scholarly journals DESIGN VIDEO PROFILE BASED MULTIMEDIA AUDIO VISUAL AND BROADCASTING AS A MEDIA PROMOTION

CCIT Journal ◽  
2016 ◽  
Vol 9 (3) ◽  
pp. 318-327
Author(s):  
Lusyani Sunarya ◽  
Putri Apryllia ◽  
Siti Isnaini
Keyword(s):  
Visual Communication ◽  
Interactive Media ◽  
Visual Media ◽  
Communication Media ◽  
Media Production ◽  
Media Campaign ◽  
Existing Problems ◽  
Collection Data ◽  
The Media ◽  
Basic Concepts

The development of media campaign currently very rapid. Media campaign that is widely used today not only in the form of visual communication media, but many companies that develop the promotion through audio-visual media. The development of the hospitality world increasingly rapidly, causing more and more facilities and advantages that should be promoted in order to compete, especially at Padjadjaran Suites Busines & Conference Hotel. The aim of this study was to design-based audiovisual media in order to become an effective appeal, especially in the delivery of information and promotion of it - matters relating to the overall Padjadjaran Suites Busines & Conference Hotel. Padjadjaran Suites Business & Conference Hotel is a four star hotel located in Tangerang. Existing problems that the media used by Padjadjaran Suites Business & Conference Hotel is in the form of visual communication media, in general, people are more receptive to information through interactive media and communicative, so Padjadjaran Suites Business & Conference Hotel requires video media profile as a medium for supporting information and promotion at the show to prospective customers, establish relationships with clients, or as a medium of information to the public, so that the design of video media profile that show the entire scope, advantages and facilities of the hotel, could be a solution in solving problems in media promotion and information. The methods used in this research is a method of analysis of the problems, methods of data collection, data analysis, methods of analysis, as well as the basic concepts of media production. In the basic concepts of media production there are stages of preproduction, production, and postproduction. The end result of this design is a video that can be directly used for media promotion.

KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Media Campaign ◽  
Prospective Students ◽  
Media Campaigns ◽  
Great Opportunity ◽  
Information And Communication ◽  
The Media ◽  
Fierce Competition ◽  
The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

scholarly journals Perancangan Ulang Logo dan Media Promosi CV. Kinandang Putera sebagai Penguatan Identitas Visual

2018 ◽  
Vol 4 (02) ◽  
pp. 157-172
Author(s):  
Raden Muhammad Angga Darmawan ◽  
Wirania Swasty
Keyword(s):  
Visual Analysis ◽  
Visual Media ◽  
Good News ◽  
Online Media ◽  
Furniture Industry ◽  
Media Campaign ◽  
Visual Identity ◽  
The Media ◽  
The Government ◽  
Sales Increase

AbstrakSaat ini produk mebel di Indonesia sudah diakui oleh dunia dan kegiatan industri mebel di Indonesia sendiri mendapat dukungan penuh dari pemerintah dengan mengadakan pameran dan penyuluhan bagi pelaku industri mebel di Indonesia, hal ini tentu merupakan kabar baik bagi para pelaku industri mebel. Dengan besarnya jumlah masyarakat Indonesia dan perekonomian yang terus maju tentu kebutuhan mebel akan semakin meningkat. CV. Kinandang adalah salah satu penyedia jasa pembuatan produk mebel di Jakarta, namun perusahaan ini mengalami banyak masalah dengan identitas visual dan media promosinya yang menyebabkan turunnya penjualan dan menghambat kelangsungan perusahaan. Dengan melakukan pengumpulan data dengan cara wawancara, observasi dan melakukan analisis PEST, SWOT, dan analisis visual menggunakan matriks perbandingan yang akan menemukan titik masalah dan penyelesaiannya yang diharapkan akan membuat perusahaan semakin maju. Penelitian ini bertujuan untuk memperbaiki sistem identitas visual dan media promosi CV. Kinandang dengan membangun identitas visual yang baik agar mudah tertanam di benak konsumen, media promosi yang akan dirancang akan disesuaikan dengan identitas visual perusahaan dari segi warna, tata letak, konsep dan jenis hurufnya yang akan diterapkan pada media cetak dan online. Hal ini dilakukan untuk membangun citra baru pada CV. Kinandang dengan harapan akan mengeluarkan perusahaan dari masalah yang sedang dihadapi. Kata kunci : CV. Kinandang, identitas visual, media promosi, peningkatan penjualan. AbstractCurrently, furniture products in Indonesia have been recognized by the world and furniture industry activities in Indonesia itself has the full support of the government by holding exhibitions and counseling for the furniture industry in Indonesia. This is certainly good news for the furniture industry. With the large number of people of Indonesia and the economy that continues to advance the furniture needs will increase. CV. Kinandang is one of the leading providers of furniture products in Jakarta, but the company is facing a lot of problems with its visual identity and promotional media that cause sales drops and corporate unsustainability. By conducting information collection by interviewing, observing and analyzing PEST, SWOT, and visual analysis using comparison matrix which will find the point of problem and its completion which hopefully will make the company progress more. This study aims to improve the system of visual identity and promotion media CV. Kinandang by building a good visual identity to be easily embedded in the minds of consumers, the media campaign will be designed will be tailored to the company's visual identity in terms of color, layout, concepts and fonts that will be applied to print and online media. This is done to build a new image on the CV. Kinandang in the hope of expelling the company from the problem at hand. Keywords: CV. Kinandang, visual identity and promotional media, sales increase.

