PROMOTION OF CASSAVA CHIPS "TETTE" THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY

2019 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
Fedianty AUGUSTINAH
Keyword(s):  
Social Media ◽  
Community Partnership ◽  
Sales Volume ◽  
Marketing Communication ◽  
The Third ◽  
The Social ◽  
A Priority ◽  
Use Of Social Media ◽  
Partnership Program

Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / villages at this time so that it can be said that the use of promotional facilities has not been maximized using Social Media such as Instagram and Facebook which has a wider range of promotions to increase the sales volume of TETTE chips. Some things that are considered a priority issue by Bumdes Madulang partners are problems creating accounts through social media Instagram and Facebook and marketing TETTE cassava chips through social media Instagram and Facebook. The solution provided is in the form of training (coaching and mentoring) carried out with the first chronological or phased strategy that is giving knowledge / opening insights to Madulang Village Business Entrepreneurs about the importance of using Facebook and Instagram social media as a means of promoting TETTE cassava chips and the second provide training on making Facebook and Instagram accounts as a means of promoting TETTE cassava chips. The third solution activity was to produce photos and promotional videos of TETTE sigkong chips. to fill Facebook and Instagram accounts and the fourth agreed solution is to evaluate the promotion of TETTE sigkong chips that have been carried out by Madulang Village-Owned Enterprises through social media accounts Facebook and Instagram.             Suggestions that can be used by several related parties to assist in the development of the business of tette chips in Bumdes Madulang, District of Omben, Sampang Regency, training for the use of social media as a means of promotion at present where training related to marketing and marketing communication through

scholarly journals PROMOTION OF CASSAVA CHIPS &Quot;TETTE&Quot; THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY

2019 ◽  
Vol 1 (2) ◽  
pp. 89-98
Author(s):  
Fedianty AUGUSTINAH
Keyword(s):  
Social Media ◽  
Community Partnership ◽  
Sales Volume ◽  
Marketing Communication ◽  
The Third ◽  
The Social ◽  
A Priority ◽  
Use Of Social Media ◽  
Partnership Program

Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / villages at this time so that it can be said that the use of promotional facilities has not been maximized using Social Media such as Instagram and Facebook which has a wider range of promotions to increase the sales volume of TETTE chips. Some things that are considered a priority issue by Bumdes Madulang partners are problems creating accounts through social media Instagram and Facebook and marketing TETTE cassava chips through social media Instagram and Facebook. The solution provided is in the form of training (coaching and mentoring) carried out with the first chronological or phased strategy that is giving knowledge / opening insights to Madulang Village Business Entrepreneurs about the importance of using Facebook and Instagram social media as a means of promoting TETTE cassava chips and the second provide training on making Facebook and Instagram accounts as a means of promoting TETTE cassava chips. The third solution activity was to produce photos and promotional videos of TETTE sigkong chips. to fill Facebook and Instagram accounts and the fourth agreed solution is to evaluate the promotion of TETTE sigkong chips that have been carried out by Madulang Village-Owned Enterprises through social media accounts Facebook and Instagram. Suggestions that can be used by several related parties to assist in the development of the business of tette chips in Bumdes Madulang, District of Omben, Sampang Regency, training for the use of social media as a means of promotion at present where training related to marketing and marketing communication through  

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiangyu Liu ◽  
Bowen Zheng ◽  
Hefu Liu
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Organizational Outcomes ◽  
Survey Study ◽  
Communication Quality ◽  
Media Dependency ◽  
Content Type ◽  
Work Interruptions ◽  
The Social ◽  
Use Of Social Media

PurposeAlthough social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.Design/methodology/approachThe proposed theoretical model was empirically validated through a survey study of 556 employees in China.FindingsThe results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.Originality/valueThis study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

scholarly journals Megachurch Pastor Twitter Activity: An Analysis of Rick Warren and Andy Stanley, Two of America’s Social Pastors

2014 ◽  
Vol 3 (2) ◽  
pp. 1-32
Author(s):  
Susan Codone
Keyword(s):  
Social Media ◽  
Church Leaders ◽  
Future Studies ◽  
Ministry Leadership ◽  
The Social ◽  
Mega Church ◽  
Use Of Social Media ◽  
Twitter Activity ◽  
Ministry Leaders ◽  
Community Church

Mainstream church leaders have taken to Twitter as a platform for spreading their message and promoting their churches. This study examines two American mega-church pastors, Rick Warren of Saddleback Church in Orange County, California, and Andy Stanley of North Point Community Church in Atlanta, Georgia. The main objectives of this study are to analyse the Twitter activity of both pastors in an attempt to categorize their tweets according to research-based guidelines and to suggest new categories for ministry leaders who use social media. The study also tracks the Twitter activity over the life of the @rickwarren and @andystanley accounts. The study shows intriguing applications of Twitter by these two pastors and makes recommendations for those in ministry leadership who wish to use Twitter as a broadcast platform for their personal and ministry messages. Because research in ministerial use of social media is young, future studies are needed to determine if these recommendations can apply to the social media activity of other ministry leaders and to explore how ministry leaders across the religious spectrum are using social media.

scholarly journals Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

2021 ◽  
Vol 2 (1) ◽  
pp. 20-29
Author(s):  
Agus Darma Yoga Pratama ◽  
I Gusti Ayu Agung Dian Susanthi ◽  
Ni Putu Sri Mariyatni
Keyword(s):  
Social Media ◽  
Online Media ◽  
Community Partnership ◽  
Interactive Advertising ◽  
The Media ◽  
Advertising Language ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Partnership Program

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

scholarly journals Utilization of the Tiktok Video Application as a Means of Showing Existence And Self-Disclosure of Teenagers on Social Media

2021 ◽  
Vol 04 (09) ◽  
Author(s):  
Esty Wulandari ◽  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Self Disclosure ◽  
Social Penetration Theory ◽  
Video Application ◽  
The Social ◽  
Social Penetration ◽  
Use Of Social Media ◽  
Share Information ◽  
Stable Stage

Along with the rapid development of technology, the current use of social media by the community is also increasing. One of the social media that is currently on the rise is the TikTok application. TikTok application users come from various backgrounds and ages, including teenagers. Video-based TikTok features accompanied by music, writing, and pictures are considered attractive so that they are liked by teenagers as a means of showing their existence and self-disclosure. TikTok is also currently developing as a way to share information. The theory applied by the researcher was Alman and Taylor's Social Penetration Theory. In addition to such theory, this paper are supported and strengthened by the concepts of Self-Disclosure, Social Media, Teenagers, TikTok, and also Self-Existence. This paper was a qualitative descritpive study which applied a qualitative study method. This paper involved several informants namely teenagers who were also the users of the TikTok application. The inclusion criteria here were teenagers who had a TikTok account, were active on TikTok, and used TikTok as part of their existence and self-disclosure. The results of this study explored the process of self-disclosure and also the existence carried out by the informants in accordance with the stages proposed in the social penetration theory. Informants passed through the stages of self-disclosure sequentially from the orientation stage to the stable stage so that the existence of teenagers in presenting themselves on social media could be observed.

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

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