scholarly journals Factors Affecting Consumers’ Purchasing of Suboptimal Foods during the COVID-19 Pandemic

Agriculture ◽  
2022 ◽  
Vol 12 (1) ◽  
pp. 99
Author(s):  
Chun Yang ◽  
Xuqi Chen
Keyword(s):  
Positive Impact ◽  
Early Stage ◽  
Behavioral Control ◽  
Commodity Prices ◽  
Perceived Behavioral Control ◽  
Research Focus ◽  
Factors Affecting ◽  
Purchase Rate ◽  
Global Food

Since the outbreak of the COVID-19 pandemic, global food production and transportation have been largely impacted. Meanwhile, consumers have purchased and stockpiled large quantities of foods due to panic in the early stage of the pandemic, which has resulted in a lot of uneaten, expired foods and has reduced the varieties of foods available in the markets. Due to the lower prices, some consumers have chosen to buy those foods with an earlier production time or inferior quality (suboptimal foods), and the purchase rate of suboptimal foods has increased. Therefore, this study investigated consumer behavior during the pandemic as the research focus, explored the main dimensions that affect consumers’ purchasing of suboptimal foods during the COVID-19 pandemic, tested their correlations, and proposed suggestions for improvement. The results of this study showed that the impacts of Perceived Benefits on Attitude Toward Behavior, Perceived Behavioral Control, and Subject Norm rank 1st, 2nd, and 3rd in importance, respectively, which are all higher than the related impact of Environmental Concerns. For consumers, the most important thing is whether suboptimal foods have consumption motivation for them, which is also the most direct way to make consumers feel the value of suboptimal foods. Furthermore, for consumers, while the environmentally friendly attributes of suboptimal foods are less perceptible than the economic motivations, they still have considerable influence on consumers, and this is even more prominent during the COVID-19 pandemic. Many families have experienced a shock to their income during the pandemic, and consumers are more sensitive and concerned about commodity prices, which also makes lower-priced and more abundant suboptimal foods more popular. However, in the long term, suboptimal foods can have a positive impact on reducing food waste and protecting the environment. When consumers realize this, they will be more motivated to purchase and try suboptimal foods.

scholarly journals Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China

2019 ◽  
Vol 11 (4) ◽  
pp. 1073 ◽  
Author(s):  
Guomin Li ◽  
Wei Li ◽  
Zihan Jin ◽  
Zhihao Wang
Keyword(s):  
Energy Efficient ◽  
Positive Impact ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Environmental Knowledge ◽  
Shanxi Province ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
The Government ◽  
Willingness To Purchase

With the increases in residents’ household energy consumption and carbon emissions, to conserve regional energy and reduce emissions, studying the factors affecting residents’ willingness to purchase energy-efficient appliances and their mechanisms of action is necessary. In this research, based on the theory of extended planned behavior and combined with environmental concern variables and environmental knowledge variables, a model of the factors influencing residents’ willingness to purchase energy-efficient appliances was constructed and an empirical study of urban residents in Shanxi Province, China was conducted. The research indicates that environmental concern, environmental knowledge, attitude, and perceived behavioral control are significantly positively correlated with residents’ willingness to purchase energy-efficient appliances. The influence of subjective norms on the willingness of residents to purchase energy-efficient appliances is not significant; environmental concern and environmental knowledge have a positive impact on attitudes and indirectly affect residents’ willingness to purchase energy-efficient appliances. This study focuses on improvement and research from the perspectives of theoretical expansion, indirect impact test, and analysis of typical underdeveloped energy-rich regions. This study provides corresponding policy suggestions from the perspectives of education and guidance, sales and marketing, and independent improvement for the government, sellers, and residents, to improve the residents’ willingness to purchase energy-efficient appliances.

scholarly journals Disaster Preparedness and Risk Perception: A Study in Bandung

2021 ◽  
Vol 2 (1) ◽  
pp. 32-38
Author(s):  
Noneng Nurjanah ◽  
Ali Mohamad Rezza
Keyword(s):  
Risk Perception ◽  
Disaster Preparedness ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Effective Response ◽  
Factors Affecting ◽  
The Face ◽  
The Relationship

Bandung is a city highly vulnerable to disasters (such as volcano eruption, floods). Preparation for dealing with disasters is a must to increase an effective response and reduce disaster risk. The purpose of the research is to develop a model of urban community readiness, especially the city of Bandung, in the face of impending disasters so that the factors affecting the preparedness behavior in the face of disasters. The sample for this research are 70 resident in Bandung were interviewed by using a questionnaire about adopting a set of behaviors for preparing for the disaster when it occurred. The factors identified include attitude, perceived behavioral control, subjective norm, perception of risk, and behavior. The research also collects information on social demographic factors and respondents' experiences in dealing with disasters so that the research can explain the relationship between socio-environmental characteristics adopted from the theory of planned behavior. This research provides different insights into the relationship between attitude, perceived behavioral control, subjective norm, risk perception, and disaster preparedness behavior. This research shows that risk perception has a positive impact on disaster preparedness behavior and statistically significant.

