scholarly journals Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

2021 ◽  
Vol 3 (1) ◽  
pp. 38-46
Author(s):  
Ezekiel Tom Ebitu ◽  
Samuel Etuk ◽  
Joy Ekoi Ofem ◽  
Olom, Patricia Akwaya
Keyword(s):  
Product Information ◽  
Brand Names ◽  
Primary Data ◽  
Purchase Decisions ◽  
Brand Name ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
The Social

The research examined packaging attributes and consumer patronage of cosmetics in Calabar Metropolis, Cross River State. It was conducted to determine how packaging attributes influenced consumer patronage of cosmetic products in Calabar Metropolis. The study specifically explored the effect of brand name, packaging information and design of packaging wrapper on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Cross sectional survey research design was adopted and primary data were collected from 139 cosmetic consumers in Calabar Metropolis using structured questionnaire. The data collected were analyzed using multiple linear regression in the Statistical Package for the Social Sciences (SPSS 23). The findings revealed that brand name, packaging information and design of packaging wrapper had a significant effect on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Hence, it was concluded that packaging attributes had a significant effect on consumer patronage of cosmetics in Calabar Metropolis, Cross River State. Therefore, the following recommendations were made: manufacturers of cosmetics in Calabar should strive to build strong brand names for their products by maintaining the highest level of product quality in order to enhance consumer patronage; adequate product information should be displayed on the packaging of cosmetics in order to enable consumers make informed purchase decisions; , and manufacturers of cosmetics in Calabar should consistently ensure that attractive designs are displayed on the packaging of their products in order to entice consumers to patronize.

scholarly journals FARMERS’ PERCEPTION OF POVERTY AND WELFARE IN BOKI LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA

2018 ◽  
Vol 6 (7) ◽  
pp. 151-158
Author(s):  
Rosemary I. Eneji ◽  
Attah Frank
Keyword(s):  
Local Government ◽  
Rural Areas ◽  
Local Government Area ◽  
Primary Data ◽  
Social Variables ◽  
Health Care Education ◽  
Chi Square ◽  
Cross River ◽  
Cross River State ◽  
The Social

The worsening state of poverty among rural farmers in Nigeria’s Cross River State has attracted great concern from government and its agencies but farmers’ perception of poverty and welfare is little understood. In this study, it was determined whether and how the social variables of income, healthcare and education affect farmers’ perception of poverty and welfare in Boki Local government area. Primary data were derived from one hundred (100) respondents, randomly drawn from the study area using standard questionnaires and analysed using the chi-square technique. There was a significant direct relationship between income level, health care, education and nutrition on one hand and welfare of farmers on the other. Evidence from this field study strongly suggests that poverty alleviation programmes and infrastructural projects should be extended to rural areas for improved welfare and livelihood. However, farmers do not necessarily perceive poverty based only on the variables studied.

scholarly journals Information on Domestic staff utilisation and household crimes

2021 ◽  
Vol 2 (2) ◽  
pp. 61-68
Author(s):  
Frank M. Attah ◽  
A. M. Ogaboh Agba ◽  
Azu A. Ibiam ◽  
Phyllis K. Kaburise ◽  
Collins Kulo
Keyword(s):  
Statistical Analysis ◽  
Significant Relationship ◽  
Survey Design ◽  
Total Sample ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Opportunity Theory ◽  
Cross River ◽  
Cross River State ◽  
Structural Functionalism Theory

Hiring of domestic staff and its effect on households’ crime has been an issues of great concern in Nigeria. This study is sets to investigate the correlates between domestic staff utilisation and crimes such as kidnapping, stealing and rape. Blocked opportunity theory and structural functionalism theory were adopted. Cross-sectional survey design was used while data was generated view questionnaire. A total sample of 330 respondents were selected from households in Southern Senatorial District of Cross River State, Nigeria. Information retrieved were coded and subjected to statistical analysis. Outcome revealed a significant relationship between the hiring of domestic staff and household crimes (such as kidnapping, stealing and rape). It was recommended among others that house helps should be passably screened through proper employment procedures before they are employed as domestic staff.

scholarly journals Perception of Students’ Teachers’ and Parents’ towards Sexuality Education in Calabar South Local Government Area of Cross River State, Nigeria.

