scholarly journals Analisis Segmenting, Targeting, Positioning (STP) Terhadap Kepuasan Konsumen Pada Produk Kerupuk Buah UD. Sukma Cap MD Desa Sumber Makmur Kec. Takisung Kab. Tanah Laut Kal-Sel

2019 ◽  
Vol 6 (1) ◽  
pp. 9
Author(s):  
Meldayanoor Meldayanoor ◽  
Muhammad Indra Darmawan ◽  
Evi Nurinayah
Keyword(s):  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Real Data ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Literature Study ◽  
Market Shares

Crackers are snack products made from tapioca starch dough or the addition of other permitted food stuffs. Crakers are widely known to have a distinctive taste and cn be accepted by everyone. The level and type needs and desires of the consumer can be different from one another, which led to the choice of opening up business opportunities became more and more bigger, election reasons and election objectives and factors to be considered in a business venture on each consumer are also different. Other that, determine which segments the market shares are located and identify consumers into segments of a particular segment as well as identify targets what is achieved and its position. In order to support the success of research to be conducted in the cracker processing industry UD. Sukma CAP MD which is where the first step of the research to be done before doing the research is a literature study to find a reference about segmentation analysis, targeting, positioning to consumer satisfaction and using descriptive analysis method, test validity, test reliability, test normality data, multiple linier regression analysis and co efficient of determination. The results showed that the test validity and reliability test on the data processed to produce valid and real data, with multiple linier regression values of vaue  Y = -0,8266 + 0,3452x1+ 0,3795x2 + 0,1333x3 + 0,0904x4 and coefficient of determination () greatest 0,4624%. This shows that 46,24% great customer loyalty. Value of determination of 0,4624% ahows that the product of independent variables is considered to have only a small simultaneous effect on the dependent variable.

scholarly journals PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUMBER ALFARIA TRIJAYA TBK

BUANA ILMU ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 55-75
Author(s):  
Diella Fakhirah Yunansyah ◽  
Dwi Rendra Agung ◽  
Dyah Ayu Nurhapsari ◽  
Eva Aprilyana Dewi
Keyword(s):  
Brand Image ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
State University ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variable

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap keputusan pembelian pada PT. Sumber Alfaria Trijaya Tbk. Variabel dalam penelitian ini yaitu variabel bebas (X) adalah citra merek dan variabel terikat (Y) yaitu keputusan pembelian yang diukur dengan menggunakan data dari kuesioner (primer) dan beberapa observasi serta wawancara langsung dengan pihak terkait. Populasi dalam penelitian ini adalah Mahasiswa/I Fakultas Ekonomi dan Bisnis Universitas Negeri Singaperbangsa Karawang Angkatan 2016 yang bertempat di Universitas Negeri Singaperbangsa Karawang dan sampelnya terdiri dari 100 responden. Teknik analisis data yang digunakan uji validitas, uji reliabilitas, analisis deskriptif, analisis regresi sederhana, analisis korelasi Pearson, analisis koefisien determinasi (R2) , uji F dan uji-t dengan bantuan perangkat lunak komputer program SPSS 24. Dari hasil uji validitas dan reliabilitas menunjukkan bahwa data yang diolah valid dan reliabel. Hasil analisis diperoleh persamaan Ŷ 10,019 + 0,582 x. Berdasarkan koefisien korelasi Pearson variabel bebas (X) menunjukkan nilai korelasi positif dan berada dalam kategori kuat dan nilai signifikansi 0,000 < 0,05, yang menandakan bahwa hubungan yang terjadi adalah signifikan. Dari penelitian ini diperoleh nilai R square 0,619 hal ini berarti citra merek yang terdiri dari citra perusahaan, citra pengguna dan citra produk memberikan kontribusi sebesar 61,9% terhadap keputusan pembelian konsumen. Selain itu sebesar 31,1% keputusan pembelian dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.   Kata Kunci : Citra Merek, Keputusan Pembelian     This study aims to determine the effect of brand image on purchasing decisions at PT. Sumber Alfaria Trijaya Tbk. The variables in this study are the independent variable (X) is the brand image and the dependent variable (Y), which is a purchase decision that is measured using data from the questionnaire (primary) and several observations and direct interviews with related parties. The population in this study were Students / I of the Faculty of Economics and Business, Singaperbangsa Karawang State University, 2016 which took place at the Singaperbangsa Karawang State University and the sample consisted of 100 respondents. Data analysis techniques used were validity test, reliability test, descriptive analysis, simple regression analysis, Pearson correlation analysis, coefficient of determination analysis (R2), F test and t-test with the help of SPSS 24 computer software program. From the results of validity and reliability test indicates that processed data is valid and reliable. The results of the analysis obtained an equation Ŷ 10,019 + 0,582 x. Based on the Pearson correlation coefficient the independent variable (X) shows a positive correlation value and is in a strong category and a significance value of 0,000 <0.05, which indicates that the relationship that occurs is significant. From this study R value of 0.619 obtained this means that the brand image consisting of company image, user image and product image contributed 61.9% to consumer purchasing decisions. In addition, 31.1% of purchasing decisions are influenced by other factors not examined in this study.   Keywords: Brand Image, Purchasing Decision

scholarly journals Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 26
Author(s):  
Gahensya Keloay ◽  
Wehelmina Rumawas ◽  
Sandra Asaloei
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Test Validity ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Normality Test ◽  
Quantitative Descriptive

