scholarly journals Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado

2019 ◽  
Vol 8 (1) ◽  
pp. 21
Author(s):  
Desilsan Tansala ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.

2018 ◽  
Vol 14 (1) ◽  
pp. 70-81 ◽  
Author(s):  
Dodi R. Setiawan ◽  
Yulianti Yulianti

The purpose of this research to know how much inflluence on the discipline of employee fingerprint attendance on employee work discipline in PT. Sanbio Laboratories. This study uses correlation to see how big the influence of independent variables and the dependent variable. The population of this study were all employees of PT. Sanbio Laboratories is 67 people, and that is sampled is 50% of all employees of PT. Sanbio Laboratories that is 34 people, with a sampling technique uses Simple Random Sampling. Each respondent was given 13 questions using a Likert scale.The results of data processing show that the influence of discipline of fingerprint attendance on employees at PT. Sanbio Laboratories in Gunung Putri is Strong. As evidenced by a simple regression analysis that can be Y = 1.10 + 0.75x , meaning that each increase in score of 1 , it will cause a change in the variable Y with a value of 0.75. This shows that the better attendance then increasing employee discipline.


Author(s):  
Aneke Nurdian Dwi Sari ◽  
Zaini Abdul Malik ◽  
Yayat Rahmat Hidayat

Abstract. The means of payment such as money non-cash lifestyle electronic able to regulate becoming more efficient and more consumptive. A mmuslim consumes in order to meet his needs so as to obtain the highest benefit for his life. One of the principles of consumption in Islam namely the principle of simplicity forbids the existence of ishraf (waste). However, observations show that some students become more wasteful because they use electronic money. The formulation of the problem in thus research is how is the behavior of consumers according to Islam, how is the behavior of consumers of the 2015 sharia economic law majoring students and how is the effect of the use of electronic money on the consumer behavior of the 2015 sharia economic law majoring students. This study aims to determine consumer behavior according to Islam, consumer behavior of the 2015 sharia economic law majoring students after using electronic money and the influence of the use of electronic money on the consumer behavior of sharia economic law majoring students. This research is a quantitative study with a simple regression analysis method. The sample in this study amounted to 55 respondents. The sample used is probability sampling with simple random sampling technique. The results showed the use of electronic money influence consumer behavior with a significance value of 0,000<0,05 t value of 4,704 > t table of 2,006 and the results of the calculated F value of 22,127 > F table of 4,02 with a significance value of 0,000<0,05 then the electronic money variable has a significant effect on consumer behavior variables by 28,1% while the remaining 71,9% is influenced by other factors.Keywords : electronic money, consumer behaviorAbstrak. Alat pembayaran non tunai seperti uang elektronik (e-money) dapat mengatur pola hidup menjadi lebih efisien maupun lebih konsumtif. Seorang muslim berkonsumsi dalam rangka untuk memenuhi kebutuhannya sehingga memperoleh kemanfaatan yang setinggi-tingginya bagi kehidupannya. Salah satu prinsip konsumsi dalam Islam yakni prinsip kesederhanaan melarang adanya sikap ishraf (pemborosan). Namun hasil observasi menunjukkan beberapa mahasiswa menjadi lebih boros karena menggunakan e-money. Rumusan masalah dalam penelitian ini yaitu bagaimana perilaku konsumen menurut Islam, bagaimana perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 dan bagaimana pengaruh penggunaan uang elektronik terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015. Penelitian ini bertujuan untuk mengetahui perilaku konsumen menurut Islam, perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 setelah menggunakan e-money dan pengaruh penggunaan uang elektronik (e-money) terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah. Penelitian ini adalah penelitian kuantitatif dengan metode analisis regresi sederhana. Sampel dalam penelitian ini berjumlah 55 responden. Sampel yang digunakan adalah probability sampling dengan teknik simple random sampling. Hasil penelitian menunjukkan penggunaan uang elektronik (e-money) berpengaruh terhadap perilaku konsumen dengan nilai signifikansi 0,000<0,05 nilai t hitung sebesar 4,704 > t tabel sebesar 2,006 dan hasil nilai F hitung sebesar 22,127 > F tabel 4,02 dengan angka signifikansi sebesar 0,000<0,05 maka variabel uang elektronik mempunyai pengaruh yang signifikan terhadap variabel perilaku konsumen sebesar 28,1% sedangkan sisanya 71,9% dipengaruhi oleh faktor lain.  Kata kunci : uang elektronik, perilaku konsumen