2013 ◽  
Vol 4 (2) ◽  
pp. 225 ◽  
Author(s):  
Jimmy Edi Eko ◽  
Nelson Chukwudi Osuchukwu ◽  
Okorie Kalu Osonwa ◽  
Dominic Asuquo Offiong
Keyword(s):  
Local Government ◽  
Sex Education ◽  
Sexuality Education ◽  
Sampling Technique ◽  
Local Government Area ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
Multi Stage

<p><strong>ABSTRACT:</strong><strong> </strong><em>This study was aimed at assessing the perception of students, teachers and perception in Calabar south local government area of Cross River State, Nigeria. A cross sectional survey was employed and a structured questionnaire was used to generate both qualitative and quantitative data from 850 respondents using the multi-stage stratified sampling technique. Most students were within the age bracket of 13-18 476 (95.2%), teachers were mostly within 25-29 years 54 (27.0%) and parents were mostly 40-44 years of age 22 (22.0%). Most study participants shared similar opinion that sex education should cover areas such as abstinence, HIV/AIDS, sexually transmitted diseases, basis of reproduction etc. Masturbation, abortion and contraceptives were unanimously agreed not to be included in sex education content. A substantial proportion of the respondents agreed that abstinence-plus should be the main message of sex education in schools.</em><em> Training for both parents and teachers should be provided by government and NGOs for accessibility of appropriate resources to develop capacity and confidence to deliver effective sexuality education to school adolescent. Policy makers need to formulate a definite, explicit, and workable sexuality education policy.</em></p>

scholarly journals Effect of Promotional Mix on the Marketing of Insurance Services

2021 ◽  
Vol 3 (2) ◽  
pp. 125-134
Author(s):  
Joseph A. Anyadighibe ◽  
Aniebiet Etuk ◽  
Edim Eka James ◽  
Rose Stephen
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Insurance Companies ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Positive Effects ◽  
The Social ◽  
Structured Questionnaire

This study was on the effect of promotional mix on the marketing of insurance services. It aimed to examine the effects of advertising, personal selling, public relations, and direct marketing on the marketing of insurance services. A cross-sectional survey research design was adopted. Primary data were obtained from 182 employees of four (4) insurance companies using a structured questionnaire. The hypotheses developed for the study were statistically tested using inferential statistics (multiple linear regression) in the Statistical Package for the Social Sciences (SPSS 23). Consequently, it was found that advertising, personal selling, and direct marketing had significant positive effects on the marketing of insurance services, while public relations had a negative and non-significant effect on the marketing of insurance services. Therefore, the study concluded that the marketing of insurance services could greatly be improved through the implementation of promotional mix strategies such as advertising, personal selling, and direct marketing.

scholarly journals A cross-sectional survey on the seroprevalence of dengue fever in febrile patients attending health facilities in Cross River State, Nigeria

PLoS ONE ◽  
2019 ◽  
Vol 14 (4) ◽  
pp. e0215143
Author(s):  
Akaninyene A. Otu ◽  
Ubong A. Udoh ◽  
Okokon I. Ita ◽  
Joseph Paul Hicks ◽  
William O. Egbe ◽  
...  
Keyword(s):  
Dengue Fever ◽  
Health Facilities ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State

scholarly journals Social media Platforms: Exposing students to cybercrimes

2021 ◽  
Vol 1 (1) ◽  
pp. 44-54
Author(s):  
Edey P. Agara ◽  
Felix E. Ojong ◽  
Josephat O. Emeka ◽  
A. M. Ogaboh Agba ◽  
Abayomi I. Akintola ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Descriptive Analysis ◽  
Group Discussion ◽  
Cross Sectional Survey ◽  
Social Media Use ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
Social Media Platforms

