scholarly journals Marketing Service on Customer Satisfaction of Yamaha Motorcycles at PT Ramarayo Perdana Karawang

2021 ◽  
Vol 5 (1) ◽  
pp. 11-19
Author(s):  
Evi Depiana ◽  
Hartelina Hartelina
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Sampling Technique ◽  
Test Reliability ◽  
Reliability Test ◽  
Descriptive Approach ◽  
Marketing Service ◽  
Quality Of Products

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales service has an effect of 15.3% on customer satisfaction. Together the quality of products and after sales service has an effect of 50.3% which is the contribution of other variables not examined. Then it can be seen that product quality is more dominant in influencing customer satisfaction. PT Ramarayo Perdana Karawang is advised to pay more attention to Product Quality and After Sales Service for customer satisfaction.

PENGARUH ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN BEBEK H. SLAMET CABANG JOGLO, JAKARTA BARAT

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Wiwik Rachmarwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Business Ethics ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Quality Of Products

<em>Consumer satisfaction for a product is very influential on the sustainability of a business, for that it is necessary to maintain the quality of products and services continuously. This study aims to determine whether there is an effect on the application of business ethics to customer satisfaction. The main object of this research is the customers of Bebek H. Slamet in Joglo branch, West Jakarta. The sampling technique uses accidental sampling. The data analysis technique uses multiple linear regression. Does the application of business ethics have a positive and significant effect on the satisfaction of Bebek H. Slamet customers in Joglo branch, West Jakarta. Trust is the most dominant variable of the business ethics variable that affects customer satisfaction at Bebek H. Slamet stalls in Joglo branch, West Jakarta</em>

scholarly journals PENGARUH ENDORSER, HARGA DAN KUALIATAS PRODUK TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) BEDAK PADAT MAYBELLINE DI KOTA PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 785
Author(s):  
Reni Anggraeni ◽  
Susi Evanita ◽  
Rani Sofya
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Product Quality ◽  
Secondary Data ◽  
Sampling Technique ◽  
Switching Behavior ◽  
Brand Switching ◽  
Analysis Technique ◽  
Quality Of Products

The purpose of this study is to determine the effect of endorser, price and quality of products toward  Brand Switching Maybelline Solid Powder in Padang. The type of research is descriptive and qualitative research.  The sampling technique used is Purposive sampling.  The type of data used is primary  and secondary data. The data analysis technique used is multiple regression by using t test and F test.  The result of the research shows that there is a positive and insignificant influence between endorser variables on brand switching behavior of Maybelline solid powder in Padang. Then for price variable has no effect on brand switching, but there is significant influence between product quality variable to brand switching of Maybelline solid powder in Padang. Keywords : endorser,  price,  product quality,  brand switching

scholarly journals Effect of house prices, product quality on customer loyalty through customer satisfaction in housing Permata Royal Garden Malang

2019 ◽  
Vol 3 (2) ◽  
pp. 142
Author(s):  
Hadi Setiawan ◽  
Achmad Firdiansjah ◽  
Junianto Tjahjo Darsono
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
House Prices ◽  
Sampling Technique ◽  
Good Product ◽  
Competitive Prices ◽  
Quality Of Products

