scholarly journals Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone

Author(s):  
Liana Mangifera ◽  
Febrianur Ibnu Fitroh Sukono Putra

Objective: This research aims to analyse the factors that influence customer satisfaction of black market’s Chinese smartphone. Research Design & Methods: The research uses quantitative approach to analyse the sample of 250 buyers of black market’s Chinese smartphone across Solo Raya. The sampling technique is purposive sampling through questionnaires with a Likert scale. The analytical technique is multiple regression. Findings: The findings showed that 1) black market has a significant direct effect on customer satisfaction, 2) price has a significant direct effect on customer satisfaction, 3) product quality has a significant direct effect on customer satisfaction. Implications & Recommendations: This research has practical implications for the marketing policies implemented by Chinese smartphone companies to increase customer awareness and product distribution policies to support increased sales at official stores and fight illegal trade in Chinese smartphone products. The social impact of the research is to contribute to changes in people's behavior in buying Chinese smartphones where there needs to be aware that the black market is an illegal store to buy products if people want to buy Chinese smartphones, then the right thing is at official stores or outlets that are already working—same with the company. Contribution & Value Added: This research provides added value to evaluating distribution policies implemented by Chinese smartphone companies, which are considered less able to compete with the black market. So to increase market share at official stores, Chinese smartphone companies must be more severe in managing the distribution of product sales so that industrial competition can run properly.

2018 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Onsardi Onsardi

Loyalty in an organization is an important element in supporting the success of human resources in achieving company goals. This study aims to analyze employee loyalty in Private Universities in Bengkulu City and the factors that influence it. This study uses a quantitative approach with survey methods. The population of this study were all private university employees in the city of Bengkulu, amounting to 305 people, from a total population of 173 people with proportional ramdom sampling technique .The data analysis technique used is descriptive and inferential analysis. The results of this study prove that (1) employee loyalty is still relatively low (2) there is a positive and significant direct influence of compensation, empowerment and job satisfaction variables on employee loyalty, (3) There is a positive and significant direct effect of compensation and empowerment variables on job satisfaction, (4) There is a positive and significant direct effect of compensation variables on empowerment. Keywords: Loyalty, Compensation, Empowerment, and Job Satisfaction.


2017 ◽  
Vol 6 (2) ◽  
pp. 142-160 ◽  
Author(s):  
Mahafuz Mannan ◽  
Md. Fazla Mohiuddin ◽  
Nusrat Chowdhury ◽  
Priodorshine Sarker

Purpose The purpose of this paper is to link customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in the context of the Bangladeshi mobile telecommunications market (MTM). In addition, this study develops three key formative determinants of customer satisfaction: financial factor, technological factor, and customer service factor. Design/methodology/approach A model is developed and tested using PLS-SEM with a sample size of 442 respondents. The three key formative determinants of customer satisfaction were developed using a panel of five industry experts. Findings Financial, technological, and customer service factors were found to have significant positive effects on customer satisfaction. Customer satisfaction and perceived switching costs were found to have a significant direct effect on switching intentions, and perceived switching costs and perceived alternative attractiveness were found to have significant moderating effects on switching intentions through customer satisfaction. However, no significant direct effect of perceived alternative attractiveness on switching intentions was found. Originality/value This is the first study to link customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness using structural equation modeling in the context of the Bangladeshi MTM. In addition, three key formative determinants of customer satisfaction are developed.


2021 ◽  
Vol 19 (1) ◽  
pp. 166-174
Author(s):  
Nova Andriani ◽  
◽  
Mugiono Mugiono ◽  
Mintarti Rahayu ◽  
◽  
...  

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.


El Dinar ◽  
2014 ◽  
Vol 1 (02) ◽  
Author(s):  
Dian Masita Dewi

<p>This study aims to predict causality model [33] effect of Corporate Social Responsibility on financial performance. This study also examines motivation of CSR implementation based on financial performance and market performance in non-financial public companies and banks that disclose CSR activities and listed at Indonesia Stock Exchange during 2007–2009. Numbers of samples were 46 companies. Data was analyzed by GSCA. Research result showed that there was a significant direct effect between CSR on Return on Assets (ROA), Return on Equity (ROE). In contrast, there was no significant direct effect between CSR on Market Value Added (MVA). In addition, there was a significant direct effect between Return on Assets (ROA) on CSR, Return on Equity (ROE) on CSR and there was no significant direct effect between Market Value Added (MVA) on CSR. There were three empirical findings novelties of this study. First, return on assets (ROA) has positive effect on CSR and otherwise CSR has positive effect on ROA. Second, ROE has positive effect on CSR and otherwise CSR has positive effect on ROE. Last, MVA affect on CSR and otherwise CSR affect on MVA.</p> <p> </p>


Author(s):  
R. Sapto Roedy Widijanto ◽  
Basuki Rachmat

This research aims to analyze the effect of bank commitment, bank communication, and handling customer complaint on customer loyalty through customer satisfaction. This is a correlational research that uses a quantitative approach by applying SEM (Structural Equation Model) analysis. The research sampling used a purposive sampling technique that obtained 156 samples from customers. The results of this research include: 1) CR value between Bank Commitment and Customer Satisfaction is 3.469; 2) the CR value between Bank Commitment and Customer Loyalty is 2017; 3) the CR value between Bank Communication and Customer Satisfaction is 3.318; 4) CR value between Bank Communication and Customer Loyalty is 2.494; 5) CR value between Handling Customer Complaint and Customer Satisfaction is 2.322; 6) CR value between Handling Customer Complaint and Customer Loyalty is 2.365; 7) CR value between Customer Satisfaction and Customer Loyalty is 2.414; 8) the estimate value of direct effect of Bank Commitment on Customer Loyalty is 0.193; 9) the estimate value of direct effect of Bank Communication on Customer Loyalty is 0.251; 10 the estimate value of direct effect of Handling Customer Complaint on Customer Loyalty is 0.224. The conclusion of this research is that all variables have significant effect.