Today, social media becomes the order of the day in which all aspect of life is affected. The study therefore examines the phenomenon of social media use and students' exposure to cybercrimes in Nigeria. Students’ exposure to Facebook, Instagram, Twitter, and WhatsApp applications were considered. A cross-sectional survey was conducted on 900 students drawn from Cross River State, Nigeria. Data were retrieved using questionnaire and Focus Group Discussion (FGD). Descriptive analysis for the study revealed that Facebook use, Instagram use, and Twitter use significantly expose students to cybercrimes. The study concluded that social media use, as beneficial as it is, has potential dangers that could impose undesirable costs on users. It was thus recommended among others that the users of social media must carefully determine the information they put on social media to avoid providing explicit personal details that can be used by hackers against them. Furthermore, government must enact appropriate legislation or enforce existing laws to checkmate the activities of cybercriminals in society.

scholarly journals MULTIVARIATE ANALYSIS OF ORGANISATION’S INTERNAL ENVIRONMENT DRIVERS ON EMPLOYEES TURNOVER INTENTION IN SMALL AND MEDIUM SCALE ENTERPRISES IN CROSS RIVER STATE, NIGERIA

2018 ◽  
Vol 3 (1) ◽  
pp. 17
Author(s):  
Effiong Charles ◽  
Usoro Abosede Abimbola ◽  
Udongwo Udeme Ibanga
Keyword(s):  
Turnover Intention ◽  
Job Security ◽  
Statistical Technique ◽  
Least Square ◽  
Internal Environment ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
Medium Scale

Purpose: The study examined the effect of firm’s internal environment drivers: managerial style; employee motivation; job security; organisational culture; organisational climate; remuneration/ compensation on employees’ turnover intention in Small and Medium Scale Enterprises Cross River State, Nigeria. Methodology: The study adopted the cross sectional survey research design, while the two-stage sampling procedure involving simple random and judgmental sampling techniques was used in selecting the element. The Ordinary Least Square regression statistical technique was utilised in the test of research hypotheses. Results: The study established that the firm’s internal environment drivers, all have an inverse significant influence on employee turnover intention in SMEs. Policy Recommendations: The study recommended that managers should espouse managerial styles that promote work freedom, autonomy, delegation and builds group team spirit in order to foster work harmony and employee commitment. Employment hires should be governed by formal contracts mutually agreed upon between the employer and employee. Management should provide incentives and opportunity where highly goal oriented employees could be co-opted as co-owner of the firm over the years and have the privilege/right to the share in the end of year contract bonus or profit, as this would build a strong sense of employee’s commitment and job security.

scholarly journals Operating SMEs in the Face of the Covid-19 Pandemic in Calabar

2021 ◽  
Vol 2 (4) ◽  
Author(s):  
Mary U. Ojong-Ejoh ◽  
Pius U. Angioha ◽  
Rose U. Agba ◽  
Evaristus A. Aniah ◽  
Maruf Gbadebo Salimon ◽  
...  
Keyword(s):  
Correlation Analysis ◽  
Sampling Technique ◽  
Survey Method ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Cross River ◽  
Cross River State ◽  
The Face ◽  
Level Of Significance ◽  
The Impact

This study examines the impact of the covid-19 pandemic on small and medium scale enterprise Operation in Calabar, Cross River State, Nigeria. The cross-sectional survey method was used in collecting data from 474 SMEs in Calabar, Cross River State using the stratified and purposive sampling technique. The instrument of data collection was a self-developed semi-structured questionnaire. Data collected from the field was coded, analyzed using descriptive statistics such as tables and graphs and correlation analysis at 0.05 level of significance. Out of the 474-instrument distributed only 422 was returned and used for analysis. From the analysis, the result revealed that 88.6 per cent of the SMEs reported being negatively affected by the pandemic, 71.3 per cent reported laying off employees during this period. Also result from the correlation analysis revealed that there is a significant relationship between covid-19 pandemic and the operations of SMEs in Calabar, Cross River State, Nigeria. Based on these findings, there is a need for policy adjustment toward SMEs operations in Calabar

