scholarly journals MODEL AIDA SEBAGAI STRATEGI PEMASARAN BAGI NASABAH MENGAMBANG PERBANKAN SYARIAH (SURVEI MASYARAKAT DI KOTA BEKASI)

2017 ◽  
Vol 13 (1) ◽  
pp. 10-21
Author(s):  
Silviana ◽  
Purnama
Keyword(s):  
Human Resources ◽  
Market Segmentation ◽  
Mixed Method ◽  
Service Industry ◽  
Banking Industry ◽  
Marketing Strategies ◽  
Capital City ◽  
Banking Service ◽  
The People ◽  
Loyal Customers

As a country with moslem as the majority, Indonesia turns out to be the market of sharia Banking Industry. Yet, ironically, Sharia Banking only has market segmentation of 4,86% from the total banking service industry. This research focuses on the mapping of floating customers of sharia banking and marketing strategies done to interest future customers to be loyal customers using the model of Attention, Interest, Desire, and Action (AIDA). Bekasi is chosen as the research site since it is one of the capital city backbone for human resources and industries. The method used is a mixed method with the approach of concurrent embedded. The result shows that 54 % sample of the people in Bekasi are floating customers of sharia banks. Sharia banks around Bekasi have also implemented AIDA models to turn the floating into loyal customers. The recommendation posed by the floating customers is that sharia banks are supposed to enhance the service given to them in terms of socialization and promotion.Indonesia sebagai negara yang mayoritas berpenduduk muslim menjadi pangsa pasar industri perbankan syariah. Hal yang menjadi ironi bahwa Perbankan syariah hanya mempunyai segmen pasar 4,86 % dari total industri layanan jasa perbankan. Riset ini berfokus pada pemetaan Nasabah Mengambang Perbankan Syariah dan strategi promosi yang dilakukan Bank Syariah untuk menarik calon nasabah menjadi nasabah loyalis menggunakan model Attention, Interest, Desire dan Action (AIDA). Bekasi dipilih menjadi lokasi penelitian ini dikarenakan sebagai daerah penyangga ibukota baik dari aspek sumberdaya manusia maupun industrinya. Metode yang digunakan dalam  adalah metode kombinasi dengan pendekatan concurrent embedded.Hasil dalam riset ini bahwa 54 % masyarakat kota Bekasi merupakan nasabah mengambang perbankan syariah. Perbankan syariah sudah menerapkan metode AIDA dalam strategi pemasarannya untuk menarik nasabah mengambang menjadi loyalis. Rekomendasi yang diberikan oleh nasabah mengambang yang mendapatkan porsi terbesar dengan melakukan peningkatan pelayanan sebagai perwujudan sosialisasi dan promosi kepada nasabah mengambang.

scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi

2020 ◽  
Vol 9 (2) ◽  
pp. 225
Author(s):  
Dicki Prayudi ◽  
Resti Yulistria
Keyword(s):  
Human Resources ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Business Sector ◽  
Business Unit ◽  
Horizontal Integration ◽  
Service Business ◽  
The People ◽  
Swot Matrix ◽  
Medium Enterprise

<em>Wedding Organizer (WO) is one of the service business sector to prepare wedding events. Since its establishment in 2015, a Small and Medium Enterprise (SME) namely Gosimplywedding (Gosimply) has not formulated a marketing strategy in line with the condition of the company. This research objective is to measure internal and external company environment scores in determining the position of Gosimply as a business unit of SME to formulate its business strategies. This analysis uses the SWOT </em>(<em>Strength</em>, <em>Weakness</em>, <em>Threat</em>, <em>Opportunity</em>) <em>m</em><em>atrix mapping and QSPM </em>(<em>Quatitative Strategic Planning Matrix</em>) <em>analysis </em><em>to find out the results of the calculation in the company environment in order to know what are the strengths, weaknesses, opportunities, and threats faced by the company. In 2019, the QSPM method becomes the most choice to measure the extent of the internal and external strengths of Gosimply to formulate its marketing strategies. The results of this research showed that the final weighting score in internal analysis are the strength in its organizational flows and the weakness is the character of its human resources. The weighting in external aspect as the company’s opportunity is the demographic of the people who need its product, while the most company threat is the number of competitors and STP (Segmenting, Targeting, and Positioning) of the product. The integration of the internal and external aspects of the company environment into the SWOT Matrix results the strategy of growth in the concentration of horizontal integration.</em>

scholarly journals Non-Performing Assets (NPAs) of Urban Co-operative Banks (UCBs) in Coimbatore District of Tamil Nadu: An Empirical Study

