scholarly journals The Relationship Between Product Quality and Brand Image with Willingness to Buy: A Study on Batik Lasem Consumer

1970 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Kristiana Haryanti ◽  
Theresia Dwi Hastuti ◽  
Andreas Lako ◽  
Krisprantono
Keyword(s):  
Product Quality ◽  
Significant Relationship ◽  
Brand Image ◽  
Customer Perception ◽  
Central Java ◽  
Willingness To Buy ◽  
Service Capability ◽  
The Relationship ◽  
The City

This research is important because there are still many batik craftsmen unconsciousness of the importance of product quality and brand image in influencing the possibility of consumers buying products (batik Lasem cloth). Batik Lasem is a traditional Indonesian cloth originating from the City of Lasem in Central Java, Indonesia. The purpose of this research is to empirically examine product quality concepts consisting of eight (8) dimensions (performance, reliability, features, suitability, durability, service capability, aesthetics, and quality of customer perception) and brand image with a willingness to buy. The data collection was done involving 181 Lasem batik buyers in Central Java, Indonesia. Data were analyzed using SPSS version 20. Three (3) hypotheses in this study were accepted. The result of the analysis shows that 1). There is a positive significant relationship between product quality and willingness to buy; 2) There is a positive significant relationship between brand image and willingness to buy, and 3). There is a significant relationship between product quality and brand image with willingness to buy.

scholarly journals PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK

2014 ◽  
Vol 13 (1) ◽  
pp. 35-43
Author(s):  
. Bonodikun ◽  
Putri Suci Asriani ◽  
. Budiyanto
Keyword(s):  
Quality Assurance ◽  
Product Quality ◽  
Brand Equity ◽  
Brand Image ◽  
Consumer Preferences ◽  
Consumer Response ◽  
Fresh Fish ◽  
The Relationship ◽  
The City

Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance. Regardless, the demands of globalization require each manufacturer to think ahead about the quality of the product "deserves" to be marketed, both in terms of the beneficial, characteristic, and image. Consumers have ample opportunity to get a product that is "inappropriate" according to his preference, one of which is through the use of brand equity as a guarantee of product quality as measured by the consumer response to price and product. The purposes of this study are: (1) to explain the relationship between the beneficial variables, characteristic, and the image of the brand equity variables, and (2) to analyze consumer response to the presence of the brand. From the results of this study also noted that the level of consumer preferences towards brand used by trader fresh fish is high in the city of Bengkulu. Assessment is based on expediency consumer brand presence (beneficial), the specific features that exist on the brand/merchant customer fresh sea fish (characteristic), and the picture attached to the brand (image). Based on the results of the Pearson test is known that the beneficial variables and the use of brand image on fresh fish merchant in the city of Bengkulu has a positive relationship to brand equity inherent in the product. Furthermore, it’s also obtained information that the consumer response to the presence of a brand that is used by trader fresh fish in the city of Bengkulu as a guarantee of quality is very good. Keywords: consumer preferences, marine fish, brand equity, quality assurance 

Evaluating Web Sites of Municipal Corporations

2011 ◽  
pp. 143-157
Author(s):  
Muneesh Kumar ◽  
Mamta Sareen
Keyword(s):  
Web Sites ◽  
Significant Relationship ◽  
Information Needs ◽  
Income Levels ◽  
General Matrix ◽  
Government Websites ◽  
Municipal Web Sites ◽  
The Relationship ◽  
The City

While evaluation of government websites has been a matter of interest for researchers, the perspectives and parameters of such evaluation used in these have been diverse. It is primarily because the evaluated web sites had different objectives and only a general matrix could be used for their assessment. Fortunately, web sites of Municipal Corporations have a unique advantage in this respect. The kind of information needs and citizen services required in different cities do not differ significantly in most cases. In this chapter, an attempt has been made to evaluate municipal websites of twenty major cities in India. It also examines the relationship between the income levels of the city and the quality of municipal website. While the glaring differences were observed among municipal web sites of different cities, no significant relationship could be established between the quality of municipal websites and income levels in the city.

Model Pemberdayaan Usaha Mikro Dan Pengaruhnya Terhadap Kemandirian Usaha

2015 ◽  
Vol 2 (1) ◽  
pp. 75-93
Author(s):  
Mudasetia Hamid ◽  
Evy Rosalina Widyayanti
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Poverty Rate ◽  
Cultural Centers ◽  
Central Java ◽  
Tourism Education ◽  
The Indian Ocean ◽  
Medium Enterprises ◽  
The City

Yogyakarta is a city and the capital of Yogyakarta Special Region in Java, Indonesia. It is renowned as a center of tourism, education and culture. Yogyakarta is one of the foremost cultural centers of Java. This region is located at the foot of the active merapi vulcano. Yogyakarta is often called the main gateway to the Central Java as where it is geographically located. It stretches from Mount Merapi to the Indian Ocean. This province is one of the most densely populated areas of Indonesia. Yogyakarta is popular tourist destination in indonesia after Bali. These have attracted large number of visitors from across Indonesia and abroad to the city. This status makes Yogyakarta is one of the most heterogeneus cities in Indonesia. In edition, Yogyakarta has attracted large number of people to reside in this city for business. One of these comers is small entrepreneurs with their market munchies enterprise (specially a traditional snack trader). This business is one of famous business in Yogyakarta, we will find rows of pavement vendors selling market munchies. The students and tourists are their main target customers. Market munchies enterprise is part of small and medium enterprises SMEs as livelihood activities. SMEs has an important role in economic growth of Indonesia. Therefore, it is very important to develop and strengthen the micro enterprise empowerment. Micro enterprise empowerment is one of strategy to reduce the poverty rate in Indonesia. Major challenger in implement this program are that micro entrepreneurs are conventional and have satisfied with their revenue. It is very important to develop a comprehensive and sustainable micro enterprise empowerment which consist of strengthen the quality of human resources, maximize the government’s roles, empower the enterprise capital and strengthen the partnership and autonomous. Micro enterprise autonomy will contribute to the economic and investment climate. This will lead to establish an accountable enterprise both for the micro enterprise and customers which at the end will strengthen the development of the micro enterprise in Yogyakarta.Keyword: micro entreprise, human resources, government roles, capital, partnership and autonomous.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

