scholarly journals A Study on Market Orientation Concepts of Hoteliers towards Development of Tourism and The Level of Satisfaction in Tamil Nadu

2020 ◽  
Vol 7 (3) ◽  
pp. 67-73
Author(s):  
S Kanagarani
Keyword(s):  
Tamil Nadu ◽  
Performance Monitoring ◽  
Value Added ◽  
Sales Promotion ◽  
Public Image ◽  
Environmental Scanning ◽  
Employee Morale ◽  
Customer Expectations ◽  
Level Of Satisfaction ◽  
Market Needs

The hoteliers arrange a parcel of good arrangements. At the point when they are made accessible to the clients, the business will be put in a raised plane. In any case, in India, the general absence of worry for the client is very predominant. One needs to make a picture in the brains of the voyagers, to take them back to a similar inn whenever. The overall analysis has revealed that variables like Customer Satisfaction, Interaction with Customers, SWOT, Trained Personnel and Competitors Activities variables are signifi cant at fi ve percent and other variables like Quality Consciousness, Communication, Employee Morale Performance Monitoring, Customer Expectations and 24 Hours Security are signifi cant at one percent and remaining variables like Market Information, Quick Decisions, Adaptive on Market Needs, Sales Promotion, Technology Absorption, Membership in Association, Environmental Scanning, Generation and Dissemination, Achieving Public Image and Other Value Added Services are not significant. The recommendations presented in the assessment will direct the issues of the hoteliers in the examination zone explicitly and all cabin business in India when all is said in done.

scholarly journals Rantai Nilai Cabai di Lahan Pasir Pantai Kabupaten Kulon Progo

2018 ◽  
Vol 7 (4) ◽  
pp. 458-467
Author(s):  
Agus Dwi Nugroho ◽  
I Made Yoga Prasada ◽  
Saraswati Kirana Putri ◽  
Herdiana Anggrasari ◽  
Pinjung Nawang Sari
Keyword(s):  
Information Flow ◽  
Value Chain ◽  
Coastal Area ◽  
Value Added ◽  
Auction Market ◽  
Farmer Groups ◽  
Market Needs

Tujuan penelitian ini adalah mengetahui rantai nilai cabai di lahan pasir pantai Kabupaten Kulon Progo. Penelitian ini dilakukan antara bulan Mei sampai Agustus 2017 di Kecamatan Panjatan, Kabupaten Kulon Progo, Provinsi Daerah Istimewa Yogyakarta. Responden penelitian yakni 30 petani dan pedagang cabai. Hasil penelitian menunjukkan rantai nilai cabai di lahan pasir pantai telah berlangsung dengan baik. Indikator aliran produk, uang dan informasi termasuk dalam kategori lancar dan sangat lancar. Keberhasilan usahatani dan pemasaran cabai di lahan pasir pantai karena keberadaan pasar lelang yang mampu menjamin terjualnya produk dengan harga menguntungkan bagi petani dan pedagang. Salah satu hal yang perlu dikembangkan pasar lelang adalah perlunya kepastian informasi ketersediaan stok cabai dari petani sehingga dapat digunakan sebagai salah satu solusi untuk mengurangi fluktuasi harga cabai. Pasar lelang perlu memperluas jaringan binaan kelompok tani agar ada kontinuitas stok cabai sepanjang tahun. The value chain needs to be known by farmers or industries to increase value-added and profits of commodities, including chilli in the sandy coastal area. The purpose of this research is to know the value chain of chilli in the sandy coastal area Kulon Progo Regency. This research was conducted between May until August 2017, in Panjatan District, Kulon Progo Regency, Yogyakarta Province. The respondents were 30 farmers and traders. The results showed that the value chain of chilli in the sandy coastal area has been going well. The product, financial and information flow indicators in the smooth and very smooth categories. The success of farming and marketing of chilli in the sandy coastal area because of the existence of the auction market. It’s able to guarantee the sale of chilli with the best price for farmers and traders. To develop the auction market, its need for a certainty the availability of chilli stock from farmers so it can be used as a solution to reduce the fluctuation of chilli’s price. The auction market needs to expand the network of farmer groups to ensure continuity of chilli stock every year.

Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS)

2019 ◽  
pp. 433-453
Author(s):  
Adekunle Olusola Otunla ◽  
Oloruntobiloba T. Olatunji
Keyword(s):  
Social Media ◽  
Sales Promotion ◽  
High Concentration ◽  
Advertising Agency ◽  
High Importance ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Wide Range ◽  
Ex Post Facto ◽  
Global Player

Nigeria is becoming a global player in the business economy of Africa. Ibadan comes next to Lagos being the commercial hub of Nigeria; with high concentration of advertising and sales promotion and patronages This study investigates clients' perception, adoption and satisfaction with multi-platform advertising media strategies (MuPAMS) among business organisations in Ibadan, South-Western Nigeria. Ex-post facto research design was adopted, data was gathered using Multi-Platform Advertising Media Adoption Questionnaire (MuPAMAQ) (r = 0.86); and analysed descriptively. Findings revealed that majority of business organisations in Ibadan attached high importance to flier (57.7%), television (47.7%) and social media (47.4%). Thus, best promotion platforms were flier (84.6%) and social media (57.4%). Majority (69.3%) indicated very low satisfaction with the advertising agency services of which only 33.3% made quarterly requests per year. Adoption of multiple advertising platforms was recommended among media practitioners in Nigeria, to provide clients with a wide range of options and alternatives.

Strategic benchmarking of service pricing based on the value added

2016 ◽  
Vol 23 (4) ◽  
pp. 754-767 ◽  
Author(s):  
Carlos Renato Trento ◽  
Timóteo Stüker ◽  
Giancarlo Medeiros Pereira ◽  
Miriam Borchardt ◽  
Cláudia V. Viegas
Keyword(s):  
Value Added ◽  
Spare Parts ◽  
Pricing Policy ◽  
Content Type ◽  
Customer Expectations ◽  
Goods And Services ◽  
Case Research ◽  
Service Pricing ◽  
Research Questions ◽  
New Goods

Purpose – The purpose of this paper is to investigate opportunities to move benchmarking studies toward a strategic level. The authors benchmarked how service prices are defined based on the value added for the customer. Design/methodology/approach – A multi-case research investigated how manufacturers can increase their service revenues; how corporate reputation can be analyzed to enhance financial and market performance; how customer satisfaction and price acceptance are related; and how benchmark studies can move to a more strategic level based on a conjoint analysis of value and price. Findings – Price’s benchmarking studies must combine the customers’ value demands; the customer expectations associated to each value demand; the competitor prices; and the revenue alternatives that a supplier can explore (e.g. sale of new goods, services for new goods, services for non-new goods, and repair parts). The combination of these elements reveals several opportunities for revenue generation. This combination may also help to explain the existence of different prices for similar goods and services. The authors referred to this as a flexible pricing policy. Flexible pricing may help manufacturers maximize revenues, and win and maintain customers. Research limitations/implications – The following research questions are suggested for future studies: What other elements should be considered in strategic benchmarking studies? What other elements can influence a flexible pricing policy for goods, spare parts, and services? In what contexts can a flexible pricing policy be applied? How should flexible pricing practices be benchmarked? Practical implications – A strategic benchmarking study must first identify the customers’ value demands. It is then necessary to analyze customer expectations associated to each value demand. As shown, customers may have different expectations for the same product or service. Similar expectations must be grouped together in order to allow a well-structured benchmark. Originality/value – The authors’ findings suggest interesting points to be observed by the manufacturers who supply integrated solutions with a long life cycle.

A Metric for Evaluating Design Commonality in Product Families

1998 ◽  
Vol 122 (4) ◽  
pp. 403-410 ◽  
Author(s):  
Sridhar Kota ◽  
Kannan Sethuraman ◽  
Raymond Miller
Keyword(s):  
Product Family ◽  
Objective Measure ◽  
Value Added ◽  
New Product ◽  
Product Line ◽  
Product Complexity ◽  
Product Families ◽  
Market Strategy ◽  
Customer Base ◽  
Market Needs

Many companies develop a market strategy built around a family of products. These companies regularly add new product variations to the family in order to meet changing market needs or to attract a broader customer base. Although the core functionality remains essentially unchanged across the products within a family, new functions, feature combinations and technologies are incorporated into each new product. If allowed to grow unchecked, these component variations, commonly referred to as “complexity”, can result in a loss of productivity or quality. The challenge lies in an effective management of product variations in the design studio and on the manufacturing floor. The key is to minimize non-value added variations across models within a product family without limiting customer choices. In this paper we discuss the factors that contribute to product complexity in general, and present an objective measure, called the Product Line Commonality Index, to capture the level of component commonality in a product family. Through our Walkman case study, we present a simple yet powerful method of benchmarking product families1. This method gauges the family’s ability to share parts effectively (modularity) and to reduce the total number of parts (multi-functionality). [S1050-0472(00)02704-5]

scholarly journals Pengaruh Kualitas Pelayanan Administrasi Akademik Terhadap Kepuasan Mahasiswa Politeknik Negeri Bandung