2018 ◽  
Vol 7 (2) ◽  
pp. 27-31
Author(s):  
P. Selvaraju
Keyword(s):  
Empirical Study ◽  
Tamil Nadu ◽  
Service Industry ◽  
Banking Industry ◽  
Academic Research ◽  
Special Method ◽  
Policy Makers ◽  
The People ◽  
Coimbatore District ◽  
The Rich

Co-operation is a special method of doing work jointly and suits the poor more than the rich. The rich, however, are not precluded from coming with its fold. All those who want to co-operate must, as a condition precedent, have a common need and to fulfill it, should agree to work selflessly. The origin of Indian Co-operative Credit Movement can be traced as far back as to 1844 as per the Report of Woodhead Famine Commission of Bengal Province. The said commission recommended that credit should be given at low rate of interest to the needy people. The Maclagan Committee’s recommendations (1914) have much to contribute in evolving the urban cooperative credit movement and such banks have started developing in all the states of the nation. Banking is a service industry. The main objective of the banking is to provide the financial support to its customers / members in co-operatives. The Urban Co-operative Banks (UCBs) occupy a significant place in the urban credit movement. The urban co-operative credit movement started in India with the chief object of catering to the banking and credit requirements of the urban middle class. The expanding NPAs in banking Industry are a major concern for banking industry. NPAs affect the performance of banks and growth in NPA which bring down the entire profitability of the sector. In backlash of this situation, the core objectives of this empirical study to bring the real status and conditions of Non-Preforming Assets in Urban Co-operative Banks in Coimbatore District of Tamil Nadu. Further, the study can explore the factual outlook and effects of the same on different heads such as assets classifications (Standard asset, sub-standard, Doubtful Assets 1(D1),D2 and D3 Assets, Loss Assets, Sector-wise analysis, Gross and Net NPAs etc., all about, the findings of this empirical study can give a better understanding about the sector to the people who are associated with academic, research scholars, banking professionals, policy makers and consultant are in particular and allied groups are in general.

HACIA UNA DIRECCIÓN UNIVERSITARIA CON EFICIENCIA EN EL TRABAJO DE LAS FACULTADES. REFLEXIONES.

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Margarita de las N. Lamas González. ◽  
Sandra Canalias Lamas
Keyword(s):  
Higher Education ◽  
Human Resources ◽  
Formation Process ◽  
University Management ◽  
Educational Management ◽  
The People ◽  
Palabras Clave ◽  
Recursos Humanos ◽  
Higher Education Centers ◽  
Efficient Work

Una de las formas de agrupación dentro de los centros de altos estudios, para la gestión de los recursos humanos, que posibiliten el trabajo estratégico, sistémico, humano y eficiente lo constituyen las Facultades Universitarias. El análisis incursiona en algunas reflexiones teóricas sobre la gerencia universitaria por facultades en la actualidad, retomando publicaciones especializadas en dirección empresarial y educativa; así como la experiencia de las autoras en este desempeño. Concluye que la dirección universitaria tiene un valor metodológico significativo al establecer que ésta solo tiene sentido si se relaciona íntimamente y responde al objeto de estudio de la pedagogía, es decir al proceso de formación integral de las personas. Palabras Clave: Recursos Humanos, Gerencia Universitaria, Pedagogía, Formación Integral. ABSTRACT University Faculties constitute one of the ways of grouping within higher education centers for the management of human resources to make strategic, systemic, human and efficient work possible. This analysis involves some theoretical thoughts on university management held by faculties, retaking specialized publications in business and educational management, as well as the experience of more than four decades of the author of this paper. The analysis concludes that university direction has a significant methodological value and it establishes that it makes sense if it is closely related to the object if study of pedagogy, that is, to the people´s integral formation process. Keywords: Human Resources, University Management, Pedagogy, Holistic EducationRecibido: abril, 2012Aprobado: julio, 2012

