scholarly journals Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

2021 ◽  
Vol 13 (7) ◽  
pp. 3756
Author(s):  
Marina Sheresheva ◽  
Marina Efremova ◽  
Lilia Valitova ◽  
Anna Polukhina ◽  
Georgy Laptev
Keyword(s):  
Staff Development ◽  
Digital Marketing ◽  
Short Term ◽  
Doing Business ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
Tourism Enterprises ◽  
Crisis Conditions ◽  
Depth Interviews ◽  
Nizhny Novgorod Region

This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizing their experience of doing business in crisis conditions can allow a more efficient response to similar crises in the future and contribute to a more resilient tourism sector in the aftermath of the pandemic. In order to meet the research objective, we combined various sources of operational statistical information about the state of the industry with the results of a survey conducted in the Nizhny Novgorod region and in-depth interviews with representatives of tourism enterprises. We found that Russian tourism enterprises have proved to be quite resilient by looking for additional opportunities, and paying special attention to staff development and team consolidation. However, there are problems faced by local tourism enterprises in obtaining state support. Therefore, tourism enterprises that rely on themselves and innovate to create services and products adjusted to new customer needs and preferences have a better chance to survive. In particular, the wider use of digital marketing instruments helps SMEs to propose a new value for customers aligned to the new requirements and trends in tourism, such as travel security, prevailing interest in individual and short-term trips for short distances, and the sharply increased demand for domestic tourism destinations.

scholarly journals A Business Model in Spa Tourism Enterprises: Case Study from Poland

2019 ◽  
Vol 11 (10) ◽  
pp. 2880 ◽  
Author(s):  
Adam R. Szromek ◽  
Mateusz Naramski
Keyword(s):  
Business Model ◽  
Quantitative Research ◽  
Business Models ◽  
Excessive Pressure ◽  
Doing Business ◽  
Scientific Issue ◽  
Wide Range ◽  
Tourism Enterprises ◽  
Depth Interviews

This article expands on knowledge about modeling tourism business. The basic scientific problem of the conducted research was the need to modernize the way of doing business in spa tourism enterprises by popularizing the business model and to provide an indication of the elements of the business model that should be grounded in the principles of sustainable spa development. The aim of the article is to present the results of our own research carried out in Polish spa enterprises in 2018. The key scientific issue was to examine the range of use of the business model templates in the management of tourism-treatment activities carried out in spas. Discussing the research results was preceded by a review of the literature on business models and the characteristics of activities carried out by spa tourism enterprises. The conducted research used qualitative methods, especially in-depth interviews, conducted with managers of the largest enterprises of spa tourism in Poland. Quantitative research was also conducted to examine the needs of tourists and patients. Our own scientific research has shown that spa enterprises in Poland very rarely and only within the scope limited to some elements of their activity, use the business model, and are not always aware of the wide range of its applications. As a result of the applications received, a business model dedicated to spa enterprises was developed. The article refers to the overtourism phenomenon in spas and indicates the need to put in business models, which are activities that protect spa areas against excessive pressure on tourism and the exploitation of natural resources.

scholarly journals In Tourism Industry We Talk About Sustainable Development, But We Evaluate Profits and Growth

2017 ◽  
Vol 3 (1) ◽  
pp. 79-85
Author(s):  
Tanja Sirk
Keyword(s):  
Sustainable Development ◽  
Development Strategies ◽  
Tourism Industry ◽  
Short Term ◽  
Economic Sectors ◽  
Development Management ◽  
Doing Business ◽  
Tourism Enterprises

Abstract Tourism is one of the biggest economic sectors, it has a significant impact on the environment. At the same time, the long-term development of tourism also greatly depends on the environment it affects. Experts are unanimous that it is necessary for the longterm existence and development of tourism that it becomes sustainable. Nevertheless, in tourism businesses, sustainable development strategies are not sufficiently present and put into practice. The author of the article presents the argument as a possible reason for this: the management of tourism enterprises as well as management of all the companies is focused on doing business successfully; and because the performance of management is assessed in terms of growth and security of its operations, and not in relation to the measures taken in the field of sustainable development, management gives priority to ensuring relatively short-term growth and security of operations.

