The impact of advertising text on social mobility of the person in the coordinates of modern paradisms

2019 ◽  
pp. 113-123
Author(s):  
Yurii Zavatskyі
Keyword(s):  
Cognitive Processes ◽  
Scientific Literature ◽  
Personality Characteristics ◽  
Personal Factors ◽  
Analysis And Synthesis ◽  
Main Medium ◽  
Psychological Influence ◽  
Personality Features ◽  
The Impact ◽  
Advertising Information

The article is devoted to highlighting the specifics of the impact of advertising text on minors in a transformational society. The relevance of studying the specificity of the impact of advertising text on minors is associated with the lack of understanding of the problem of advertising influence, as a holistic phenomenon involving a variety of psychological areas of minors; lack of empirical research on the features of the course of cognitive processes directly in the study of the impact of advertising text; with considerable interest in the study of the perception of advertising, opportunities to increase the effectiveness of its impact and the choice of its best means. To achieve this goal, an analysis and synthesis of scientific literature on the problem of research were conducted; applied a set of methods for the diagnosis of cognitive and personality characteristics of minors, conducted an associative experiment. The study allowed us to reveal the interpersonal and intra-personal factors of advertising influence, ie the psycholinguistic specificity of advertising text as the main medium of advertising information - its structure and composition, classification, methods of psychological influence, as well as the specifics of cognitive processes and personality features the content of advertising; to develop a model that reflects the manifestation of cognitive and personality characteristics and their relationship with the structural and compositional organization of advertising texts and their degree of acquisition by minors.

scholarly journals THE IMPACT OF INTELLECTUAL CAPITAL ON BUSINESS INTERNATIONALIZATION PROCESSES IN LITHUANIAN FIRMS / INTELEKTINIO KAPITALO ĮTAKA VERSLO INTERNACIONALIZACIJOS PROCESAMS LIETUVOS ĮMONĖSE

2016 ◽  
Vol 8 (2) ◽  
pp. 149-158 ◽  
Author(s):  
Aistė Kalvionytė ◽  
Renata Korsakienė
Keyword(s):  
Human Capital ◽  
Intellectual Capital ◽  
Small Firms ◽  
Scientific Literature ◽  
Global Market ◽  
Analysis And Synthesis ◽  
The Impact ◽  
The Growth Of Economy ◽  
Main Factor

Intellectual capital is the main factor contributing to the growth of economy and increasing competitiveness in global market. The need for internationalization of small firms increases in globalization context. Intellectual capital and human capital have significant impact on internationalization of organizations. The paper aims to review the concept of intellectual capital and its assessment, to reveal the significance and importance for internationalization of Lithuanian firms. The investigation is based on analysis and synthesis of prevailing scientific literature, investigating intellectual capital and internationalization. Intelektinis kapitalas yra pagrindinis veiksnys, padedantis kurti įmonėje pridėtinę vertę, skatinantis ekonominį augimą ir didinantis konkurencingumą globalioje rinkoje. Globalizacijos kontekste auga mažų įmonių poreikis internacionali-zuoti savo veiklą. Organizacijų internacionalizacijai didelę įtaką turi intelektinis, o ypač žmogiškasis kapitalas. Šio straipsnio tikslas yra apibendrinti mokslinėje literatūroje aptinkamą intelektinio kapitalo sampratą ir jo vertinimą, išryškinti jo reikšmę bei svarbą Lietuvos įmonių internacionalizacijai. Atliktas tyrimas grindžiamas mokslinės literatūros analize ir sinteze, intelektinio kapitalo bei internacionalizacijos klausimais.

scholarly journals THE INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES AND HUMAN CAPITAL / MAŽŲ IR VIDUTINIŲ ĮMONIŲ INTERNACIONALIZACIJA IR ŽMOGIŠKASIS KAPITALAS

2015 ◽  
Vol 7 (2) ◽  
pp. 157-162 ◽  
Author(s):  
Laura Godelytė ◽  
Renata Korsakiene
Keyword(s):  
Economic Growth ◽  
Human Capital ◽  
New Technologies ◽  
Scientific Literature ◽  
Small And Medium Enterprises ◽  
Analysis And Synthesis ◽  
Medium Enterprises ◽  
The Impact

