scholarly journals Developing credit card market from Vietnamese consumers’ perspective

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Vuong Duc Hoang Quan ◽  
Trinh Hoang Nam
Keyword(s):  
Credit Card ◽  
Positive Impact ◽  
Behavioral Control ◽  
Empirical Studies ◽  
Credit Cards ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Credit Card Market

This study aims to identify the factors affecting the intention to use credit cards in Vietnam. Previous empirical studies on planned and actual behaviors showed that customers decide to own and use credit cards through their awareness of credit cards, including perceived usefulness, perceived behavioral control and subjective norm. To collect the data, we use structured self-administered questionnaires from 426 respondents making payments through bank accounts. The findings show that perceived usefulness, perceived behavioral control and subjective norm have a positive impact on credit card adoption among Vietnamese consumers. This study also supposes that customers from different demographics have different intentions to use credit cards. Some recommendations are made to improve the effects of banks’ policies on credit card application and use.

scholarly journals Effects of Subjective Norms, Perceived Behavioral Control, Perceived Risk, and Perceived Usefulness towards Intention to Use Credit Cards in Surabaya, Indonesia

2020 ◽  
Vol 76 ◽  
pp. 01032
Author(s):  
Njo Anastasia ◽  
Samiaji Santoso
Keyword(s):  
Perceived Risk ◽  
Credit Card ◽  
Behavioral Control ◽  
Credit Cards ◽  
Subjective Norms ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Advantages And Disadvantages

Credit cards are becoming one of the most-used method of payment, both domestic and overseas. Consumers need not hassle with carrying cash to pay, hence reducing the risk of losing your money. Credit cards however, have their own drawback as it can be hacked, resulting in the breach of personal information by a third party, and abusing it to make transactions unknown to the card owner. This phenomenon is still in debate among credit card holders. As such, the purpose of this study is to test the effects of subjective norms, perceived behavioral control, perceived risk, and perceived usefulness towards the intention to use credit cards. Psychological factor and risk level becomes a challenge to card holders when they are making a transaction. Purposive sampling technique is used to gather data through questionnaire spread in both hardcopy and online to 100 credit card owners in Surabaya. Data is then processed using Partial Least Square (PLS). Analyzation result shows subjective norms, perceived behavioral control, and perceived usefulness significantly affects the intention to use credit cards, while perceived risk does not. The result of this study shows that by fully understanding both the advantages and disadvantages of credit cards, consumers can use it to make better financial planning, and not making transactions that leads to a certain lifestyle.

scholarly journals Disaster Preparedness and Risk Perception: A Study in Bandung

2021 ◽  
Vol 2 (1) ◽  
pp. 32-38
Author(s):  
Noneng Nurjanah ◽  
Ali Mohamad Rezza
Keyword(s):  
Risk Perception ◽  
Disaster Preparedness ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Effective Response ◽  
Factors Affecting ◽  
The Face ◽  
The Relationship

Bandung is a city highly vulnerable to disasters (such as volcano eruption, floods). Preparation for dealing with disasters is a must to increase an effective response and reduce disaster risk. The purpose of the research is to develop a model of urban community readiness, especially the city of Bandung, in the face of impending disasters so that the factors affecting the preparedness behavior in the face of disasters. The sample for this research are 70 resident in Bandung were interviewed by using a questionnaire about adopting a set of behaviors for preparing for the disaster when it occurred. The factors identified include attitude, perceived behavioral control, subjective norm, perception of risk, and behavior. The research also collects information on social demographic factors and respondents' experiences in dealing with disasters so that the research can explain the relationship between socio-environmental characteristics adopted from the theory of planned behavior. This research provides different insights into the relationship between attitude, perceived behavioral control, subjective norm, risk perception, and disaster preparedness behavior. This research shows that risk perception has a positive impact on disaster preparedness behavior and statistically significant.

scholarly journals Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110613
Author(s):  
Abdullah Al Mamun ◽  
Muhammad Khalilur Rahman ◽  
Uma Thevi Munikrishnan ◽  
P. Yukthamarani Permarupan
Keyword(s):  
Health Insurance ◽  
Positive Impact ◽  
Behavioral Control ◽  
Group Analysis ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Mediating Effect ◽  
Perceived Behavioral Control ◽  
Working Adults ◽  
Intention To Purchase

