scholarly journals DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC

2021 ◽  
Author(s):  
Branko Mihailović ◽  
◽  
Vesna Popović ◽  
Keyword(s):  
Economies Of Scale ◽  
Food Products ◽  
Rural Tourism ◽  
Digital Marketing ◽  
Short Term ◽  
Agricultural Producers ◽  
Scale Size ◽  
Tourism Sector ◽  
Agricultural Producer

The paper explores the possibilities of restructuring the activities of rural tourism in Serbia, during the COVID pandemic. Having in mind the shock experienced by the tourism sector, as well as the area of rural tourism, digital marketing of agricultural and food products is imposed as one of the solutions. Namely, through online platforms and modern logistics, producers can consolidate business revenues during a pandemic, when rural tourism is almost impossible. The move can be seen as a short-term business restructuring caused by a pandemic. In that way, with the measures of state support, the area of rural tourism in Serbia can be preserved, in order to be ready for the period after the pandemic. Digitization enables small agricultural producers to survive and strengthen their market position in conditions of intensified global competition. This is achieved through digital cooperation, which can play the role of one large agricultural producer, thus achieving the effects of economies of scale, size and breadth.

scholarly journals Model of Development Rural Tourism Batik in Banyuwangi: A sustainable Development Approach

2020 ◽  
Vol 208 ◽  
pp. 05001
Author(s):  
Nur Anita Yunikawati ◽  
Ni’matul Istiqomah ◽  
Marzanah A Jabbar ◽  
Fatimah Sidi
Keyword(s):  
Cultural Tourism ◽  
Rural Tourism ◽  
Cultural Wealth ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Tourism Sector ◽  
Information Updates ◽  
Development Approach ◽  
The Village

The role of the national tourism sector is increasingly important in line with the development and contribution of the tourism sector through foreign exchange, income, regional development as well as investment and employment and business development in various parts of Indonesia. Tourism villages have become a trend of developing alternative villages in the last decade. From year to year, the number of tourist villages in Indonesia has also grown rapidly. East Java Province is one of the provinces that has consistently developed the Tourism Village. Banyuwangi Regency has many interesting tourism objects to develop, such as nature tourism, historical tourism, art and cultural tourism or other tourism. Tampo Village is famous for its batik village tours which provide typical Banyuwangi batik. This study uses a research and development (R&D) design. The expected outputs are in the form of analysis of information updates on the potential of the batik tourism village and the batik tourism village development model. The development of the batik industry in Tampo aims to preserve cultural wealth and develop the potential that exists in Tampo Village. The potential for batik is one of the means to increase the economic growth of the village of Tampo. Through the development of a tourism village using the CBT approach, it is hoped that the Tampo batik tourism village can become one of the tourist attractions in Banyuwangi Regency.

scholarly journals Public’s Perception of Halal Food Tourism at Speciality Restaurants in Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 57
Author(s):  
Vindy Melliany Puspa ◽  
Pandu Hyangsewu
Keyword(s):  
Qualitative Method ◽  
Food Products ◽  
Role Of Government ◽  
Tourist Attractions ◽  
Tourism Sector ◽  
Halal Food ◽  
Food Tourism ◽  
The Government

This study aims to reveal the public’s perception and the management’s perspective about halal food tourism at speciality restaurants in Bandung. The background of this study is there are still many producers of food products that are not necessarily halal and are not yet certified by halal authorities (MUI) but they have claimed to be halal with the perception of their producers. This research uses a qualitative method. The results showed that some respondents still did not understand very well that related to the concept of halal food. All respondents agreed that the government and Indonesian Ulema Council (MUI) have a right to issue halal certificates. As for the potential for halal food in Indonesia, it is not evenly distributed, because only a few regions or certain tourist attractions have started to optimize the program. The strategy of developing halal food tourism in Indonesia can certainly be managed by the tourism sector because it is very closely related. The conclusion from this research is that there must be a halal food tourism model so that it can be used as a platform. Therefore, the role of government and society is needed to develop the potential for halal food tourism. Keywords:  Halal Food Tourism, Public’s Perception, Speciality Restaurants

