scholarly journals Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

2021 ◽  
Vol 3 (2) ◽  
pp. 249-255
Author(s):  
AHMED KHADAFY BARA ◽  
NICOLE SAMANTHA DELA CRUZ ◽  
CHICO MENDOZA
Keyword(s):  
Purchase Intention ◽  
Statistical Significance ◽  
Purchase Decisions ◽  
Validity And Reliability ◽  
Design Elements ◽  
Packaging Design ◽  
A Value ◽  
Sustainable Packaging ◽  
Consumer Purchase Intention ◽  
Metro Manila

As the cosmetic industry becomes saturated, businesses are trying to attain innovative ways to get customers to purchase skincare products. This study aims to discover the linkage of sustainable packaging design elements of skincare products to consumer purchase decisions. The study consisted of 385 respondents residing within Metro Manila and used random sampling and correlational quantitative design, and a survey questionnaire as the instrument. Before the survey dissemination, the instrument was tested for validity and reliability. The pilot involved 30 respondents, and the alpha value returned a value of 0.852. Regression analysis was used to determine the statistical significance of the variables. The findings suggest that sustainable packaging plays an important role in influencing consumer purchase intention, influencing the consumer purchasing decision. Thus, researchers will be gathering insights from the data to develop innovative and sustainable packaging.

scholarly journals The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food

2020 ◽  
Vol 6 (1) ◽  
pp. 25-38
Author(s):  
Puteri Nur Amira Abdl Rahman ◽  
Rabitah Harun ◽  
Nur Rashidi Johari
Keyword(s):  
Purchase Intention ◽  
Packaging Material ◽  
Survey Method ◽  
Junk Food ◽  
Hotel Management ◽  
Design Elements ◽  
Packaging Design ◽  
Essential Variable ◽  
Consumer Purchase Intention ◽  
Determinant Factor

This research provides new knowledge on the purchase intention towards junk foods. The main purpose of this research study is to examine the packaging design elements as a determinant factor to purchase junk food among youth consumer that might be one of the most essential variable in marketing field. One of the aims of this study is covering the shortcomings of previous studies that didn't observe main factors that influence the consumer purchase intention toward junk food. The various packaging elements (packaging colour, packaging graphic, packaging size, packaging material and packaging label) have been conceptualized into integrated frameworks to investigate the factors that influence consumer purchase intention toward junk food products amongst youth. Data were collected from sample size of 322 respondents mainly degree students from the faculty of Hotel Management and Tourism, and Faculty of Engineering in Universiti Teknologi MARA, Penang. This study is further validated through a survey method used of questionnaire distribution. The data were further process and analyse using Statistical Package for Social Sciences (SPSS) version 22.0. The findings revealed that only four elements which are packaging colour, packaging graphic, packaging size and packaging label are positively significant with consumer purchase intention toward junk food while the packaging material was not significant with the consumer purchase intention toward junk food.

Easy Communication System as A Mediation of The Influence of Whatsapp Business on Consumer Purchase Intention on The Marketplace

2021 ◽  
Vol 1 (3) ◽  
pp. 347-357
Author(s):  
Wisnalmawati Wisnalmawati ◽  
Agus Sasmito Aribowo ◽  
Yunie Herawati
Keyword(s):  
Communication System ◽  
Communication Systems ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Research Problem ◽  
Important Variable ◽  
Purchase Intentions ◽  
Validity And Reliability ◽  
Simple Order ◽  
Consumer Purchase Intention

Marketing using social media is a necessity in the era of industrial technology 4.0. This research problem is a business phenomenon and gap research. The purpose of this study is to analyze; 1. the direct influence of business WhatsApp on purchase intention in the marketplace. 2. the influence of business WhatsApp on the ease of communication system in the marketplace. Three, the influence of the ease of communication system on consumer purchase intentions in the marketplace. 4. the influence of business WhatsApp on purchase intentions on the marketplace mediated by the ease of communication systems on the marketplace The unit of analysis of this research is Sri Rejeki, and Seruni SMEs, a sample of 60 consumers, accidental sampling technique, data collection using a questionnaire (google form), testing the validity and reliability of indicator statement items, data analysis technique used is path analysis with the SPSS program. The results show that WhatsApp Bisnis has no direct and insignificant effect on consumers' purchase intentions. WhatsApp Business has a positive and significant effect on the ease of system communication has a positive and significant effect on consumer purchase intentions. WhatsApp Business has a positive and significant effect on consumer purchase intentions mediated by the ease of communication system. The novelty of this research is to create an ease of communication system to increase consumer purchase intentions in the marketplace. Ease of communication is a mediation between the influence of WhatsApp business on purchase intentions on the marketplace so that the ease of communication is an important variable that needs to be improved so that consumers intend to use the marketplace in purchasing products. The ease of communication is related to the ease of using the application, the ease of alternative transactions, and the design of a simple order form. This is hope for consumers to use the marketplace. Contribution of marketplace training to MSMEs and community business actors.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals Consumer Purchase Intention

