scholarly journals SUBSTANTIATION OF THE STRATEGY OF INCREASING THE PROFITABILITY OF THE ENTERPRISE IN THE VUCA-WORLD

Author(s):  
T.V. Hrynko ◽  
M.V. Vyshnevetska

The purpose of the article is to substantiate the need to develop a new approach to the formation of enterprise strategy, which should take into account the characteristics of the modern world: variability, uncertainty, complexity and ambiguity, ie VUCA-conditions and propose the use of a new step-by-step approach. The relevance of this study is that the business environment is constantly changing and VUCA-world requires a rapid response and adaptability of the company's strategy to new conditions and global change. But most companies cannot quickly change their focus on business because they still follow traditional approaches to formulating and implementing strategy in the enterprise. The article is devoted to substantiation of the approach to formation of strategy of increase of profitability of activity of the enterprise in the conditions of VUCA-world. The article considers the phenomenon of "VUCA", highlights and describes the characteristics of the VUCA-world, which replaced the SPOD-world. This study presents and analyzes traditional approaches to strategy formation in the enterprise, reveals the shortcomings of traditional approaches to strategy formation and implementation in the world of VUCA. Particular attention is paid to justifying the need to use and develop a new approach to the formation and implementation of strategies to increase the profitability of the enterprise in the world of VUCA. The main content of the study is to propose the use of a new approach to the formation of an effective enterprise strategy in the world of VUCA. A basic model of enterprise strategy development was built. The article is devoted to the study and analysis of the main stages of strategy development and building a model of a step-by-step approach to strategy development in the world of VUCA. Attention is also paid to the proposed strategic directions and the latest tools for developing a strategy to increase the profitability of the enterprise in the world of VUCA, such as forecasting, road mapping and dynamic planning, which will help determine future event horizons and formation, competitive advantage strategy.

2018 ◽  
pp. 5-29 ◽  
Author(s):  
L. M. Grigoryev ◽  
V. A. Pavlyushina

The phenomenon of economic growth is studied by economists and statisticians in various aspects for a long time. Economic theory is devoted to assessing factors of growth in the tradition of R. Solow, R. Barrow, W. Easterly and others. During the last quarter of the century, however, the institutionalists, namely D. North, D. Wallis, B. Weingast as well as D. Acemoglu and J. Robinson, have shown the complexity of the problem of development on the part of socioeconomic and political institutions. As a result, solving the problem of how economic growth affects inequality between countries has proved extremely difficult. The modern world is very diverse in terms of development level, and the article offers a new approach to the formation of the idea of stylized facts using cluster analysis. The existing statistics allows to estimate on a unified basis the level of GDP production by 174 countries of the world for 1992—2016. The article presents a structured picture of the world: the distribution of countries in seven clusters, different in levels of development. During the period under review, there was a strong per capita GDP growth in PPP in the middle of the distribution, poverty in various countries declined markedly. At the same time, in 1992—2016, the difference increased not only between rich and poor groups of countries, but also between clusters.


2018 ◽  
Vol 28 (5) ◽  
pp. 1545-1551
Author(s):  
Svetlana Trajković

The ability to manage knowledge becomes an increasingly important strategic activity in today's so-called. knowledge economy. To prioritize the preservation and improvement of intellectual capital, creating and disseminating knowledge within a modern organization, is becoming an increasingly decisive factor in achieving and maintaining its competitive advantage. The only viable advantage of a modern organization comes from what the company knows and how effectively is used what it knows and how quickly it acquires and uses new knowledge. There is a positive relationship between the intellectual capital and the performance of an organization. Intellectual capital is in correlation with the organization's future performance, and the growth rate of intellectual capital is in a positive relationship with the organization's performance, while the contribution of intellectual capital to improving the organization's performance varies, and is the result of strategic management of the organization itself. In this context, only the learning organization, which is constantly looking for new, innovated and / or enhanced knowledge in the field of activity, has the conditions, chances and opportunities to move forward in the real world. In the modern world, the world of a knowledge-based economy, a competitive advantage that is sustainable on the narrow paths, can only be achieved if the organization takes a lasting commitment to learn, invest in people and their intellectual potential, to support the need of people to continuously explore, learn and accept new, more complete and applicable knowledge. Regarding this, investing in the intellectual capital in the short term may be a significant cost to the organization, but in the long run, any investment in the development of intellectual capital - new knowledge - both scientific, general theoretical, and practically applicable will have a multiplier positive effect on the future business of the organization. The experience of organizations from the world of work has unambiguously confirmed this. Namely, companies that base their business on exactly human cognitive and scientific potentials have the advantage, that is, the world's leading companies are in terms of profit. First of all, these are companies in the field of low-tech technologies, and they are not quite necessary because they are notorious. But, from the experience of such organizations, they can and / or have to learn all the organizations they intend to succeed in a modern, very turbulent business environment. This is especially important for those organizations that intend to be leaders in an area or branch of business. Today, leadership is not realized solely on the basis of the number of pieces produced by a product or on the basis of the number of transactions with the environment, on the contrary, the leader is the organization of work that is imposed as an organization where the intellectual, and parallel with it, also the human capital prevails. Because, it is known, also in practice, that only when people feel in a certain organization friendly, only then do they give their maximum contribution. Only in conditions of complete freedom, some seemingly lucid ideas become "full of hits" in realizing and meeting the needs of the market and people who market it.