From strategic human resources to organization performance

2014 ◽  
Author(s):  
Ana Rita Damas Oliveira ◽  
Paulo Alexandre Guedes Lopes Henriques ◽  
Teresa Cristina Clímaco Monteiro de Oliveira
Keyword(s):  
Human Resources ◽  
Business Strategy ◽  
Organization Performance ◽  
Case Study Methodology ◽  
Strategic Human Resources ◽  
The People ◽  
Sustainable Advantage ◽  
Strategy Alignment ◽  
And Performance ◽  
The Impact

Much has been written about the link between HR and performance, however consensus has yet not been found concerning the understanding on how that relationship comes together. Empirically, no direct impact has been found and research has only suggested an indirect impact. Consequently, the Strategic HRM field is particularly interested on the understanding of the mediating variables that impact the organization performance. Besides the integrated and business strategy alignment of the HR function, it should be considered that it is the people (HR) of the organization and not their practices that determine the company´s competitive advantage. (Messersmith & Guthrie, 2010) argue that it is the impact of those practices that represent “the true resource and enable a sustainable advantage over industry rivals”. The objetive of this research proposal is to study the impact of strategic human resources practices on the organization performance through a case study methodology, supported by longitudinal data. Namely, the project aims to achieve a deeper understanding of the variables that affect the process stream during strategy implementation. How the HR practices impact on people? And why human resources are the most valuable asset? These core premises are in line with the most recent economic concerns about people productivity, employment policies and labor flexibility.

Lifeline Express: Hospital Train in Rural India

2021 ◽  
pp. 251660422197724
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

scholarly journals Varying Psychological Impacts of COVID-19 and Functional/Dysfunctional Coping Strategies: A Mixed-Method Approach

2021 ◽  
pp. 097206342110115
Author(s):  
Parul Rishi ◽  
Suchitra Acharya ◽  
Sushovan Das ◽  
Anushka Sood
Keyword(s):  
Mixed Method ◽  
Psychological Impact ◽  
Public Attention ◽  
Global Business ◽  
Skill Sets ◽  
Mixed Method Approach ◽  
The People ◽  
Psychological Impacts ◽  
Care Family ◽  
Method Approach

The current focus on the transmission of COVID-19 infection all over the world may probably distract public attention from psychosocial consequences of the outbreak in the affected individuals and in the general population. However, there is limited empirical information about its psychological impact on the people of diverse regions and nationalities. Hence, the study aims to understand the psychological impacts of COVID-19 and associated pandemic distress on the demographically diverse Indian population and the ways people are adopting to cope with them. A total of 261 respondents aged 18−73 years, representing more than 17 states of India, filled an electronic survey questionnaire. Survey research methodology following the mixed-method approach adopting both qualitative and quantitative methodologies was adopted. Results of the first phase of the study indicated significant psychological impacts of the COVID-19 pandemic on respondents during the first three weeks of lockdown, especially the pandemic anxiety and social isolation. Physical health, fitness, self-care, family connect, learning of the new skill sets and self-growth opportunity were found to be some of the functional ways to cope with pandemic in this phase, whereas passive acceptance was expressed as a dysfunctional strategy to cope with pandemic coupled with negative emotions such as fear, anxiety, frustration and irritability for others. However, phase two of the study with 20% of respondents in the sixth week of lockdown revealed the exhaustion of the learning phase, limited efforts for self-growth and increasing anxiety and frustration. A great proportion of respondents expressed fear of losing global business scenario and its direct or indirect impact on them. A need for consistent and dedicated mental health care was recommended.

scholarly journals Lifeline Express: Hospital Train in Rural India

2020 ◽  
Vol 2 (2) ◽  
pp. 87-97
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

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