<p>This study aims to analyze the influence of price and product quality to customer loyalty; analyze the influence of customer satisfaction on customer loyalty and analyze the influence of price, product quality to customer loyalty through customer satisfaction at Permata Housing Royal Garden Malang. This research is included in the explanatory research category, i.e to find out whether an associate variable or not with other variables, or whether a variabel is caused or influenced or not by other variables. The population in this study is all users of home buyers and who occupy the house in Permata Royal Garden Malang, amounting to 119 people. The sampling technique used is to use the census, which takes the entire data from users who buy and occupy the house in Permata Housing Royal Garden. After the research, the data collected were 87 respondents, because 32 home users are empty and not occupied. The analysis technique uses path analysis.</p><p>Price and quality of the product can increase customer satisfaction, it indicates that customer satisfaction will be created with reasonable price, affordable, isesuai with its quality, competing price, price discount and good quality of production. In this case if the price of a house in Permata Royal Garden is reasonable and affordable, in accordance with its quality, competitive prices, discounted price and good product qualityof home buyers satisfied The price and quality of products that match the expectations of consumers will give rise to satisfaction for consumers and build customer loyalty levels. The price of the house and the qualification of a good product of the Royal Garden Gem can provoke customer loyalty to say positive things to others. Consumer satisfaction can increase customer loyalty. Level consumers' feelings after comparison of what they accept and their expectations that customer satisfaction will lead to customer loyalty. Customer satisfaction is able to mediate price effects, product quality to customer loyalty, which means that the price, quality of home products in the Courtesy of Royal Garden well-matched and goodwill can increase customer loyalty, when the customer feels satisfied with the home purchased at Permata Royal Garden.</p>

scholarly journals Analisis Kepuasan Konsumen di Restoran Canting Semarang.

2020 ◽  
Vol 5 (2) ◽  
pp. 45-52
Author(s):  
Krisnawati Setyaningrum Nugraheni ◽  
Ray Octafian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Error Rate ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Service Satisfaction ◽  
Independent Variables ◽  
Quality Of Products ◽  
Variable Quality

Kepuasan Konsumen dipengaruhi oleh variabel kualitas produk dan kepuasan pelayanan merupakan variabel bebas, sedangkan kepuasan konsumen merupakan variabel terikat. Untuk mengetahui besarnya pengaruh kualitas produk, fasilitas dan lokasi terhadap kepuasan konsumen, dalam pengambilan sampel menggunakan rumus Slovin yang didapat sebesar 87 dengan tingkat kesalahan 10%. Teknik pengambilan sampel menggunakan metode Accidental sampling yang dilakukan dengan memperoleh data dari sekumpulan populasi, lalu secara insidental atau secara kebetulan saja dengan tidak menggunakan perencanaan tertentu. Nilai R2 sebesar 0.821, artinya 82.1% kepuasan konsumen dapat dijelaskan oleh variable kualitas produk, fasilitas dan lokasi sedangkan 17.9 % dijelaskan oleh variabel lainnya.  Consumer satisfaction is influenced by product quality and service satisfaction variables are independent variables, while customer satisfaction is the dependent variable. To find out the magnitude of the effect of product quality, facilities and location on customer satisfaction, in sampling using the Slovin formula obtained at 87 with an error rate of 10%. The sampling technique uses the method of accidental sampling which is done by obtaining data from a group of population, then incidentally or incidentally by not using a particular plan. R2 value of 0.821, meaning that 82.1% of customer satisfaction can be explained by the variable quality of products, facilities and location while 17.9% is explained by other variables

PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG

2020 ◽  
Vol 15 (1) ◽  
pp. 217-230
Author(s):  
Untung Widodo
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Sales Volume ◽  
Independent Variables ◽  
Variable Distribution ◽  
Data Analysis Methods ◽  
Variable Quality

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)

scholarly journals Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan

2021 ◽  
Vol 13 (2) ◽  
pp. 88-101
Author(s):  
Devina Martina Lieyanto ◽  
Bruno Hami Pahar
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Quantitative Research ◽  
T Test ◽  
Test Reliability ◽  
Product Price ◽  
Normality Test ◽  
Store Environment ◽  
Quality Of Products

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

scholarly journals PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP TURNOVER ITENTION PADA KARYAWAN OPPO KOTA BIMA

2020 ◽  
Vol 2 (2) ◽  
pp. 14-22
Author(s):  
Ainayah Oksa Dwiyanthi ◽  
Muhammad Yusuf
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Work Environment ◽  
Work Stress ◽  
Sampling Technique ◽  
Test Reliability ◽  
Reliability Test ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Simple Correlation

