scholarly journals Criticisms of Normalized Marketing Strategies: An In-Depth Analysis of Inherent Racism and Gender Conformity in the World of RuPaul’s Drag Race

2021 ◽  
Author(s):  
Jeremy Houston ◽  
Marty Fink
Keyword(s):  
Content Analysis ◽  
Marketing Strategies ◽  
Television Series ◽  
Promotional Material ◽  
Mainstream Media ◽  
Gender Conformity ◽  
Depth Analysis ◽  
The World ◽  
And Gender

This paper showcases how inherent racism and gender conformity are enforced by the RuPaul’s Drag Race franchise via promotional material, episode content, types of queens featured and judges’ commentary between the first and ninth season of the television series. The research aims to understand how the shift from a once LGBTQ+ specific market to a mainstream audience has further perpetuated the idealized forms of beauty and femininity. The content analysis of the first and ninth season showcases how RPDR is seeking to fit a pre-constructed stereotype created by the ‘imagined’ heteronormative/cisgender audience since becoming mainstream. Viewers are comfortable with consuming content that exists in their current environment or in which they can relate to, which makes it difficult to celebrate queens that deviate from heteronormativity at the franchise level. With the shift from Logo TV to VH1, LGBTQ+ focused companies are losing opportunities for sponsorship and marketing directly to their intended niche audience. Overall, the television series is supposed to be put in place to celebrate LGBTQ+ culture and to be a progressive step in which minorities are being showcased in mainstream media, but they are not being conveyed in an accurate or justified manner. Queens such as Shea Couleé, Peppermint and Valentina are essentially robbed of their chance to win RPDR due to their race, and in Peppermint’s case specifically, her transness.

scholarly journals Criticisms of Normalized Marketing Strategies: An In-Depth Analysis of Inherent Racism and Gender Conformity in the World of RuPaul’s Drag Race

2021 ◽  
Author(s):  
Jeremy Houston ◽  
Marty Fink
Keyword(s):  
Content Analysis ◽  
Marketing Strategies ◽  
Television Series ◽  
Promotional Material ◽  
Mainstream Media ◽  
Gender Conformity ◽  
Depth Analysis ◽  
The World ◽  
And Gender

This paper showcases how inherent racism and gender conformity are enforced by the RuPaul’s Drag Race franchise via promotional material, episode content, types of queens featured and judges’ commentary between the first and ninth season of the television series. The research aims to understand how the shift from a once LGBTQ+ specific market to a mainstream audience has further perpetuated the idealized forms of beauty and femininity. The content analysis of the first and ninth season showcases how RPDR is seeking to fit a pre-constructed stereotype created by the ‘imagined’ heteronormative/cisgender audience since becoming mainstream. Viewers are comfortable with consuming content that exists in their current environment or in which they can relate to, which makes it difficult to celebrate queens that deviate from heteronormativity at the franchise level. With the shift from Logo TV to VH1, LGBTQ+ focused companies are losing opportunities for sponsorship and marketing directly to their intended niche audience. Overall, the television series is supposed to be put in place to celebrate LGBTQ+ culture and to be a progressive step in which minorities are being showcased in mainstream media, but they are not being conveyed in an accurate or justified manner. Queens such as Shea Couleé, Peppermint and Valentina are essentially robbed of their chance to win RPDR due to their race, and in Peppermint’s case specifically, her transness.

‘We Are Equal but Different’: Challenging Compulsory Heterosexuality by Intersexual Female Athletes in the World of Sport

2021 ◽  
pp. 003802292110118
Author(s):  
Samapika Mohapatra
Keyword(s):  
Critical Discourse Analysis ◽  
Female Athletes ◽  
Competitive Sports ◽  
Compulsory Heterosexuality ◽  
Male Power ◽  
Depth Analysis ◽  
The World ◽  
The Status ◽  
Feminist Critical Discourse Analysis ◽  
And Gender

