scholarly journals Effect of Promotional Mix on the Marketing of Insurance Services

2021 ◽  
Vol 3 (2) ◽  
pp. 125-134
Author(s):  
Joseph A. Anyadighibe ◽  
Aniebiet Etuk ◽  
Edim Eka James ◽  
Rose Stephen
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Insurance Companies ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Positive Effects ◽  
The Social ◽  
Structured Questionnaire

This study was on the effect of promotional mix on the marketing of insurance services. It aimed to examine the effects of advertising, personal selling, public relations, and direct marketing on the marketing of insurance services. A cross-sectional survey research design was adopted. Primary data were obtained from 182 employees of four (4) insurance companies using a structured questionnaire. The hypotheses developed for the study were statistically tested using inferential statistics (multiple linear regression) in the Statistical Package for the Social Sciences (SPSS 23). Consequently, it was found that advertising, personal selling, and direct marketing had significant positive effects on the marketing of insurance services, while public relations had a negative and non-significant effect on the marketing of insurance services. Therefore, the study concluded that the marketing of insurance services could greatly be improved through the implementation of promotional mix strategies such as advertising, personal selling, and direct marketing.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Egi Dian Shintarani
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Food Products ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Primary Data ◽  
Frozen Food ◽  
Promotional Effort ◽  
Analysis Technique

Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness

scholarly journals Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu

2021 ◽  
Vol 4 (1) ◽  
pp. 56-70
Author(s):  
Mukhlizar Mukhlizar
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Data Sources ◽  
Primary Data ◽  
Choice Decision ◽  
Marketing Variables

This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three variables that partially had a significant effect on student decision making, namely advertising, public relations, and direct marketing variables, while those that had no significant effect were sales promotion and personal selling variables. Simultaneously the promotion mix includes advertising (X1), sales promotion (X2), personal selling (X3), public relations (X4) and direct marketing (X5) have a significant effect on student decision making. Keywords: Promotional Mix, Choice Decision

scholarly journals Sharia Screening Methodology: Does Its Non-Unification Affect Its Implementation?

2021 ◽  
Vol 13 (6) ◽  
pp. 59
Author(s):  
Nawal Hussein Abbas Elhussein ◽  
Salah AbdAlla Abd Elmahmoud
Keyword(s):  
Factor Analysis ◽  
Primary Data ◽  
Economic Activities ◽  
Corporate Sector ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Screening Criteria ◽  
External Auditors ◽  
Confirmatory Factor ◽  
Structured Questionnaire

This paper attempts to empirically assess the possibility of applying Sharia screening criteria in the Sudanese corporate sector and investigate the possibility of extending the external Auditors’ role to include reporting on Sharia compliance of corporate activities. The hypotheses of the study revolved around identifying whether the Sudanese stakeholders accept the application of the Screening Criteria as part of the compliance methodologies to cater for companies with mixed activities, whether the Sudanese stakeholders consider available Screening Criteria as effective and robust in the control of Sharia impermissible economic activities, and whether expanding the responsibilities of external auditors to include Sharia screening compliance will increase the creditability of financial information and hence attracting more investors. The paper employs a cross-sectional survey research design and depends mainly on primary data, which is collected through a structured questionnaire. To examine the accuracy of the data and conduct the analysis a number of statistical methods including the Kaiser-Meyer-Olkin (KMO), Bartlett’s Test of Sphericity, Exploratory Factor Analysis (EFA) Confirmatory Factor Analysis (CFA), and Structural Estimation Modeling (SEM) are employed. The analysis supports the hypotheses set by the study and reveals the readiness of Sudanese stakeholders to accept applying the Sharia screening Criteria and their belief in the notion that the present screening criteria are effective in controlling Sharia impermissible economic activities and the ability of external auditors to identify and report on their customers’ compliance with screening criteria.

scholarly journals Service Quality and Passengers’ Loyalty of Public Transportation Companies

2021 ◽  
Vol 4 (4) ◽  
pp. 82-98
Author(s):  
Aniebiet E. ◽  
Joseph A.A. ◽  
Edim E.J. ◽  
Rosemary M.
Keyword(s):  
Service Quality ◽  
Travel Time ◽  
Public Transportation ◽  
Positive Influence ◽  
Primary Data ◽  
Road Transportation ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Positive Effects ◽  
Public Road

This study examined service quality and passengers’ loyalty of public transportation companies. It was carried out to determine the effects of passengers’ safety, passengers’ comfort, drivers’ competence, travel time and vehicle cleanliness on passengers’ loyalty of public transportation companies. The study adopted cross-sectional survey research design. Primary data were obtained from 228 passengers of public road transportation companies using an adapted structured questionnaire. Data analysis was done using descriptive statistics while multiple linear regression was adopted to test the hypotheses of the study with the aid of the Statistical Package for the Social Sciences (SPSS 23) software. The findings of the study revealed that passengers’ safety, passengers’ comfort, drivers’ competence and vehicle cleanliness had significant positive effects on passengers’ loyalty of public transportation companies, while travel time had a non-significant effect on passengers’ loyalty in this regard. Therefore, the study concluded that, to a large extent, service quality has a significant positive influence on passengers’ loyalty of public transportation companies. Practical implications and suggestions for further studies were made consequently.

