Coffee Consumption and the Sustainability of the Coffee Industry in Malaysia

2021 ◽  
Vol 4 (2) ◽  
pp. g1-10
Author(s):  
Rahini Ramanathan ◽  
Nashath Ali

Malaysia’s popular beverage has always been tea; however, current trends show an increase in coffee consumption among its population. The introduction of international coffee chains and the adoption of the coffee culture among the overseas educated has led to an increase in coffee consumption in Malaysia.  Hence, the objective of this research was to determine the status of coffee consumption in Malaysia; to investigate the demographics and reasons for coffee consumption and to study the efforts carried out to sustain the Malaysian coffee industry. The study was conducted via an online self-administered questionnaire uploaded in Google Form. Results, obtained from 174 respondents, showed that 77.6% of participants consumed coffee. The main reasons for coffee consumption are the taste (69.6%); “to boost energy” (60.0%) and “to start up the day” (58.8%). 92.5% make their coffee at home or in the office. A low disposable income and restrictions imposed by the current pandemic has led to 62.7% of the respondents purchasing coffee less than once a week. 55.5% buy their coffee from branded outlets (Starbucks, Coffee bean and tea leaf, McCafé) compared to 46.7% from non-branded outlets (kopitiams, office canteen). So, when people do purchase their coffee, they do not mind splurging out on the occasional cup of branded coffee. Study of the literature shows that efforts are being carried out within Malaysia to improve its coffee industry, especially with respect to coffee farming. This alternative cash crop would aid in stimulating the failing Malaysian economy.

2018 ◽  
Author(s):  
Михаил Геннадьевич Чепрасов ◽  
Карина Аскаровна Агадилова ◽  
Игорь Олегович Мячин

В данной статье рассматриваются особенности становления российских стартап-компаний, ключевые проблемы развития и пути их решения. Проведен сравнительный анализ отечественных и зарубежных стартапов, где инновационные компании стали опорой экономики. Проанализирована статистика по состоянию стартапов России в настоящее время. Авторами отмечены главные предпосылки, которые ведут стартапы к провалу. Особое внимание уделено современным возможностям их финансирования. В статье описаны такие технологии финансирования как венчурное инвестирование, спонсирование бизнес-ангелами, государственная поддержка инновационных компаний, многоаспектная помощь бизнес-инкубаторов. Учтены преимущества и пробелы каждой из приведенных форм. This article discusses the features of the formation of Russian start-up companies, key development problems and ways to solve them. A comparative analysis of domestic and foreign startups, where innovative companies have become the backbone of the economy. Analyzed statistics on the status of startups in Russia at the present time. The authors noted the main prerequisites that lead startups to failure. Particular attention is paid to the modern possibilities of their financing. The authors described such financing technologies as venture investment, sponsorship by business angels, government support for innovative companies, multidimensional assistance from business incubators. Take into account the advantages and gaps of each of these forms.


Author(s):  
Anna L. Solomonovskaya

The article reviews different perspectives concerning the status, origin and functions of double translations in European cultural space throughout the period. The term double translation here refers to the translation of one word with two (rarely more) lexemes connected with a conjunction or another linking word. This technique was universal across medieval translation schools, whatever their geographic origin. However, only particular schools or individual translators have been studied in terms of this technique so far, so the author aims to summarize the findings, delineate some controversial issues in the domain under consideration and place the findings in a common perspective. The controversial issues comprise (but are not limited by) the causes of their emergence in translated texts (from almost accidental fixation of the translator’s hesitation to the conscious decision to apply two different methods of translation based on specific philosophy of language). Another widely discussed question is the status of the words in such a pair – whether they were regarded as synonyms or had another status. One more question that causes discussion is their functions in the text, namely whether they were a rhetorical device or a certain means of semantic differentiation. The author of the article supposes that double translation should be considered dynamically and such chronological consideration makes it possible to argue that double translations first appeared to convey the whole range of meanings of a certain word enabling the reader to make their own choice concerning the exact meaning of the word in each particular context. As for the philosophical or theological background of the technique (be it language philosophy of St. Augustine or the theory of images developed by Pseudo-Dionysius the Areopagite) sometimes assumed to have been intentionally realized by medieval translators, it is hard to verify such claims as the utterances (Prefaces) of the medieval translators themselves hardly mention (with the possible exception of Praefatio Brixiana) either the technique or its presumed theological grounds. Moreover, word pairs (hendyadis) had been used as a rhetorical device both in the literary tradition and the national epic poetry of many European countries. This rhetorical device was widely used for emphasis, so when double translation actually lost its semantic function, it was retained by languages as set phrases or a purely stylistic device.


