Networks and Stories. Analyzing the Transmission of the Feminist Intangible Cultural Heritage on Twitter

Internet social media is a key space in which the memorial resources of social movements, including the stories and knowledge of previous generations, are organised, disseminated, and reinterpreted. This is especially important for movements such as feminism, which places great emphasis on the transmission of an intangible cultural legacy between its different generations or waves, which are conformed through these cultural transmissions. In this sense, several authors have highlighted the importance of social media and hashtivism in shaping the fourth wave of feminism that has been taking place in recent years (e.g., #metoo). The aim of this article is to present to the scientific community a hybrid methodological proposal for the network and content analysis of audiences and their interactions on Twitter: we will do so by describing and evaluating the results of different research we have carried out in the field of feminist hashtivism. Structural analysis methods such as social network analysis have demonstrated their capacity to be applied to the analysis of social media interactions as a mixed methodology, that is, both quantitative and qualitative. This article shows the potential of a specific methodological process that combines inductive and inferential reasoning with hypothetico-deductive approaches. By applying the methodology developed in the case studies included in the article, it is shown that these two modes of reasoning work best when they are used together.

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Where have all the followers gone?

Leadership ◽

10.1177/1742715020983223 ◽

2020 ◽

pp. 174271502098322

Author(s):

Steve Kempster ◽

Doris Schedlitzki ◽

Gareth Edwards

Keyword(s):

Social Media ◽

Leadership Development ◽

Social Constructions ◽

Leadership Studies ◽

Short Article ◽

Mba Students ◽

Executive Mba ◽

Leadership Research ◽

Do So

In this short article, we explore and problematise the axiomatic assumption of follower in the field of leadership studies notably the leader–follower axiom as the essential foundation of much leadership theorising. We do so, firstly by drawing on our experiences of exploring followership conceptually, and secondly, by reviewing conversations with executive MBA students. From these sources, we argue that the absence of identifications with followership offers a challenge to leadership assumptions around the socio-materiality of followers and their relations with leaders within organisational contexts. This leads us to questions like: what if follower identifications do not typically exist or are rejected in everyday organisational working contexts – despite discursive labelling of individuals as followers or following practices? Would or should leadership research and its examination of leader–follower dynamics fundamentally change and in what ways? We explore these questions and suggest very different orientations that might appear with regards to notions of the leadership relationship, leading and following dynamics, practice-based attention to leadership and perhaps very different approaches to leadership development. Such a (re)appraisal of the leadership lexicon may move notions of follower identification out of social constructions of organisational leadership and towards social media (Facebook, Twitter and Instagram) – where the phenomenon of being a follower is ever present, but is redefined as a phenomenon of vicarious fantasy associated with interest, curiosity and entertainment.

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Total SciComm: A Strategy for Communicating Open Science

Publications ◽

10.3390/publications9030031 ◽

2021 ◽

Vol 9 (3) ◽

pp. 31

Author(s):

Manh-Toan Ho ◽

Manh-Tung Ho ◽

Quan-Hoang Vuong

Keyword(s):

Social Media ◽

Science Communication ◽

Scientific Community ◽

Open Data ◽

Open Science ◽

Central Idea ◽

Retracted Article ◽

Scientific Ideas

This paper seeks to introduce a strategy of science communication: Total SciComm or all-out science communication. We proposed that to maximize the outreach and impact, scientists should use different media to communicate different aspects of science, from core ideas to methods. The paper uses an example of a debate surrounding a now-retracted article in the Nature journal, in which open data, preprints, social media, and blogs are being used for a meaningful scientific conversation. The case embodied the central idea of Total SciComm: the scientific community employs every medium to communicate scientific ideas and engages all scientists in the process.

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EXPRESS: Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Journal of Marketing ◽

10.1177/00222429211053002 ◽

2021 ◽

pp. 002224292110530

Author(s):

Lingrui Zhou ◽

Katherine M. Du ◽

Keisha M. Cutright

Keyword(s):

Social Media ◽

Boundary Conditions ◽

Brand Choice ◽

Underlying Mechanism ◽

Purchase Behavior ◽

Brand Attitudes ◽

Consumer Evaluations ◽

Brand Evaluations ◽

Brand Perception ◽

Do So

Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one’s relationships with competitors is a valuable, albeit unexpected, way for brands to do so. More specifically, the present research demonstrates that praising one’s competitor—via “brand-to-brand praise”— often heightens preference for the praiser more so than other common forms of communication, such as self-promotion or benevolent information. This is because brand-to-brand praise increases perceptions of brand warmth, which leads to enhanced brand evaluations and choice. The authors support this theory with seven studies conducted in the lab, online, and in the field that feature multiple managerially-relevant outcomes, including brand attitudes, social media and advertising engagement, brand choice, and purchase behavior, in a variety of product and service contexts. The authors also identify key boundary conditions and rule alternative explanations, further elucidating the underlying mechanism and important implementation insights. This work contributes to our understanding of brand perception and warmth, providing a novel way for brands to connect to consumers by connecting with each other.