2018 ◽  
Vol 4 (1) ◽  
pp. 40
Author(s):  
Maya Setiawardani
Keyword(s):  
Quality Of Service ◽  
Student Satisfaction ◽  
Student Perceptions ◽  
Education Institution ◽  
Service Needs ◽  
Academic Administration ◽  
Customer Expectations ◽  
Level Of Satisfaction ◽  
Excellent Service

Service is an effort made to the customer to meet customer expectations. While the quality of service as an effort to meet the needs and desires of consumers and the accuracy of delivery in counterbalance consumer expectations. Bandung State Polytechnic is a vocational education institution that prepares its graduates ready to work. In achieving these objectives, it should be supported by the service of academic administration of quality to the needs and desires of students fulfilled. This study aims to illustrate how the quality of academic services according to student perceptions, describes the level of satisfaction of students, and whether there is a positive and significant influence between the quality of academic administration services there is student satisfaction. The results of this study found that the overall quality of academic administration services have been good, and student satisfaction is also good. The quality of academic administration services has a positive and significant impact on student satisfaction. Nevertheless, the quality of service still needs to be improved again such as hospitality and discipline officers, the availability of flow/chart of each service and availability of LCD projector. In addition, the overall quality of service needs to be improved again into excellent service.  Layanan adalah upaya yang dilakukan kepada pelanggan untuk memenuhi harapan pelanggan. Sedangkan kualitas layanan sebagai upaya untuk memenuhi kebutuhan dan keinginan konsumen dan ketepatan pengiriman dalam mengimbangi harapan konsumen. Politeknik Negeri Bandung adalah lembaga pendidikan kejuruan yang mempersiapkan lulusannya siap bekerja. Dalam mencapai tujuan ini, harus didukung oleh layanan administrasi akademik yang berkualitas terhadap kebutuhan dan keinginan siswa yang terpenuhi. Penelitian ini bertujuan untuk menggambarkan bagaimana kualitas layanan akademik menurut persepsi siswa, menggambarkan tingkat kepuasan siswa, dan apakah ada pengaruh positif dan signifikan antara kualitas layanan administrasi akademik ada kepuasan siswa. Hasil penelitian ini menemukan bahwa secara keseluruhan kualitas layanan administrasi akademik sudah baik, dan kepuasan siswa juga baik. Kualitas layanan administrasi akademik memiliki dampak positif dan signifikan terhadap kepuasan siswa. Namun demikian, kualitas layanan masih perlu ditingkatkan lagi seperti petugas perhotelan dan disiplin, ketersediaan aliran/grafik dari masing-masing layanan dan ketersediaan proyektor LCD. Selain itu, kualitas layanan secara keseluruhan perlu ditingkatkan lagi menjadi layanan yang sangat baik.

scholarly journals Online Marketing and the Performance of Small-Scale Enterprises in Nigeria: A Study of Selected SMEs in Ikeja, Lagos State, Nigeria

2020 ◽  
Vol 2 (3) ◽  
pp. 15-24
Author(s):  
Oyedele Ola Olusegun ◽  
Oworu Oyefemi Olympus ◽  
Adbulganiyu Ibrahim Olakunle
Keyword(s):  
New Technology ◽  
Online Marketing ◽  
Small Scale ◽  
P Value ◽  
Customer Expectations ◽  
Lagos State ◽  
Market Opportunities ◽  
Independent Variable ◽  
Market Needs ◽  
Structured Questionnaire

The study investigated Online Marketing and the Performance of Small and medium scale enterprises in Ikeja Local Government Area of Lagos State. Survey research design was employed for the study where 142 respondents (sample size) from the selected total estimated population of 221 SMEs for the study area and were gathered using structured questionnaire. Their responses were tested using appropriate statistical tools of SPSS package using the ANOVA, the correlation, and the regression too. Our study revealed that the Online Marketing affected the performance of SME positively which has allowed youths to be self-employed and created economic growth and regional development. Therefore, the study recommended that solving the performance of SME development can be single handedly done using Online Marketing. Hypothesis one shows correlation (r) value = 66.6% (0.666), at the P value of < 0.05, which shows that the regression model was fit. Hypothesis two shows that R2 of 0.452, and value of P > 0.05, adjusted R2 = 0.446, R2 measures the percentage of variation in the dependent variable caused by variation in the independent variable. This research provides recommendations extracted from findings that, businesses need to develop indigenous technology; new products or processes based on innovations; seek, commercialize or exploit new technology ideas to meet market needs, customer expectations/preferences and consumer demands and identify market opportunities.

scholarly journals Design of a Supply Chain Performance Monitoring System for a Company in the Context of the COVID-19 Pandemic