scholarly journals OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM

2019 ◽  
Vol 13 (8) ◽  
pp. 1457
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Descriptive Study ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
The Public

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

scholarly journals PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 13 (9) ◽  
pp. 1627
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
Data Types ◽  
Tourism Promotion ◽  
Verification Techniques

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling

scholarly journals Social Marketing and Non-Communicable Diseases Prevention and Risk Behaviour Reduction Among the Youth of Tamale

2018 ◽  
Vol 2 (5) ◽  
Author(s):  
Wombeogo M
Keyword(s):  
Social Marketing ◽  
Lifestyle Modification ◽  
Sampling Technique ◽  
Risk Behaviour ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Selection Of ◽  
Structured Questionnaire

Objectives: The study aims at ascertaining the contribution of social marketing in the prevention of NCDs towards risk related behaviours reduction among the youth of Tamale. Methods: A quantitative cross-sectional survey was employed in the study. A semi-structured questionnaire was used to collect primary data from the youth of Tamale, selected by convenient sampling. Simple random sampling technique was employed in the selection of respondents. A sample size of 273 was used and data analysed using SPSS version 21. Results: The results revealed that all respondents had heard about NCDs. 72.9% knew exactly what they are; 82.4% of respondents perceived lifestyle modification was possible while 254 (93%) of the respondents see rather challenges. Conclusions: The authors recommend that the Ministry of Health and Ghana Health Service adopt social marketing concept in combating NCDs in Ghana and formulate specific social marketing interventions that will translate increased awareness into behaviour change towards NCDs prevention in Ghana.

scholarly journals Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

2021 ◽  
Vol 3 (1) ◽  
pp. 38-46
Author(s):  
Ezekiel Tom Ebitu ◽  
Samuel Etuk ◽  
Joy Ekoi Ofem ◽  
Olom, Patricia Akwaya
Keyword(s):  
Product Information ◽  
Brand Names ◽  
Primary Data ◽  
Purchase Decisions ◽  
Brand Name ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
The Social

The research examined packaging attributes and consumer patronage of cosmetics in Calabar Metropolis, Cross River State. It was conducted to determine how packaging attributes influenced consumer patronage of cosmetic products in Calabar Metropolis. The study specifically explored the effect of brand name, packaging information and design of packaging wrapper on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Cross sectional survey research design was adopted and primary data were collected from 139 cosmetic consumers in Calabar Metropolis using structured questionnaire. The data collected were analyzed using multiple linear regression in the Statistical Package for the Social Sciences (SPSS 23). The findings revealed that brand name, packaging information and design of packaging wrapper had a significant effect on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Hence, it was concluded that packaging attributes had a significant effect on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Therefore, the following recommendations were made: manufacturers of cosmetics in Calabar should strive to build strong brand names for their products by maintaining the highest level of product quality in order to enhance consumer patronage; adequate product information should be displayed on the packaging of cosmetics in order to enable consumers make informed purchase decisions; , and manufacturers of cosmetics in Calabar should consistently ensure that attractive designs are displayed on the packaging of their products in order to entice consumers to patronize.

scholarly journals Moderating effect of social media on relationship between entrepreneurial networking and performance of youth owned agro-processing SMEs in Kenya

2020 ◽  
Vol 9 (4) ◽  
pp. 41-50
Author(s):  
Beatrrice Ombaka ◽  
Francis K. Kariuki K. Kariuki ◽  
Teresia Kyalo
Keyword(s):  
Social Media ◽  
Reliability And Validity ◽  
Target Population ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Validity Data ◽  
Improved Performance ◽  
And Performance ◽  
Structured Questionnaire

This paper was anchored on a pragmatic research paradigm. The study used a cross-sectional survey where a self-semi structured questionnaire was administered to collect the primary data from the target population who were youth-owned SMEs. The study was limited to 135 youth-owned enterprises where 357 employees were selected randomly to form the study sample; the key respondents of the study were limited to owner-managers of small and micro enterprises and top management employees. The questionnaires were tested for reliability and validity. Data were analyzed using descriptive and inferential statistics. The study revealed that there is a significant relationship between youth-owned. The study revealed that entrepreneurship networking has a significant effect on the performance of the agro-processing SMEs owned by the youths. However, there is a need for SMEs to further establish networks outside their business circle and seek networks with other bigger firms in the market. The study, therefore, recommends that there is a need for SMEs to invest more in social media marketing and networking of the SMEs for improved performance.

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