scholarly journals SWOT ANALYSIS ON IKM KUE BAWANG BINA KARYA OF INDRAGIRI HULU REGENCY

2020 ◽  
Vol 9 (1) ◽  
pp. 5-18
Author(s):  
Meilya Karya Putri ◽  
Fatti Corrina

his research aimed to analyze the external and internal environment in IKM Kue Bawang Bina Karya of Indragiri Hulu Regency by using SWOT Analysis. This research was conducted in December 2019. This research used mixed method, a combination between descriptive-qualitative and quantitative methods. The data used were primary and secondary data which were collected through interviews, observation, documentation and questionnaires. The subject and data sources of this research were the Consumers of IKM Kue Bawang Bina Karya of Indragiri Hulu Regency, the Owner of IKM Kue Bawang Bina Karya of Indragiri Hulu Regency, and The Industry and Trade Agency of Indragiri Hulu Regency. The results of this research showed that, currently, IKM Kue Bawang Bina Karya supported aggressive strategies that are applicable, namely Market Development Strategy, Market Penetration Strategy, Product Development Strategy, Forward Integration Strategy, Backward Integration Strategy, Horizontal Integration Strategy, and Diversification Strategy.

Author(s):  
I Gede Suyoga ◽  
I Wayan Restu ◽  
I Ketut Wija Negara ◽  
Bagus Sudananjaya

In the framework of improving governance, functional dimensions, and performance of the fishing port, the Nusantara Fishery Port in Jembrana Bali compiles a "strategic plan" to improve the class classification of the Nusantara Fishing Port Pengambengan to become a class A Ocean Fishing Port, a number of management facility criteria are required as the main prerequisites. The purpose of this study was to determine the condition of the facilities at Nusantara Fishing Port Pengambengan and to determine the strategy for developing a fishing port at Nusantara Fishing Port Pengambengan. This research method uses descriptive qualitative and quantitative methods. Data collection techniques through direct observation and interviews using a questionnaire regarding the condition of the facilities at Nusantara Fishing Port Pengambengan, then data analysis using a SWOT analysis approach. Nusantara Pengambengan Fishery Port is a class B port that functions as a support for the management and utilization of fish resources and the environment, starting from pre-production, production, processing and marketing of fishery products. In supporting fishery activities, Nusantara Fishing Port Pengambengan is currently supported by various facilities, namely basic facilities, functional facilities, and supporting facilities. The results showed that there were several facilities in poor conditions, namely basic pier facilities, anchoring ponds, complex roads, and drainage, from supporting facilities, namely public toilets and guest houses. Several facilities are not available in the Nusantara Fishing Port Pengambengan construction, namely ship docks, net repair wards/places, laboratories, WWTPs, watchtowers, and perimeter fences. The strategies obtained from the results of this study include: (1) Improving the quality of the catch to provide a positive image for potential investors. (2) Improve administrative services to provide fishermen comfort when carrying out fishing operations. (3) Support is needed, especially the role of the government related to management and development.


2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.


2021 ◽  
Vol 1 (1) ◽  
pp. 23
Author(s):  
Bambang Hermanto ◽  
Sri Wahyuni

The purpose of this research is to find out what are the strengths, weaknesses, opportunities, and threats in the strategy of developing an oil palm agribusiness system (Elaeis Guineensis Jacq) in North Labuhan Batu Regency. The sampling research method used is purposive sampling method. The data used are primary data and secondary data. The analytical method used is descriptive quantitative method using SWOT analysis by analyzing the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) factors. The results showed that using the SWOT diagram matrix, the oil palm agribusiness system development strategy was found in area II (Diversification Strategy). The situation in area II is a situation where farmers have to change their previous strategy, because the development of oil palm faces various threats but oil palm farmers still have internal strength. The focus of the strategy is to take action using strengths to take advantage of long-term opportunities by means of product and market diversification strategies.