scholarly journals Developing credit card market from Vietnamese consumers’ perspective

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Vuong Duc Hoang Quan ◽  
Trinh Hoang Nam
Keyword(s):  
Credit Card ◽  
Positive Impact ◽  
Behavioral Control ◽  
Empirical Studies ◽  
Credit Cards ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Credit Card Market

This study aims to identify the factors affecting the intention to use credit cards in Vietnam. Previous empirical studies on planned and actual behaviors showed that customers decide to own and use credit cards through their awareness of credit cards, including perceived usefulness, perceived behavioral control and subjective norm. To collect the data, we use structured self-administered questionnaires from 426 respondents making payments through bank accounts. The findings show that perceived usefulness, perceived behavioral control and subjective norm have a positive impact on credit card adoption among Vietnamese consumers. This study also supposes that customers from different demographics have different intentions to use credit cards. Some recommendations are made to improve the effects of banks’ policies on credit card application and use.

Using the theory of planned behavior to understand the students’ pro-environmental behavior: a case-study in a Portuguese HEI

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisabete Correia ◽  
Sara Sousa ◽  
Clara Viseu ◽  
Joana Leite
Keyword(s):  
Higher Education ◽  
Latent Variables ◽  
Positive Impact ◽  
Behavioral Control ◽  
Environmental Behavior ◽  
Perceived Behavioral Control ◽  
Education Students ◽  
Environmental Attitude ◽  
Content Type ◽  
Main Determinants

Purpose Through the application of the theory of planned behavior (TPB), this study aims to explore the main determinants of higher education students’ pro-environmental behavior. Design/methodology/approach An online survey was conducted among the students of a public higher education institution (HEI) in Portugal, from March to May of 2020. The data were analyzed with the structural equation modeling technique, considering environmental attitude, knowledge, subjective norm and perceived behavioral control as exogenous latent variables, and pro-environmental intention and behavior as endogenous latent variables. Findings The results show that the students’ environmental attitude and knowledge have no significant impact on their pro-environmental intention, while the students’ subjective norm and perceived behavioral control have a positive impact on their pro-environmental intention. The results also reveal that the students’ perceived behavioral control and pro-environmental intention have a strong and positive impact on their pro-environmental behavior. Research limitations/implications This study focuses on the students from a single public HEI, in accounting and administration area, and deepens environmental behavior in relation to resources’ consumption. Practical implications This study provides findings that can be useful for HEIs to be more effective in their policies, strategies and practices to improve students’ environmental behavior. Originality/value The paper contributes to the literature by exploring the main determinants of higher education students’ pro-environmental behavior in a Portuguese HEI and extending the TPB considering the additional variable environmental knowledge.

Factors which Influence Students Enterpreneurship Intentions: The Role of Education Programs, Subjective Norms and Perceived Behavioral Control

2017 ◽  
Vol 7 (1) ◽  
pp. 173-179
Author(s):  
Elona Cera ◽  
Nevila Furxhiu
Keyword(s):  
Public Administration ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norms ◽  
The Other ◽  
First Year ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
The Empirical Analysis

Abstract The entrepreneur aim is a very important factor, which is considered as a key element in youth employment and the development of the country's welfare. Literature suggests that same of factors which influence enterpreneurship intention are educatin programs, subjective norms and perceived behavioral control. This study was conducted based on an intentional sample, which consisted of master's student, respectively the first year Business Administration and Public Administration, in Economic Faculty of Tirana University. The sample is composed with 63 people. The empirical analysis is based in the main two elements: first, the use of a standardized instrument and secondly, statistical analysis, factor analysis, correlation and linear regression. The study shows that education programs and subjective norms don’t relate positively with the entrepreneur aim. On the other hand, it emerges that perceived behavioral control has a positive impact on the development of entrepreneurial goal.

scholarly journals The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam

2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Influence Factors ◽  
Electricity Consumption ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Perceived Benefit ◽  
Saving Behavior ◽  
Electricity Saving

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.