scholarly journals Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

2021 ◽  
Vol 13 (7) ◽  
pp. 3756
Author(s):  
Marina Sheresheva ◽  
Marina Efremova ◽  
Lilia Valitova ◽  
Anna Polukhina ◽  
Georgy Laptev
Keyword(s):  
Staff Development ◽  
Digital Marketing ◽  
Short Term ◽  
Doing Business ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
Tourism Enterprises ◽  
Crisis Conditions ◽  
Depth Interviews ◽  
Nizhny Novgorod Region

This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizing their experience of doing business in crisis conditions can allow a more efficient response to similar crises in the future and contribute to a more resilient tourism sector in the aftermath of the pandemic. In order to meet the research objective, we combined various sources of operational statistical information about the state of the industry with the results of a survey conducted in the Nizhny Novgorod region and in-depth interviews with representatives of tourism enterprises. We found that Russian tourism enterprises have proved to be quite resilient by looking for additional opportunities, and paying special attention to staff development and team consolidation. However, there are problems faced by local tourism enterprises in obtaining state support. Therefore, tourism enterprises that rely on themselves and innovate to create services and products adjusted to new customer needs and preferences have a better chance to survive. In particular, the wider use of digital marketing instruments helps SMEs to propose a new value for customers aligned to the new requirements and trends in tourism, such as travel security, prevailing interest in individual and short-term trips for short distances, and the sharply increased demand for domestic tourism destinations.

scholarly journals On issue of determining the fees for water supply (diversion) to agricultural producers on reclamed land

2021 ◽  
Author(s):  
A. V. Slabunova ◽  
◽  
Yu. E. Domashenko ◽  
Keyword(s):  
Water Supply ◽  
Land Reclamation ◽  
Water Diversion ◽  
Federal State ◽  
Agricultural Producers ◽  
Role Of The State ◽  
Provision Of Services ◽  
Agricultural Producer ◽  
The Cost

Purpose: to analyze the organizational aspects of the charge formation for the provision of services on supply (diversion) of water for agricultural producers and to develop proposals for improving the economic mechanism for calculating the cost of these services. Results: the adoption of the Order of the Ministry of Agriculture no. 79 dated 02.18.2013 significantly strengthened the position of institutions in the validity of the provision of services for water supply (diversion) on a paid basis, creating general conditions throughout the country, which made it possible to ensure uninterrupted water supply in the required volumes to water consumers. However, there are still many questions on this issue. As a result of the research, the priority role of the state in the restoration and stable functioning of the land reclamation complex of the country was determined. The problems associated with the underfunding of state reclamation systems operation and non-compliance with environmental legislation have been identified. Conclusions: proposals regarding the current procedure have been developed: the conclusion of two contracts if necessary (both for water supply and diversion) between the FGBU on land reclamation and the water consumer; the imposing of costs associated with penalties in case of exceeding the permissible discharge of pollutants on the agricultural producer in the contract for water diversion; the inclusion of costs for compensation of harm caused to aquatic biological resources as a result of activities for the water supply (withdrawal) resources in the costs of providing services for water supply (diversion); differentiation of formulas for calculating the cost of services for the supply (diversion) of water to agricultural producers on irrigated lands and other consumers not for the purposes of agricultural production. It is necessary to amend the charters of the Federal State Budgetary Institution on Land Reclamation, providing for the attribution of services for the supply (removal) of water to the main partially paid types of activities, and the establishment at the legislative level of the mandatory conclusion of contracts for the provision of services for the supply (removal) of water.

scholarly journals The Role of Rural Tourism in Economic Development: Example of Turkey

