scholarly journals Leveraging Underdog Positioning and Consumer Trait Agreeableness for Sustained Marketing Strategy

2021 ◽  
Vol 13 (23) ◽  
pp. 12940
Author(s):  
Bangwool Han ◽  
Agung Yoga Sembada ◽  
Lester W. Johnson
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Experimental Studies ◽  
Consumer Preference ◽  
Perceived Effort ◽  
Positive Attitudes ◽  
Underdog Effect ◽  
High Trait ◽  
Marketing Spending ◽  
The Relationship

Independent and small businesses often rely on underdog positioning strategies to gain market share against larger and more established companies. However, the effectiveness of these strategies remains unclear. The current study aims to investigate how different consumer personalities may influence their responses towards underdog positioning strategies. Two experimental studies with U.K. consumers (n = 349) show that the relationship between underdog status and positive attitudes is not as straightforward as previously believed. The research uses the lens of self-efficacy theory and found that underdog status positively correlates with perceived effort, consumer preference, and willingness to commit only among consumers with high trait agreeableness. In other words, although consumers generally acknowledge the efforts exerted by underdog providers, our study found that only agreeable consumers are more likely to reciprocate these efforts with increased positive attitudes. These findings contribute to the growing literature that examines the efficacy of the underdog effect. Subsequently, the findings have strong implications in ensuring the sustainability of small businesses by ensuring that marketing spending is optimized to target only the most effective consumer segments.

When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers’ Attitudes toward the Destination

2019 ◽  
Vol 59 (8) ◽  
pp. 1413-1429 ◽  
Author(s):  
Ursula Scholl-Grissemann ◽  
Mike Peters ◽  
Karin Teichmann
Keyword(s):  
Social Media ◽  
Experimental Studies ◽  
Consumer Response ◽  
Mediating Effect ◽  
User Generated Content ◽  
Media Content ◽  
Marketing Communication ◽  
Online Content ◽  
Positive Attitudes ◽  
The Relationship

The Web 2.0 has significantly changed how consumers plan for and book trips. For example, online content showing climate-induced, unfavorable conditions at a destination might influence overall attitudes toward that destination. Two experimental studies confirm that when consumers learn of unfavorable conditions in a destination (e.g., snow deficiency) through online content, they develop more realistic travel expectations and ultimately more positive attitudes toward the destination, compared with when they review online content that ignores the unfavorable conditions. In addition, user-generated content influences the mediating effect of realistic expectations on the relationship between climate-induced, unfavorable conditions at a destination and attitudes toward the destination, whereas DMO-generated content does not. Implications underline the importance of realistic destination marketing communication strategies. The study contributes to the understanding of consumer response to realistic social media content in tourism.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

Potential Role of Inflammation in Associations between Particulate Matter and Heart Failure

2018 ◽  
Vol 24 (3) ◽  
pp. 341-358 ◽  
Author(s):  
Xiaotong Ji ◽  
Yingying Zhang ◽  
Guangke Li ◽  
Nan Sang
Keyword(s):  
Heart Failure ◽  
Particulate Matter ◽  
Inflammatory Response ◽  
Heart Diseases ◽  
Experimental Studies ◽  
Epidemiological Studies ◽  
Inflammatory Mechanism ◽  
High Concentrations ◽  
Future Work ◽  
The Relationship

Recently, numerous studies have found that particulate matter (PM) exposure is correlated with increased hospitalization and mortality from heart failure (HF). In addition to problems with circulation, HF patients often display high expression of cytokines in the failing heart. Thus, as a recurring heart problem, HF is thought to be a disorder characterized in part by the inflammatory response. In this review, we intend to discuss the relationship between PM exposure and HF that is based on inflammatory mechanism and to provide a comprehensive, updated evaluation of the related studies. Epidemiological studies on PM-induced heart diseases are focused on high concentrations of PM, high pollutant load exposure in winter, or susceptible groups with heart diseases, etc. Furthermore, it appears that the relationship between fine or ultrafine PM and HF is stronger than that between HF and coarse PM. However, fewer studies paid attention to PM components. As for experimental studies, it is worth noting that coarse PM may indirectly promote the inflammatory response in the heart through systematic circulation of cytokines produced primarily in the lungs, while ultrafine PM and its components can enter circulation and further induce inflammation directly in the heart. In terms of PM exposure and enhanced inflammation during the pathogenesis of HF, this article reviews the following mechanisms: hemodynamics, oxidative stress, Toll-like receptors (TLRs) and epigenetic regulation. However, many problems are still unsolved, and future work will be needed to clarify the complex biologic mechanisms and to identify the specific components of PM responsible for adverse effects on heart health.

