Report from the Chair of the Media Relations Committee

2006 ◽  
Vol 16 (5) ◽  
pp. 163-164
Author(s):  
Robert T. Leonard
Keyword(s):  
Media Relations ◽  
The Media

Peran Media Relations dalam Mempublikasikan Program Kedinasan melalui Pendekatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 41-60
Author(s):  
Putri Vidiarti
Keyword(s):  
Content Management ◽  
Persuasive Communication ◽  
Personal Contact ◽  
Regional Government ◽  
Media Relations ◽  
Entertainment Media ◽  
Service Programs ◽  
Qualitative Approaches ◽  
The Media ◽  
Informal Approach

Media Relations merupakan salah satu kegiatan seorang Humas dalam menciptakan dan menjaga hubungan baik dengan media. Kegiatan ini sangat diperlukan untuk mempermudah dalam mempublikasikan informasi kepada masyarakat luas. Upaya yang ditempuh PEMDA Purwakarta yaitu dengan menggunakan pendekatan informal. Penelitian ini bertujuan untuk mengetahui bagaimana proses media relations dilihat dari konsep proses media relations yang terdiri dari perencanaan, implementasi dan evaluasi (Iriantara:2011). Penelitian ini menggunakan paradigma konstruktivime, Pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukkan bahwa perencanaan media relations dilakukan dengan beberpa cara yaitu memetakan program dinas, membentuk hubungan personal, mengelola relasi, memberikan pelayanan kepada media, memberikan fasilitas kepada media, melakukan proses koordinasi berita, mengadakan pelatihan jurnalistik, dan melakukan kegiatan media relations. Implementasi dilakukan menggunakan komunikasi persuasif, koordinasi dengan pihak terkait, pengelolaan konten dan mengacu pada peraturan yang telah disepakati. Evaluasi dilakukan dengan cara briefing internal, meminta klarifikasi terhadap kesalahan yang dilakukan media, bekerjasama membuat tim media monitoring, dan mengupdate database media. Proses media relations guna menunjang keberhasilan dalam pencapaian publikasi melalui pendekatan informal ini dirasa efektif karena hasil dari proses media relations sesuai dengan apa yang diharapkan Pemda Purwakarta, namun kurang efisien karena memerlukan waktu yang tidak bisa ditentukan. Media Relations is one of the activities of a PR in creating and maintaining good relations with the media. This activity is very necessary to make it easier to publish information to the wider community. The efforts taken by the Purwakarta Regional Government are using an informal approach. This study aims to find out how the media relations process with the selection of the concept of media relations process consisting of planning, implementation and evaluation (Iriantara: 2011). This concept was chosen because it can construct reality in accordance with the interpretation of media relations activities carried out by the Purwakarta Regional Government. This study uses constructivism paradigm, qualitative approaches and case study methods. Data collection techniques used are passive participatory observation, in-depth interviews and documentation. The results showed that media relations planning was carried out through eight activities, namely, mapping service programs, forming personal relationships, managing relationships, providing services to the media, providing media facilities, conducting news coordination processes, conducting journalistic training, and conducting media relations activities such as personal contact or press calls, press releases, press conferences, press interviews, press gatherings, media facilitators, media visits, and entertainment media. Implementation is carried out using persuasive communication, coordination with related parties, content management and referring to agreed rules. Evaluation as the final stage of the media relations process was carried out based on four activities namely internal briefings, asking for clarification of errors made by the media, collaborating to make media teams monetize, and updating media databases. The media relations process to support success in achieving publications through this informal approach is felt to be effective because the results of the media relations process are in accordance with what the Purwakarta government hopes, but it is less efficient because it requires an indefinite amount of time.

scholarly journals Strategi Media Relations Praxis dalam Membangun Corporate Image Bank DBS Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Joses Karsten ◽  
Sinta Paramita
Keyword(s):  
Mass Media ◽  
Financial Services ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Case Method ◽  
Media Relations ◽  
The Media ◽  
Study Case ◽  
Internet Development