By using the method of Feminist Critical Discourse Analysis (FCDA), this article examines how sport is a conservative institution so far as sexuality and gender identity of female athletes are concerned. The article enquires to know what it means for a sportswoman to be physically strong and active like a man. It explores how the process of binary sex segregation in competitive sports affects the non-heterosexual female athletes and how their sexuality and physicality are considered as a foil in the patriarchal domain of sports. It highlights how the ‘gender verification test’ as a discriminatory tool is used by the sports regulatory bodies to prove female athletes’ sexuality, especially heterosexuality and to maintain the system of patriarchal hegemony in the world of sport. The article looks into how the hegemonic masculinity within sport works to uphold male power, while subjugating the female athletes. It unveils the incidents, how the non-heterosexual female athletes fall victims of homophobia and go through mental stress to confirm to the societal norms of compulsory heterosexuality. More specifically, through in-depth analysis of two contemporary cases of intersexual hyper-androgenic female athletes, this article examines the status and challenges being faced by the non-heterosexual female athletes in sport and focuses upon how their sexuality are addressed in the field of competitive sports. The article also focuses on the agony as well as resilience of intersexual female athletes to break the gender stereotype in sport in postmodern era unlike before.

“Google Knows Everything”

2018 ◽  
pp. 91-116
Author(s):  
Mary Robertson
Keyword(s):  
Young People ◽  
Identity Formation ◽  
The United States ◽  
Cultural Norms ◽  
Fan Fiction ◽  
Sexual Subjectivity ◽  
Mainstream Media ◽  
The World ◽  
History Of ◽  
And Gender

This chapter shows how important alternative media is to the formation of queer cultural scenarios that speak to the sexual subjectivities of the youth of Spectrum. While acknowledging that there are now far more representations of queerness in mainstream media, I challenge the assumption that mainstream media has handily embraced homoeroticism and genderqueerness. The chapter shows how queer media, like erotic fan fiction and anime, have an established history of providing alternatives to the heteronormative mainstream, alternatives that, thanks to the internet, are more and more accessible to young people of all walks of life. In this way, queer media that resists heteronormativity has the power to influence the sexual subjectivity and gender identity formation of young people. Therefore it’s not that mainstream media are becoming less homophobic and shifting cultural norms in the United States but, rather, that young people have access to so much more media outside the mainstream—including self-produced media like fan fiction—which then influences their understanding of themselves and the world they live in.

scholarly journals Multinationals and Gender: Singer Sewing Machine and Marketing in Mexico, 1890–1930

2015 ◽  
Vol 89 (3) ◽  
pp. 531-549 ◽  
Author(s):  
Paula A. de la Cruz-Fernández
Keyword(s):  
United States ◽  
Multinational Corporations ◽  
Latin American ◽  
The United States ◽  
Marketing Strategies ◽  
Economic Nationalism ◽  
Marketing Organization ◽  
Sewing Machine ◽  
The World ◽  
And Gender

Headquartered in the United States, the Singer Sewing Machine Co. did business all around the world in the early twentieth century. It regularly encountered wars, economic nationalism, and revolutions; in response, it normally created subsidiaries or gave in to expropriation. After the revolution in Mexico (1910–1920), Singer's marketing organization maintained normal operations and even prospered. The company succeeded, in part, by constantly associating the sewing machine with the idea of “modern” womanhood in Revolutionary Mexico. By revealing Singer's marketing strategies and focusing on gender, this article shows that multinational corporations and Latin American governments were not always at odds and could sometimes forge a profitable relationship.

FEMINIST APPROACH AS AN OPTION IN CONTENDING ECONOMIC RECESSION: HUSBAND FOR HIRE TELENOVELA AS PARADIGM

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Enakeno Victoria Oju ◽  
Chukwuma Anyanwu
Keyword(s):  
Content Analysis ◽  
Gender Roles ◽  
Qualitative Method ◽  
Economic Recession ◽  
Hard Work ◽  
Women's Movements ◽  
The World ◽  
The Creation ◽  
And Gender ◽  
Representations Of Women