scholarly journals Experimental studies on the transformation from firn to ice in the wet-snow zone of temperate glaciers

1997 ◽  
Vol 24 ◽  
pp. 181-185 ◽  
Author(s):  
Katsuhisa Kawashima ◽  
Tomomi Yamada
Keyword(s):  
Experimental Studies ◽  
Ice Formation ◽  
Compression Tests ◽  
Densification Rate ◽  
Overburden Pressure ◽  
Proportionality Constant ◽  
Wet Snow ◽  
Water Saturated ◽  
The Relationship ◽  
Good Agreement

The densification of water-saturated firn, which had formed just above the firn-ice transition in the wet-snow zone of temperate glaciers, was investigated by compression tests under pressures ranging from 0.036 to 0.173 MPa, with special reference to the relationship between densification rate, time and pressure. At each test, the logarithm of the densification rate was proportional to the logarithm of the time, and its proportionality constant increased exponentially with increasing pressure. The time necessary for ice formation in the firn aquifer was calculated using the empirical formula obtained from the tests. Consequently, the necessary time decreased exponentially as the pressure increased, which shows that the transformation from firn in ice can be completed within the period when the firn aquifer exists, if the overburden pressure acting on the water-saturated firn is above 0.12–0.14 MPa. This critical value of pressure was in good agreement with the overburden pressure obtained from depth–density curves of temperate glaciers. It was concluded that the depth of firn–ice transition was self-balanced by the overburden pressure to result in the concentration between 20 and 30 m.

scholarly journals Application of intelligent orienteering based on Internet of things

2020 ◽  
Vol 2020 (1) ◽  
Author(s):  
Donghui Zhang ◽  
Ruijie Liu
Keyword(s):  
Internet Of Things ◽  
Network Architecture ◽  
Emergency Services ◽  
Simulation Experiment ◽  
Experimental Studies ◽  
Signal Stability ◽  
Anchor Nodes ◽  
Set Up ◽  
The Relationship ◽  
The Internet Of Things

Abstract Orienteering has gradually changed from a professional sport to a civilian sport. Especially in recent years, orienteering has been widely popularized. Many colleges and universities in China have also set up this course. With the improvement of people’s living conditions, orienteering has really become a leisure sport in modern people’s life. The reduced difficulty of sports enables more people to participate, but it also exposes a series of problems. As the existing positioning technology is relatively backward, the progress in personnel tracking, emergency services, and other aspects is slow. To solve these problems, a new intelligent orienteering application system is developed based on the Internet of things. ZigBee network architecture is adopted in the system. ZigBee is the mainstream scheme in the current wireless sensor network technology, which has many advantages such as convenient carrying, low power consumption, and signal stability. Due to the complex communication environment in mobile signal, the collected information is processed by signal amplification and signal anti-interference technology. By adding anti-interference devices, video isolators and other devices, the signal is guaranteed to the maximum extent. In order to verify the actual effect of this system, through a number of experimental studies including the relationship between error and traffic radius and the relationship between coverage and the number of anchor nodes, the data shows that the scheme studied in this paper has a greater improvement in comprehensive performance than the traditional scheme, significantly improving the accuracy and coverage. Especially the coverage is close to 100% in the simulation experiment. This research has achieved good results and can be widely used in orienteering training and competition.

scholarly journals Modelling the Additivity of Perceived Exertion in Symmetric, Mid-Sagittal Lifting

1994 ◽  
Vol 38 (10) ◽  
pp. 621-625 ◽  
Author(s):  
Brian D. Lowe
Keyword(s):  
Perceived Exertion ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Whole Body ◽  
Coefficient Of Determination ◽  
Perceived Effort ◽  
Repetitive Lifting ◽  
The Relationship ◽  
Whole Body Exertion ◽  
Lifting Task

Psychophysical approaches to quantifying perceived effort have been used to evaluate the physical demand of many industrial work activities. An experiment was conducted to examine the relationship between ratings of whole-body perceived exertion and differentiated, regional ratings of exertion. The Borg, CR-10 scale was used by 16 subjects performing a simulated repetitive lifting task. Ratings of perceived exertion were obtained for the arms, legs, torso, and central (cardiorespiratory) effort sensations as well as a rating of overall, whole-body exertion. A multiple linear regression analysis was used to predict the whole-body rating of exertion from the differentiated ratings in lifting tasks using both a squat and stoop posture. In the stoop posture condition the coefficient of determination between whole-body perceived exertion and the model including arm, torso, and central ratings was R2=0.81. In the squat posture condition, the final regression model predicting whole-body exertion contained only the rating from the legs (R2 = 0.62). Differentiated ratings explained the majority of the variance in whole-body perceived exertion for squat and stoop lifting tasks.

