scholarly journals STRATEGI PEMASARAN KOPI LUWAK MANGLAYANG KARLINA DI KELOMPOK TANI KIWARI FARMERS, KABUPATEN BANDUNG

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Kuswarini Kusno ◽  
Muhammad Indra Pratama Ariin ◽  
Sulistyodewi Nur Wiyono ◽  
Dini Rochdiani
Keyword(s):  
Strategic Planning ◽  
Marketing Strategy ◽  
Animal Welfare ◽  
Swot Analysis ◽  
Coffee Consumption ◽  
Secondary Data ◽  
Coffee Bean ◽  
The Road ◽  
Labor Training ◽  
Study Techniques

Abstrak Kiwari Farmers adalah kelompok tani yang mengusahakan kopi arabika reguler dan kopi luwak Manglayang Karlina. Penjualan kopi luwaknya rendah dan tidak kontinyu selama tahun 2016-2017. Karena itu perlu diidentifikasi penyebabnya dengan tujuan untuk merumuskan strategi pemasaran kopi luwak tersebut di Kelompok Tani Kiwari Farmers. Teknik penelitian menggunakan teknik studi kasus. Data primer dan sekunder dikumpulkan melalui observasi, wawancara, dan studi literatur. Data dianalisis dengan analisis strength, weakness, opportunity, and threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan ada 6 strategi alternatif: 1) mengalokasikan keuntungan untuk riset fermentasi biji kopi, dan proses roasting, untuk pelatihan formal tenaga kerja, serta untuk pembangunan lantai jemur dan gudang, 2) melakukan kampanye kreatif berbasis edukasi mengenai animal welfare, dan jenis, manfaat serta proses pengolahan kopi luwak, 3) menggunakan Instagram dan Facebook untuk mengedukasi konsep pengolahan mandiri dari hulu hingga hilir dan animal welfare, 4) memperluas jalan kebun, lantai jemur, dan tempat pengolahan pasca panen kopi untuk kepentingan agrowisata, 5) meningkatkan riset pengolahan roasting dan pelatihan tenaga kerja, serta 6) mempertahankan dan menambah inovasi produk baru dan kemasan. Strategi prioritas atau yang terbaik adalah strategi kesatu. Disarankan Kiwari Farmers menerapkan strategi ke 1) tersebut di atas, dan melakukan survei terhadap konsumen kopi luwak.Kata kunci: kopi luwak, strategi pemasaran, SWOT, QSPMAbstractKiwari Farmers cultivates for regular Arabica coffee and Manglayang Karlina Luwak coffee in Bandung district. The sales volume of civet coffee is still low and has experienced discontinue sales during 2016-2017. Thus, it is necessary to identify the causes of the low sales of civet coffee in order to formulate the marketing strategy of the civet coffee in the Kiwari Farmers Group. This study uses case study techniques. Primary and secondary data are collected through observation, interviews, and literature studies. Data on strengths, weaknesses, opportunities and threats encountered by Kiwari farmers groups were analyzed using SWOT Analysis and Quantitative Strategic Planning (QSP) Matrix. As a result, there were six alternative strategies: 1) allocate profits for coffee bean fermentation research, roasting processes, formal labor training, building dry floors and warehouses, 2) create creative campaigns such as the animal welfare education campaign, and campaigns on civet coffee types, the benefits of civet coffee consumption, and the processing of civet coffee, 3) use the benefits of social media in particular Instagram and Facebook to educate the concept of civet coffee processing from the beginning to the end of the process, and animal welfare, 4) enlarge the road area in the garden, drying area, build a post-harvest site and processing coffee for the development of an agro-tourism business unit, 5) improve roasting processing research and employee training, and 6) maintain by innovating new products and packaging. The best strategy is strategy number 1) mentioned above. Kiwari Keywords: civet coffee, marketing strategy, SWOT, QSPM

scholarly journals The Online Marketing Strategic Planning for Jember Coffee SMEs

2018 ◽  
Vol 2 (1) ◽  
pp. 14
Author(s):  
Oktalia Juwita ◽  
Fajrin Nurman Arifin ◽  
Fitriyana Dewi
Keyword(s):  
Strategic Planning ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Online Marketing ◽  
International Level ◽  
Great Opportunity ◽  
Lack Of Information ◽  
The World

