be negative. Research limitations/implications – Although in the literature the “Big Five” is generally accepted as the best measure for the main personality traits, there is no consensus on the measurement of personality. The research area has thus a clear need for a good, reliable measurement of the five personality traits, such as the TIPI or a short version of the bipolar personality scales. Practical implications – The research suggests that a more specific approach towards young political consumers might be valuable. Social implications – The research can influence how marketers deal with fair trade products or how boycotts can attract larger audiences. Through this knowledge, social responsibility and environmental conscientiousness will increase. Originality/value – This article focuses on the personality traits and motivations of the political consumers and how these personality traits interact with the attitudes that motivate political consumption using representative samples of young people. It also focuses on a specific and different outcome, political consumption, whereas most studies focused solely on single items of pro-environmental behavior .

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