LOYALITAS PELANGGAN: PERAN CITRA MEREK DAN KUALITAS PRODUK

2019 ◽  
Vol 4 (3) ◽  
pp. 391-400
Author(s):  
Machmed Tun Ganyang
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Dominant Factor ◽  
Consumer Loyalty ◽  
The Relationship

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer. Keywords: brand image, produk quality, customer loyalty

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

scholarly journals LIFESTYLE, ARCHITECTURE AND QUALITY OF THE URBAN ENVIRONMENT

2021 ◽  
Vol 11 (1) ◽  
pp. 160-168
Author(s):  
Viktor P. GENERALOV ◽  
Elena M. GENERALOVA
Keyword(s):  
Urban Environment ◽  
Residential Buildings ◽  
Living Environment ◽  
Compact City ◽  
High Rise ◽  
Fundamental Research ◽  
Typological Structure ◽  
The Relationship ◽  
The City

The study reveals the aspects that defi ne the concept of “lifestyle”, including the main categories: standard of living, lifestyle, quality of life and lifestyle. Insuffi cient knowledge of the mutual infl uence of people’s “lifestyle” on the typological structure of apartments and residential buildings, on the quality of the urban environment is emphasized. The infl uence of the level of urbanization of the city territory on the characteristics of the “urban lifestyle” is considered. Problematic issues are raised related to the debate on the relationship between building density and comfort and the quality index of the living environment. The main directions of fundamental research in the fi eld of architecture, aimed at the development of new types of buildings, are touched upon. The emphasis is made on the methods of using high-rise buildings for the humanization of the urban environment and the formation of a modern “compact city”.

scholarly journals Study of the effect of institutional ownership on accounting quality and cost of capital

2021 ◽  
Vol 9 (SPE2) ◽  
Author(s):  
Reza Fallah
Keyword(s):  
Significant Relationship ◽  
Cost Of Capital ◽  
Accounting Information ◽  
Institutional Ownership ◽  
Test Results ◽  
Accounting Quality ◽  
Quality Of Accounting Information ◽  
The Relationship

The test results of the research hypotheses showed that there is a significant relationship between institutional ownership and quality of accounting information and cost of capital debt, but institutional ownership has not been able to moderate the relationship between quality of accounting information and cost of capital debt.

scholarly journals Prevalence and diversity of ectoparasites in scavenging chickens (Gallus domesticus) and their association to body weight

2020 ◽  
Vol 21 (7) ◽  
Author(s):  
Edy Riwidiharso ◽  
Darsono Darsono ◽  
Endang ariyani Setyowati ◽  
Hery Pratiknyo ◽  
EMING SUDIANA ◽  
...  
Keyword(s):  
Body Weight ◽  
Rural Areas ◽  
Gallus Domesticus ◽  
Survey Method ◽  
Central Java ◽  
The Common ◽  
The Difference ◽  
The Relationship ◽  
The City ◽  
Regression Correlation

Abstract. Riwidiharso E, Darsono, Setyowati EA, Pratiknyo H, Sudiana E, Santoso S, Yani E, Widhiono I. 2020. Prevalence and diversity of ectoparasites in scavenging chickens (Gallus domesticus) and their association to body weight. Biodiversitas 21: 3163-3169. Domestic chickens (Gallus domesticus) which are traditionally fed by scavenging on farms predispose them to ectoparasites infestation. In this study, a preliminary survey was conducted on the common ectoparasites on G. domesticus in the rural areas of Banyumas. The purposes of this study were to determine the diversity of ectoparasites, their prevalence, and their relationship to the chickens body weight. This research was conducted by the survey method from December 2019 to April 2020 in five villages around the city of Purwokerto, Banyumas District, Central Java, Indonesia viz., Kedungwuluh, Kedungwringin, Kutasari, Karangsalam, and Karanggintung. Data analysis was conducted by Shannon Wiener and Evenness indexes. Analysis of variance was used to calculate the difference in prevalence among sample locations. Regression correlation analysis was used to determine the relationship between prevalence and chicken body weight. The results showed that there were six ectoparasite species  i.e., Menopon gallinae, Menacanthus cornutus, Lipeurus caponis, Dermanysus gallinae, Megninia ginglymura, and Haemaphysallis sp. parasitizing G. domesticus. The number of ectoparasite individuals among locations was significantly different (F 5.59 < 32.45; p <0.05). The most number of ectoparasite was found in Karangsalam (272 individuals). The most prevalent ectoparasite was M. cornutus (45%), followed by L. caponis (40%), and the lowest was M. synglineura (25%). Ectoparasite prevalence was associated with chicken weight loss (r = 0.98). The prevalence of ectoparasite of domestic chickens farm in the Banyumas Regency is classified as low but has the potential to influence body weight.

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