Digital marketing in tourism: why Greek tourists use digital marketing applications like Airbnb

2019 ◽  
Vol 13 (4) ◽  
pp. 473-486 ◽  
Author(s):  
Lambros Tsourgiannis ◽  
Stavros Valsamidis
Keyword(s):  
Sharing Economy ◽  
Peer To Peer ◽  
Demographic Characteristics ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Short Term ◽  
Policy Makers ◽  
Content Type ◽  
Marketing Application ◽  
Tourism Sector

Purpose The purpose of this paper is to explore the attitudes of tourists toward digital marketing applications related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. It aims to identify the factors that make Greek tourists to use these applications and to classify them into groups according to their attitudes toward these websites and to profile each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel. Design/methodology/approach A primary survey was conducted in April 2018 for a random selected sample of Greek tourists. Principal component analysis was conducted to identify the main factors that affect tourists in using digital marketing application related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. Cluster analysis was performed to classify tourists into groups according to their attitudes toward the use of these websites while discriminant analysis was conducted to check cluster predictability. Non-parametric tests, including the chi-square test, were performed to profile each strategic group according to their demographic characteristics and their preferences regarding their holidays/travel. Findings The study classified tourists into three groups, i.e. pioneers, convenience seekers and conscious, according to their attitudes toward the use of such applications. Research limitations/implications The choice for the Greek context of the research is justified by the fact that Greece has suffered from recession in the last decade, but it is also a tourism-friendly country. The empirical results of this pioneer study should trigger further investigation. Although tourists’ behavior towards the adoption of digital marketing application related to peer-to-peer rental services within the sharing economy in the tourism sector might be culturally specific and the results are mainly applicable in the Greek market, they could be generalized in other countries with similar characteristics in both Greece and other parts with similar characteristics. Practical implications Tourists are extremely important both for developers and policy makers in tourism industry. For developers such information is important because the expectation of viable markets will motivate investments. For policy makers, this type of information will help them to respond more adequately through regulation tools and programs. From a practical perspective, the tourism operators may benefit from focusing on their differentiating features and aligning their marketing communication with their tourists’ aspirations by developing, optimizing and customizing their websites according to the needs of the customers and the extension of touristic activities to other sectors of tourism industry. Social implications Visitors who choose Airbnb accommodations spend more days travelling; consequently, the market size of the tourism industry expands from the increase in the number of visitors. Originality/value The originality of the paper derives from the understanding of the tourists’ behavior toward the adoption of digital marketing applications related to peer-to-peer rental services within the sharing economy in the tourism sector. More specifically, it identifies the factors that make Greek tourists to use those applications, classifies them into groups according to their attitudes towards those websites and profiles each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel.

scholarly journals DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC

2021 ◽  
Author(s):  
Branko Mihailović ◽  
◽  
Vesna Popović ◽  
Keyword(s):  
Economies Of Scale ◽  
Food Products ◽  
Rural Tourism ◽  
Digital Marketing ◽  
Short Term ◽  
Agricultural Producers ◽  
Scale Size ◽  
Tourism Sector ◽  
Agricultural Producer

The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support, the area of rural tourism in Serbia can be preserved, in order to be ready for the period after the pandemic. Digitization enables small agricultural producers to survive and strengthen their market position in conditions of intensified global competition. This is achieved through digital cooperation, which can play the role of one large agricultural producer, thus achieving the effects of economies of scale, size and breadth.

