scholarly journals Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 5762
Author(s):  
Andreea Orîndaru ◽  
Maria-Floriana Popescu ◽  
Ștefan-Claudiu Căescu ◽  
Florina Botezatu ◽  
Margareta Stela Florescu ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Quantitative Study ◽  
Purchase Decisions ◽  
Financial Situation ◽  
Fresh Products ◽  
Consumer Model ◽  
Research Show ◽  
Consumption Habits

Consumption has lately been under the microscope facing pressure from all stakeholders as principles of sustainability have gained more popularity. In this context, a new sustainable consumer model was born, referring to major shifts in buying and consumption habits. Nevertheless, these shifts were lagging as consumers resisted change in the comfort of old habits. This comfort was shaken up by the COVID-19 outbreak that forced us to rethink every aspect of our lives. Therefore, this crisis context seems the perfect opportunity to shift towards the sustainable consumer model. People’s openness towards embracing new consumption habits was evaluated in a quantitative study where data was collected in two different moments: May 2020 and December 2020. Major results of our research show that people’s lives were dominated in 2020 by uncertainty, especially when referring to their financial situation. Further on, consumers have already started to bring major shifts in their consumption habits because of this uncertainty. Among the most important shifts, there were more prudent purchase decisions, rising interest for discounted prices, increased likelihood of buying local and enhanced preference in buy fresh products instead of processed or semi-processed ones.

scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

scholarly journals Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 167-190
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Causal Relationship ◽  
Quantitative Study ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Quality Service ◽  
Price Perception ◽  
Research Type ◽  
Research Show

The objective of this research is to: (1) Review and analyze the effect of price perception based on customer loyalty of RM. Wong Solo Malang, (2) Review and analyze the effect of service quality to customer loyalty, (3) Review and analyze the effect of price perception through consumer satisfaction, (4) Review and analyze the effect of service quality through consumer satisfaction to customer loyalty, (5) Review and analyze the effect of consumer satisfaction to customer loyalty. This research type is a quantitative study in the form of a causal relationship. The population in this research was 100 consumers in RM. Wong Solo Malang. The technique used in this research is an accidental sampling. The analysis used is path analysis. The results of this research show that : (1) Price perception has a positive and significant effect on customer loyalty of RM. Wong Solo Malang, 2) Service quality has a positive and significant effect on customer loyalty, 3) Price perception has a significant effect on customer loyalty based on consumer satisfaction, 4) Service quality has a significant effect on customer loyalty based on consumer satisfaction, 5) Consumer satisfaction has a significant effect on price perception and quality service to customer satisfaction.

scholarly journals Research of impact of emotional motivators on consumer behavior

Skola biznisa ◽  
2020 ◽  
pp. 107-125
Author(s):  
Saša Virijević-Jovanović ◽  
Ivana Jošanov-Vrgović ◽  
Tatjana Janovac
Keyword(s):  
Consumer Behavior ◽  
Positive Emotions ◽  
Statistical Data ◽  
Correlation Method ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Statistical Measures ◽  
The Republic

Regarding the importance of psychological processes in the consumer behavior, the article examines the influence of emotional motivators on purchase decisions in cosmetics industry. The empirical research was conducted from February to March 2020, on the sample of 125 respondents in Serbia. The participants answered the questions about the positive and negative emotions that occurred during the purchasing process. When defining the questionnaire, we started from the fact that emotions, which influence consumer behavior can be integral or incidental emotions. The aim of the study was to identify the emotions that have the strongest effect on consumers when purchasing cosmetic products. During the statistical data processing, the following techniques and methods were implemented: the descriptive statistical measures (frequencies and percentage, arithmetical midranges), the measures of variability, the correlation method. The survey indicated that the most dominant emotions that affect consumer purchasing decisions related to cosmetics products in the Republic of Serbia are positive emotions. The majority of respondents recognized hope as the most important emotion in their buying behavior.

PURCHASE DECISIONS IN THE AGE OF CRISIS. IMPACT OF COVID-19 PANDEMIC ON CONSUMER CHOICES

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 185-201
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Consumer Behavior ◽  
Financial Stability ◽  
Online Survey ◽  
Purchase Decisions ◽  
Consumer Choices ◽  
Research Opportunity

Recently, we are facing a global COVID-19 pandemic crisis, present in Poland from March 2020. Many scholars pointed out that the COVID-19 crisis is a new field of research opportunity. In present paper the author presented results of online survey amongst polish consumers conducted between August, 7 and August 28 (N=206). The author also compare declared consumer behavior at the outbreak of pandemic and declared consumer behavior after 6 months period of time. The results shows that at the beginning of pandemic in Poland, more than a half (60%) of people were afraid about financial stability. This number decreased during 6 months period to 40,3%. Second, the fear of losing a job or income caused that some people are more incline to save and limited their purchases but more often at the outbreak of pandemic then at the time of survey. Also 36,4% of respondents confirmed that resign from some purchase during COVID-19 pandemic.