2012 ◽  
Author(s):  
Emre Ün ◽  
Filiz Tutar ◽  
Erdinç Tutar ◽  
Çisil Erkan
Keyword(s):  
Swot Analysis ◽  
Social Activity ◽  
Vital Role ◽  
Rural Tourism ◽  
Nature Tourism ◽  
Adventure Travel ◽  
Alternative Tourism ◽  
Tourism Sector ◽  
Ultimate Purpose

Involvement in the tourism movements has been rising every passing day along with the globalization concept. Tourism sector contributes doubly to economy. One of them is interpreted as social activity, and the other one as economic activity or industry. Ultimate purpose of tourism is marketing a particular service to an individual who participates either as a day tripper or as a recreationist. In this respect tourism sector is a commercial sector. Today, tourism has gone beyond sea, sun and sand. A variety of tourism forms exist; such as nature tourism, adventure travel, science tourism, eco-tourism, cultural tourism, alternative tourism and rural tourism. Rural tourism plays a vital role in tourism sector. This study aims to emphasize among other tourism forms rural tourism is an accelerator power for developing countries like Turkey. Ultimately, rural tourism prevents rural immigration and is a significant medium for the publicity of Turkey; which can be integrated in various forms of tourism, which has assorted authentic recreational activities those can be done in all seasons, which contributes to the protection of natural and cultural heritage, which serves sustainable tourism concept. The paper also includes; the rural tourism policies which are applied, and applications of rural tourism. Moreover SWOT analysis for Turkey’s rural tourism will be carried out.

Digital Marketing Strategies of Portugal's National Tourism Authority

2021 ◽  
pp. 102-117
Author(s):  
Maria Gorete Dinis ◽  
Rui Augusto Costa ◽  
Zélia Breda
Keyword(s):  
Online Advertising ◽  
Secondary Data ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Policy Documents ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
The World ◽  
Data Statistics

In recent years, destination management organisations have invested heavily in digital marketing, with online advertising accounting for over half of the total budget. This chapter aims to understand how tourism marketing has been adopted by Portugal's national tourism administration and the role of digital marketing in the country's tourism strategy. The country has been awarded as the best destination in the world (2017 to 2019) and Europe's leading destination (2017 to 2020) and has registered a significant evolution of the tourism sector. Turismo de Portugal is responsible for the country's tourism strategy and the international promotion of the destination, having been awarded as the best official tourism body in the world (2017 to 2019). This chapter combines secondary data (statistics and policy documents) and data from an interview with the Director of the Sales Support Direction of Turismo de Portugal. The results show a change in its communication strategy, being currently performed exclusively online, accompanying the consumer during all stages of the travel cycle.

Digital marketing in tourism: why Greek tourists use digital marketing applications like Airbnb

2019 ◽  
Vol 13 (4) ◽  
pp. 473-486 ◽  
Author(s):  
Lambros Tsourgiannis ◽  
Stavros Valsamidis
Keyword(s):  
Sharing Economy ◽  
Peer To Peer ◽  
Demographic Characteristics ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Short Term ◽  
Policy Makers ◽  
Content Type ◽  
Marketing Application ◽  
Tourism Sector