scholarly journals Potensi Pengembangan Setigi sebagai Destinasi Wisata

2020 ◽  
Vol 5 (3) ◽  
pp. 228
Author(s):  
Agung Yoga Asmoro ◽  
Muhyiddin Aziz
Keyword(s):  
Matrix Analysis ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Key Stakeholders ◽  
Tourism Sector ◽  
Analysis Technique ◽  
Tourism Destinations ◽  
The Right ◽  
Depth Interviews

The new normal phase has already begun. The tourism sector is slowly starting to operate. Setigi (Selo Tirto Giri) is a new tourist destination in the Gresik Regency region that gets priority from the local government to operate. As a new tourist destination, Setigi should have the right development guide. This research was conducted with a qualitative approach for 1 (one) month, where we focused on aspects of qualitative data that refer to the criteria and indicators of tourism destination development. We collect data by field observations, in-depth interviews with key stakeholders, supported by quantitative non-reactive data. The analysis was carried out by the IFAS/EFAS analysis phase, followed by the SWOT/TOWS Matrix analysis technique. This research reveals that, in general, the management of Setigi is in harmony with the principles of the development of tourist destinations and tourist attractions. The manager has also strived to implement the Sapta Pesona criteria into the management of Setigi. However, there are some notes to improve Setigi's performance towards better tourism destinations.

scholarly journals Employment Status of Women in Tourism at Pokhara, Nepal

2017 ◽  
Vol 25 (1-2) ◽  
pp. 36-46
Author(s):  
Laxmi Kanta Sharma
Keyword(s):  
Employment Status ◽  
Policy Formulation ◽  
Working Environment ◽  
Female Employment ◽  
Primary Data ◽  
Women's Participation ◽  
Participation Of Women ◽  
Tourism Sector ◽  
Tourism Enterprises ◽  
Depth Interviews

The employment generation from Pokhara as an established tourism destination in Nepal carries special significance in evaluating economic impact. This study aims to explore female employment status and influencing factors for the participation of women in tourism at Pokhara. A total of 250 respondents were sampled from ten tourism enterprises and ten in-depth interviews were conducted in order to gather primary data. Demographic factors such as age and marital status; socio-economic factors like educational level, work environment have been identified as independent variables that might have effect on women’s level of participation. The findings reveled that women’s participation in managerial position is low (31%) comparing to the operative level (69%). About 75 percent of employed women are moderately satisfied indicating the urgent need of improvement in working environment. The percentage of women employment lies only between minimum 20 to maximum 45 percent indicating the urgent need of trainings and skill development on women. The training on women has been found a noteworthy impacting factor for employment creation. The outcome of the study has positive implication on policy formulation for women employment in tourism sector.

scholarly journals The Use of Discriminant Analysis to Assess the Risk of Bankruptcy of Enterprises in Crisis Conditions Using the Example of the Tourism Sector in Poland

Risks ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 78
Author(s):  
Joanna Wieprow ◽  
Agnieszka Gawlik
Keyword(s):  
Discriminant Analysis ◽  
Stock Exchange ◽  
Financial Statements ◽  
Multiple Discriminant Analysis ◽  
Tourism Sector ◽  
Warsaw Stock Exchange ◽  
Research Gap ◽  
Tourism Enterprises ◽  
Score Model ◽  
Crisis Conditions

The aim of this article is to use multiple discriminant analysis (MDA) and logit models to assess the risk of bankruptcy of companies in the Polish tourism sector in the crisis conditions caused by the COVID-19 pandemic. A review of the literature is used to select models appropriate to analyze the risk of bankruptcy of tourism enterprises listed on the Warsaw Stock Exchange (WSE). The data are from half-year financial statements (the first half of 2019 and 2020, respectively). The obtained results are compared with the current values of the Altman EM-score model and selected financial ratios. An analysis allowed the estimation of the risk of bankruptcy of enterprises from the tourism sector in Poland as well as the assessment of the prognostic value of these models in the tourism sector and the risk of a collapse of this market in Poland. The article fills the research gap created by the negligible use of solvency analysis of the tourism sector and constitutes the basis for estimating the risk of collapse of the tourism sector in a crisis situation.