2021 ◽  
Vol 5 (2) ◽  
pp. 134
Author(s):  
Rilla Rianty ◽  
Wina Asty

In the Calendar of Event (COE) launched by the Ministry of Tourism on August 14, 2019, it was noted that the Province of West Sumatra had 3 (three) flagship events, and as in previous years, the Tabuik Festival was not one of them. The Tabuik Festival is a very unique cultural tourism attraction, but as tourism advances in Indonesia, the Tabuik Festival is increasingly lagging. The purpose of this study is to find better development strategies through internal and external factor analysis (IE Factors analysis). This study uses a combination of qualitative and quantitative methods (mix method) with an unbalanced mixed model (concurrent embedded) with a quantitative approach as the primary method. To produce the formulation of the Tabuik Festival development strategy, Strength, Weakness, Opportunity, and Threat (SWOT) analysis is used. Qualitative data collection techniques were carried out through interviews, observations, documentation, and literature studies, while quantitative data were collected using a questionnaire. The results of the study obtained a score with a fairly good category, but in some analyses of internal and external indicators obtained results conflicting with the lowest score so that it can be a threat and weakness. From the results of this analysis, it can be concluded that the Tabuik Festival requires a development strategy to maximize its potential so that it can become one of the leading cultural tourism in West Sumatra.


2018 ◽  
Vol 6 (1) ◽  
pp. 33
Author(s):  
Tamara Isabela ◽  
Sri Mulyani ◽  
I Ketut Satriawan

This study aims to identify the internal and external factors, analyzing alternative strategy, and recommends priority strategy. This research using matrix IFE, EFE, SWOT, IE and TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution). The results show that the company has 5 strengths, 6 weaknesses, 4 opportunities and 4 threats in this business. The results showed that the value of internal factor evaluation (IFE) was 3,350 and external factor evaluation (EFE) was 3,063. This value indicated a strong position. In the matrix Internal-External (IE) strategy that must be done was to grow and develop a strategy, which consists an intensive strategies (market penetration, market development and product development) and integrative strategies (backward integration, forward integration, and horizontal integration. Based on SWOT analysis there are 7 alternative strategies that can be recommended to develop UD. Bali Gendis. The result of strategy ranking analysis is promoting periodically and socializing the benefits of rosela tea actively to introduce more products to the public. Keywords:industrial development strategy, UD. Bali gendis , rosela tea, SWOT, TOPSIS


2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


2021 ◽  
Vol 12 (2) ◽  
pp. 050-067
Author(s):  
Elena V. Mikhalkina ◽  
◽  
Oleg I. Kit ◽  
Yuri A. Fomenko ◽  
Daria A. Mikhalkina ◽  
...  

The article presents the results of the new strategy outlines development for organizational and managerial activities support in the framework of the previously support considered areas: personnel policy; assessment of competencies; infrastructure and digital environment; specialized medical care; scientific policy; quality assessment policy. The basis of the methodological framework is formed by the strategic approach in economics and management. During the empirical part of the study, the following methods were used: the method of expert assessments, the method of SWOT analysis. The resources, external and internal factors, strengths and weaknesses, opportunities and threats of implementing activities in the field of healthcare institution organizational and managerial support were analyzed on the example of the Federal State Budgetary Institution " NMRC of Oncology" of the Ministry of Health of the Russian Federation as the " head " organization of the Southern Federal District in the field of "oncology". The instruments of SWOT analysis were carried out in several stages using qualitative and quantitative methods. The article presents a final review of the results of the SWOT analysis, which allows us to draw conclusions about the choice of the contours of organizational and managerial support strategies (the strategy of extreme optimism, which is based on measures to implement existing opportunities, as well as a conservative strategy, which is based on measures that use the strengths of the organization in order to overcome threats). The study confirmed the hypothesis that the contours of the strategy of organizational and managerial support of activities contribute to the strategizing of common goals and objectives and the design of key areas of activity of medical institutions in order to ensure a high level of involvement of employees at all levels in achieving performance indicators and increasing indicators of scientific performance.