Author(s):  
Benni Eden Sinambela ◽  
Frangky Zay ◽  
Okapril Simatupang ◽  
Sony Franzella Pinem ◽  
Yoko Alex Bio Lawolo ◽  
...  

Abstract :   Brand trust is the main thing in purchasing decision making, and this is followed by consumer perceptions and how the process of distribution channels that consumers expect after purchasing Honda car products at the company. The research approach used is quantitative research. The population in the study was 150 respondent and using the Slovin formula obtained a sample of 109. The sampling technique used simple random sampling. Methods of data collection by interview, questionnaire and documentation study. The hypothesis partially and simultaneously has a positive and significant effect on purchasing decisions by using a comparison of the value of tcount> ttable> and Fcount> Ftable.Abstrak:  Kepercayaan merek merupakan hal yang utama dalam pengambilan keputusan pembelian, dan hal tersebut diikuti dengan persepsi konsumen dan bagaimana proses saluran distribusi yang diharapkan konsumen setelah melakukan pembelian produk mobil merek Honda di perusahaan. Pendekatan penelitian yang digunakan adalah penelitian kuantitatif. Populasi pada penelitian sebanyak 150 responden dan dengan menggunakan rumus slovin diperoleh sampel sebanyak 109. Teknik pengambilan sampel dengan menggunakan simple random sampling. Metode pengumpulan data dengan wawancara, kusioner dan studi dokumentasi. Hipotesis secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan menggunakan perbandingan nilai thitung > ttabel > dan Fhitung > Ftabel.Keywords:  Brand Trust, Consumer Perception, Distribution Channels, Consumer Decisions 


2018 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Iis Kartini ◽  
Agung Edi Rustanto

<p align="center"><strong><em>ABSTRACT</em></strong></p><p> </p><p><em>This study entitled "The Effect of Leadership Style of Organizational Culture  In LP3I Polytechnic Campus Jakarta North Jakarta". The purpose of this study was to determine the influence of leadership style on organizational culture at Polytechnic LP3I Jakarta, North Jakarta Campus and determined the dominant leadership style indicators affect the organizational Culture at Polytechnic LP3I North Jakarta Campus conducted in this experiment, namely descriptive quantitative research methods</em></p><p><em>The population of this research is all employees of Polytechnic LP3I North Jakarta Campus that counted of 33 empolyees and sampling technique used is by simple random sampling which resulted in a sample of 33 employees.</em></p><p><em>The instrument used in this study was a questionnaire and analysis of the data used is simple regression. The results of this research that there is a positive and significant effect of leadership style on organizational culture amounted to 3.50%. There is a positive correlation between leadership style to organizational culture.</em></p><p><em> </em></p><strong><em>Keywords:</em></strong><em> </em><em>Leadership, Culture, Organization, Employees</em>


2020 ◽  
Vol 2 (2) ◽  
pp. 78-82
Author(s):  
Asri Solihat ◽  
Syamsu Yusuf

Abstract– The era of education released by the industrial revolution 4.0 is called Education 4.0, which is characterized by digital technology in the learning process known as the cyber system and is able to create a continuous learning process without space and time limits. The challenges of education in the 4.0 industrial revolution era specifically in Indonesia also spoke of competencies that were able to compete with developments. The method used in this study is an explanatory survey with a simple random sampling technique of 130 respondents. The data analysis technique used is simple regression analysis with SPSS 23.0 for Windows. The results show that the exhibition of Education and Entrepreneurship in the Industrial Revolution Era 4.0 fits the good category.