SUMBER-SUMBER RESILIENSI PADA REMAJA AKHIR YANG MENGALAMI KEKERASAN DARI ORANGTUA PADA MASA KANAK-KANAK

Psibernetika ◽  
2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Devina Calista ◽  
Garvin Garvin
Keyword(s):  
Late Adolescents ◽  
Long Term Effects ◽  
Short Term ◽  
Parental Affection ◽  
Resilience Factors ◽  
Childhood Violence ◽  
Past Experiences ◽  
The Impact ◽  
Depth Interviews

<p><em>Child abuse by parents is common in households. The impact of violence on children will bring short-term effects and long-term effects that can be attributed to their various emotional, behavioral and social problems in the future; especially in late adolescence that will enter adulthood. Resilience factors increase the likelihood that adolescents who are victims of childhood violence recover from their past experiences</em><em>,</em><em> become more powerful individuals and have a better life. The purpose of this study was to determine the source of resilience in late adolescents who experienced violence from parents in their childhood. This research uses qualitative research methods with in-depth interviews as a method of data collection. The result shows that the three research participants have the aspects of "I Have", "I Am", and "I Can"; a participant has "I Can" aspects as a source of resilience, and one other subject has no source of resilience. The study concluded that parental affection and acceptance of the past experience have role to the three sources of resilience (I Have, I Am, and I Can)</em></p><p><em> </em></p><p><strong><em>Keyword : </em></strong><em>Resilience, adolescence, violence, parents</em></p>

Adventure Tourism in India- An Emerging Form of Tourism

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Sandip Patil
Keyword(s):  
Risk Taking ◽  
Social Boundaries ◽  
Adventure Tourism ◽  
Tourism Sector ◽  
International Tourist ◽  
Global Tourism ◽  
Tourism Destinations ◽  
Water Sports ◽  
Adventure Sports ◽  
Relevant Work

Nature is attractive as tourism destinations. Adventure Tourism is an activity where all Challenging natural sources available where we visit, dare and face. Adventure Tourism is categorized in Three Major Part. Mountaineering, Aero sports and Water Sports. The entire activities we Called ADVENTURE SPORTS. Mountaineering is a long established adventure sport predicated on physical activity, challenge, and risk-taking. It has been, hitherto, the preserve of an experienced elite whose approach is epitomized by self-reliance and independent operation in such destinations. Social boundaries separating mountaineers from tourists are becoming blurred. Billions of International Tourist in the World travelled in 2013 for relevant work, Profit Gaining and for development. On the Global basis Global Tourism books for 9% of global GDP, 30% of services exports and 1 in every 11 jobs. Tourism Sector helps to make above impact better Because every tourist counts.

scholarly journals Tourist Mental Health Drives Destination Choice, Marketing, and Matching

2021 ◽  
pp. 004728752110115
Author(s):  
Mary-Ann Cooper ◽  
Ralf Buckley
Keyword(s):  
Mental Health ◽  
Large Scale ◽  
Well Being ◽  
Destination Choice ◽  
Destination Marketing ◽  
Health Maintenance ◽  
Nature Tourism ◽  
Tourism Destinations ◽  
Tourism Enterprises ◽  
Health And Well Being

Leisure tourism, including destination choice, can be viewed as an investment in mental health maintenance. Destination marketing measures can thus be analyzed as mental health investment prospectuses, aiming to match tourist desires. A mental health framework is particularly relevant for parks and nature tourism destinations, since the benefits of nature for mental health are strongly established. We test it for one globally iconic destination, using a large-scale qualitative approach, both before and during the COVID-19 pandemic. Tourists’ perceptions and choices contain strong mental health and well-being components, derived largely from autonomous information sources, and differing depending on origins. Parks agencies emphasize factual cognitive aspects, but tourism enterprises and destination marketing organizations use affective approaches appealing to tourists’ mental health.

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