CRITERIA FOR SELECTING CRYPTOCURRENCY FOR EFFECTIVE OPERATIONAL MANAGEMENT
Investing in cryptoassets can be tricky. At the moment, there are many different cryptocurrencies operating on different blockchains with different ecosystems. The use of cryptoassets requires defining a goal in relation to the type of cryptoassets and the degree to which their properties affect their functioning and development. In this article, the author analyzes two of the most popular and significant cryptocurrencies for the cryptoindustry Bitcoin and Ethereum on two different blockchains. The author specifically took two cryptocurrencies that are completely different in their meaning and purpose. In view of the fact that the author does not see an ideal solution to several problems, he described the need for diversification of assets by purpose of use. The author describes each cryptocurrency as a separate ecosystem with its own properties, which requires playing by the rules. The author cites socio-economic factors due to which he chose these two blockchains for analysis, tries to analyze the dependence of the properties of each cryptocurrency on the level of popularization, and gives empirical data stating the consequences in a historical context.The author also considers technical properties as a factor of scalability and attractiveness of each of the blockchains, how cryptocurrencies interact with each other, influencing the financial mood of users. The author of the article also tries to determine the technical and social factors that led to the adaptation of these cryptocurrencies to the traditional financial sector and how they depend on each other. The author describes Bitcoin as a system for saving and multiplying funds, while Ethereum sees it as an ecosystem, an intermediary protocol between already formed market sectors and decentralized applications within the network. After analyzing the results of the study, the author provides general criteria for the formation of a methodology for choosing a cryptocurrency and blockchain for conducting effective operational activities, as well as the formation of its own mechanism for managing the efficiency of cryptocurrency operations.