scholarly journals Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 1677-1686
Author(s):  
Marissa Grace Haque ◽  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi
Keyword(s):  
Human Development ◽  
Swot Analysis ◽  
External Factors ◽  
Growth Strategy ◽  
Innovation Strategy ◽  
Market Development ◽  
Strategic Analysis ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy

Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals Analisis Strategi Pengembangan Usaha

2016 ◽  
Vol 1 (3) ◽  
pp. 46
Author(s):  
Aldiansyah Pratama ◽  
Ma’mun Sutisna
Keyword(s):  
Qualitative Method ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Internal Factors ◽  
Matrix Strength ◽  
The Matrix ◽  
Internal And External Factors

In running business poultry broiler, Rancamaya Farm faces many obstacles. Especially is not being able to meet all demand that there are (excess demand). The demand for chicken broiler currently reached 400.783, can be met by Rancamaya Farm is a 288.194. Along with the high education and people's income, then the demand for chicken broiler will progressively increase. This led to opportunities developed farms will increase anyway. The purpose of this research is to analyze the internal and external factors Rancamaya Farm as well as formulate strategies in developing his business. This research uses the qualitative method, as for the quantitative of with regard to internal factors (IFE) matrix, external factors (EFE) Matrix and internal-external (IE). After that, it was back in the analysis using the matrix Strength, Weakness, Opportunity and Threat (SWOT) and architecture strategy. Respondents used in these studies amounted to 7 persons, with consideration of the respondents understand the external and internal condition of the company. The results of this research indicate that the position is located in Rancamaya Farm II which gives recommendations to grow and develop. The strategy that best suits your Rancamaya Farm is a strategy of intensive (market penetration, market development, and product development) or integrative (integration, integration of the back, and the horizontal integration). The results of the SWOT analysis produces 8 business strategic alternatives for Rancamaya Farm which is then poured into 18 work program needs to be done within a period of five years.

scholarly journals Analisis Swot Pengembangan Kawasan Wisata Telaga Ngebel Di Kabupaten Ponorogo

2020 ◽  
Vol 9 (1) ◽  
pp. 8-17
Author(s):  
Muhammad Imron
Keyword(s):  
Economic Growth ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Street Lighting ◽  
Road Infrastructure ◽  
Growth Increase ◽  
Waste Handling

The development of tourist areas is directed as a mainstay sector to boost economic growth, increase local revenues, empower the economy of the community, expand employment and increase the introduction and marketing of typical tourism areas. Ngebel Lake is a natural lake located in District Ngebel, Ponorogo Regency which has a stunning natural scenery with the condition is still natural, save a million potential to be developed. Development of Ngebel Lake tourism area should be planned thoroughly and use appropriate strategies in order to obtain optimal benefits for the community. The objectives of this research are: 1) to analyze the condition of external factors including opportunities and threats, 2) to analyze the condition of internal factors including strengths and weaknesses, appropriate for the development of tourism area Ngebel Lake using SWOT Analysis. Based on SWOT analysis, Telaga Ngebel tourism area has an external opportunity as well as an enormous internal strength to be developed. Result of internal and external matrix (IE), hence alternative of appropriate strategy to develop tourist area of Telaga Ngebel is SO Strategy (Strenght-Opportunity) that is a strategy chosen by using strength to utilize or seize opportunity. Implementation of the strategy is done through the development of tourism products, market development and market penetration. Important policies need to be taken, such as improving road infrastructure, developing tourism products, promoting promotion, providing souvenir shop area, handicraft and food, providing street lighting, improving hygiene and waste handling and cooperating with various parties including investors. Keywords—: strengths; weaknesses; opportunities; threats; development.

scholarly journals Analisis Strategi Pemasaran Produk KPR iB dengan Akad Musyarakah Muttanaqishah (MMQ): Studi Pada PT Bank Frwrd.Tbk

2019 ◽  
Vol 11 (1) ◽  
pp. 35
Author(s):  
Reza Triandharta ◽  
Marissa Grace Haque-Fawzi
Keyword(s):  
Banking Sector ◽  
Swot Analysis ◽  
Financial Institution ◽  
Rapid Development ◽  
Market Penetration ◽  
Analysis Method ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
New Strategy ◽  
High Level