This study aims to determine and analyze the effect of work stress and the environment on turnover attention of employees of Oppo Kota Bima. The type of research used is associative, with a sample of 35 respondents. The sampling technique used was purposive sampling. Data collection using a questionnaire with a Likert scale. The data analysis method used is validity test, reliability test, simple linear regression, simple correlation, determination test and t test (two parties). The results of this study conclude that the workload has an influence on the work environment of the Bima City oppo employees, where the t value of 8.325 is greater than the t table value of 2.036 (8.325 2.036) with a significant value of 0.000 less than 0.05 ( 0,000,0,05).

scholarly journals Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

2020 ◽  
Vol 9 (2) ◽  
pp. 122-131
Author(s):  
Wahyono Wahyono ◽  
Ulfa Nurjanah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Experiential Marketing ◽  
Marketing Service

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

scholarly journals ANALISIS PENGARUH LOKASI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN HANNA KEBAB DI KEBUMEN

2019 ◽  
Vol 1 (1) ◽  
pp. 110-121
Author(s):  
Khussnul Agestina ◽  
Ika Susilowati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Analysis Tool

This study aims to determine the effect of location, price, and product quality on  customer satisfaction of Hanna Kebab Kebumen. The problems raised in this study are the Analysis of the Influence of Location, price, and product quality on customer satisfaction of Hanna Kebab Kebumen, with the aim of knowing how much the influence of Location, Price, and Product Quality on Hanna Kebab Kebumen consumer satisfaction partially or simultaneously Sample data taken in this study are Hanna Kebab Kebumen consumers, amounting to 100 consumers as respondents. Instruments or data collection tools in this study were using questionnaires / questionnaires.  The data analysis tool used in this study is using multiple linear regression analysis. Data analysis techniques used include qualitative analysis and quantitative analysis consisting of validity test, reliability test, t test, F test, multiple linear regression analysis (Likert scale). ) Data were analyzed with the help of SPSS Release 22 for Windows.  From the results of the proof of the first hypothesis that the location partially has a significant effect on satisfaction. From the results of the second hypothesis that prices partially have a significant effect on satisfaction. From the results of the third hypothesis proving that product quality partially has a significant effect on satisfaction. From the results of the fourth hypothesis Location, Price, and Quality of Products simultaneously have a significant effect on satisfaction.  R Square determination coefficient value obtained 0.246 means that 24.6% satisfaction is influenced by the location variable, price, and product quality while the remaining 75.4% (100% -24.6%) is caused by other variables.

scholarly journals The Effect of Customer Satisfaction on Customers Loyalty at the Green Mart Supermarket in Namrole City

2021 ◽  
Author(s):  
M Chairul Basrun Umanailo
Keyword(s):  
Customer Satisfaction ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Literature Study ◽  
Long Time ◽  
Quality Of Products ◽  
The City ◽  
Positive Effect

This study aims to determine the effect of customer satisfaction on buyer loyalty at Green Mart in Namrolesupermarkets. This research is quantitative. This research took place in the city of Namrole with the object of research at the Green Mart Supermarket. Sources of data in this study are primary data and secondary data. The data collection techniques in this research were survey and literature study. Sampling was done by non-probability sampling with a purposive sampling technique. The data analysis in this study used regression analysis. This analysis is used to examine the effect of customer satisfaction on loyalty. The results showed that customer satisfaction has a positive effect on loyalty. This implies that, if customer satisfaction increases, loyalty also tends to increase, if a customer is satisfied with the value provided by the products sold and the services received from Supermarkets, Green Mart is very likely to become loyal customers to Supermarkets. Green Mart for a long time. However, if customer satisfaction decreases, loyalty tends to decrease. Increased customer satisfaction is influenced by several factors, including the product and quality of products sold by various stores and according to the market tastes of shop consumers, friendliness, speed of service, and ease of transactions.

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