DEMOGRAPHIC STUDY ON SMARTPHONE PREFERENCE AMONG STUDENTS IN NIGERIAN UNIVERSITIES

2021 ◽  
Vol 6 (1) ◽  
pp. 650
Author(s):  
Simon Ayo Adekunle ◽  
Oiza Lauren Dimowo
Keyword(s):  
University Students ◽  
Perceived Usefulness ◽  
Full Time ◽  
Brand Name ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Postgraduate Students ◽  
Frequency Table ◽  
Study Population ◽  
Demographic Attributes

This study investigated smartphone preference among undergraduate and postgraduate students in Nigerian universities. Specifically, the study examined the extent to which students’ demographic attributes such as gender, age, usage experience and educational level influence their preference for smartphones. The study also identified and ranked smartphone brands based on selected factors like brand name, brand attachment, perceived usefulness, social influence, price, aesthetic value and product design and features. A cross-sectional survey research design was used for the study. The study population comprised all full-time university students in Nigeria both at undergraduate and postgraduate levels. Questionnaire was designed and electronically administered using Google Form to the target respondents. After three weeks (10th June to 1st July 2020), five hundred and forty-three (543) responses were collated. However, seventy-eight (78) were found to be invalid. As a result, four hundred and sixty-five (465) responses that formed the sample size were used for the study. The data collected were statistically analyzed using frequency table, percentages, mean, standard deviation and t-test with the aid of Statistical Packages for Social Sciences (SPSS) software. The study found that Samsung is the most preferred smartphone among students. It was also revealed that the first three most important factors that influence students' preference for smartphones are brand name, perceived usefulness, and design/features. The study revealed that demographic attributes do not significantly influence smartphone preference among university students. The study, therefore, recommends that demographic attributes such as gender, age, usage experience and programme should not be significantly considered by manufacturers and marketers of smartphones in product differentiation. Keywords: Brand name, demographics, preference, smartphone, students.    

Entrepreneurial intentions of university students: a case-based study

2017 ◽  
Vol 11 (03) ◽  
pp. 393-413 ◽  
Author(s):  
Ramo Palalić ◽  
Veland Ramadani ◽  
Arnela Ðilović ◽  
Alina Dizdarević ◽  
Vanessa Ratten
Keyword(s):  
University Students ◽  
Quantitative Research ◽  
Business Environment ◽  
Entrepreneurial Intentions ◽  
Primary Data ◽  
Survey Method ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Entrepreneurial Experience

Purpose This study aims to examine the entrepreneurial intentions of university students at the International University of Sarajevo. For this purpose, the entrepreneurial desires and entrepreneurial orientations of the students across several demographic variables were measured. These variables included prior entrepreneurial experience, student’s gender, faculty, year of study and attitude towards more courses on entrepreneurship. Nevertheless, the research also examined how business environment influences the entrepreneurial intentions of students by considering the same set of variables. Design/methodology/approach The objectives of this paper have been achieved by using a quantitative research instrument, where the cross-sectional survey method for collecting primary data is used. In total, 173 usable responses have been collected from the beginning of April to the end of May in the academic year 2015/2016. Findings The results indicate that the greater the demotivation with the current business surrounding, the smaller the entrepreneurial intentions of the students are when the prior entrepreneurial experience, gender, year of study and attitude towards more courses on entrepreneurship are considered. The study suggests that improving the overall business surrounding and entrepreneurial education might increase the entrepreneurial intentions of the students. Originality/value This is the first paper that treats entrepreneurial intentions of University students in Bosnia and Herzegovina.

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