Examining the Intention to Invest in Cryptocurrencies

2021 ◽  
Vol 10 (3) ◽  
pp. 59-79
Author(s):  
Quoc Trung Pham ◽  
Hiep Hai Phan ◽  
Matteo Cristofaro ◽  
Sanjay Misra ◽  
Pier Luigi Giardino
Keyword(s):  
Financial Literacy ◽  
Perceived Control ◽  
Perceived Risk ◽  
Positive Impact ◽  
Behavioral Control ◽  
Demographic Factors ◽  
Financial Behavior ◽  
Perceived Behavioral Control ◽  
Herding Behavior ◽  
Socio Demographic Factors

Among investors of cryptocurrencies there are supporters and detractors; this claims for the identification of the behavioral and socio-demographic factors that push to invest (or not) in cryptocurrencies. A survey has been administered to 275 Italian investors. Together with socio-demographic features (gender, income, age, and education), behavioral factors derived from the theory of planned behavior (attitude, subjective norm, and perceived control behavior) and from the financial behavior literature (illegal attitude, herding behavior, perceived risk, perceived benefit, and financial literacy) have been collected and analyzed. While attitude, illegal attitude, subjective norms, perceived behavioral control, herding behavior, and perceived risk have a positive impact on investors' intentions. Socio-demographic factors and financial literacy have no influence on the intention to invest in cryptocurrencies. This is the first study that comprehensively investigates the influence of behavioral and socio-demographic factors on the intention of investors to invest in cryptocurrencies.

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

scholarly journals Factors Affecting the Awareness of Biodiversity Conservation Among Students in Malaysia Private University

2018 ◽  
Vol 7 (4.35) ◽  
pp. 791
Author(s):  
Nurul Jannah Jalil ◽  
Zainon Mat Sharif
Keyword(s):  
Biodiversity Conservation ◽  
Biological Diversity ◽  
Behavioral Control ◽  
Biodiversity Loss ◽  
Private University ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Knowledge And Attitude ◽  
Human And Nature ◽  
The Relationship

Recently, biodiversity loss has become direr international. Human behavior is one of the causes that harm the biodiversity richness. Malaysia which is known as the megadiversity country also facing with the similar problem. Conservation of the biodiversity must be taken seriously and importantly by people to maintain the relationship between human and nature because we are affecting each other. Thus, this research was aiming to evaluate the relationship between human attitude, experience and knowledge toward the awareness of biodiversity conservation. The research was conducted using 4 variables from Ajzen’s Theory of Planned Behavior (TPB) which are behavior, perceived behavioral control, subjective norms and attitude. This study was carried out in Malaysia by conducting a survey of 30 students from a private university. The findings of this study indicate that the mentioned have given the positive effect to the awareness of biological diversity conservation. In addition, the relation of knowledge and attitude also show the great correlation between themselves. Therefore, knowledge, experience and attitude are the factors that could increase peoples' awareness towards the biodiversity conservation and knowledge is the greatest influence in creating peoples' awareness.

scholarly journals Using the payback framework to evaluate the outcomes of pilot projects supported by the Georgia Clinical and Translational Science Alliance

2020 ◽  
pp. 1-9
Author(s):  
Latrice Rollins ◽  
Nicole Llewellyn ◽  
Manzi Ngaiza ◽  
Eric Nehl ◽  
Dorothy R. Carter ◽  
...  
Keyword(s):  
Positive Impact ◽  
Early Stage ◽  
Pilot Project ◽  
Economic Benefits ◽  
Early Career ◽  
Evaluation Framework ◽  
Translational Science ◽  
Pilot Projects ◽  
Payback Framework

Abstract Introduction: The Clinical and Translational Science Awards (CTSA) program of the National Center for Advancing Translational Sciences (NCATS) seeks to improve population health by accelerating the translation of scientific discoveries in the laboratory and clinic into practices for the community. CTSAs achieve this goal, in part, through their pilot project programs that fund promising early career investigators and innovative early-stage research projects across the translational research spectrum. However, there have been few reports on individual pilot projects and their impacts on the investigators who receive them and no studies on the long-term impact and outcomes of pilot projects. Methods: The Georgia CTSA funded 183 pilot projects from 2007 to 2015. We used a structured evaluation framework, the payback framework, to document the outcomes of 16 purposefully-selected pilot projects supported by the Georgia CTSA. We used a case study approach including bibliometric analyses of publications associated with the selected projects, document review, and investigator interviews. Results: These pilot projects had positive impact based on outcomes in five “payback categories”: (1) knowledge; (2) research targeting, capacity building, and absorption; (3) policy and product development; (4) health benefits; and (5) broader economic benefits. Conclusions: Results could inform our understanding of the diversity and breadth of outcomes resulting from Georgia CTSA-supported research and provide a framework for evaluating long-term pilot project outcomes across CTSAs.

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