2020 ◽  
Vol 6 (1) ◽  
pp. 23-42
Author(s):  
Hayat M. Awan ◽  
Zara Hayat ◽  
Sahar Hayat ◽  
Rafia Faiz

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.


2017 ◽  
Vol 15 (3) ◽  
pp. 295-308 ◽  
Author(s):  
Liz Jackson

A new kind of gender equality ideology is rising in popularity in Western societies. While emphasising gender equality for the next generation, this new ideology sees feminism in a pragmatic and simplistic way, as nonthreatening to the status quo, in politics, popular culture, and economy. In the economic sphere, Sheryl Sandberg’s “Lean In” has become well known for aiming to guide women to succeed alongside men in the workplace by changing their behaviours and attitudes. Its recommendations for women have impacted perspectives in the non- rofit and start-up worlds, arts, and more. However, there are some limitations to the kind of feminist thinking exemplified by Lean In. This article critically examines Lean In as a discourse or ideology in relation to higher education within and outside Western societies. I argue first that such ideology employs a deficiency model of gender equality that makes women accountable for sexism by focusing on internal rather than external change. Second, I argue that such discourses essentialize gender. Third, I argue that it is not easy to translate the advice given to women across international contexts, as Lean In reflects cultural conceptions of the workplace.


Author(s):  
Patricia Dickenson ◽  
Cynthia Sistek-Chandler

Teacher Education programs worldwide are engaging in a digital conversation around best practices for supporting and teaching teacher candidates in the creation of digital content for a 21st century blended classroom. This chapter examines the status of teacher preparation in technology and explores current trends for instructors of the NextGen educator. Further the authors share how 21 Century Skills and global competencies among pre-service teachers can be applied in an online learning environment in teacher education programs.


2019 ◽  
Vol 43 (1) ◽  
pp. 216-222
Author(s):  
Ragna Seidler-de Alwis ◽  
Julia Grefkes

AbstractFuture oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.


RSC Advances ◽  
2015 ◽  
Vol 5 (106) ◽  
pp. 86954-86966 ◽  
Author(s):  
Punit Kumar ◽  
Kashyap Kumar Dubey

A review of the implications and causes of obesity, the status of antiobesity drugs, the mechanism of inhibition of pancreatic lipases, the biosynthesis of lipstatin and the present status of lipstatin production.


2020 ◽  
Vol 9 (27) ◽  
pp. 165-172
Author(s):  
I. S. Pinkovetskaia ◽  
Y. V. Nuretdinova ◽  
A. A. Navasardyan

The purpose of the study was to analyze the features of early entrepreneurial activity in the third age, to assess the dynamics of its change in recent years in Russia and the projected values for the future. The study examined the advantages and disadvantages of early entrepreneurship in the age group, estimated its levels for the period from 2013 to 2018, compared business activity in Russia and a number of large economically developed countries, and proposed a forecast of the potential number of start-up entrepreneurs, taking into account current trends. The results of surveys conducted during the Global monitoring of entrepreneurship and the corresponding national report on Russia, as well as official information from the Federal state statistics service, reflecting the population size by age groups and demographic forecast, were used as initial data for the study.


Author(s):  
Kuswarini Kusno ◽  
Muhammad Indra Pratama Ariin ◽  
Sulistyodewi Nur Wiyono ◽  
Dini Rochdiani

