Development, bromatological and sensory analysis of biscuit prepared on apple flour (Malus communis)

The consumption of fiberis extrmely important, as its ingestion helps prevent diseases and regulate bowel function, so there is great interest ftom the food industry in the development of new products based on dietary fiber. The objetive of the present work was to elaborate and evaluate the acceptance of cookies made from apple flour. The study was carried out at the Biosaúde laboratory of the Don Bosco Catholic University, in Campo Grande – MS. The flour was prepared from apples from the same batch, dehydrated and crushed. In the cookies formulation, 45% of apple flour was used,which made up its base. The evaluation of the components and their quantity were carried out through chemical analysis, obtaining means and standard deviation. The sensory evaluation had 30 untrained judges, in which two tests were used during the research: the hedonic scale and the attitude or purchase intention scale. The results obtained presented an innovative cookies with apple flour, this one had a great response of acceptability index (85,08%), standing out in the purchase intentions. Through the data obtained, it is concluded that the product obtained can be commercially included under the sensory point of view, in addition to presenting an excellent nutritional profile, aiming at the treatment and prevention of diseases such as diabetes, dyslipidemia and intestinal disorders.

Download Full-text

Jaboticaba (Plinia jaboticaba (Vell.) Berg) peel flour as an anthocyanin-rich ingredient for the elaboration of sequilho biscuits: Effects on sensory and technological properties

Acta Scientiarum Technology ◽

10.4025/actascitechnol.v43i1.55922 ◽

2021 ◽

Vol 43 ◽

pp. e55922

Author(s):

Jéssica Aparecida Ribeiro ◽

Clarissa Ane Gonçalves ◽

Jéssica Ferreira Rodrigues ◽

Natália Manzatti Machado Alencar ◽

Eleonice Moreira Santos ◽

...

Keyword(s):

Purchase Intention ◽

Food Industry ◽

Physicochemical Analysis ◽

Sensory Characteristics ◽

Total Flavonoids ◽

Industrial Processing ◽

Total Anthocyanins ◽

Hedonic Scale ◽

Fruit Flavor ◽

Instrumental Texture

Jaboticaba (Plinia spp.) peel is an emerging co-product with high levels of flavonoids, anthocyanins, and differentiated sensory characteristics. During the industrial processing of jaboticaba, as in the production of juices, only the pulp is used, and the peel is discarded. This work aimed to produce sequilho biscuits with different concentrations of jaboticaba peel flour (JPF) and evaluate the technological and sensory properties of the products. Biscuits with four concentrations of JPF (B1= 0.75%, B2= 1.5% B3= 2.25% and B4= 3.0%) were prepared. The physicochemical analysis, instrumental texture, color, total flavonoids, and total anthocyanins were evaluated. Sensory perceptions were investigated using the check-all-that-apply (CATA) questionnaire, hedonic scale, and purchase intention scale. Jaboticaba peel flour had high levels of total flavonoids (227.9±14.6 mg 100 g-1) and total anthocyanins (114.2±4.2 mg cyanidin-3-glycoside 100 g-1). Specific volume and bite force were not affected by the addition of JPF. The global impression for all biscuits elaborated with JPF ranged from approximately 6.5 to 7.5. It positively influenced the global impression of the biscuits, with associations with the CATA terms of fruit flavor, jaboticaba flavor, and fruit aroma. However, terms related to the texture, such as fibrous and hard, negatively influenced the global impression. It is recommended to produce sequilho biscuits with JPF addition up to 1.5%. This study demonstrated that the food industry could better exploit the jaboticaba peel, meeting consumer demand for products with differentiated sensory characteristics

Download Full-text

Does corporate social responsibility affect Generation Z purchase intention in the food industry

Asian Journal of Business Ethics ◽

10.1007/s13520-021-00136-9 ◽

2021 ◽

Author(s):

WONG ◽

Man Chung

Keyword(s):

Social Media ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Purchase Intention ◽

Food Industry ◽

Purchase Intentions ◽

The Internet ◽

Purchase Decisions ◽

Generation Z ◽

Corporate Social

AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.

Download Full-text

Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

Administrative Sciences ◽

10.3390/admsci9010004 ◽

2018 ◽

Vol 9 (1) ◽

pp. 4 ◽

Cited By ~ 1

Author(s):

Aiyun Xiao ◽

Shaohua Yang ◽

Qaisar Iqbal

Keyword(s):

Generation Y ◽

Fast Food ◽

Purchase Intention ◽

Food Industry ◽

Purchase Intentions ◽

Critical Element ◽

Key Factors ◽

Fast Food Industry ◽

Factors Affecting ◽

Fast Food Restaurants

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

Download Full-text

Ik kies bewust voor misleiding?

Tijdschrift voor Communicatiewetenschappen ◽

10.5117/2014.042.002.100 ◽

2014 ◽

Vol 42 (2) ◽

Author(s):

Wim Elving ◽

Vivijan Steenhuis

Keyword(s):

General Public ◽

Purchase Intention ◽

Food Industry ◽

Food Products ◽

Purchase Intentions ◽

The Real

I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention In this paper we studied a well known label used on food products in Dutch groceries. This label, introduced by the food industry, is tested whether it influences purchase intention, and whether respondents would pay more, when a product has that particular label. We also asked respondents what the origin of the label was and revealed afterwards the real origin. Results show that respondents who were unfamiliar with the origin of the label became more skeptical about the label and had lower purchase intentions than before. We discuss implications of this, and advice the controlling board of the label to be more transparent and open in their communications with the general public.