scholarly journals Perancangan Media Video Profile Berbentuk Promosi Dan Informasi Di SMK Yuppentek 4 Ciledug Tangerang

CICES ◽  
2016 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Wahyu Hidayat ◽  
Suhendra Suhendra ◽  
Ade Maulana
Keyword(s):  
Electronic Media ◽  
Visual Media ◽  
Prospective Students ◽  
Development Education ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
Audio Video ◽  
Role Of Information

Development of science and information makes a variety of activities and life sehari–hari of the information gained from the media, both print and electronic media. The role of information technology and multimedia are also not to miss, a variety of information offered by the form of multimedia that can create interactive and informative presentation by combining text, audio, video, animation and graphics used for competitive advantage Development education grew rapidly, causing a growing number of facilities and advantages that should be promoted to compete, especially at SMK Yuppentek 4 Ciledug Tangerang. The purpose of this research is to design-based audio visual media in order to be an effective appeal, especially in the delivery of information and promotions regarding things – things that are related to the overall CMS Yuppentek 4 Ciledug Tangerang. SMK Yuppentek 4 Ciledug Tangerang is located in Tangerang. Existing problems, namely the medium used by the SMK SMK Yuppentek 4 Ciledug Tangerang was a print media, in general the community more receptive of information via media interactive and communicative, so CMS Yuppentek 4 Ciledug Tangerang requires video media profile as a media of supporting information and promotion on the show to prospective students and students of SMK Yuppentek 4 Ciledug Tangerang, or as a media information to the public , so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK Yuppentek 4 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this author makes research with the title “"THE DESIGN OF VIDEO MEDIA PROFILE INFORMATION ON PROMOTIONS AND SHAPED SMK YUPPENTEK 4 CILEDUG TANGERANG".

scholarly journals DESAIN MEDIA KOMUNIKASI VISUAL PENUNJANG EVENT WISUDA

CCIT Journal ◽  
2017 ◽  
Vol 10 (1) ◽  
pp. 98-113
Author(s):  
Triyono Triyono ◽  
Kemal Salahuddin ◽  
Hendi Setiawan
Keyword(s):  
Mass Media ◽  
New Media ◽  
Visual Communication ◽  
Educational Institution ◽  
Education Level ◽  
Bachelor's Degree ◽  
Communication Media ◽  
Visual Strategy ◽  
Computer Based ◽  
The Media

Graduation organizing events in an educational institution is the most awaited moment by the student who has completed the learning. That Moment is the awarding accordance to each education level. STMIK Raharja is a computer-based educational institution in Tangerang city which organizes Graduation event for Diploma and Bachelor's Degree annually. The implementation of the graduation is the biggest event to the colleges therefore the preparation is organized carefully starting from the committee formation. Refer to this event so that required a new media visual communication to support the implementation runs attractive and successful. This event is held not only to reward graduates but also to promote the college to invited guests or public. The aims of this study is to determine the media used to be effective in organizing events and drafting Graduation visual communication media to support the event as an image of the college. The methodology used is objective visual, strategy visual, copy writing, art directing and rough layout designing, comprehensive layout, and final artwork . The media visual communication are designed to 9 items such as banners outside and inside, banners up and down, Backdrop, Invitation Cards and contents of the invitation,  book Cover, media advertised of Greetings & Success addressed to Graduations in mass media and souvenir such as fans and glasses. 