2020 ◽  
Vol 5 (1) ◽  
pp. 30-37
Author(s):  
Mohamad Heri Hidayattuloh ◽  
Azis Nur Bambang ◽  
Amirudin Amirudin

Green economy is an economic concept that aims to improve human welfare, reduce inequality, and preserve the environment and carry out development that is in line with the carrying capacity of the environment. Tegal Regency has a complete tourist attraction consisting of natural attractions and special interest attractions. One of the special interest attractions being developed is Cempaka Tourism Village, Bumijawa District. This Cempaka Tourism Village relies on the concept of populist economy based on local wisdom and the beauty of the natural environment. The purpose of this study is to inventory the potential and attractiveness of Cempaka Tourism Village and to prioritize the most suitable tourism potential in the development of Cempaka Tourism Village as a means of improving the community's economy based on the concept of a green economy. This paper employs both the qualitative and quantitative methods. The analytical tool used is the Analytical Hierarchy Process (AHP) method with the help of the Expert Choice application. Based on the results, it can be seen that Cempaka Tourism Village has the potential and attractiveness to be developed into a tourist village with the concept of a green economy. The best priority in the development of Cempaka Tourism Village is to utilize the Slumpring Market as an alternative to improve the environment-based community economy.


2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Komang Ema Marsitadewi

Badung Regency is more dominated by beach tourism. More than ten famous beaches in Bali are in Badung Regency. These beaches are only located in a few districts in Badung Regency. Inequality between sub-districts also occurs between areas that have tourism potential such as beaches and areas that have other tourism potential such as waterfalls or other tourism. This will create new problems for Badung Regency in the future. In fact, sub-districts that do not have coastal tourism potential have challenges as well as opportunities to develop. One of them is Petang District, Pelaga Village. This village does not have beach tourism but has other natural potentials that can be used as an attraction for tourists to come and visit Pelaga Village. These potential differences must be implemented which can then be used as opportunities for Pelaga Village. The purpose of this research is to produce a strategy to develop Pelaga Village as a tourism destination. This research is a qualitative research with a descriptive approach. Data obtained from primary data and secondary data. The data is then processed using data triangulation techniques to reduce the researcher's subjectivity and is also analyzed using SWOT analysis to produce a development strategy. In this study, it was found that Pelaga Village has a lot of potential for agro-tourism and can be developed such as asparagus and some hydroponic plants. . Not only that, the community's high interest in developing agro-tourism also supports the development of Pelaga Village. After assessing the potential that is owned by the opportunity, the threat from Pelaga Village came up with several development strategies for Pelaga Village, namely to further activate the community, especially farmer groups in developing their agro products. increasing the existence of the Agricultural Culture Festival in Pelaga Village, refining the missing destination components such as the availability of restaurants and inns, creating an organization that can bring together various farmer groups in Pelaga Village, in relation to the community in developing and managing the potentials of Pelaga Village.  


2018 ◽  
Vol 5 (1) ◽  
pp. 61
Author(s):  
I Made Suarditya ◽  
I Nyoman Sunarta

The research aim is to determine development strategy of Banjar Samu as a tourism village. This research used qualitative and quantitative data with source from primary and secondary data. Observation, interview and documentation are data collection techniques. The sample method used purposive sampling while data analysis used descriptive qualitative and SWOT analysis.  Based on the results, the research indicate is that Banjar Samu have tourism potential which is consisted of natural potentials include panorama of rice fields and water springs. While the potential of culture include: community activities, hospitality and attitude of mutual cooperation, temples: building architecture and religious activity, sacred art of barong landung and another arts entertainment such as joged bumbung, arja, gambelan geguntangan, as well as local craft communities such as wood carving, silver handicrafts, yoga-meditation activity and sekaa such as sekaa gong,  joged, geguntangan, arja, angklung, subak and sekaa santi. Based on the analysis of SWOT Matrix, the results obtained by SO strategies are improving the quality of tourism potential and establish tourist activity. ST strategy is improving the security services. WO strategies are increasing cooperation with the government college, arranging some promotion. WT strategies are providing education and establish a tourist village management system immediately.   Keywords: Tourism Potential, Strategy Development, TourismVillage


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