One of the challenges that has bedevilled today's society, is the total relegation of women to the background in the scheme of things. This is also reflected in films. Feminist scholars, critics and women's movements have relentlessly challenged the stereotypical representations of women in films all over the world, criticizing their depictions as subordinates, emotional cripples, sex-starved spinsters, housewives and psychotics. Despite the efforts to locate a lasting solution, the discrimination still lingers on. The contributions of women towards development in every society if given a more collaborative inclusive environment are immense. This is even so, especially in recent times that call for desperate measures to ending the global economic recession. It is against this backdrop that this study intends to identify how some films are helping or have helped in the redirection and construction of the gender roles of women that will lead to alleviating the economic recession, using the Telenovela, Husband for Hire. The study adopts the qualitative method of research using content analysis to identify how these films have redefined the position and roles of women as well as their capabilities. The findings of the study revealed that films are potent tools for creating and reinforcing images of reality and gender roles that can help in the solutions required for curbing the recent economic recession. Hence, it was recommended that there is the need for reconstruction of content to achieve better portrayals of women and to highlight hard-work as well as the creation of films that reinforce ‘less ego' for men and a more collaborative inclusive environment for women to foster better development.

A content analysis of gender representation in Malaysian children's literature

2008 ◽  
Vol 5 (2) ◽  
pp. 49
Author(s):  
Ramesh Nair
Keyword(s):  
Content Analysis ◽  
Children's Literature ◽  
English Language ◽  
Children’S Literature ◽  
Children's Books ◽  
Children’S Books ◽  
Minor Characters ◽  
And Gender ◽  
Mental Schemas ◽  
Selection Of

Children's literature serves as a powerful medium through which children construct messages about their roles In society and gender Identity is often central to this construction. Although possessing mental schemas about gender differences is helpful when children organize their ideas of the world around them, problems occur when children are exposed to a constant barrage of uncompromising, gender-schematic sources that lead to stereotyping which in turn represses the full development of the child. This paper focuses on how gender is represented in a selection of Malaysian children's books published in the English language. Relying on the type of content analysis employed by previous feminist social science researchers, I explore this selection of Malaysian children's books for young children and highlight some areas of concern with regard to the construction of maleness and femaleness in these texts. The results reveal Imbalances at various levels Including the distribution of main, supporting and minor characters along gendered lines and the positioning of male and female characters In the visual Illustrations. The stereotyping of these characters In terms of their behavioural traits will be discussed with the aim of drawing attention to the need for us to take concerted measures to provide our children with books that will help them realize their potential to the fullest.

Gender Ideology and Fertility: Evidence for a Curvilinear Hypothesis

2020 ◽  
Author(s):  
Serena Stefani ◽  
Gabriele Prati
Keyword(s):  
Gender Ideology ◽  
Two Dimensions ◽  
Curvilinear Relationship ◽  
World Population ◽  
Fertility Rates ◽  
The World ◽  
And Gender ◽  
Using Data ◽  
National Analysis ◽  
The Relationship

Research on the relationship between fertility and gender ideology revealed inconsistent results. In the present study, we argue that inconsistencies may be due to the fact that such relationship may be nonlinear. We hypothesize a U- shaped relationship between two dimensions of gender ideology (i.e. primacy of breadwinner role and acceptance of male privilege) and fertility rates. We conducted a cross-national analysis of 60 countries using data from the World Values Survey as well as the World Population Prospects 2019. Controlling for gross domestic product, we found support for a U-shaped relationship between gender ideology and fertility. Higher levels of fertility rates were found at lower and especially higher levels of traditional gender ideology, while a medium level of gender ideology was associated with the lowest fertility rate. This curvilinear relationship is in agreement with the phase of the gender revolution in which the country is located. Traditional beliefs are linked to a complementary division of private versus public sphere between sexes, while egalitarian attitudes are associated with a more equitable division. Both conditions strengthen fertility. Instead, as in the transition phase, intermediate levels of gender ideology’s support are associated with an overload and a difficult reconciliation of the roles that women have to embody (i.e. working and nurturing) so reducing fertility. The present study has contributed to the literature by addressing the inconsistencies of prior research by demonstrating that the relationship between gender ideology and fertility rates is curvilinear rather than linear.