2021 ◽  
Vol 92 ◽  
pp. 01028
Author(s):  
Peter Majercak
Keyword(s):  
Supply Chain ◽  
Performance Management ◽  
Performance Monitoring ◽  
Current System ◽  
Value Added ◽  
Systematic Evaluation ◽  
Root Cause ◽  
Current State ◽  
Efficiency And Effectiveness ◽  
Weak Points

Research background: Design of a methodology for the measurement of logistics processes in production plants to plan, control and manage logistic chain links. The article develops theoretical knowledge in the field of logistics chain management and methods of monitoring them. Purpose of the article: Material flow and logistics performance management is one of the most important areas for a manufacturing company, which significantly contributes to the overall results of the company’s management and its competitiveness. In order for the company to have its resources to use effectively, it needs to have information on its performance and weaknesses in the chain. The condition for obtaining this data is a system for measuring performance in accordance with the company’s goals. Methods: For the analysis of the current state and the identification of weak points in the measurement process, the root cause analysis will also be used, which aims to identify weak points in the process. Findings & Value added: The aim of the paper will be to create a brief theoretical a basis that will enable the analysis of the current system of evaluation of logistics performance and supply chain in the selected company and the identification of weaknesses with regard to the strategy and philosophy of the company and a proposal for changes that would increase the efficiency and effectiveness of the Supply chain. The most significant contribution can be attributed to the proposal for implementation systematic evaluation of suppliers using a scoring model designed specifically for company.

scholarly journals Pengaruh Diferensiasi Produk Dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Pelanggan (Studi Kasus Di Restoran Roast Chicken & Pizza Meteran)

2020 ◽  
Vol 4 (1) ◽  
pp. 022-027
Author(s):  
Saefudin Zuhdi ◽  
Selvy Irawanti
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Product Differentiation ◽  
Sampling Method ◽  
Correlation Coefficients ◽  
Sampling Technique ◽  
Factors Affecting ◽  
Customer Expectations ◽  
Level Of Satisfaction

Product differentiation is an attempt to design a set of distinguishing or physical product attributes to differentiate the company's products with the competing products. Quality of service is a measure of the extent to which a service can be provided to meet customer expectations. Both of these variables significantly affect the level of customer satisfaction. The population used in this study is Roast Chicken & Pizza Meter, a dine-in restaurant during July 2014 - August 2014, amounting to 1,440 customers. The sample chosen for this study was 100 respondents and purposive sampling method is chosen as sampling technique. Data are collected by means of questionnaires. And the analysis techniques used are regression and correlation coefficients. The results of the analysis using SPSS version 20 show that: (1). Product differentiation positively affecting the level of customer satisfaction. Regression coefficients results indicate the quality of service (X2 = 1.047) became the biggest factors affecting the level of satisfaction of subscribers, while product differentiation (X1 = 0.992) to the lowest factor affecting customer satisfaction. (2) Correlation and Determination-Test showed that R = 0,998a are positive. This means that any increase in the variable x changes cause an increase in the variable Y. R2 (R Square) = 0.996 variables X1 and X2 affect Y by 99.6% less than 0.4% of the other variables were not examined.

Knowledge and organizational performance in franchised restaurants in Colombia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
César-Augusto Bernal ◽  
Norbey Amaya ◽  
Alicia Gaviria-Peñaranda ◽  
Anne Marie Zwerg-Villegas
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Organizational Development ◽  
Emerging Market ◽  
Value Added ◽  
Environmental Scanning ◽  
Managerial Decision ◽  
Content Type ◽  
Organizational Goals ◽  
The Impact

PurposeThe aim of this study is to analyze the importance of knowledge in reaching organizational objectives (long-term organizational goals) and in constructing competitive advantage (value-added) and identifying the impact of this knowledge on organizational performance of franchised restaurants in an emerging market.Design/methodology/approachLikert-scale surveys were applied to 50 managers representing 80% of the franchised restaurant business in Bogotá, Colombia. Data processing was performed through descriptive statistics, multiple correspondences analysis (MCA) and logit regression (LR).FindingsResults indicate that 1) of the set of factors that contribute to the achievement of franchise objectives, personnel motivation and continuous environmental scanning are the most important; 2) the primary sources of knowledge for construction of competitive advantage are clients and providers; and 3) the most significant impact of knowledge occurs in human resource and organizational development and in increased earnings.Practical implicationsThe study provides evidence of the role and the impact of knowledge in the performance of franchised restaurants and thereby contributes to academic analysis and managerial decision-making.OriginalityThis study provides aggregated and disaggregated analysis of empirical data on the role of knowledge in franchised restaurants, a sector with limited extant research in the context of emerging markets.

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