This study explored the effects of insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control on the intention to purchase and the actual purchase of health insurance among working adults in Malaysia. This quantitative study adopted the cross-sectional design with data gathered from 1,308 working adults through a Google form link shared in social media. Upon analysis, the outcomes revealed that insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control exerted a significantly positive effect on the intention to purchase health insurance. Intention to purchase health insurance exhibited a significantly positive impact on actual purchase of health insurance. Empirically, intention to purchase health insurance yielded a significantly positive mediating effect. Based on the multi-group analysis (MGA), the perceived behavioral control was significantly stronger among rural respondents than urban respondents, as well as among respondents with a bachelor degree than those with secondary school certificate. Referring to the retrieved empirical outputs, financial and health management policymakers, as well as insurance companies in Malaysia should concentrate more on the positive attributes of health insurance in order to improve the attitude of Malaysian working adults toward insurance and insurance literacy.

scholarly journals A Comparative Study on Pedestrians' Intention to Violate Traffic Rules: The Case of China and Djibouti

2020 ◽  
Vol 66 (3) ◽  
pp. 1-9
Author(s):  
Waiss Ali Aden ◽  
Shengchuan Zhao ◽  
Fazal Subhan ◽  
Hongmei Zhou ◽  
Irfan Ullah
Keyword(s):  
Behavioral Intention ◽  
Sensation Seeking ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
The Road ◽  
Dalian City ◽  
Traffic Rules

Crashes involving pedestrians account for a higher proportion of all road traffic crashes. So, in order to develop more effective safety measures, it is important to determine the causes of the crashes that involve pedestrians. This paper adopts an extended Theory of Planned Behavior (TPB) to predict and explain pedestrians’ intention to violate traffic rules when crossing the road. In addition to the three traditional determinants of intention (instrumental attitude, Subjective norm and perceived behavioral control), this paper analyzes the effects of sensation seeking and conformity tendency on the intention to violate traffic rules while crossing the road. In order to analyze the relationships among the aforementioned variables, a survey was conducted in Dalian City (China) and Djibouti City (Djibouti), 452 participants from Dalian City and 828 participants from Djibouti City were interviewed. Structural Equation Modeling (SEM) was employed to analyze the collected data. The results indicated that the instrumental attitude, the subjective norm, and perceived behavioral control positively affected the behavioral intention to violate traffic rules when crossing the road for both cities except for perceived behavioral control which was not significant for Dalian City. Conformity tendency and sensation seeking had a significant and positive impact on behavioral intention for Djibouti City. However, for Dalian City, conformity tendency significantly and positively affected the behavioral intention, but sensation seeking did not. Several empirical and practical implications were also discussed.

Social psychological predictors of adoption intention for solar water heaters in rural China

2019 ◽  
Vol 47 (12) ◽  
pp. 1-13
Author(s):  
Xingdong Wang ◽  
Yanling Xiong ◽  
Rong Yang ◽  
Peijuan Yu
Keyword(s):  
Behavioral Control ◽  
Economic Cost ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Policy Support ◽  
Perceived Behavioral Control ◽  
Social Psychological ◽  
Solar Water ◽  
Intention To Adopt ◽  
Adoption Intention

As solar water heater (SWH) technology becomes more economical, fully developed, and popular, the Chinese government has endeavored to promote rural residents' adoption of SWHs. We applied the technology acceptance model and the theory of planned behavior to investigate how the social psychological factors of perceived ease of use, perceived usefulness, subjective norm, perceived behavioral control, policy support, and economic cost affected the intention to adopt SWHs among a sample of 427 rural residents living in Jiangxi Province, China. The results indicated that subjective norm and perceived behavioral control had positive impacts on the intention to adopt SWHs. In addition, both perceived usefulness and policy support significantly predicted adoption intention, whereas economic cost had a negative impact on adoption intention. Implications of the results are discussed.

scholarly journals Understanding Guests’ Intention to Visit Green Hotels

2020 ◽  
pp. 109634802094780 ◽  
Author(s):  
Riyad Eid ◽  
Gomaa Agag ◽  
Yasser Moustafa Shehawy
Keyword(s):  
Behavioral Control ◽  
Empirical Studies ◽  
Qualitative Comparative Analysis ◽  
Corporate Image ◽  
Perceived Behavioral Control ◽  
Three Solutions ◽  
Factors Affecting ◽  
Green Hotel ◽  
High Attitude ◽  
Green Hotels

