scholarly journals Strategi Media Relations Praxis dalam Membangun Corporate Image Bank DBS Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Joses Karsten ◽  
Sinta Paramita
Keyword(s):  
Mass Media ◽  
Financial Services ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Case Method ◽  
Media Relations ◽  
The Media ◽  
Study Case ◽  
Internet Development

Indonesia has now entered an era of rapid technological and internet development, which also requires the financial services industry to be able to follow it. This is indicated by the intense competition between banks in Indonesia that have started to develop their services in the form of digital banking. To overcome this problem, the thing done by Praxis as the PR Agency of Bank DBS Indonesia is to build an image as a bank that is not complicated in banking activities through a mission that is also a key message "Live more, Bank less". In this case, the effort made by Praxis is to implement a media relations strategy to gain mass media publicity. The main theoretical of this research uses media relations theory, specifically regarding to the concept of media relations strategy by Yosal Iriantara (2011). This research uses a qualitative approach with a descriptive-study case method. The results of this research reveal that the media relations strategy implemented by Praxis are manage good relations with the media, develop strategies that produce general principles in doing media relations, and also develop a wider job network. Indonesia kini telah memasuki era perkembangan teknologi dan internet yang begitu pesat, dimana mengharuskan juga industri jasa dibidang keuangan untuk dapat mengikutinya. Hal ini ditandai dari ketatnya persaingan antar bank di Indonesia yang sudah mulai mengembangkan layanan mereka ke dalam bentuk digital banking. Untuk mengatasi permasalahan tersebut, upaya yang dilakukan oleh Praxis sebagai PR Agency dari Bank DBS Indonesia adalah dengan membangun citra sebagai bank yang tidak ribet dalam urusan perbankan melalui misi yang sekaligus merupakan pesan kunci “Live more, Bank less” kepada publik. Dalam hal ini, upaya yang dilakukan oleh Praxis adalah dengan melaksanakan strategi media relations guna meraih publisitas media massa. Landasan teori utama penelitian ini menggunakan teori media relations, khususnya mengenai konsep strategi media relations oleh Yosal Iriantara (2011). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus-deskriptif. Hasil temuan penelitian ini mengemukakan bahwa strategi media relations yang diterapkan Praxis adalah dengan mengelola relasi yang baik dengan media, mengembangkan strategi yang melahirkan prinsip umum dalam melaksanakan media relations, serta yang terakhir adalah mengembangkan jaringan pekerjaan yang lebih luas.

scholarly journals Analisis Kritis Program Tayangan Asing di Televisi Swasta Indonesia

2021 ◽  
Vol 10 (1) ◽  
pp. 101-119
Author(s):  
Sari Rahmani ◽  
Irma Suryani
Keyword(s):  
Critical Thinking ◽  
Data Collection ◽  
Total Content ◽  
Qualitative Approach ◽  
Television Programs ◽  
Television Station ◽  
Role Of The State ◽  
The Media ◽  
Study Case

Indonesia telah mengatur pembatasan tayangan asing di layar stasiun televisi dalam negeri. Regulasi tersebut tertuang dalam Undang-Undang Penyiaran Nomor 32 Tahun 2002 Pasal 36 ayat 2 yang mewajibkan setiap stasiun televisi untuk menayangkan sekurang-kurangnya 60% tayangan produksi domestik. Penelitian ini bertujuan untuk menganalisis permasalahan tayangan asing di televisi Indonesia dalam perspektif kritis industri budaya. Metode yang dilakukan adalah metode kualitatif studi kasus. Pengambilan data dari berbagai studi dokumen dan wawancara. Data yang telah dikumpulkan dianalisis dengan teknik pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa stasiun televisi swasta melanggar ketentuan mengenai muatan tayangan asing. Ada dua masalah utama tayangan asing di televisi Indonesia. Masalah pertama adalah lemahnya peran negara terhadap penyiaran di Indonesia. Kedua adalah masalah ekonomi media khususnya terkait dengan pekerja media.   Indonesia issued the law regarding the limitation of foreign television programs in 2002. In Article 36, paragraph 2 of Law No. 32/2002 stated that every television station is obligated to broadcast domestic programs at least 60 percent of the total content. This research aimed to analyze foreign programs in Indonesia through a critical thinking perspective. This research adopted a study case, qualitative approach. Data collection was done through interviews, documents study. The collected data were analyzed by data collection, reduction, display, and conclusion drawing. The findings showed that  The results showed that private television stations violated the provisions regarding the proportion of foreign programs. There were two main problems that emerge from foreign programs in private TV stations. The first problem was the weak role of the state in broadcasting in Indonesia. The second was the problem of the media economy, especially related to media workers.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

scholarly journals Detox Instagram Pada Self-Esteem Pengguna

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 83
Author(s):  
Lisa Harsono ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Self Esteem ◽  
Qualitative Approach ◽  
Media Theory ◽  
The Self ◽  
Self Concept ◽  
Case Method ◽  
Self Image ◽  
Study Case ◽  
Concept Theory