Download Full-text

Does the Endorser’s Nationality Matter? An Investigation of Young Taiwanese Consumers’ Selecting Smartphone

International Business Research ◽

10.5539/ibr.v8n11p49 ◽

2015 ◽

Vol 8 (11) ◽

pp. 49 ◽

Cited By ~ 2

Author(s):

Chen-Yu Lin ◽

Peng-Jui Chen ◽

Li-Wei Wu ◽

Ting-Hsiang Tseng

Keyword(s):

Experimental Study ◽

Purchase Intention ◽

New Products ◽

Purchase Intentions ◽

Celebrity Endorsement ◽

Consumer Animosity ◽

Significant Difference ◽

Celebrity Endorser ◽

Positive Effect ◽

Specific Country

The use of a wrong celebrity endorser may boost the animosity of local consumers toward a specific country with a complex consumer animosity. Thus, this study aims to examine whether the match or mismatch between the endorser’s nationality and the brand’s country of origin affects consumers’ purchase intention. We use an experimental study to investigate the purchase intention of young Taiwanese consumers toward Korean smartphone brand “Samsung”. Results indicate that the endorser’s nationality does matter. While celebrity endorsement has a consistent positive effect on purchase intention, the effect of the endorser’s nationality varies. Specifically, using domestic celebrity as an endorser has more advantage in enhancing the purchase intentions of consumers who are neutral and dislike Korea than using a foreign celebrity. However, an endorser’s nationality has no significant difference among young Taiwanese consumers who like the Korean culture. Smartphone producers such as Samsung and LG can use the results to promote their new products in a foreign country such as Taiwan and Japan with a complex consumer animosity.

Download Full-text

Antecedents of Personal Norms and Social Media Information towards Biofuel Purchase Intention in Special Region of Yogyakarta

RSF Conference Series: Business, Management and Social Sciences ◽

10.31098/bmss.v1i3.319 ◽

2021 ◽

Vol 1 (3) ◽

pp. 190-198

Author(s):

Pinki Arindra Putra ◽

Yuni Istanto ◽

Dyah Sugandini

Keyword(s):

Social Media ◽

Data Processing ◽

Purchase Intention ◽

Practical Implication ◽

Purchase Intentions ◽

Point Of View ◽

Renewable Fuels ◽

Personal Norms ◽

The Government ◽

Special Region

This examination means to re-analyze the effect of the ascription of responsibility, awareness of the consequences, personal norms, and social media information on biofuel purchase intentions in the Special Region of Yogyakarta. This study tries to re-examine the merger of two theories: Theory of Planned Behavior (TPB) and The Norm Activation Model (NAM). The results showed that the ascription of responsibility and awareness of consequences affected personal norms. This study also indicates that personal norms and social media information positively and significantly impact biofuel purchase intentions. The awareness variable is the most dominant variable from the data processing results from the consumer’s point of view. Meanwhile, the personal norm variable is the most dominant from the industrial point of view of data processing. This investigation’s practical implication is to give industry, the government, and the wider community to jointly promote one of the government programs, switching from non-renewable fuels to renewable fuels.

Download Full-text

Innovations in Food Production - Status and Directions of Development

Olsztyn Economic Journal ◽

10.31648/oej.3419 ◽

2012 ◽

Vol 7 (2) ◽

pp. 183-193

Author(s):

Barbara Grzybowska

Keyword(s):

Functional Food ◽

Food Production ◽

Food Industry ◽

Statistical Data ◽

New Products ◽

Technological Innovations ◽

The Status ◽

Product Manufacturing ◽

The Subject ◽

And Storage

This paper characterises the directions of innovative activities undertaken by food industry enterprises concerning the manufacturing of food products. Based on the subject literature and secondary statistical data, the status of food industry innovativeness and areas of innovative activities related to implementation of technological and non-technological innovations are presented. The activities of enterprises focus on manufacturing new products in response to the ever-changing needs and expectations of consumers. In particular, the production of so-called functional food (which seeks to promote health, minimise the risk of specific diseases, improve psychophysical fitness, lose weight, etc.) is increasingly extensive. Manufacturers must also improve the technologies and techniques of product manufacturing, packaging and storage.

Download Full-text

Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Sustainability ◽

10.3390/su13126735 ◽

2021 ◽

Vol 13 (12) ◽

pp. 6735

Author(s):

Ganesh Dash ◽

Debarun Chakraborty

Keyword(s):

Customer Satisfaction ◽

Life Insurance ◽

Purchase Intention ◽

Purchase Intentions ◽

Digital Transformation ◽

Marketing Strategies ◽

Digital Marketing ◽

Five Dimensions ◽

Customer Involvement ◽

The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

Download Full-text

Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

Sustainability ◽

10.3390/su13136993 ◽

2021 ◽

Vol 13 (13) ◽

pp. 6993

Author(s):

Caroline Kopot ◽

Brenda J. Cude

Keyword(s):

Business Strategy ◽

Purchase Intention ◽

Structural Equation ◽

Department Store ◽

Purchase Intentions ◽

Equation Modeling ◽

Technological Advancement ◽

Department Stores ◽

Channel Depth ◽

Confirmatory Factor

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores.

Download Full-text

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

Open Access Indonesia Journal of Social Sciences ◽

10.37275/oaijss.v4i2.90 ◽

2021 ◽

Vol 4 (2) ◽

pp. 111-123

Author(s):

Dewi Tamara ◽

Lidiya Heriyati ◽

Tsabita Hanifa ◽

Michelle Carmen

Keyword(s):

Social Media ◽

Purchase Intention ◽

Convergent Validity ◽

Discriminant Validity ◽

Brand Image ◽

Public Awareness ◽

Daily Basis ◽

Purchase Intentions ◽

Generation Z ◽

The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.

Download Full-text