This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 153
Author(s):  
Citra Yanti Pakpahan ◽  
I Wayan Suardana ◽  
I Made Kusuma Negara
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
International Airport

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

scholarly journals PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

2020 ◽  
Vol 24 (2) ◽  
pp. 13-23
Author(s):  
EVA ROSDIANA ◽  
HADI SUHARNO ◽  
UMI KULSUM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Descriptive Analysis ◽  
Law Students ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Diversity Product

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

scholarly journals Pengaruh Tingkat Pemahaman Wajib Pajak, Kesadaran Wajib Pajak, dan Sanksi Pajak terhadap Kepatuhan Wajib Pajak

2018 ◽  
Vol 1 (1) ◽  
pp. 36
Author(s):  
Ninik Khuzaimah ◽  
Sigit Hermawan
Keyword(s):  
Hypothesis Test ◽  
Test Validity ◽  
Tax Compliance ◽  
Analytical Tool ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Questionnaire Data ◽  
Validity And Reliability ◽  
Business Studies ◽  
Level Of Understanding

This research aims to analyze the influence taxpayer level of understanding, taxpayer awareness, and tax penalties against tax compliance individual taxpayers conducting business ( Studies in KPP Pratama “X”). The analytical tool used is lists the questionnaire, data collection in the form of test validity and reliability testing. Hypothesis in this study is that there are influences the taxpayer level of understanding, taxpayer awareness, and tax penalties agains tax compliance individual taxpayer conducting business. To test this hypothesis used data analysis tools such as multiple linear regressio.The results obtained by test validity indicates that all of the questions on the questionnaire is valid. To test reliability of all the variables declared reliable and based on hypothesis test based on the F test, t test, and the coefficient of determination showed relationship between the taxpayer level of understanding, the taxpayer awareness, and tax penalties agains tax compliance individual taxpayer conducting business.Keywords: Understanding, Awareness, Tax Penalties, Compliance.

scholarly journals KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 191
Author(s):  
Fajar Ramadhan ◽  
Hendro Setyono
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.

scholarly journals Pengaruh Mutu Pelayanan, Harga dan Promosi terhadap Kepuasan Konsumen di BC Street Coffee Denpasar

2019 ◽  
pp. 233
Author(s):  
I MADE PUTRA AKEN MERTHAYASA ◽  
I NYOMAN GEDE USTRIYANA ◽  
IGA.A LIES ANGRENI
Keyword(s):  
Consumer Satisfaction ◽  
High School Graduates ◽  
Descriptive Analysis ◽  
The Other ◽  
Test Reliability ◽  
Quality Of Services ◽  
Reliability Test ◽  
Annual Increase ◽  
The Impact

The Impact of the Quality of Services, Price and Promotionon the Consumer Satisfaction at BC Street Coffee DenpasarThe annual increase in the contribution made by the trading sector and hotel andrestaurant sector has caused the restaurants in Denpasar, including the BC Street Coffee,to be getting more competitive. It is necessary to analyze the factors, such as the qualityof services, price and promotion, which contribute to the consumer satisfaction. Thiscurrent study is intended to identify the characteristics of the respondents, the quality ofservices, price and promotion on the consumer satisfaction. The study was conductedfrom March to May 2018. The respondents totaled 50. The data were analyzed using thevalidity test, reliability test, multiple linier analysis, classic assumption test, hypothesistest, and descriptive analysis. The dominant consumers of the BC Street Coffee werefrom 18 to 25 years old, male, senior high school graduates, private employees andsingle. They felt highly satisfied with the quality of services, price and promotionprovided. Partially and simultaneously, the quality of services, price and promotionsignificantly contributed to the consumer satisfaction. The R Square showed that thequality of services, price and promotion contributed to the consumer satisfaction by62%, and the rest, namely 38%, was affected by the other variables. It is suggested thatthe BC Street Coffee should always pay attention to what is desired and needed by theconsumers and the price of the product offered. It is suggested to the future researchersthat they add other variables and another object under a particular territory.

scholarly journals The Influence Of Display Producton Towards Consumer Satisfaction At Togamas Supratman Bandung

2022 ◽  
Vol 2 (3) ◽  
pp. 292-298
Author(s):  
Rezky Afiahtul Barokah BARAKOH
Keyword(s):  
Consumer Satisfaction ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Field Research ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Structured Interviews ◽  
Library Research

The purpose of this research is to determine the effect of display production to consumer satisfaction at Togamas Supratman Bandung. The research method used descriptive analysis method. Data collection techniques used library research and field research in the form of non-participant observation, structured interviews, and distributing questionnaires to 60 respondents. For data analysis used validity test, reliability test, hypothesis testing, correlation coefficient X on Y, significant test, simple linear regression, coefficient of determination. The obstacles faced at Togamas Bandung are the lack of space and making it difficult to arrange displays, product especially interior displays which are used to organize various types of products in one display with large quantities and the lack of employee attention regarding product in inputting or scanning product. While the efforts made at Togamas Supratman Bandung, namely by reducing the number of displays, returning to distributors, checking scanned of products.

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG

2019 ◽  
Vol 3 (2) ◽  
pp. 96-110
Author(s):  
Dian Candra Fatihah ◽  
Dewi Rani Desmawati
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Sales And Marketing ◽  
Strong Relation

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

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