Instagram is a platform that presents the self-image of someone. When users find out that using Instagram was toxic to their self-esteem, they decided to detox instagram by stopping using Instagram. This research’s purpose is to know the self-esteem’s user when doing detox Instagram. This research is based on self-concept theory, self-esteem theory, social media theory, Instagram theory, and the detox instagram phenomenon theory. This research is using a qualitative approach with a study case method for college students that stop using Instagram. Collecting data is done by deep interviews. The result in this research shows that when informants doing detox instagram, they appreciate themself, focus on upgrading their potential, and stop comparing their life to each other. Instagram merupakan platform yang menyajikan citra diri individu. Ketika penggunanya merasakan penggunaan Instagram menjadi toxic bagi self-esteem, maka pengguna memutuskan untuk melakukan deleting toxic (detox) Instagram dengan cara berhenti bermain Instagram. Penelitian ini bertujuan untuk mengetahui self-esteem pengguna ketika melakukan detox Instagram. Penelitian ini berlandaskan pada konsep diri, self-esteem, media sosial, Instagram dan fenomena detox Instagram. Penelitian dilakukan dengan pendekatan kualitatif dengan metode studi kasus pada mahasiswa yang berhenti bermain Instagram. Pengumpulan data dilakukan dengan wawancara mendalam. Hasil dari penelitian ini menunjukkan bahwa ketika informan melakukan detox Instagram, para informan merasa lebih menghargai diri sendiri, fokus kepada potensi yang dimilikinya, dan berhenti membanding-bandingkan diri dengan sesamanya.

scholarly journals Konstruksi Sosial Pemberitaan Kasus Simulator SIM di Media Online Kompas.com

2014 ◽  
Vol 6 (1) ◽  
pp. 34
Author(s):  
Slamet Dodi Kresno
Keyword(s):  
Qualitative Research ◽  
Mass Media ◽  
Police Officer ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Moral Judgments ◽  
Treatment Recommendation ◽  
Online Media ◽  
Inspector General ◽  
Abuse Of Power

<p><em>This is a descriptive study using a qualitative approach</em><em>. The method used in this research is to use the model of Robert framing. N.Entman. This model is used to determine how the mass media to construct reality with four elements: define problems, diagnose causes, make moral judgments and treatment recommendation. The method used is qualitative research and analysis of framing. The research was conducted by collecting data from websites related cases sim simulator.</em></p><p><em>      Results showed that online media news Kompas.com construct simulator sim case </em><em>based on two issues will find that one of the suspectsis a police officer Inspector General Djoko Susilo abuse of power and authority toenrich them selves and others and relationships with the Police  Commissionis getting better</em><em>.</em></p>

scholarly journals Aktualisasi Pancasila dalam Sepak Bola Indonesia

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Andhika Djalu Sembada ◽  
Danang Prasetyo
Keyword(s):  
Mass Media ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Data Sources ◽  
Research Subjects ◽  
Relevant Research ◽  
Research Results ◽  
Purposive Sampling