Purpose The purpose of this paper is to explore the attitudes of tourists toward digital marketing applications related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. It aims to identify the factors that make Greek tourists to use these applications and to classify them into groups according to their attitudes toward these websites and to profile each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel. Design/methodology/approach A primary survey was conducted in April 2018 for a random selected sample of Greek tourists. Principal component analysis was conducted to identify the main factors that affect tourists in using digital marketing application related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. Cluster analysis was performed to classify tourists into groups according to their attitudes toward the use of these websites while discriminant analysis was conducted to check cluster predictability. Non-parametric tests, including the chi-square test, were performed to profile each strategic group according to their demographic characteristics and their preferences regarding their holidays/travel. Findings The study classified tourists into three groups, i.e. pioneers, convenience seekers and conscious, according to their attitudes toward the use of such applications. Research limitations/implications The choice for the Greek context of the research is justified by the fact that Greece has suffered from recession in the last decade, but it is also a tourism-friendly country. The empirical results of this pioneer study should trigger further investigation. Although tourists’ behavior towards the adoption of digital marketing application related to peer-to-peer rental services within the sharing economy in the tourism sector might be culturally specific and the results are mainly applicable in the Greek market, they could be generalized in other countries with similar characteristics in both Greece and other parts with similar characteristics. Practical implications Tourists are extremely important both for developers and policy makers in tourism industry. For developers such information is important because the expectation of viable markets will motivate investments. For policy makers, this type of information will help them to respond more adequately through regulation tools and programs. From a practical perspective, the tourism operators may benefit from focusing on their differentiating features and aligning their marketing communication with their tourists’ aspirations by developing, optimizing and customizing their websites according to the needs of the customers and the extension of touristic activities to other sectors of tourism industry. Social implications Visitors who choose Airbnb accommodations spend more days travelling; consequently, the market size of the tourism industry expands from the increase in the number of visitors. Originality/value The originality of the paper derives from the understanding of the tourists’ behavior toward the adoption of digital marketing applications related to peer-to-peer rental services within the sharing economy in the tourism sector. More specifically, it identifies the factors that make Greek tourists to use those applications, classifies them into groups according to their attitudes towards those websites and profiles each group of tourists according to their personal and demographic characteristics and their preferences regarding their holidays/travel.

THE ROLE OF COOPERATIVE ORGANIZATIONS IN THE DEVELOPMENT OF REGIONAL AGRICULTURAL MARKETS IN THE FOOD SECURITY SYSTEM

2021 ◽  
Vol 16 (3) ◽  
pp. 147-153
Author(s):  
Alsu Nabieva
Keyword(s):  
Food Security ◽  
Rural Areas ◽  
Food Products ◽  
Security System ◽  
Agricultural Products ◽  
Agricultural Markets ◽  
Agricultural Producers ◽  
Special Degree ◽  
Agricultural Organizations

The relevance of the role of cooperative organizations in the development of regional agricultural markets in the food security system of the Russian Federation is determined by a special degree of state priority in the system of providing the population with food products guaranteed at any time. The main place in ensuring food security is occupied by functioning organizational and economic forms of producers of agro-food products. Agricultural organizations and enterprises, peasants and farmers, individual entrepreneurs and rural farmsteads are directly involved in the creation of food funds in Russia. The author analyzes the level of participation of different organizational and legal groups in the cultivation of agricultural products, argues for the need to activate the innovative activities of agricultural organizations and enterprises, more qualified inclusion of cooperative principles in the production activities of cooperative societies in the development of agriculture, increasing the production of agricultural products by agricultural organizations, rural farmsteads and farmers, their share in the growth of economic efficiency, improving the competitiveness of agricultural producers, improving living conditions in rural areas

Role of affect in short-term memory for paired associates.

1968 ◽  
Vol 78 (3, Pt.1) ◽  
pp. 494-501 ◽  
Author(s):  
Calvin F. Nodine ◽  
James H. Korn
Keyword(s):  
Short Term Memory ◽  
Short Term ◽  
Term Memory ◽  
Paired Associates

Enhancement of food production quality: the truffle case

2020 ◽  
pp. 587-611 ◽  
Author(s):  
Elena Viganò ◽  
Federico Gori ◽  
Antonella Amicucci
Keyword(s):  
Food Production ◽  
Food Products ◽  
Production Quality ◽  
Regulatory Framework ◽  
Marketing Literature

The central role of quality agri-food production in the promotion of a given territory is actually widely recognized by both the economic and marketing literature and the stakeholders involved in the enhancement process of rural systems. On this basis, this work analyzes one of the finest Italian agri-food products: the truffle. This work tries to point out the main problems characterizing the current regulatory framework, the trade and the production of the Italian truffle sector, emphasizing their causes, consequences and possible solutions.

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