Coffee is a kind of beverage that is widespread and much-loved in the world. Today coffee has become a lifestyle. Various kinds of coffee are offering in many shops. This is a great opportunity for entrepreneurs, especially SMEs providers of coffee products, in introducing and marketing variants of coffee products that are owned at the national and international level. One of the problems often arises in the marketing of SMEs products is the lack of information and marketing access to potential markets. An effective and appropriate marketing strategy is needed, especially for SMEs producing coffee products. The research method is done by observation and interview to get primary and secondary data. After the data obtained, analyzed the current condition using SWOT analysis and then followed by strategy mapping using SOSTAC method. From the analysis that has been done, needed a website for the directory to introduce SMEs engaged in the production and sale of coffee in Besuki Raya area.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan

2013 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Saefudin Zuhdi ◽  
Rini Syarif
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Swot Analysis ◽  
Hiv Transmission ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
High Risk Group ◽  
Primary Data ◽  
Hiv Aids

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta

2018 ◽  
Vol 9 (4) ◽  
pp. 733
Author(s):  
Dyah SUGANDINI ◽  
Mohamad Irhas EFFENDI ◽  
Agus Sasmito ARIBOWO ◽  
Yenni Sri UTAMI
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourism Destination ◽  
Community Based ◽  
Primary Data Analysis ◽  
Special Region

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. This research is using Community Based Tourism (CBT) approach. CBT is the empowerment of local community where they are involved in the planning, managing, and decision making for the development. The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia. This research is conducted in Yogyakarta that has four districts and one city. The data used in this research is primary and secondary data. The respondents are foreign and domestic tourists and stakeholders officials. The number of respondents is 300 people. The data is collected by convinience sampling. The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years. Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating. The primary data analysis shows thattourism destination quality, satisfaction, and image according to the visitor perception is good, but the visitor loyaly shows a bad result. Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination. The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists. An integrated promotion for CBT needs to be more improved.

scholarly journals Village Funds Utilization Strategy to Improve Food Security in Kuwu Village, Dempet Sub-District, Demak Regency

2020 ◽  
Vol 1 (1) ◽  
pp. 30-40
Author(s):  
Intan Yuliana
Keyword(s):  
Food Security ◽  
Human Resource Development ◽  
Quantitative Research ◽  
Swot Analysis ◽  
Production Capacity ◽  
Secondary Data ◽  
Improvement Strategy ◽  
The Road ◽  
Improve Food Security ◽  
Utilization Strategy

The aim of this study was to analyze food security improvement strategy in line with the potency and problems, so that the utilization of village funds is more optimal and on target in order to support the financing of food security in Kuwu village, Dempet Sub-district, Demak Regency. The type of this research is quantitative research by using SWOT analysis. This research used primary and secondary data. The results of analysis showed that the utilization of Kuwu Village Fund was more concerned with physical development as well as transportation facilities and infrastructure. The results of SWOT analysis showed that the appropriate strategy to improve food security through the use of Village Funds in Kuwu Village is to support aggressive growth policy by maximizing the strengths and opportunities such as increasing food production capacity by intensification and diversification, human resource development, and improving the road infrastructure of farmer business.

scholarly journals Marketing Strategy of HDL 293 Cilaki Bandung Seafood Restaurant (West Java) in the Midst of COVID-19 Pandemic

2021 ◽  
pp. 20-34
Author(s):  
Ghaida Yasmin Amini ◽  
Atikah Nurhayati ◽  
Achmad Rizal ◽  
Asep Agus Handaka
Keyword(s):  
Data Processing ◽  
Marketing Strategy ◽  
Environmental Conditions ◽  
Sampling Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
West Java ◽  
Growth Policy

This research was held at HDL 293 seafood restaurant located on Cilaki street, Bandung, West Java. The implementation started on April 2020 until May 2021. This research aims to analyze internal environmental conditions including strengths and weaknesses, while external environmental conditions including opportunities and threats faced, then formulate and analyze marketing strategy during the COVID-19 pandemic. The method used is a case study using primary and secondary data. The sampling method used was accidental sampling and data processing used SPSS 25, Ms. Excel through SWOT analysis. Based on research, the best strategy for development of HDL 293 Cilaki Bandung seafood restaurant using SWOT analysis is in Quadrant I by implementing the SO (Strength and Opportunity) strategy or supporting an aggressive growth policy (growth oriented strategy). Where the coordinates are 0.38 ; 0.05 means taking advantage of strengths to seize opportunities that exist.