Indonesia has now entered an era of rapid technological and internet development, which also requires the financial services industry to be able to follow it. This is indicated by the intense competition between banks in Indonesia that have started to develop their services in the form of digital banking. To overcome this problem, the thing done by Praxis as the PR Agency of Bank DBS Indonesia is to build an image as a bank that is not complicated in banking activities through a mission that is also a key message "Live more, Bank less". In this case, the effort made by Praxis is to implement a media relations strategy to gain mass media publicity. The main theoretical of this research uses media relations theory, specifically regarding to the concept of media relations strategy by Yosal Iriantara (2011). This research uses a qualitative approach with a descriptive-study case method. The results of this research reveal that the media relations strategy implemented by Praxis are manage good relations with the media, develop strategies that produce general principles in doing media relations, and also develop a wider job network. Indonesia kini telah memasuki era perkembangan teknologi dan internet yang begitu pesat, dimana mengharuskan juga industri jasa dibidang keuangan untuk dapat mengikutinya. Hal ini ditandai dari ketatnya persaingan antar bank di Indonesia yang sudah mulai mengembangkan layanan mereka ke dalam bentuk digital banking. Untuk mengatasi permasalahan tersebut, upaya yang dilakukan oleh Praxis sebagai PR Agency dari Bank DBS Indonesia adalah dengan membangun citra sebagai bank yang tidak ribet dalam urusan perbankan melalui misi yang sekaligus merupakan pesan kunci “Live more, Bank less” kepada publik. Dalam hal ini, upaya yang dilakukan oleh Praxis adalah dengan melaksanakan strategi media relations guna meraih publisitas media massa. Landasan teori utama penelitian ini menggunakan teori media relations, khususnya mengenai konsep strategi media relations oleh Yosal Iriantara (2011). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus-deskriptif. Hasil temuan penelitian ini mengemukakan bahwa strategi media relations yang diterapkan Praxis adalah dengan mengelola relasi yang baik dengan media, mengembangkan strategi yang melahirkan prinsip umum dalam melaksanakan media relations, serta yang terakhir adalah mengembangkan jaringan pekerjaan yang lebih luas.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Massaging the Media: Australia Day and the Emergence of Public Relations

2012 ◽  
Vol 144 (1) ◽  
pp. 27-36
Author(s):  
Robert Crawford ◽  
Jim Macnamara
Keyword(s):  
Public Relations ◽  
Growth And Development ◽  
Media Relations ◽  
Early Nineteenth Century ◽  
Central Function ◽  
Dynamic Relationship ◽  
Local Media ◽  
The Status ◽  
History Of ◽  
The Media

The status of Australia Day has long generated mixed responses – from patriotic flag-waving, to apathy, to outright hostility. Proponents of 26 January consequently have engaged in various public relations activities in order to promote Australia Day and to establish its credentials as the national day. From the early nineteenth century through to the present, local media outlets have had a dynamic relationship with Australia Day. Yet while they have been active proponents of Australia Day, their support was not unconditional. The emergence of various bodies with the specific aim of promoting Australia Day would alter this relationship, with the media becoming a potential adversary. As such, media relations assumed a more central function in the promotion of Australia Day. By charting the growth and development of media relations that have accompanied Australia Day celebrations, this study not only documents the evolution of media relations practice, but also reveals the extended history of public relations in Australia and its presence in everyday Australian life.

scholarly journals Marketing Communication of the Catholic Church – a Sign of the Times or Profanation of the Sacred?