Aktualisasi Pancasila sebagai pandangan hidup dalam segala aspek kehidupan perlu untuk diwujudkan. Salah satu upaya mengaktualisasikan nilai nilai Pancasila dapat melalui bidang olah raga, dalam hal ini khususnya adalah sepak bola Indonesia. Tujuan yang penelitian ini ingin mengulas tentang aktualisasi Pancasila melalui olah raga sepak bola. Jenis penelitian ini adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif. Penentuan subjek penelitian mengunakan teknik sampel bertujuan (purposive sampling) yakni pelatih dan pemain. Sebagai pelengkap hasil penelitian, sumber data yang digunakan berasal dari hasil penelitian yang relevan dan berita di media massa. Hasil penelitian ini menunjukan adanya aktualisasi Pancasila melalui aktivitas sepak bola di lapangan saat pertandingan maupun di luar lapangan. Aktivitas yang dilakukan oleh pelatih, pemain, dan perangkat pertandingan telah menunjukan pengalaman nyata nilai-nilai yang terkandung dalam sila-sila Pancasila. Melalui aktualisasi yang terdapat pada masing-masing sila Pancasila dapat memberikan sebuah pemahaman kembali mengenai arti pentingnya nilai-nilai pancasila itu sendiri. Sehingga sepak bola dapat dijadikan metode untuk pengembangan, pemahaman, dan pengamalan nilai-nilai Pancasila. The actualization of Pancasila as a view of life in all aspects of life needs to be realized. One of the efforts to actualize the values of Pancasila can be through the field of sports, in this particular case is Indonesian football. The purpose of this study is to review the actualization of Pancasila through soccer. This type of research is a descriptive study using a qualitative approach. Determination of research subjects using purposive sampling technique, namely coaches and players. As a complement to research results, the data sources used come from relevant research results and news in the mass media. The results of this study indicate the actualization of Pancasila through football activities on the field during matches and outside the field. Activities carried out by coaches, players, and match equipment have shown real experience of the values contained in the principles of Pancasila. Through the actualization contained in each Pancasila principle, it can provide a re-understanding of the importance of the values of Pancasila itself. So that football can be used as a method for developing, understanding and practicing the values of Pancasila. 

scholarly journals STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 49
Author(s):  
Brahma Putra Pratama
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Media Industry ◽  
Internal Environment ◽  
Media Relations ◽  
The Public ◽  
Adaptive Structuration ◽  
The Media ◽  
Initial Process

Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

scholarly journals Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak

2021 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Aang Kunaifi ◽  
Lailatul Qomariyah
Keyword(s):  
Public Relations ◽  
General Purpose ◽  
Corporate Image ◽  
Media Relations ◽  
Human Relations ◽  
The Public ◽  
External Relations ◽  
Potential Market ◽  
The Media ◽  
Public Relations Strategy

Public Relations is the company's functional organ in building an image aimed at gaining public trust as a potential market. Through this trust the value of a company has increased, both in aspects of customer loyalty and corporate profits. The ability to increase the value of the company will be the strength to win the competition, so the company is able to maintain sustainability and experience growth. Based on that, a strategy to build and maintain an image is needed. So it is very interesting to examine how the strategy of building a corporate image in the situation of intense business competition and dynamic social change. Therefore, the author tries to conduct studies and research in the field of spiritual public relations. This research was conducted at the Cahaya Berlian Pamekasan Hotel in East Java, with a focus on how the implementation of the public relations strategy at the sharia hotel and what was done by the management in building and maintaining the company's image. The uniqueness as the only sharia hotel at Pamekasan requires management to display spiritual differentiation, this is where the points to be obtained by researchers. Besides other facts, the company's ability to survive in a pandemic condition is an interesting plus point to be investigated. To get comprehensive information, researchers interviewed informants directly from the owner, manager, employees, customers, and the community around the hotel. The results showed that the application of the public relations strategy was done through a human relations approach, and the media relations strategy was implemented according to their respective goals. Human relations approach, aimed at maintaining internal and external relations of the company environment. So that good relations between fellow employees, stake holders, customers, the community and regulators are harmoniously established. As for media relations, it is intended to build and maintain a general corporate image through social media and direct communications. In another aspect, this study also found the importance of the owner's spiritual character. This spiritual character has created public sympathy that is relevant to the general purpose of the company. The above proves that there are three things that must be considered in building the company's image through the spiritual strategy of public relations, namely the value of public relations itself, human relations and media relations, and the third is the personal character of the owner. So that the target of public relations activities to be effective for improving the company's image

scholarly journals STRATEGI MEDIA RELATIONS PDAM KOTA SURAKARTA DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rhesa Zuhriya Pratiwi
Keyword(s):  
Mass Media ◽  
Press Release ◽  
Media Relations ◽  
Good Image ◽  
External Relations ◽  
The Media ◽  
Qualitative Technique ◽  
A Company ◽  
Descriptive Qualitative

One of the functions of media relation for a company is to craft good image and reputation of the company in the public’s eye. Related to such function, the aim of this research is to explain the function of the media relation of the PDAM Surakarta to maintain the good image of the company. This research apllies descriptive-qualitative technique of analysis and collects data through observations, indepth interviews, and documentations. Findings of this research are: (1) PDAM Surakarta manages both internal and external relations by using media to provide informations about the company; (2) creating media relations through press release, media visits, and press tour, and (3) expanding its’ networks by cooperating with mass media such as Solopos, RRI, RIA RM, TA TV, and Metta FM.Keywords: Company image, media relations, PDAM Surakarta

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