scholarly journals Illocutionary act between barista and customers in starbucks coffee shop at Changi airport

Author(s):  
Isbandi Isbandi ◽  
Nurma Dhona Handayani

This research primarily aimed to analyse the types of the illocutionary act proposed by Searle (1979),  secondly to find the dominant type produced by both sides, between barista and customers’ utterances at Starbucks coffeeshop Changi Airport. This research applied observational method and non-participatory technique as the way collecting the data. The design of this research were qualitative and quantitative research. Qualitative research is applied to analyse the data in the form text. In contrast, quantitative research used to count the number of utterances, to conclude which types of illocutionary acts find dominantly during the conversation. It was found that directive, representative, and expressive types were in the utterances. Meanwhile, commissive and declaration type did not find in the utterances. The result from this study showed that directives illocutionary act as the most frequently found in utterances, because the communication which takes place in coffeeshop between the baristas and customers usually only needed to ordering and just give information (informing).

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Yafet Seftyan Nugroho

Background: Language is method of human communication. It is used as means to communicate with other people. Research purposes: to find out the types of illocutionary act in Textbook : Modul Pengayaan Bahasa dan Sastra Inggris Peminatan Semester 2,  to identify dominant kinds of illocutionary act in Textbook : Modul Pengayaan Bahasa dan Sastra Inggris Peminatan Semester 2. Research methods: This reseacrh was designed as descriptive qualitative research. The technique of data collecting there are 3 steps. First, the researcher researcher tries to identify the data or the dialogues from the written conversation which are related to the statements of the problems according textbook. Second, the researcher analyzed and classified the types of illocutionary act and the dominant kinds of illocutionary act. Third, the researcher identified the illocutionary act found in Textbook : Modul Pengayaan Bahasa dan Sastra Inggris Peminatan Semester 2 based on types of illocutionary acts. Research results: The total number of types of the data found were 292, there were 34 utterance of declaration, 92 utterances of representative, 48 utterances of expressive, 95 utterances of directives, and 26 utterances of commisive. The dominant type of illocutionary was found is directives with 95 utterences Conclusion: Those were declarative, representative, expressive, directive, and commisive. To be more specific, there are 40 utterances of declarative, 85 utterances of representative, 53 utterances of expressive, 87 utterances of directive, and 26 utterances of commisive.


Author(s):  
Feky Ega Situmorang ◽  
Nurma Dhona Handayani

The purpose of the research was to find out the types of illocutionary act on Anger Management movie written by David Dorfmann. The data of this reserach were taken through observational method. The technic of the research used non-participatory. It was a descriptive qualitative research. The data analyzed used the theory of Searle and Austin. The result of this research there were  20 data utterances of illocutionary acts. The data was 8 showed directives, 1 showed assertives, 2showed commisive, 5showed declarative, 4and showed expressive. The data were consisted of five types: directives, assertives, commisives, declarative, and expressives. From all the data, the most used type of illocutionary acts was data for directive. The reason was because some people wanted to describe their feeling through their expression and people also liked to asked people not to do or do something by using directive illocutionary act. 


2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Vidya Dwi Amalia Zati ◽  
Sumarsih Sumarsih ◽  
Lince Sihombing

The objectives of the research were to describe the types of speech acts used in televised political debates of governor candidates of North Sumatera, to derive the dominant type of speech acts used in televised political debates of governor candidates of North Sumatera and to elaborate the way of five governor candidates of North Sumatera use speech acts in televised political debates. This research was conducted by applying descriptive qualitative research. The findings show that there were only four types of speech acts used in televised political debates, Debat Pemilukada Sumatera Utara and Uji Publik Cagub dan Cawagub Sumatera Utara, they were assertives, directives, commissives and expressives. The dominant type of speech acts used in both televised political debates was assertives, with 82 utterances or 51.6% in Debat Pemilukada Sumatera Utara and 36 utterances or 41.37% in Uji Publik Cagub dan Cawagub Sumatera Utara. The way of governor candidates of North Sumatera used speech acts in televised political debates is in direct speech acts, they spoke straight to the point and clearly in order to make the other candidates and audiences understand their utterances.   Keywords: Governor Candidate; Political Debate; Speech Acts


Lexicon ◽  
2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Isnain Arrosid ◽  
Aris Munandar

This research attempts to examine the illocutionary acts used in airline slogans taken from online airlines advertisements and investigate the most dominant illocutionary acts used in the slogans. The data were collected from online advertisements from November 2015 until January 2016. The results of the research show that four types of illocutionary acts are used in the slogans: directives, expressives, commissives and assertives with three patterns of illocutionary acts: Assertives entailing expressives, commissives entailing expressives and directives entailing expressives. Based on the findings, the most dominant type of illocutionary acts used was assertives with 40 occurrences (70%). Claiming is an assertive illocutionary act that was used most frequently in the slogans. This is in line with the main aim of advertising, i.e., persuading people. No declarative illocutionary act was found in the slogans since it is hard to fill the mode of achievement of a declarative in online advertising which changes the hearer’s status.