Consumer Behavior in Online Risky Purchase Decisions

2018 ◽  
Vol 8 (2) ◽  
pp. 1-26 ◽  
Author(s):  
Kenneth David Strang
Keyword(s):  
Consumer Behavior ◽  
Health Care Providers ◽  
Information Sources ◽  
Financial Institution ◽  
Online Marketing ◽  
Online Information ◽  
Purchase Decisions ◽  
Care Providers ◽  
Online Social Media ◽  
Trust Beliefs

There is very little research about how consumers of different races trust online marketing information from businesses or government when making expensive purchase decisions such as cancer treatment medicine. In this article, a large cross-cultural sample was surveyed to evaluate trust belief levels for common online information sources when making risky purchase decisions. Trust belief levels of online information sources were significantly different across ethnicity and gender when making risky decision. Females across all ethnicities held higher trust beliefs for online information sources, and Asian females in particular had the highest trust beliefs for online data from library research to health care providers. Trust belief levels were lower for online social media and bank/financial institution online information sources for risky purchase decisions. These findings can be used by leaders, political authorities, and consumer behavior marketing managers to segment consumers by demographic characteristics.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals PERILAKU KONSUMEN DALAM PEMBELIAN BERAS SIGER DI KELOMPOK WANITA TANI MELATI PEKON MARGOSARI KECAMATAN PAGELARAN UTARA

2020 ◽  
Vol 8 (4) ◽  
pp. 704
Author(s):  
Novia Setyaningrum ◽  
Bustanul Arifin ◽  
Zainal Abidin
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Consumer Attitudes ◽  
Attitude Score ◽  
Purchase Decisions ◽  
Information Searching ◽  
The Third ◽  
Qualitative Descriptive ◽  
Main Components

This study aims at analyzing consumers attitudes towards attributes of Siger Rice, consumer decisionmaking processes in the purchase of Siger Rice and dominant factors that influence the decision inpurchasing Siger Rice. Data collection was conducted from January to April 2019. The sampling techniqueused in the study was snowballing sampling. The number of samples in this study were 38 housewives whomet the criteria of buying and consuming Siger Rice. The first objective was analyzed by the FishbeinMultiattribute Model, the second objective was analyzed by qualitative descriptive analysis, and the third objective was analyzed by analysis of the main components. The results showed that the taste attribute gotthe highest attitude score of 18.96, while the ease of obtaining attribute had the lowest attitude score of11.87. The process of making Siger Rice purchase decisions by consumers were through all stages, the need recognition, information searching, evaluation of alternatives, purchase decisions and post-purchaseevaluation. There are three dominant components that influence the purchasing decision of Siger rice, i.ethe price conformity, attractiveness, and habit.Key words: analysis of main components, consumer attitudes, consumer behavior, siger rice.

Consumer Behavior and Its Impact on Poverty Reduction

2022 ◽  
pp. 191-204
Author(s):  
Ana Nery Rodrigues Carneiro ◽  
João Conrado de Amorim Carvalho
Keyword(s):  
Consumer Behavior ◽  
Social Isolation ◽  
Delivery System ◽  
Poverty Reduction ◽  
Age Groups ◽  
Age Group ◽  
Men And Women ◽  
Craft Beer ◽  
Younger Age ◽  
Consumption Habits

This chapter aims to present the motivational factors that determine the behavior of beer consumers. The research considered the situation before and during the COVID-19 pandemic. The results showed that men consume and spend more on beer than women, including by age group; however, women consume more expensive types of beer, reducing this inequality relatively. It was also found that women are more likely to be influenced by their relatives, friends, and social occasions. As for preference, women showed more interest in light beers than men, especially craft beer. It has also been found that differences in preferences between men and women are narrowing as opportunities to try beer increase. In this sense, younger age groups tend to show fewer differences. It was also observed that, during the period of social isolation, consumption habits were maintained, but purchases took place through a delivery system, which affected the performance of bars and restaurants.

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