scholarly journals Economic Learning Media Development Based on Local Locality

2017 ◽  
Vol 6 (3) ◽  
pp. 188
Author(s):  
Rizali Hadi ◽  
Supriyanto Supriyanto ◽  
Mahmudah Hasanah
Keyword(s):  
High School ◽  
Data Collection ◽  
Data Reduction ◽  
Qualitative Method ◽  
Visual Media ◽  
Economic Education ◽  
Data Display ◽  
Media Development ◽  
Collection Data ◽  
The Media

This study aims to describe the learning medium of economic education at senior High School in Banjarmasin with media based on local wisdom.This research uses qualitative method as developed by Miles & Huberman, starting from data collection, data reduction data display, and then made conclusion. Data were collected in the order of Basic Competence (KD) of Economics lesson, from Class X, XI, and XII. The data are grouped into media that are (a) audio, (b) visual, and (c) audio & visual. Respondents are economic teachers, MGMP Economics, the school, especially the principal in question.From this research, it is known that the use of learning media based on local wisdom in high school in Banjarmasin City has been done mostly using audio, visual or audio & visual media, in every Basic Competence (KD) of economic learning. Already there are inserted with the media based on local wisdom, but has not been explored to the fullest.

scholarly journals Desain Komunikasi Visual Sebagai Media Penunjang Informasi Pada Event RAKER XII Perguruan Tinggi Raharja

CICES ◽  
2016 ◽  
Vol 2 (1) ◽  
pp. 76-86
Author(s):  
Lusyani Sunarya ◽  
Devy Rositarini ◽  
Riska Andriyanti
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Visual Communication Design ◽  
Communication Design ◽  
Computer Based ◽  
The Media ◽  
Computer Based Education ◽  
Family Gathering ◽  
Media Event ◽  
Wide Community

Event is a communication media is a bridge to present the intent or purpose of the event to a specifictarget. In this era, many held as a media event promotion or information. Perguruan tinggi raharja isan institution that specializes in computer-based education in their orientation. The universityannually hosts Prog event held on a regular basis in accordance with the schedule of the academiccalendar of events that is RAKER XII. In an event, Visual Communication Design is one of the basicneeds as a means of delivering information from an event. Procurement event held usually requiresvarious forms of media with messages that are up to date and clear, and it requires a new designnuances each year. Elements such as the media information needed an event such as the introductionof an event in accordance with the expected mission. Media information that is used in the form ofevent RSKER Banner Family Gathering XII Meeting XII Meeting XII Banner, Banner Raker XII(Excellence), XII Meeting banners, Banner Theme Raker, Banner Welcome Raker XII, Pin Joint andReconnaissance Raker XII, banners bottom RAKER, Cover Book RENSTRA. Through design DesignXII Meeting is expected as well as the success of the event will support the XII Meeting on PerguruanTinggi Raharja, and improve the image of Perguruan Tinggi Raharja in order to be better knownProg wide community.

scholarly journals PERANCANGAN MEDIA KATALOG SEBAGAI PENUNJANG INFORMASI DAN PROMOSI PADA CV.ZERO STORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (2) ◽  
pp. 280-296
Author(s):  
Dewi Immaniar Desrianti ◽  
Anita B Wandanaya ◽  
Asih Sumaryani
Keyword(s):  
Computer Technology ◽  
Screen Printing ◽  
Communication Media ◽  
Media Campaign ◽  
Business World ◽  
The Media ◽  
Information Media ◽  
A Company ◽  
Made In

With the development of computer technology , especially in the field of multimedia enabling competition in the highly competitive retail world . At the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers who are loyal and inevitably this makes employers think hard to find a way to survive and stable in the business . One way is to use visual communication media can indirectly communicate the expected value of its effectiveness in product marketing programs . CV.Zero Store is a company located in Villa Mutiara Pluit Tangerang which sells a variety of products and a jersey type shirt screen printing . The problems that exist in the company does not have a means of supporting media promotion of effective programs , this company is already using a media campaign to promote its products as it is used today is the brochures , banners , promotions with clients directly keklien and perceived inadequate for future promotion . Therefore , it takes promosiyang other means such as the media in the desired catalog marketing targets that have been programmed . For media catalog is a masterpiece of design that is packaged in the form of a booklet which is a medium that can be made in the company’s assets that can be used to improve an image or the image of the company to establish cooperation relations with companies , institutions and other relevant agencies . Besides the new design is expected to add variants of the media campaign so as to form the image or the image of the company as desired . Therefore dituangkanlah such a design in an article entitled “Designing Catalog For Supporting Information Media and Promotions at CV Zero.Store “

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