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Moral hypocrisy and the hedonic shift: A goal-framing approach

Rationality and Society ◽

10.1177/1043463118795719 ◽

2018 ◽

Vol 30 (4) ◽

pp. 393-419 ◽

Cited By ~ 7

Author(s):

Siegwart Lindenberg ◽

Linda Steg ◽

Marko Milovanovic ◽

Anita Schipper

Keyword(s):

Social Media ◽

Moral Obligation ◽

Experimental Studies ◽

Situational Cues ◽

Moral Hypocrisy ◽

Goal Framing ◽

Normative Consensus ◽

Moral Stance ◽

Do So ◽

The Way

The most investigated form of moral hypocrisy is pragmatic hypocrisy in which people fake moral commitment for their own advantage. Yet there is also a different form of hypocrisy in which people take a moral stance with regard to norms they endorse without thereby also expressing a commitment to act morally. Rather they do it in order to feel good. We call this hedonic moral hypocrisy. In our research, we posit that this kind of hypocrisy comes about when people’s overarching goals are shifted in a hedonic direction, that is, in the direction of focusing on the way one feels, rather than on moral obligation. Hedonic shifts come about by cues in the environment. People are sometimes sincere when expressing a moral stance (i.e. they mean it and also act on it), and sometimes, when they are subject to a hedonic shift, they express a moral stance just to make them feel good. This also implies that they then decline to do things that make them feel bad, such as behaving morally when it takes unrewarded effort to do so. In two experimental studies, we find that there is such a thing as hedonic moral hypocrisy and that it is indeed brought about by hedonic shifts from cues in the environment. This seriously undermines the meaning of a normative consensus for norm conformity. Seemingly, for norm conformity without close social control, it is not enough that people endorse the same norms, they also have to be exposed to situational cues that counteract hedonic shifts. In the discussion, it is suggested that societal arrangements that foster the focus on the way one feels and nurture a chronic wish to make oneself feel better (for example, in the fun direction through advertisements and entertainment opportunities, or in the fear direction by populist politicians, social media, economic uncertainties, crises, or wars and displacements) are likely to increase hedonic hypocrisy in society.

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Masters of Wine on Twitter: presence, activity, impact and community structure

Wine Economics and Policy ◽

10.36253/wep-9055 ◽

2021 ◽

Vol 10 (1) ◽

pp. 73-88

Author(s):

Enrique Orduña-Malea ◽

Cristina I. Font-Julian ◽

José Antonio Ontalba-Ruipérez ◽

Raúl Compés-López

Keyword(s):

Social Media ◽

International Trade ◽

Community Structure ◽

Descriptive Statistics ◽

Wine Industry ◽

The Internet ◽

The World ◽

Credible Information ◽

Do So ◽

The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

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Reideologi Warga Eks HTI: Doktrinisasi Nasionalisme, Moderasi Islam Dan Indonesia

EL-Ghiroh ◽

10.37092/el-ghiroh.v18i2.238 ◽

2020 ◽

Vol 18 (2) ◽

pp. 137-151

Author(s):

Pasiska Pasiska ◽

Zainal Azman

Keyword(s):

Qualitative Research ◽

Social Media ◽

Character Education ◽

Active Role ◽

Islamic Education ◽

Islamic Schools ◽

The Republic ◽

State Defense ◽

Development Perspective ◽

Do So

In this paper, we will review the phenomena that are present in this nation: this phenomenon is none other than the existence of a movement that is able to hegemony the community for love for the homeland carried out by former HTI residents, the method used in the research is descriptive qualitative research about what happens in everyday life, either in social media and phenomena that exist in society. As for the form of Reidology with the character education approach, the character education in question combines the concept of Islamic education in Islamic schools and education in state defense whose output gives birth to the nation's children, especially former HTI residents to return to love the Republic of Indonesia. Why is this important to do, so that there are no longer Indonesian citizens who are in crisis of nationalism and play an active role in filling this independence from a development perspective in their own way.