Author(s):  
Ma. Teresa B. Lirag

The presence of cacao industry plays a critical role in the economic development of a country. A study was conducted to determine the cost, return and added value along the value chain stages of cacao in Camarines Sur, Philippines. Sixty-eight farmers served as respondents using purposive sampling technique and interviews/key informant surveys were conducted. Results of the study showed that cacao production has high return on investment of 77.89% and 160% for the farmer and processor, respectively but a low return on investment of 13% for traders. The value added from farmer to processor is Php 590.00/kilogram, and Php 125.00/kilogram from processor to trader. Various opportunities and prospects for cacao production had been identified such as increased technical and production support from the government, presence of R & D programs, increasing trend towards wellness & healthy lifestyle, and increasing businesses offering cocoa-based products. Recommendations include improvement in access and availability of processing facilities, improvement of market information for farmers, provision of trainings to enhance capability of farmers, strengthening of farmers’ groups to increase their access to technical and financial assistance from government and provision of infrastructure support and storage facilities.


2018 ◽  
Vol 11 (2) ◽  
pp. 66
Author(s):  
Nur Afina Aninnas ◽  
Ati Kusmiati ◽  
Triana Dewi Hapsari

 The success of the supply chain of vacuum fried green soybean can be seen from the supply chain flow of the raw materials and the continuity of the resulting product. Agro-industry activities that convert primary products into new processed products with higher economic value can provide higher added value and greater benefits when compared without going through the processing. The research aim to know: (1) product flow, finance flow, and information flow; (2) marketing margin of the supply chain; and value added of vacuum fried green soybeans in UD. Raja Keripik, Jember. The research was conducted in UD. Raja Keripik, Jember. Purposive method was used to determine the research location. Snawball technique was used as sampling technique based on information of UD Raja Keripik’s owner. The first aim was answered with descripton method, the second aim was answered by margin formula, and the last aim was answered by the analysis of Hayami value added. The result proves that (1) there are three flows in the supply chain of the vacuum fried green soybeans such as product flow, finance flow, and information flow (2) The margin distribution of marketing in supply chain shows that profit in each link is not equally. It can proved by the value of provit that are 51.90%; 6.78%; and 38.79%. (3) The value added of processing of one kilogram of vacuum fried green soybeans is Rp. 18.619,49  


2018 ◽  
Vol 2 (2) ◽  
pp. 123-131
Author(s):  
Dwi Silvi Anisah ◽  
Iva Nurdiana Nurfarida

To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. The analysis shows that brand image has a significant direct effect on customer satisfaction. Other results show that brand image also has a significant indirect effect on customer loyalty mediated by customer satisfaction


2021 ◽  
Vol 21 (2) ◽  
pp. 120
Author(s):  
Febrianur Ibnu Fitroh Sukono Putra ◽  
Diana Aqmala ◽  
Aufa Marzuq Alwi ◽  
Inggrit Faza Saputra ◽  
Sisca Dian Rahmawati

The research aims to analyze the main factor determining Chinese Smartphone Customer Satisfaction. The population of this research were all customers who purchased Chinese smartphones in Surakarta, Semarang, Pemalang, Purworejo, Grobogan. The sampling technique used purposive sampling by taking 200 official store customers and 200 black-market customers. The data collection method was a survey by personal questionnaire with an data analysis used multiple linear regression and different tests (independent sample T-test). The results obtained several findings that the price perception, product quality, and marketplace significantly affect customer satisfaction. Finally, there are differences in customer satisfaction felt purchased Chinese smartphones in the official store with the black market. Keywords— Chinese smartphone; Customer Satisfaction; Product Quality; Price Perception; and Marketplace.


2016 ◽  
Vol 5 (3) ◽  
Author(s):  
Munasiah Munasiah

<p>This research was conducted in order to know the influence of the anxiety of learning and students' understanding of mathematical concepts penanalaran mathematical abilities of students. The hypothesis of this study include: 1) There is a significant direct effect on the ability of anxiety learn mathematical reasoning. 2) There is significant direct influence students' understanding of mathematical concepts of mathematical reasoning abilities. 3) There is a significant direct effect of anxiety learn to understanding math concepts students. 4) There is a significant indirect effect on the ability of anxiety learn mathematical reasoning through the understanding of math concepts students. The method used in this research is survey method. Affordable population is class VIII students of academic year 2014/2015 a private SMP in Depok. A large sample of 80 students, with a sampling technique used was multistage sampling, taken four private schools. Research instrument used is questionnaire anxiety to learn as much as 25 statement, test understanding of mathematical concepts as much as 23 multiple choice questions, tests of mathematical reasoning ability in the form of an essay as much as 10 questions, which te; ah tested its validity. Analysis of data using path analysis. Hypothesis testing results show that: 1) There is a direct effect not significant anxiety study on the ability of mathematical reasoning, 2) There is a direct effect of significant understanding of the mathematical concept of the ability of mathematical reasoning, 3) There is a direct effect not significant anxiety learn to understanding of mathematical concepts , 4) There is the indirect effect which is not significant anxiety on the ability to learn mathematical reasoning.</p><p> <strong>Keywords</strong>: anxiety of learning , mathematical concepts , mathematical reasoning</p>


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