2015 ◽  
Vol 43 (3) ◽  
pp. 15-24 ◽  
Author(s):  
Johan Aurik ◽  
Martin Fabel ◽  
Gillis Jonk

Purpose – The methodology for developing transformational strategy in a dynamic business environment described in this article is based on three principles: 1. Draw inspiration from the future. 2. Be organizationally inclusive. 3. Take a portfolio approach. Design/methodology/approach – The article guides leaders through the five steps required to implement the transition from a sequential and top-down strategy process to a continual and organizationally inclusive one. Findings – Making a portfolio of competitive opportunities part of program management and reporting requires more than a new approach to solving strategic puzzles. It requires new ways of managing strategy and new ways of working – not once but on a continual basis. Practical implications – Rather than thinking of strategy as a single perfect plan with a multi-year deployment cycle, think of it as a portfolio of competitive opportunities with each one managed throughout its life cycle. Originality/value – This article lays out in detail the process of shifting strategy development from focusing on research, analyses and extrapolations of current issues to looking to the future for strategic inspiration and purpose.


2017 ◽  
Vol 19 (2(64)) ◽  
pp. 32-36
Author(s):  
A.I. Boiarchuk

In the article the influence of globalist processes, widely developing in nowadays world, are analyzed. Because of that the art becomes to be a tool of reach countries to have the right of domination in a world space. Authors argue about positive and negative sides of globalization in this text. The main objective of this paper to analyze in detail the impact of globalization on the world economy. The paper presents the analysis of the nature of the process of globalization in the modern world. Globalization has been analyzed in the following interdependent aspects: economic, territorial. Here are main reasons of globalization. The paper presents two main directions to define of globalization in terms of the behavior of nation-states in the global geopolitical environment. The paper presents the positive and negative influences of globalization on the world economy and national economies in the world. Special attention is paid to the problems associated with globalization for the different states. Globalisation is an incessant process, which lasts a lot of years, but problems, associated with it. Autor dispute among themselves about globalisation and can't create a single definition of this process. Autor argue about positive and negative sides of globalisation in this text. Necessity of formation of uniform economic, legal, information and technological space for realization of free and effective enterprise activity of all subjects of managing has led the Ukrainian economy to to transformation of integration economic processes in a new system condition - globalization of economic communications.


2020 ◽  
Vol 3 (49) ◽  
pp. 35-41
Author(s):  
Oksana Prodius ◽  
◽  
Anna Arkushenko ◽  
Oleg Krivorotenko ◽  
◽  
...  

The article investigates and systematizes the concepts of an enterprise development strategy. The conceptual foundations of the enterprise development strategy formation are considered. The main stages of strategy development in accordance with the characteristics of the corporate, business and functional levels of management are separated and analyzed. The general characteristics of the eleboration and classification of the enterprise development strategies in modern economic conditions are determined. The main elements and components of the enterprise economic development in the context of strategic management are considered.


1996 ◽  
Vol 66 (1) ◽  
pp. 60-93 ◽  
Author(s):  
The New London Group

In this article, the New London Group presents a theoretical overview of the connections between the changing social environment facing students and teachers and a new approach to literacy pedagogy that they call "multiliteracies." The authors argue that the multiplicity of communications channels and increasing cultural and linguistic diversity in the world today call for a much broader view of literacy than portrayed by traditional language-based approaches. Multiliteracies, according to the authors, overcomes the limitations of traditional approaches by emphasizing how negotiating the multiple linguistic and cultural differences in our society is central to the pragmatics of the working, civic, and private lives of students. The authors maintain that the use of multiliteracies approaches to pedagogy will enable students to achieve the authors' twin goals for literacy learning: creating access to the evolving language of work, power, and community, and fostering the critical engagement necessary for them to design their social futures and achieve success through fulfilling employment.


Author(s):  
N. O. Blenda ◽  
◽  
I. I. Cherneha

The article examines the theoretical and methodological foundations and existing approaches to the process of developing an enterprise development strategy. It is established that the procedure of development and implementation of development strategy is a debatable issue among scientists, who determine different methodological approaches to the main stages of strategy development and implementation, components of this process, the relationship and interdependence between them. Based on the research, we propose to identify three stages of the strategy development process, combining 8 phases. The first stage - preparatory or analytical, includes a step-by-step comprehensive strategic analysis of the external and internal environment. The second stage defines the process of strategy development, which includes 4 phases: formulation of the mission; substantiation of strategic goals and determination of strategic gap; development of alternative strategies taking into account the limitations and possible risks, identification of promising and priority areas of development; choice of development strategy. The third stage - the realization of the strategy combines the stages of implementation of the strategy, its evaluation, and adjustment in accordance with unforeseen changes in the external environment. The defined stages of strategy development characterize the current state of the object, the forecasted goals of its development, and actions to achieve them. An important stage in developing a strategy is analytical. It determines the internal state of the system and its necessary changes, in accordance with the projected changes in the external environment, to achieve certain strategic goals. In general, the strategic development of the enterprise is a continuous process of formation and implementation of management decisions aimed at ensuring the strategic dynamism and effective operation in conditions of increased complexity and unpredictability of the business environment.


2001 ◽  
pp. 13-17
Author(s):  
Serhii Viktorovych Svystunov

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.


2006 ◽  
pp. 4-19 ◽  
Author(s):  
L. Abalkin

The article covers unified issues of the long-term strategy development, the role of science as well as democracy development in present-day Russia. The problems of budget proficit, the Stabilization Fund issues, implementation of the adopted national projects, an increasing role of regions in strengthening the integrity and prosperity of the country are analyzed. The author reveals that the protection of businessmen and citizens from the all-embracing power of bureaucrats is the crucial condition of democratization of the society. Global trends of the world development and expert functions of the Russian science are presented as well.


Sign in / Sign up

Export Citation Format

Share Document