Movement for Sustainable Development through Green Economics

2016 ◽  
Vol 3 (01) ◽  
Author(s):  
Rakesh Rangwani
Keyword(s):  
Sustainable Development ◽  
Environmental Economics ◽  
Public Awareness ◽  
Research Paper ◽  
Green Economy ◽  
Agenda 21 ◽  
Secondary Sources ◽  
Depth Analysis ◽  
The World ◽  
Heads Of State

Despite substantial improvements over the past 23 years in many key areas of sustainable development, the world is not on track to achieve the goals as aspired to in Agenda 21, adopted in Rio de Janeiro in 1992, and reiterated in subsequent world conferences, such as the World Summit on Sustainable Development held in Johannesburg in 2002. While there have been some achievements in implementing Agenda 21, including the implementation of the chapters on “Science for Sustainable Development” and on “Promoting Education, Public Awareness and Training”, for which UNESCO was designated as the lead agency, much still remains to be done. This decade had seen the idea of a “green economy” float out of its specialist moorings in environmental economics and into the mainstream of policy discourse. It is found increasingly in the words of heads of state and finance ministers, in the text of G20 communiqués, and discussed in the context of sustainable development and poverty eradication. The research paper focused to establish a relationship between sustainable development and green economics. The research paper is descriptive and analytical in nature. The data collected from secondary sources such as report from niti aayog, IMF indicators, RBI reports, newspapers, journals. The research design was adopted to have greater accuracy and in depth analysis of the research study. The statistical tools for the analysis are also being used.

Sexual and Gender Minority Mental Health among Children and Youth

2020 ◽  
pp. 228-243
Author(s):  
Jessica N. Fish ◽  
Laura Baams ◽  
Jenifer K. McGuire
Keyword(s):  
Mental Health ◽  
Young People ◽  
Mental Health Treatment ◽  
Treatment Strategies ◽  
Youth Mental Health ◽  
Children And Youth ◽  
Gender Minority ◽  
The World ◽  
Sexual And Gender Minority ◽  
And Gender

Sexual and gender minority (SGM) young people are coming of age at a time of dynamic social and political changes with regard to LGBTQ rights and visibility around the world. And yet, contemporary cohorts of SGM youth continue to evidence the same degree of compromised mental health demonstrated by SGM youth of past decades. The authors review the current research on SGM youth mental health, with careful attention to the developmental and contextual characteristics that complicate, support, and thwart mental health for SGM young people. Given a large and rapidly growing body of science in this area, the authors strategically review research that reflects the prevalence of these issues in countries around the world but also concentrate on how mental health concerns among SGM children and youth are shaped by experiences with schools, families, and communities. Promising mental health treatment strategies for this population are reviewed. The chapter ends with a focus on understudied areas in the SGM youth mental health literature, which may offer promising solutions to combat SGM population health disparities and promote mental health among SGM young people during adolescence and as they age across the life course.

scholarly journals Queering participatory planning

2021 ◽  
pp. 095624782110193
Author(s):  
Vanesa Castán Broto
Keyword(s):  
Sexual Orientation ◽  
Gender Identity ◽  
Queer Theory ◽  
Political Representation ◽  
Participatory Planning ◽  
Radical Democracy ◽  
Politics Of Identity ◽  
The World ◽  
Participatory Processes ◽  
And Gender

All over the world, people suffer violence and discrimination because of their sexual orientation and gender identity. Queer theory has linked the politics of identity and sexuality with radical democracy experiments to decolonize development. Queering participatory planning can improve the wellbeing of vulnerable sectors of the population, while also enhancing their political representation and participation. However, to date, there has been limited engagement with the politics of sexuality and identity in participatory planning. This paper identifies three barriers that prevent the integration of queer concerns. First, queer issues are approached as isolated and distinct, separated from general matters for discussion in participatory processes. Second, heteronormative assumptions have shaped two fields that inform participatory planning practices: development studies and urban planning. Third, concrete, practical problems (from safety concerns to developing shared vocabularies) make it difficult to raise questions of identity and sexuality in public discussions. An engagement with queer thought has potential to renew participatory planning.

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