Small and medium enterprises (SME’s) are generally recognised as a factor, which influences economic growth and impacting competitiveness of country. In the context of globalization the impact of internationalization of SME’s is increasing and determines development of new technologies. The internationalization of SME’s is determined to a large extent by the human capital of entrepreneurs/managers. The aim of this article is to analyse and summarise elements of human capital, that are discussed in scientific literature and to distinguish the most important for SME’s internationalization. The research is based on the evaluation of human capital in scientific literature and analysis and synthesis of questions of SME’s internationalization. Mažos ir vidutinės įmonės yra visuotinai pripažįstamos kaip ekonominį augimą lemiantis veiksnys, turintis poveikį šalies konkurencingumo didinimui. Globalizacijos kontekste didėja MVĮ internacionalizacijos vaidmuo, lemiantis naujų technologijų plėtojimą. MVĮ internacionalizaciją stipriai įtakoja savininkų / vadovų turimas žmogiškasis kapitalas. Šiame straipsnyje siekiama išanalizuoti ir apibendrinti mokslinėje literatūroje aptinkamus žmogiškojo kapitalo elementus bei išskirti svarbiausius MVĮ internacionalizacijai. Atliktas tyrimas yra pagrįstas mokslinės literatūros žmogiškojo kapitalo vertinimo ir MVĮ internacionalizacijos klausimais analize bei sinteze.

How to Psychologically Minimize Scratching Impulses

2014 ◽  
Vol 222 (3) ◽  
pp. 140-147 ◽  
Author(s):  
Ariane Sölle ◽  
Theresa Bartholomäus ◽  
Margitta Worm ◽  
Regine Klinger
Keyword(s):  
Cognitive Processes ◽  
Placebo Effect ◽  
Psychological Factors ◽  
Pharmacological Treatments ◽  
Physiological Basis ◽  
Psychological Mechanisms ◽  
Physical Complaints ◽  
Factors Influencing ◽  
The Impact ◽  
Placebo Model

Research in recent years, especially in the analgesic field, has intensively studied the placebo effect and its mechanisms. It has been shown that physical complaints can be efficiently reduced via learning and cognitive processes (conditioning and expectancies). However, despite evidence demonstrating a large variety of physiological similarities between pain and itch, the possible transfer of the analgesic placebo model to itch has not yet been widely discussed in research. This review therefore aims at highlighting potential transfers of placebo mechanisms to itch processes by demonstrating the therapeutic issues in pharmacological treatments for pruritus on a physiological basis and by discussing the impact of psychological mechanisms and psychological factors influencing itch sensations.

The specifics of shadow economic activity in Russia

2020 ◽  
Vol 19 (10) ◽  
pp. 1896-1915
Author(s):  
E.R. Ermakova ◽  
O.M. Lizina
Keyword(s):  
Economic Activity ◽  
Shadow Economy ◽  
Integrated Approach ◽  
Economic Activities ◽  
Reproductive Process ◽  
Scientific Methods ◽  
Current Period ◽  
Russian Economy ◽  
Analysis And Synthesis ◽  
The Impact

Subject. The article addresses the specifics of shadow economic activities in reformed Russia in the context of systemic transformations. Objectives. We focus on determining the role of shadow economy in the reproductive process, identifying and understanding the specifics of underground economic activity of the Russian economy. Methods. The study rests on general scientific methods (scientific abstraction, unity of historical and logical, analysis and synthesis, induction and deduction, comparison and analogy) and special methods of cognition (monetary methods). We employ the systems and integrated approach. The official statistics, regulations, works of leading researchers on shadow economy expansion, resources of reference and legal systems like Garant and ConsultantPlus serve as the study's information base. Results. We present a retrospective rapid analysis of the extent of shadow economic activity in the domestic economy, establishing the relationships with the processes that take place at different stages of the country's development. We also reveal the specifics of shadow economy relations in Russia, factors that play a key role in expansion for a particular period, a shift to another form of shadow economy. The study characterizes the current period of development, assesses the impact of external shocks on shadow economy expansion. Conclusions. The current period is characterized by the digitization of shadow relations, the shift of corruption to the upper echelons of power, the continued outflow of capital abroad, and increased penalties for underground activities.