The rapid development of sharia banking industry in Indonesia is inseparably from the population of 80 percent of Indonesian Muslim community. The development of mortgage business in Indonesia experienced a period of ups and downs. Especially for sharia-based KPR or commonly called the KPR iB is required to be able to take advantage of a vast market in Indonesia. But in line with its development, the condition also triggers high level of competition among fellow financial institution in similar field. This prompted the banking sector to continue to innovate in developing KPR iB products that are easily accepted by many parties and in accordance with the principles of sharia. Coupled with the influence of uncontrollable external factors from outside Indonesia, spurred PT Bank FRWRD Tbk to continuously evaluate strategies and breakthroughs in order to survive and continue to develop, formulate new strategy forms, in order to improve the competitiveness of companies and winning superior. This research begins by analyzing the internal and external environmental conditions of the company. In analyzing used SWOT analysis method to weight the degree of importance of each actor and factor. From the IE Matrix test, obtained competitive position PT Bank FRWRD Tbk on quadrant or cell IV IE Matrix, with growth concentration strategy through horizontal integration. By looking at the position: (1) compete; (2) strength; (3) weaknesses; (4) opportunities; and (5) threats. In this case PT Bank FRWRD Tbk should use the strategy: (1) market penetration; (2) market development; and also (3) horizontal integration strategy in addition to creating creative innovations should also be done

scholarly journals Coffee Roast Bean Product in Bandung

2019 ◽  
Vol 3 (1) ◽  
pp. 12
Author(s):  
Amanda Nurviyan ◽  
Syahputra Syahputra
Keyword(s):  
Business Strategy ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Lifestyle Changes ◽  
External Factors ◽  
Growth Strategy ◽  
Market Penetration ◽  
Coffee Shop ◽  
Alternative Strategies ◽  
New Strategy

Lifestyle changes especially in big cities of Indonesia make the coffee business grow, upstream to downstream line. Many entrepreneurs not only have coffee shop but also coffee roastery which produces roast beans. One of these is Kopi Dewa. It is an emerging startup facing new competitors every day that make it require new strategy to maintain its existence and win a bigger market. Related to this phenomenon, this study aims to determine the external factors and internal factors of Kopi Dewa in order to survive and thrive. The purpose of this research is to formulate competitive strategy of Kopi Dewa’s roast bean. This research method uses descriptive quantitative method. Data are obtained through interview, observation, questionnaire, and literature studies. These are done through, first, identifying internal and external factors of Kopi Dewa. Furthermore, these factors are shortened and given weights, ratings, and scores on the IFAS matrix and EFAS matrix. The results of both matrix show that Kopi Dewa position is included into first quadrant in the Cartesian SWOT diagram, which means growth strategy is a good strategy for Kopi Dewa in the present. Both matrix components are mapped in the TOWS Matrix and given four alternative strategies. All four alternative strategies are ranked from the most important to be implemented to the least executed. These are Growth Strategy (market penetration), followed by service quality, pause strategy, and market penetration consecutively. Keywords: business strategy, competitive strategy, coffee roast bean product, SWOT analysis

scholarly journals Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke

2021 ◽  
Vol 3 (02) ◽  
pp. 118-126
Author(s):  
Donny Susilo
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Growth Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Global Integration ◽  
Long Time ◽  
Transnational Strategy ◽  
First Time

Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration.  Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad. 

scholarly journals Strategi Menyiasati Perubahan Bisnis: Kasus BMT Al-Ittihad

2018 ◽  
Vol 6 (1) ◽  
pp. 52-62
Author(s):  
Nofrizal Nofrizal ◽  
Prama Widayat
Keyword(s):  
Vertical Integration ◽  
Research Method ◽  
Business Environment ◽  
Market Development ◽  
Market Penetration ◽  
Internal Environment ◽  
Horizontal Integration ◽  
Matrix Space ◽  
The Future ◽  
Space Matrix