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Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT ◽

10.33153/semhas.v2i0.109 ◽

2020 ◽

Vol 2 ◽

pp. 113-116

Author(s):

Rah Utami Nugrahani ◽

Sylvie Nurfebiaraning

Keyword(s):

Social Media ◽

Cultural Heritage ◽

Qualitative Methods ◽

Western Music ◽

Intangible Cultural Heritage ◽

West Java ◽

Cultural Wealth ◽

The Public ◽

Social Media Strategy ◽

A Performance

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

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Demokratyczna debata w mediach społecznościowych – utopijne nadzieje i smutna rzeczywistość

Polityka i Społeczeństwo ◽

10.15584/polispol.2020.3.5 ◽

2020 ◽

Vol 18 (3) ◽

pp. 63-79

Author(s):

Anna Miotk ◽

Keyword(s):

Social Media ◽

Business Model ◽

Liberal Democracy ◽

Information Overload ◽

Negative Impact ◽

Equal Access ◽

Content Filtering ◽

Filtering Algorithms ◽

The Media ◽

Do So

The text analyzes social media in terms of the possibility of conducting a democratic debate through them. Initially, their users had great hopes to do so. Social media were to be not only a tool for expressing opinions or presenting statements but also for disseminating the model of liberal democracy. However, the business model of these media, as well as content filtering algorithms, introduced to protect users against information overload, prevented this from happening. To prove this thesis, the author referred to Sunstein's public forum doctrine and proved that social media do not constitute its equivalent. Although the media provided a space for discussion, they did not ensure equal access for senders of messages to recipients and recipients to a variety of content. The topic of the negative impact of social media on liberal democracy is already raised in English scholarship (and is already present in Poland through its translations) and it is also gradually gaining academic currency among Polish researchers. What constitutes a novel contribution to the already available research is the presentation of social media in the context of the utopian high hopes the media initially raised.

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Cyberbehavior: A Bibliometric Analysis

10.31234/osf.io/prfcw ◽

2018 ◽

Author(s):

Manuel José Serafin Plasencia ◽

Gustavo R. García-Vargas ◽

María del Pilar García-Chitiva ◽

Mario I. Caicedo ◽

Juan C. Correa

Keyword(s):

Social Media ◽

Internet Addiction ◽

Scientific Community ◽

Electronic Device ◽

Internet Access ◽

Scientific Publication ◽

Social Web ◽

Human Behaviors ◽

Bibliometric Review ◽

Object Of Study

Cyberbehavior, as the object of study of cyberpsychology, refers to the set of human behaviors that require an electronic device with Internet access to interact with other persons in both synchronous and asynchronous way. Although the first studies of cyberbehavior took place with the popularization of the so-called “Social Web”, few works focus on reviewing this literature. This paper aims to provide a bibliometric review of the scientific publication on cyberbehavior by analyzing all the documents published by four of the most representative international journals on the topic. The results show that in spite of the growth of the scientific community, the research has focused on the use of Facebook and other social media, while relevant subject matters for psychologists (e.g., motivation, personality, Internet addiction, cyberbullying or self-expression) remainlittle explored.

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Multimodal metaphors: from language as a condition to text to the notion of texture as a meaning-making semiotic resource

Revista de Estudos da Linguagem ◽

10.17851/2237-2083.28.2.893-915 ◽

2020 ◽

Vol 28 (2) ◽

pp. 893

Author(s):

Clarice Gualberto ◽

Záira Santos ◽

Ana Clara Meira

Keyword(s):

Social Media ◽

Meaning Making ◽

Social Semiotics ◽

Concepts And Categories ◽

Ways Of Thinking ◽

Do So

Abstract: In this paper, we attempt to provide some ways of thinking about text, relating it to the concept of metaphors, multimodality and texture. Our aim is to develop new insights in meaning making and communication more generally, by bringing examples of memes; a relatively new genre, often seen on social media posts. To do so, we discuss the notion of text (HALLIDAY; HASAN, 2002; BEAUGRANDE, 1997; KRESS, 2010) and then, we discuss texture as a semiotic resource for the production of texts and its metaphors (DJONOV; VAN LEEUWEN, 2011). To exemplify some concepts and categories, we explore memes, seeking to understand their constitution as well as their qualities and potential meanings of visual textures deployed in the text to make meaning material through multimodal metaphors.Keywords: text; texture; social semiotics; multimodal metaphors.Resumo: Neste artigo, pretendemos propor algumas maneiras para se pensar a noção de texto, relacionando-a aos conceitos de metáfora, multimodalidade e textura. Nosso objetivo é desenvolver novos insights a respeito da produção de sentido e da comunicação de forma geral. Como exemplo, trazemos memes com o bordão “É verdade esse bilete”. Como esse gênero é relativamente novo e frequentemente visto em posts nas redes sociais, discutimos a noção de texto (HALLIDAY; HASAN, 2002; BEAUGRANDE, 1997; KRESS, 2010) e de textura como um recurso semiótico para a produção de textos e suas metáforas (DJONOV; VAN LEEUWEN, 2011). Para exemplificar algumas noções e categorias, exploramos os memes, buscando compreender como eles se constituem, assim como suas qualidades e seus possíveis sentidos de texturas visuais utilizadas para produção de metáforas multimodais.Palavras-chave: texto; textura; semiótica social; metáforas multimodais.

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