scholarly journals STRATEGI PEMASARAN AYAM PROBIO (broiler) PADA KELOMPOK PETERNAK AYAM (KPA) BERKAT USAHA BERSAMA (BUB) KOTA METRO

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Nyoman Sulindre ◽  
Djoko Umar Said ◽  
Zulkarnain Zulkarnain
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Snowball Sampling ◽  
Good Service ◽  
Market Growth ◽  
Community Needs

The cultivation and processing of chicken probio (broiler) in LampungProvince was initiated by Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) in Metro City. KPA BUB was established on March 22, 2008 with members of 30 farmers. KPA BUB acts as a facilitator for its members. This study aims to analyze the Probio Chicken Marketing Strategy (Broiler) in Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) Metro City. The problem to be analyzed is how the marketing strategy is implemented by Chicken Breeder Group (KPA) Berkat Usaha Bersama (BUB) Metro City. The method used in this research was non probability sampling, that is snowball sampling technique with population of 30 probio chicken breeders. The number of sample were 25 respondents consisting of 20 farmers and 5 practitioners. Analysis tool used in this research was a descriptive analysis using SWOT analysis technique. Primary and secondary data were used. The results of this study showed that the SWOT matrix obtained coordinates (0.32, 0.37), i.e. the Strengh-Opporturnities (SO) strategy, in which the coordinates were entered in Quadrant I. Strategies that can be used are 1) Developing probio chicken products and good service to consumers by seeing the growing market growth would increase the number of probio chicken production; 2) Good service to consumers, the quality of products, and the sales cycle increased with the increasing pattern of consumer behavior that would develop the needs of the society of probio chicken consumption, 3) The strength of business and good management by utilizing a strategic plant location for promotion / advertising would increase the amount of production so the community needs for chicken probio can be met.Keywords: marketing strategy, probio chicken (broiler).

STRATEGI PEMASARAN UBI KAYU NUABOSI DI DESA NDETUNDORA DI KECAMATAN ENDE, KABUPATEN ENDE

2020 ◽  
Vol 21 (2) ◽  
pp. 139-144
Author(s):  
Maria Valentina Bagho Wea ◽  
Maria Bano ◽  
Ignatius Sinu
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Profit Margin ◽  
Primary Data ◽  
Survey Method ◽  
Two Stages

The research has been conducted at Ndetundora 1 Village, Ende Sub- District, Ende Regency. The purpose of This research are to know: (1) Nuabosi cassava marketing strategy, (2) Nuabosi cassava marketing channel. (3) Cost, profit, margin, and farmer's share. This research was conducted in March 2019. The research method used was survey method with respondent interview techniques and questionnaires. Number of samples as many as 50 respondents. Determination of samples used in two stages namely first, what is done purposely (purposive sampling) and secondly which is simple random sampling. Data collected are primary data and secondary data. Primary data obtained from direct interview with farmers while secondary data obtained from institutions. Nuabosi's cassava marketing strategy, marketing channel, eco-disposal, cost, profit, margin, and farmer's share are quantitatively, qualitatively, and descriptive analysis. the research results show that (1) Marketing strategy using SWOT Analysis by finding strengthtens, weakness, opportunities, threats from products, promotions, places and prices. (2) Pattern of marketing channels namely farmers - traders of village retailers - consumers, farmers - village collector traders - city retailers - consumers, and at the last channel farmers - inter-island traders - consumers. The total cost to farmers for the first channel is Rp.400 / kg, the village retailer is Rp.1,587 / kg for margins. In this channel, the farmers are Rp. 5,000 / kg, the retailer is Rp.5.000. Farmers’s Share 71% and 100%. In the second channel, the total costs incurred by farmers are Rp. 12,500, village collectors are Rp. 15,000 / kg and city retailers are Rp. 20,000. Farmer marketing margin Rp 7,500, village collector traders rp 2,500 / kg, city retailer traders 5,000 / kg. And for the last channel the price of nuabosi cassava for farmers is Rp. 12,500 / kg and inter-island traders Rp. 25,000/kg. The total costs incurred are IDR 2,508 / kg, inter-island traders Rp 10,000. The margin on this channel is Rp. 12,500 / Kg and the collecting trader is Rp 12.500/kg. Farmer’s share for farmer is 50 %, while for inter-islan traders 100 %. Inter-islan traders 25.000 m

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