Studia Humana ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 15-23 ◽  
Author(s):  
Sławomir Gawroński ◽  
Ilona Majkowska
Keyword(s):  
Catholic Church ◽  
Social Communication ◽  
Applied Research ◽  
Marketing Communication ◽  
Negative Consequences ◽  
Media Relations ◽  
The Media ◽  
The Times ◽  
The Church ◽  
The Catholic Church

Abstract The Catholic Church – though in popular opinion it is sometimes treated as a stronghold of conservatism, traditionalism, suspicion of progress and novelty, it changed significantly in the second half of the 20th century and continues to change its attitudes, especially in terms of the use of social communication and attitude to the media mass. The Church’s growing openness to media relations and the use of a rich instrumentation of social communication has become one of the reasons for the growing popularity of market orientation among the clergy and active believers, which opens opportunities for the development of the concept of a specific sectoral marketing formula of church marketing. In this article the authors search for the causes of the progressive phenomenon of the marketization of religion, present examples of the activities of the Polish Catholic church, inscribed in the church marketing trend, as well as define the negative consequences resulting from its dissemination. The applied research method is based on the literature analysis and case studies analysis.

scholarly journals ANALISIS WACANA ISU PENDIRIAN PT. JLO DI MEDIA ONLINE DAN TREATMENT MEDIA RELATIONS PT. JASA MARGA

EDUTECH ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 38
Author(s):  
Icha Bella Widawati ◽  
Feliza Zubair ◽  
Centurion C. Priyatna
Keyword(s):  
Discourse Analysis ◽  
Public Relations ◽  
Point Of View ◽  
Online Media ◽  
Media Relations ◽  
Issue Management ◽  
Coverage Analysis ◽  
Emerging Issues ◽  
The Media ◽  
Negative Tone

Abstract. discourse Analysis of Coverage in the Online Media Liputan6.com. Regarding to Establishment Issue of New Subsidiary PT. Jasa Layanan Operasi ( PT . JLO ). The research is about coverage analysis to see the implementatiom issue management through me-dia relations activations at online media by Jasa Marga’s Public Relations Officer. This study aims to determine the discourse analysis of coverage regarding to establishment issue of new subsidiary PT. JLO in the online media and to see how Jasa Marga’s public relations of-ficer exercises issue management through media relations activations to handle the issues. Using the discourse analysis method with Halliday model of analysis. The results showed that the discourse in the news are based on fact that really happened. News content is served with a different point of view and very objective. The Media shows its position as a netral posi-tion between two sides of subjects, objective, and reporting the truth to the public. it shows that media relations activations is not bring much influence to the emerging issues and nega-tive news in the media. The conclusion of this study is the coverage was experiencing news balance between negative tone and positive tone after PRO did the media relations activations. But does not eliminate the negative news regarding the issue of the establish-ment of a subsidiary JLO.Abstrak. artikel ini merupakan sebuah analisis wacana pemberitaan di Media Online Liputan6.com mengenai Isu Pendirian Anak Usaha Baru PT. Jasa Layanan Operasi (PT. JLO) serta melihat Implementasi Manajemen Isu Melalui Media Relations pada Media Online yang Dilakukan Oleh Humas Jasa Marga dengan. Penelitian ini bertujuan untuk menge-tahui analisis wacana dari Informasi pemberitaan mengenai isu pendirian anak usaha baru Jasa Marga, PT. Jasa Layanan Operasi (JLO) di media online Liputan6.com dan melihat bagaimana manajemen isu melalui kegiatan media relations dilakukan untuk mengatasi isu pendirian PT. Metode yang digunakan dalam penelitian ini adalah metode analisis wacana dengan model dari M.A.K. Halliday. Hasil penelitian menunjukkan bahwa wacana dalam beri-ta berisikan fakta – fakta yang benar terjadi, walaupun dengan tone yang berbeda-beda, positif-negatif-netral. Konten berita yang disajikan dari media online ini memiliki sudut pandang yang berbeda – beda dan objektif. Media menunjukkan posisinya sebagai posisi yang netral, ob-jektif, dan pelapor kebenaran kepada khalayak, sehingga menunjukkan upaya media relations yang dilakukan oleh humas Jasa Marga tidak begitu membawa pengaruh banyak terhadap berkembangnya isu dan pemberitaan negatif yang dimuat. Kesimpulan dari penelitian ini ada-lah pemberitaan mengalami keseimbangan tone antara positif dan negatif setelah dilakukannya upaya media relations, namun tidak menghilangkan pemberitaan negatif mengenai isu pendirian anak usaha JLO.

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