2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.


2020 ◽  
Vol 8 (3) ◽  
pp. 49-55
Author(s):  
Siti Sarah Fitriani ◽  
Chairina Nasir ◽  
Farrah Fajrianti Fonna

Purpose of the study: This study aimed at finding out the types of illocutionary acts which create humor effect in the sitcom The Big Bang Theory Episode The Thespian Catalyst (S04E14). Methodology: A descriptive qualitative study with the pragmatic approach of illocutionary acts suggested by Searle (1975) was undertaken by observing the utterances spoken by all the characters in the sitcom. Main findings: The results of the study showed that there were four types of illocutionary acts found in the sitcom; assertive, directive, commissive, and expressive. Those illocutionary acts also flouted the maxim of Cooperative Principles, i.e. quality and relevance. In conclusion, it can be known that the humor that occurred in the sitcom is the result of the way the characters conveyed illocutionary acts that also have flouted the maxim as in the Cooperative Principles. Applications of this study: This study is expected to be a reference for other studies in the field of pragmatics particularly in illocutionary acts. Novelty/Originality of this study:This current study, however, would discuss The Big Bang Theory sitcom by using the Illocutionary Act framework proposed by Searle (1975).


2021 ◽  
Vol 2 (2) ◽  
pp. 339-345
Author(s):  
Hilman Djafar ◽  
Rasid Yunus ◽  
Sarson W DJ Pomalato ◽  
Ruslan Rasid

Differences qualitative and quantitative research to academicians and researchers mainly concentrated on education  studies is only able to browse and identify with the fundamental difference merely as example: research that only uses quantitative data but using the qualitative as a benchmark often not considered as a quantitative research  Likewise ,  qualitative research that uses quantitative data is not considered qualitative research. If traced further, actually qualitative and quantitative research very spacious and is a level. Qualitative and quantitative research in the context of methodology includes a researcher's conception of social reality, the researcher's self placement in relation to the reality study and various other reviews. Therefore, in this research article,is stated that the correlation between qualitative and quantitative research in educational research methodology is possible if both are based on the same paradigm. Conversely qualitative and quantitative researchis difficult to reconcile if they depart from different paradigms, which have different epistemological assumptions, and different goodness criteria.


HUMANIS ◽  
2018 ◽  
pp. 253
Author(s):  
Gusti Alit Mahendra ◽  
I Gusti Ayu Gede Sosiowati ◽  
Ni Ketut Alit Ida Setianingsih

The study entitled “Direct and Indirect Directive Illocutionary Acts in the Movie Penguin of Madagascar” is aimed at identifying the direct and indirect directive types of illocutionary acts and explaining and analyzing the meaning of the utterances interpreted by the listeners. The data of this study were taken from the movie entitled Penguins of Madagascar, and it was chosen because of many utterances identified as directive of illocutionary acts. The observation and documentation methods were used in collecting the data since the data were obtained from the spoken source in the movie. The data were analyzed using the descriptive qualitative method since the purpose of this study is to analyze the social phenomena like speech acts. The first theory proposef by Bach and Harnish (1979: 47) is used to analyze the type of directive of illocutionary acts. The second theory, the context of situation proposed by Dell Hymes (1972, is used to analyze the meaning of directive of illocutionary acts that can be interpreted by the listeners. There are six types of directive of illocutionary act proposed by Bach and Harnish (1979). They are requestives, questions, requirements, permissives, prohibitives and advisories. In this study, several types of directive illocutionary were found in the movie, except the indirect question, and direct prohibitive. The way the listeners interpret the meaning depends on the context of situation.


2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.


Author(s):  
Glyn Winter

The issues surrounding the use and nature of the term 'validity' in qualitative research are controversial and many. In this paper, the author attempts to establish that 'validity' is not a single, fixed or universal concept, but rather a contingent construct, inescapably grounded in the processes and intentions of particular research methodologies and projects. The first section of this work deals with the problems faced in defining 'validity' in both quantitative and qualitative research methods and will briefly review other authors' attempts to categorise it. The work will then proceed to distinguish and compare the claims to 'validity' made by quantitative and qualitative researchers, highlighting similarities and differences as they emerge. Finally, an attempt will be made to establish that an understanding of nature of 'truth' is central to any theorisation of 'validity.' It will become clear that it is the affiliations of methodologies, concerning truth, that generate varying notions of 'validity.'


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