2019 ◽  
Vol 3 (1) ◽  
pp. 39
Author(s):  
Giovani Antania Hanjani ◽  
Arry Widodo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Measurement Scale ◽  
Equation Modeling ◽  
A Value ◽  
Consumer Purchase Intention ◽  
Study Population ◽  
Level Of Knowledge

Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle Indonesia Company. The research method used is a quantitative method with the type of research used is descriptive verification and the measurement scale used is the Likert scale. The study population was all consumers of Nestle Indonesia’s product at Bandung City with a sample of 400 respondents. The sampling technique used in this study was nonprobability sampling. The data analysis method used in this study is Structural Equation Modeling (SEM). Data processing is done using SmartPLS. Based on the results of the hypothesis green brand of green knowledge has a value of 13,482 >α value of 1.649. It means that green brand variables have a positive and significant effect on green knowledge, and green brand on purchase intention has a value of 12,716 > tα 1.649 it means that green brand have a positive and significant effect on purchase intention, while green knowledge on purchase intention shows a value of 6,853 > tα value of 1,649 which means that green knowledge have a positive and significant effect on purchase intention. Based on the results of the study it can be concluded that the green brand in the good category, green knowledge in pretty good categories, purchase intention in the good categories, and the results of SEM analysis related the influence of green brand and green knowledge have a significant influence on purchase intention. Keywords: green brand, green knowledge, purchase intention

scholarly journals Recognizing the Key Drivers and Industry Implications of Sustainable Packaging Design: A Mixed-Method Approach

2021 ◽  
Vol 13 (9) ◽  
pp. 5299
Author(s):  
Giovanni Mattia ◽  
Alessio Di Leo ◽  
Carlo Alberto Pratesi
Keyword(s):  
Supply Chain ◽  
Mixed Method ◽  
Business Strategy ◽  
Packaging Design ◽  
Mixed Method Approach ◽  
Technological Advances ◽  
Italian Market ◽  
Sustainable Packaging ◽  
Strategic Role ◽  
Method Approach

Sustainable packaging design plays a strategic role across several industries. Using the Italian market as the perimeter of the analysis, this paper aims to broaden the knowledge of corporate attitudes, perceptions, and behaviors toward sustainable packaging along the entire supply chain. A mixed-method approach was used, integrating qualitative and quantitative data collected from 33 in-depth interviews and a survey on a sample of 462 companies. The results revealed that a challenging goal will consist of reconciling technological advances and marketing instances, and that the entire supply chain should be synergistically involved in packaging sustainability. It was also found that larger companies consider sustainability as part of a broader business strategy, whereas smaller ones possess a tactical vision. The study provides valuable insights to better comprehend and manage a complex ecosystem such as that of sustainable packaging.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

Effects of parental cultural capital on purchase intention of cognac

2019 ◽  
Vol 31 (3) ◽  
pp. 344-361 ◽  
Author(s):  
Yujie Wei ◽  
Blaise Bergiel ◽  
Lingfang Song
Keyword(s):  
Cultural Capital ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Parental Influence ◽  
Value Orientations ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Managerial Implications ◽  
Willingness To Purchase

Purpose The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234. Findings The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac. Practical implications The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market. Originality/value As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.

Influence of Characteristics of the Internet of Things on Consumer Purchase Intention

2014 ◽  
Vol 42 (2) ◽  
pp. 321-330 ◽  
Author(s):  
YaPing Chang ◽  
XueBing Dong ◽  
Wei Sun
Keyword(s):  
Internet Of Things ◽  
Product Design ◽  
Purchase Intention ◽  
Emotional Experience ◽  
The Internet ◽  
Product Characteristics ◽  
Consumer Purchase Intention ◽  
Functional Experience ◽  
The Relationship ◽  
The Internet Of Things

We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics on consumer purchase intention. The results of a survey of 360 consumers showed that 6 dimensions of IOT product characteristics influence purchase intention; namely connectivity, interactivity, telepresence, intelligence, convenience, and security. We found that customer experience was the key mediating variable in the relationship between IOT product characteristics and purchase intention. Connectivity, interactivity, telepresence, intelligence, convenience, and security all positively influenced purchase intention via functional experience. Furthermore, connectivity, telepresence, convenience, and security positively influenced purchase intention via emotional experience. Our findings in the study provide some points of reference for improvement of IOT product design.

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