Designing preclinical perceptibility measures to evaluate topical vaginal gel formulations relating user sensory perceptions and experiences to formulation properties

2020 ◽  
Author(s):  
Lungwani Muungo
Keyword(s):  
User Experience ◽  
Cognitive Processes ◽  
Paradigm Shift ◽  
Empirical Support ◽  
Preliminary Evidence ◽  
Biomedical Prevention ◽  
Product Effectiveness ◽  
Willingness To Use ◽  
The Impact ◽  
Gel Formulations

The effectiveness of any biomedical prevention technology relies on both biological efficacy and behavioraladherence. Microbicide trials have been hampered by low adherence, limiting the ability to draw meaningfulconclusions about product effectiveness. Central to this problem may be an inadequate conceptualization of howproduct properties themselves impact user experience and adherence. Our goal is to expand the current microbicidedevelopment framework to include product ‘‘perceptibility,’’ the objective measurement of user sensoryperceptions (i.e., sensations) and experiences of formulation performance during use. For vaginal gels, a setof biophysical properties, including rheological properties and measures of spreading and retention, may criticallyimpact user experiences. Project LINK sought to characterize the user experience in this regard, and tovalidate measures of user sensory perceptions and experiences (USPEs) using four prototype topical vaginal gelformulations designed for pericoital use. Perceptibility scales captured a range of USPEs during the productapplication process (five scales), ambulation after product insertion (six scales), and during sexual activity (eightscales). Comparative statistical analyses provided empirical support for hypothesized relationships between gelproperties, spreading performance, and the user experience. Project LINK provides preliminary evidence for theutility of evaluating USPEs, introducing a paradigm shift in the field of microbicide formulation design. Wepropose that these user sensory perceptions and experiences initiate cognitive processes in users resulting inproduct choice and willingness-to-use. By understanding the impact of USPEs on that process, formulationdevelopment can optimize both drug delivery and adherence.

Alteraciones sistémicas y metabólicas producidas por lesión medular

2019 ◽  
Vol 1 (1) ◽  
pp. 59-75
Author(s):  
Gabriel Guízar Sahagún
Keyword(s):  
Spinal Cord ◽  
Daily Living ◽  
Autonomic Function ◽  
Clinical Presentation ◽  
Scientific Literature ◽  
International Standards ◽  
Therapeutic Approaches ◽  
Cord Injury ◽  
Life Threatening ◽  
The Impact

Besides the well-known loss of motor and sensory capabilities, people with spinal cord injury (SCI) experience a broad range of systemic and metabolic abnormalities including, among others, dysfunction of cardiovascular, respiratory, gastrointestinal, urinary, and endocrine systems. These alterations are a significant challenge for patients with SCI because such disorders severely interfere with their daily living and can be potentially life-threatening. Most of these disorders are associated with impairment of regulation of the autonomic nervous system, arising from disruption of connections between higher brain centers and the spinal cord caudal to the injured zone. Thus, the higher and more complete the lesion, the greater the autonomic dysfunction and the severity of complications.This article summarizes the medical scientific literature on key systemic and metabolic alterations derived of SCI. It provides information primarily focused on the pathophysiology and clinical presentation of these disorders, as well as some guides to prevent and alleviate such complications. Due to the impact of these alterations, this topic must be a priority and diffuse to those involved with the care of people with SCI, including the patient himself/herself. We consider that any collaborative effort should be supported, like the development of international standards, to evaluate autonomic function after SCI, as well as the development of novel therapeutic approaches.

scholarly journals Determinants of participation and quality of life of young adults with cerebral palsy: longitudinal approach and comparison with the general population – SPARCLE 3 study protocol

BMC Neurology ◽  
2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Catherine Arnaud ◽  
Carine Duffaut ◽  
Jérôme Fauconnier ◽  
Silke Schmidt ◽  
Kate Himmelmann ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Young Adults ◽  
Cerebral Palsy ◽  
Young People ◽  
General Population ◽  
Transition Period ◽  
Well Being ◽  
Personal Factors ◽  
The Impact