Abstrak Kiwari Farmers adalah kelompok tani yang mengusahakan kopi arabika reguler dan kopi luwak Manglayang Karlina. Penjualan kopi luwaknya rendah dan tidak kontinyu selama tahun 2016-2017. Karena itu perlu diidentifikasi penyebabnya dengan tujuan untuk merumuskan strategi pemasaran kopi luwak tersebut di Kelompok Tani Kiwari Farmers. Teknik penelitian menggunakan teknik studi kasus. Data primer dan sekunder dikumpulkan melalui observasi, wawancara, dan studi literatur. Data dianalisis dengan analisis strength, weakness, opportunity, and threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan ada 6 strategi alternatif: 1) mengalokasikan keuntungan untuk riset fermentasi biji kopi, dan proses roasting, untuk pelatihan formal tenaga kerja, serta untuk pembangunan lantai jemur dan gudang, 2) melakukan kampanye kreatif berbasis edukasi mengenai animal welfare, dan jenis, manfaat serta proses pengolahan kopi luwak, 3) menggunakan Instagram dan Facebook untuk mengedukasi konsep pengolahan mandiri dari hulu hingga hilir dan animal welfare, 4) memperluas jalan kebun, lantai jemur, dan tempat pengolahan pasca panen kopi untuk kepentingan agrowisata, 5) meningkatkan riset pengolahan roasting dan pelatihan tenaga kerja, serta 6) mempertahankan dan menambah inovasi produk baru dan kemasan. Strategi prioritas atau yang terbaik adalah strategi kesatu. Disarankan Kiwari Farmers menerapkan strategi ke 1) tersebut di atas, dan melakukan survei terhadap konsumen kopi luwak.Kata kunci: kopi luwak, strategi pemasaran, SWOT, QSPMAbstractKiwari Farmers cultivates for regular Arabica coffee and Manglayang Karlina Luwak coffee in Bandung district. The sales volume of civet coffee is still low and has experienced discontinue sales during 2016-2017. Thus, it is necessary to identify the causes of the low sales of civet coffee in order to formulate the marketing strategy of the civet coffee in the Kiwari Farmers Group. This study uses case study techniques. Primary and secondary data are collected through observation, interviews, and literature studies. Data on strengths, weaknesses, opportunities and threats encountered by Kiwari farmers groups were analyzed using SWOT Analysis and Quantitative Strategic Planning (QSP) Matrix. As a result, there were six alternative strategies: 1) allocate profits for coffee bean fermentation research, roasting processes, formal labor training, building dry floors and warehouses, 2) create creative campaigns such as the animal welfare education campaign, and campaigns on civet coffee types, the benefits of civet coffee consumption, and the processing of civet coffee, 3) use the benefits of social media in particular Instagram and Facebook to educate the concept of civet coffee processing from the beginning to the end of the process, and animal welfare, 4) enlarge the road area in the garden, drying area, build a post-harvest site and processing coffee for the development of an agro-tourism business unit, 5) improve roasting processing research and employee training, and 6) maintain by innovating new products and packaging. The best strategy is strategy number 1) mentioned above. Kiwari Keywords: civet coffee, marketing strategy, SWOT, QSPM


2021 ◽  
Vol 6 (10) ◽  
pp. e006351
Author(s):  
Adeyemi Okunogbe ◽  
Rachel Nugent ◽  
Garrison Spencer ◽  
Johanna Ralston ◽  
John Wilding

BackgroundObesity is a growing public health challenge worldwide with significant health and economic impacts. However, much of what is known about the economic impacts of obesity comes from high-income countries and studies are not readily comparable due to methodological differences. Our objective is to demonstrate a method for estimating current and future national economic impacts of obesity and apply it across a sample of heterogeneous contexts globally.MethodsWe estimated economic impacts of overweight and obesity for eight countries using a cost-of-illness approach. Direct and indirect costs of obesity from 2019 to 2060 were estimated from a societal perspective as well as the effect of two hypothetical scenarios of obesity prevalence projections. Country-specific data were sourced from published studies and global databases.ResultsIn per capita terms, costs of obesity in 2019 ranged from US$17 in India to US$940 in Australia. These economic costs are comparable to 1.8% of gross domestic product (GDP) on average across the eight countries, ranging from 0.8% of GDP in India to 2.4% in Saudi Arabia. By 2060, with no significant changes to the status quo, the economic impacts from obesity are projected to grow to 3.6% of GDP on average ranging from 2.4% of GDP in Spain to 4.9% of GDP in Thailand. Reducing obesity prevalence by 5% from projected levels or keeping it at 2019 levels will translate into an average annual reduction of 5.2% and 13.2% in economic costs, respectively, between 2020 and 2060 across the eight countries.ConclusionOur findings demonstrate that the economic impacts of obesity are substantial across countries, irrespective of economic or geographical context and will increase over time if current trends continue. These findings strongly point to the need for advocacy to increase awareness of the societal impacts of obesity, and for policy actions to address the systemic roots of obesity.


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