Gender and Attitudes toward Computers and Calculators: Their Relationship to Math Performance

1989 ◽  
Vol 5 (2) ◽  
pp. 167-177 ◽  
Author(s):  
Gail F. Munger ◽  
Brenda H. Loyd
Keyword(s):  
High School Students ◽  
Attitude Scale ◽  
Mathematics Performance ◽  
Attitudes Toward Computers ◽  
School Students ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Students Attitudes ◽  
Attitudes Toward Calculators ◽  
The Relationship

In education, computers and calculators historically have been associated with mathematics and the sciences, and are frequently incorporated into these areas of the curriculum. This may have serious implications for females because of the long history of reported sex differences in achievement and attitudes in mathematics and related disciplines. This study of sixty high school students examines the relationship between mathematics performance and students' attitudes toward technology (computers and calculators), and whether the relationship is similar for males and females. A practice form of the General Educational Development (GED) test was used to measure mathematics performance. Students' attitudes toward computers were assessed by the Computer Attitude Scale, and attitudes toward calculators were assessed by a 4-item measure developed by the authors. In general, students with more positive attitudes toward computers and calculators were found to perform better than students with more negative attitudes.

scholarly journals Unpacking Community-Based Youth Mentoring Relationships: An Integrative Review

2021 ◽  
Vol 18 (11) ◽  
pp. 5666
Author(s):  
Limor Goldner ◽  
Adar Ben-Eliyahu
Keyword(s):  
Relationship Quality ◽  
Preliminary Evidence ◽  
Mentoring Relationships ◽  
Youth Mentoring ◽  
Community Based ◽  
Moderating Variables ◽  
Relational Processes ◽  
Positive Attitudes ◽  
Relational Domains ◽  
The Relationship

Formal community-based youth mentoring relationships (CBM) are a popular form of intervention worldwide in which caring, non-parental adult figures are matched with at-risk children (i.e., children who experience an intense and/or chronic risk factor, or a combination of risk factors in personal, environmental and/or relational domains that prevent them from pursuing and fulfilling their potential) to promote development and health. Common models suggest that a close mentoring relationship is needed for the success of the intervention. However, it remains unclear which key relational processes and variables promote relationship quality to generate the most significant benefits. Using the PRISMA framework, 123 articles were identified as relevant for this review which explores the state of the literature on CBM relationships describing the main findings regarding the characteristics of the relationship and the mediating and moderating variables. An essential ingredient that consistently emerged for generating mentoring outcomes is characterized by feelings of support, sensitivity, and trust and accompanied by a purposeful approach to shaping the goals of the relationship. A balanced approach comprised of recreational, emotional, and catalyzing aspects has been reported as essential for mentoring success. Mentors’ positive attitudes toward underprivileged youth, maturity in terms of age and experience are essential in forging positive relationships. Mentees who have better relational histories and more positive personality traits exhibited higher relationship quality. However, data imply the possibility of addressing mentees from moderate risk status. Preliminary evidence on thriving as a mediating variable was found. Program practices, such as training, parental involvement, and matching based on perceived similarities and similar interests, emerged as important factors. Generating many research suggestions, the review identifies research questions and uncharted territories that require inquiry.

Attitude of person living with psychosis towards MH professionals: A qualitative study

2017 ◽  
Vol 41 (S1) ◽  
pp. s843-s843
Author(s):  
K. Vaiphei ◽  
P. Sreedaran ◽  
V. Sathyanarayanan
Keyword(s):  
Mental Health ◽  
Mental Health Professionals ◽  
Health Professionals ◽  
Relationship Building ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
People With Mental Illness ◽  
Depth Interview ◽  
Competing Interest ◽  
The Relationship

AimsStudies investigating attitudes of people with mental illness are scarce. The aim of the present study was to investigate person living with psychosis on their attitudes and perception towards the mental health professionals in contact with mental health services.MethodsAn in-depth interview was used to explore their lived experiences and attitude towards mental health professionals.ResultsBoth negative and positive attitudes were prevalent among the patients. Most negative attitudes concerned on not giving time, the MHPs are most interested in financial gains. They felt attitude changes according to diagnosis, psychosis perceived as diagnosis with violence; they are more interested in protecting themselves, perception that treating symptoms and not cause of illness. On the contrary, they felt positive on the relationship and time given to them.Discussion and conclusions The PLWI's attitude to MHPs could be a product of the type of admission (forced upon), symptoms related or on the type of service settings. The present study is purely qualitative, single settings, could not be generalised. However it points on the need for sensitization of MHPs and relationship building oriented intervention.Disclosure of interestThe authors have not supplied their declaration of competing interest.

Sign in / Sign up

Export Citation Format

Share Document