Abstract Background Effective inclusion in society for young people with disabilities is increasingly seen as generating opportunities for self-development, and improving well-being. However, significant barriers remain in the vast majority of activities meaningful for young adults. Research argues that various personal (disabilities, health) and environmental (access to the resources needed, accessible environment, discrimination, lack of personal economic independence) factors contribute to limited participation. However, previous studies conducted in young people with cerebral palsy (CP) mainly investigated the transition period to adulthood, and did not fully consider the whole range of impairment severity profiles or environmental barriers. In this study, we will use the follow-up of the SPARCLE cohort and a comparison group from the general population (1) to investigate the impact of the environment on participation and quality of life of young adults with CP, (2) to determine predictors of a successful young adulthood in educational, professional, health and social fields, (3) to compare quality of life and frequency of participation in social, work and recreational activities with the general population, (4) to document on participation and quality of life in those with severe disabilities. Methods The SPARCLE3 study has a combined longitudinal and cross-sectional design. Young adults with CP aged 22 to 27 years in 6 European regions previously enrolled in the SPARCLE cohort or newly recruited will be invited to self-complete a comprehensive set of questionnaires exploring participation (daily life and discretionary activities), health-related quality of life, body function, personal factors (health, personal resources), and contextual factors (availability of needed environmental items, family environment, services provision) during home visits supervised by trained researchers. Proxy-reports or adapted questionnaires will be used for those with the most severe impairments. The recruitment of a large group from the general population (online survey) will enable to identify life areas where the discrepancies between young people with CP and their able-bodied peers are the most significant. Discussion This study will help identify to what extent disabilities and barriers in environment negatively affect participation and quality of life, and how previous valued experiences during childhood or adolescence might modulate these effects.

scholarly journals Processes, Challenges and Optimisation of Rum Production from Molasses—A Contemporary Review

Fermentation ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Tinashe Mangwanda ◽  
Joel B. Johnson ◽  
Janice S. Mani ◽  
Steve Jackson ◽  
Shaneel Chandra ◽  
...  
Keyword(s):  
Management Practices ◽  
Scientific Literature ◽  
Asia Pacific ◽  
Yeast Strains ◽  
Challenges And Opportunities ◽  
The Caribbean ◽  
The Impact ◽  
Production Industry ◽  
Stringent Quality

The rum industry is currently worth USD 16 billion, with production concentrated in tropical countries of the Caribbean and Asia-Pacific regions. The primary feedstock for rum production is sugar cane molasses, a by-product of sugar refineries. The main variables known to affect rum quality include the composition of the molasses, the length of fermentation, and the type of barrels and length of time used for aging the rum. The goal of this review is to provide an overview of the impact of these variables on rum quality, and to highlight current challenges and opportunities in the production of rum from molasses. In order to achieve this, we review the relevant contemporary scientific literature on these topics. The major contemporary challenges in the rum production industry include minimising the effects of variability in feedstock quality, ensuring the fermentation process runs to completion, preventing microbial contamination, and the selection and maintenance of yeast strains providing optimum ethanol production. Stringent quality management practices are required to ensure consistency in the quality and organoleptic properties of the rum from batch to batch. Further research is required to fully understand the influences of many of these variables on the final quality of the rum produced.

scholarly journals Updated overview on the interplay between obesity and COVID-19

Diagnosis ◽  
2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Diletta Onorato ◽  
Giovanni Carpenè ◽  
Giuseppe Lippi ◽  
Mairi Pucci
Keyword(s):  
Disease Severity ◽  
Clinical Characteristics ◽  
Literature Search ◽  
Scientific Literature ◽  
Population Sample ◽  
Obese Patients ◽  
Health Crisis ◽  
Keywords Obesity ◽  
Negative Prognostic Factor ◽  
The Impact

AbstractThe worldwide spread of coronavirus disease 2019 (COVID-19) has generated a global health crisis and more than a million deaths so far. Epidemiological and clinical characteristics of COVID-19 are increasingly reported, along with its potential relationship with overweight and/or obesity. Therefore, we aim here to review the current scientific literature on the impact of overweight and/or obesity among hospitalized patients who have developed severe or critical forms of COVID-19. Following PRISMA guidelines, our literature search identified over 300 scientific articles using the keywords “obesity” and “COVID-19”, 22 of which were finally selected for reporting useful information on the association between overweight/obesity and disease severity. In particular, in 11 out of the 14 studies (79%) which evaluated the association between obesity and disease severity providing also a risk estimate (i.e., the odd ratio; OR), the OR value was constantly >2. Although the studies were found to be heterogeneous in terms of design, population, sample size and endpoints, in most cases a significant association was found between obesity and the risk of progressing to severe COVID-19 illness, intensive care unit admission and/or death. We can hence conclude that an increased body mass index shall be considered a negative prognostic factor in patients with COVID-19, and more aggressive prevention or treatment shall hence be reserved to overweight and/or obese patients.

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