The purpose of this study was to expand existing knowledge of hotel consumers’ green behaviors by merging value-belief-norm theory and the theory of planned behavior into one theoretical framework to understand comprehensively consumers’ decision-making processes with respect to their intentions to visit a green hotel. Data collected from 757 respondents were analyzed. The results indicate that our integrated framework demonstrates a favorable level of prediction power for guests’ behavior, which verified the superiority of the suggested framework. Furthermore, its findings from fuzzy set qualitative comparative analysis indicate that: (a) attitude toward green hotels, perceived behavioral control, sense of obligation, and corporate image are key drivers of guests’ intentions to visit green hotels; (b) three distinct configurations of guests’ intention drivers are likely to result in a high degree of intentions among customers to visit green hotels. The three solutions all contain the conditions of high attitude, corporate image, biospheric value, and green activities, which means that these conditions are vital components of a high intention among customers to visit green hotels. This study contributes to the growing literature on sustainability in marketing and practice by providing useful insights about the determinants of guests’ behavior to use green hotels in the Egyptian hospitality context. It is one of the first empirical studies examining factors affecting guests’ behavior to use green hotels in the Egyptian hospitality context.

The Research of Factors Affect to Cosumer Choice Motives for Purchasing Pure Coffe in Dalat City

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Nguyen Van Anh ◽  
Nguyen Thi Tuyet Hanh
Keyword(s):  
Consumer Choice ◽  
Quantitative Research ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Management Implications ◽  
Intention To Purchase ◽  
Determining Factors

The research is determining factors which affect to consumer choice motives for purchasing pure coffee in Dalat city. The dissertation is executed through two periods: qualitative research and quantitative research. The research results show that: "Choice Motive" positively impact the "Subjective Norm" of customers (β = 0.789), "Purchase Attitude" of customers (β = 0.7053), " Perceived behavioral control " of customers (β = 0.665). And the factors "Subjective Norm" of customers (β = 0.412), "Purchase Attitude" of customers (β = 0.291) and "Perception behavior control" of consumers (β = 0.274) have a positive impact on " Intention to purchase " pure coffee of customers. The result of this research can be a document which used to reference in theory and reality through the basic argument of behavior consumers. From that, the author gives management implications for managers as well as limitations and directions for further research of the topic.

Identifying the Determinates of Entrepreneurial Intention

2016 ◽  
pp. 309-320
Author(s):  
Muhammad Khalique
Keyword(s):  
Undergraduate Students ◽  
Behavioral Control ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Convenience Sampling ◽  
University Level ◽  
Structured Questionnaire

The prime aim of this study was to explore the determinants of entrepreneurial intention among undergraduate students at university level. This study employs attitude towards the behavior, subjective norm and perceived behavioral control as predictors and entrepreneurial intention as a dependent variable. The data were gathered through structured questionnaire. Respondents of this study were picked through convenience sampling technique. A total of 400 sets of questionnaire were distributed to the targeted respondents while 384 individuals were participated in the study. This study was a descriptive in nature. Most of the respondents showed their intention to be entrepreneur. This study will be a milestone for potential researchers. In future, researchers can conduct empirical studies on this topic.

scholarly journals Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China

2019 ◽  
Vol 11 (4) ◽  
pp. 1073 ◽  
Author(s):  
Guomin Li ◽  
Wei Li ◽  
Zihan Jin ◽  
Zhihao Wang
Keyword(s):  
Energy Efficient ◽  
Positive Impact ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Environmental Knowledge ◽  
Shanxi Province ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
The Government ◽  
Willingness To Purchase

With the increases in residents’ household energy consumption and carbon emissions, to conserve regional energy and reduce emissions, studying the factors affecting residents’ willingness to purchase energy-efficient appliances and their mechanisms of action is necessary. In this research, based on the theory of extended planned behavior and combined with environmental concern variables and environmental knowledge variables, a model of the factors influencing residents’ willingness to purchase energy-efficient appliances was constructed and an empirical study of urban residents in Shanxi Province, China was conducted. The research indicates that environmental concern, environmental knowledge, attitude, and perceived behavioral control are significantly positively correlated with residents’ willingness to purchase energy-efficient appliances. The influence of subjective norms on the willingness of residents to purchase energy-efficient appliances is not significant; environmental concern and environmental knowledge have a positive impact on attitudes and indirectly affect residents’ willingness to purchase energy-efficient appliances. This study focuses on improvement and research from the perspectives of theoretical expansion, indirect impact test, and analysis of typical underdeveloped energy-rich regions. This study provides corresponding policy suggestions from the perspectives of education and guidance, sales and marketing, and independent improvement for the government, sellers, and residents, to improve the residents’ willingness to purchase energy-efficient appliances.

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