This research aims to formulate and select BMT Al- Ittihad Rumbai strategy to face the changing of business environment both from internal environment such as organization resources, finance, member and external  business such as competitor, economy, politics and others. This research method used Analysis of EFAS, IFAS, IE Matrix, SWOT-8K Matrix, SPACE Matrix and TWOS Matrix. our hope from this research it can assist BMT Al-Ittihad in formulating and selecting strategies for the sustainability of BMT Al-Ittihad in the future. The sample in this research is manager and leader of BMT Al-Ittihad Rumbai Pekanbaru. The result of this research shows that the position of BMT Al-Ittihad using IE Matrix, SWOT-8K Matrix and SPACE Matrix is in growth position, stabilization and aggressive. The choice of strategy after using TWOS Matrix is market penetration, market development, vertical integration, horizontal integration, and stabilization  

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

scholarly journals BMT AL - ITTIHAD STRATEGY TO FACE COMPETITION

2019 ◽  
pp. 66
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Vertical Integration ◽  
Sampling Technique ◽  
Business Environment ◽  
Market Development ◽  
Market Penetration ◽  
Internal Environment ◽  
Horizontal Integration ◽  
Strategy Formulation ◽  
Matrix Space ◽  
Space Matrix

This research aims to formulate and select the BMT Al-Ittihad Rumbai strategy to face the changing competition of business environment the are from internal environment such as organization resources, finance, member and external business such as competitor, economy, politics and others. Method of this research used Analysis of EFAS, IFAS, IE Matrix, SWOT-8K Matrix, SPACE Matrix and TWOS Matrix. Our hope from this research, it can assist BMT Al-Ittihad in formulating and selecting strategies for the sustainability of BMT Al-Ittihad in the future. The sample in this research is using purposive sampling technique that is the manager and leader of BMT Al-Ittihad Rumbai Pekanbaru. The result of this research shows that the position of BMT Al-Ittihad using IE Matrix, SWOT-8K Matrix and SPACE Matrix is in growth position, stabilization and aggressive. The choice of strategy after using TWOS Matrix is market penetration, market development, vertical integration, horizontal integration, and stabilization (careful.)Keyword: internal environment, external environment, strategy formulation, TWOS Matrix

scholarly journals STRATEGI PEMANFAATAN KOTORAN SAPI

2018 ◽  
Vol 10 (1) ◽  
pp. 43-51
Author(s):  
Hermain Teguh Prayitno
Keyword(s):  
Organic Matter ◽  
Quantitative Method ◽  
Swot Analysis ◽  
Innovation Process ◽  
External Factors ◽  
Liquid Manure ◽  
Horizontal Integration ◽  
Chemical Fertilizers ◽  
Internal Factors ◽  
Positioning Strategy

ENGLISHCow feces abundant in the pati district. In the theory, anaerobic organic matter change into inorganic produce energy. Meanwhile, scarcity and rising prices of LPG and chemical fertilizers are common, due to the disparity subsidized and non-subsidized price. Purpose of the study is to know the strategy of utilization cow faces, with descriptive quantitative method and SWOT analysis. Internal factors and external factors assessed by the results of 2.38 and 2.92, the positioning strategy of growth through horizontal integration and stability that is intensified and innovation process of making biogas, liquid manure, solid manure becomes easier, cheaper and can be emulated to provide own needs, and towards the avaibility of farmers to face post-subsidy removal. INDONESIAKotoran sapi berlimpah di kabupaten pati. Dalam teori, perubahan anaerob bahan organik menjadi anorganik menghasilkan energi. Sementara, kelangkaan dan peningkatan harga LPG dan pupuk kimia sering terjadi, akibat adanya disparitas harga subsidi dan non subsidi. Tujuan penelitian ingin mengetahui strategi pemanfaatan kotoran sapi, dengan metode deskriptif kuantitatif dan analisis SWOT. Faktor internal dan faktor eksternal dinilai dengan hasil 2,38 dan 2,92 pada posisi strategi pertumbuhan melalui integrasi horisontal dan stabilitas yaitu menggiatkan dan menginovasi proses pembuatan biogas, pupuk cair, pupuk padat menjadi lebih mudah, murah dan dapat ditiru untuk mencukupi kebutuhan sendiri, dan menuju ketahanan peternak dan petani menghadapi paska pencabutan subsidi.

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