Author(s):  
Nyimas Ayu Dillashandy ◽  
Nurmala K Panjaitan

Mount Merapi eruption has occurred several times in Indonesia and the biggest eruption that last occurred in 2010. The community were suffered losses and were affected by eruptions. The purposes of this research are to analyze community resilience, to analyze the level of vulnerability, and to analize the community adaptive capacity. The research using a quantitative approach supported by qualitative data. Simple random sampling technique is used as the sampling method and the informant was taken purposively. The results of this research showed that when the eruption occurred the community has a high vulnerability. The adaptive capacity is also high with innovative learning based on institutional memory and supported by the connectedness. Communities achieve resilience and can adapt to changes with high adaptive capacity.  Keywords: adaptive capacity, community resilience, eruption, vulnerability ABSTRAK Erupsi Gunung Merapi sudah terjadi beberapa kali di Indonesia dan erupsi terbesar yang terjadi terakhir kalinya yaitu pada tahun 2010. Komunitas mengalami berbagai kerugian dan terkena dampak dari erupsi. Tujuan dari penelitian ini adalah untuk menganalisis resiliensi komunitas, menganalisis tingkat kerentanan komunitas, dan menganalisis kapasitas adaptasi komunitas. Penelitian ini dilaksanakan dengan menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Pemilihan responden dilakukan dengan teknik sampel acak sederhana sedangkan pemilihan terhadap informan dilakukan secara sengaja. Hasil penelitian ini menunjukkan bahwa saat erupsi terjadi komunitas memiliki kerentanan yang tinggi. Kapasitas adaptasi komunitas tinggi dengan adanya innovative learning yang didasari oleh pengetahuan dan pengalaman dan didukung oleh jaringan yang dimiliki. Komunitas berhasil mencapai resiliensi dan dapat beradaptasi dengan perubahan-perubahan dengan kapasitas adaptasi yang tinggi.Kata kunci : kapasitas adaptasi, kerentanan, erupsi, resiliensi komunitas


2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions


2019 ◽  
Author(s):  
Ongky Fernando ◽  
Aminar Sutra Dewi

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008&gt; t table 1,984 and significant value 0.000


2020 ◽  
Vol 1 (2) ◽  
pp. 158-166
Author(s):  
Ni Kadek Purnamawati ◽  
Ade Maharini Adiandari ◽  
Nyoman Dwika Ayu Amrita ◽  
Luh Putu Virra Indah Perdanawati

This study aims to determine the effect of entrepreneurship education and family environment partially and simultaneously on the interest in entrepreneur in student of the Faculty of Economics, University of Ngurah Rai in Denpasar. The number of samples is determined by the Probability Sampling technique using the Simple Random Sampling method of 75 students in the sixth semester of the Faculty of Economics, University of Ngurah Rai in Denpasar. Analyzed by classical assumption, multiple linear regression analys, determination analys, simultaneous significant test (F-test) and partial significant test (T-test). The results showed that there was a positive and significant influence partially or simultaneously between entrepreneur education and the family environment towards the interest in entrepreneurship in students of the Faculty of Economics, University of Ngurah Rai in Denpasar.


2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Nyoman Riana Dewi ◽  
Hilda Sudhana

Marital harmony will be difficult to achieve without a good interpersonal relationship between husband and wife. In creating a good interpersonal relationship needs effective communication so as to prevent yourself from situation that could damage the relationship and can lead to not harmonious marriage. This study aimed to determine the relationship between interpersonal communication with marital harmony.   This study is a quantitative research that used a product moment correlation. The sampling technique used is the technique simple random sampling, with 110 subjects. The scale used in this research are scale interpersonal communication and scale marital harmony. Based on the results obtained correlation values (r) of 0,649 with probabilities of 0,000 (p<0,05). The result from test data analysis is that there is a positive and significant correlation between interpersonal communication with marital harmony. The effective contribution to interpersonal communication with marital harmony is 42,2% and the others are 57,8% is influenced by other factors not examined in this study.   Keywords: Interpersonal communication, marriage harmony


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